A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. [1] [2] When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. In video games, the term is also sometimes used to describe unusual features or playstyles, especially if they are unnecessary or obnoxious.
The origin of the term "gimmick" is uncertain. Etymologists suggest that the term emerged in the United States in the early 20th century. The Oxford Dictionary suggests that it may have originally been a slang term for something that a con artist or magician manipulated to make appearances different from reality, and which gradually changed its meaning to refer to any ‘piece of magicians' apparatus’. The word itself may be an approximate anagram of the word magic. [3]
The term gimmick may also have resulted from alteration to the word gimcrack, [4] which refers to a showy object of little use or value. [5] Another possible origin is that it may have come into use among gaming tables, where it came to refer to "a device used for making a fair game crooked". [6] The term first appeared in American newspapers in the 1910s and 1920s. [7] [ better source needed ]
In marketing, the use of gimmicks can be an important part of the sales promotions effort. However, finding a successful gimmick for an otherwise mundane product can be challenging, as it requires some effort to match the promotional objectives with the gimmick, and select items which will ideally contribute to enduring brand recall.
Many different types of gimmicks are used in sales promotion and product design. For example, toothbrushes are often given certain gimmicks, such as bright colors, easy-grip handles, or color-changing bristles, in order to appear more interesting to consumers. This is often done in an attempt to appeal to children, who are often more interested in the gimmick than the product.
Musicians often adopt visual gimmicks that do not affect their music. Slash's top hat, Angus Young's schoolboy uniform, makeup used by KISS, and deadmau5's mouse helmet are examples of such gimmicks. Gimmicks within a musical context are also a central characteristic of the novelty song.
In 1992, the British division of The Hoover Company launched a disastrous promotional campaign which promised free airline tickets to purchasers of its appliances. The division lost £50 million as a result and was eventually sold. [8]
In 1997, certain Polish tobacco companies were using young sales representatives, traveling around in flashy company branded vehicles, to work clubs and venues where they gave away free cigarettes to patrons as part of the promotional effort. The sales and marketing team at Phillip Morris decided to add another gimmick to the sampling by having the sales reps use trick matches which lit with a simple scratch on jeans. In one case, the stocks of matches carried in a vehicle caught fire killing two sales reps and seriously injuring another. The incident created public relations problems for the company. [9]
Behavior or behaviour is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment. These systems can include other systems or organisms as well as the inanimate physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.
An eponym is a person, a place, or a thing after whom or for which someone or something is, or is believed to be, named. Adjectives derived from the word eponym include eponymous and eponymic. Eponyms are commonly used for time periods, places, innovations, biological nomenclature, astronomical objects, works of art and media, and tribal names. Various orthographic conventions are used for eponyms.
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization. Shills can carry out their operations in the areas of media, journalism, marketing, politics, sports, confidence games, cryptocurrency, or other business areas. A shill may also act to discredit opponents or critics of the person or organization in which they have a vested interest.
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
This is a list of British words not widely used in the United States. In Commonwealth of Nations, Malaysia, Singapore, Hong Kong, Ireland, Canada, New Zealand, India, South Africa, and Australia, some of the British terms listed are used, although another usage is often preferred.
Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries. Distribution is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion.
A couch, also known as a sofa, settee, chesterfield, or davenport, is a cushioned item of furniture for seating multiple people. It is commonly found in the form of a bench with upholstered armrests and is often fitted with springs and tailored cushion and pillows. Although a couch is used primarily for seating, it may be used for sleeping. In homes, couches are normally put in the family room, living room, den, or lounge. They are sometimes also found in non-residential settings such as hotels, lobbies of commercial offices, waiting rooms, and bars. Couches can also vary in size, color, and design.
Many languages have words expressing indefinite and fictitious numbers—inexact terms of indefinite size, used for comic effect, for exaggeration, as placeholder names, or when precision is unnecessary or undesirable. One technical term for such words is "non-numerical vague quantifier". Such words designed to indicate large quantities can be called "indefinite hyperbolic numerals".
Lady is a term for a woman who behaves in a polite way. Once used to describe only women of a high social class or status, the female counterpart of lord, now it may refer to any adult woman, as gentleman can be used for men.
Novelty is the quality of being new, or following from that, of being striking, original or unusual. Novelty may be the shared experience of a new cultural phenomenon or the subjective perception of an individual.
Pumpernickel is a typically dense, slightly sweet rye bread traditionally made with sourdough starter and coarsely ground rye. It is sometimes made with a combination of rye flour and whole rye grains.
A humbug is a person or object that behaves in a deceptive or dishonest way, often as a hoax or in jest. The term was first described in 1751 as student slang, and recorded in 1840 as a "nautical phrase". It is now also often used as an exclamation to describe something as hypocritical nonsense or gibberish.
Despite the various English dialects spoken from country to country and within different regions of the same country, there are only slight regional variations in English orthography, the two most notable variations being British and American spelling. Many of the differences between American and British/English in the Commonwealth of Nations date back to a time before spelling standards were developed. For instance, some spellings seen as "American" today were once commonly used in Britain, and some spellings seen as "British" were once commonly used in the United States.
A rubric is a word or section of text that is traditionally written or printed in red ink for emphasis. The word derives from the Latin rubrica, meaning red ochre or red chalk, and originates in medieval illuminated manuscripts from the 13th century or earlier. In these, red letters were used to highlight initial capitals, section headings and names of religious significance, a practice known as rubrication, which was a separate stage in the production of a manuscript.
A dispensary is an office in a school, hospital, industrial plant, or other organization that dispenses medications, medical supplies, and in some cases even medical and dental treatment. In a traditional dispensary set-up, a pharmacist dispenses medication per the prescription or order form. The English term originated from the medieval Latin noun dispensaria and is cognate with the Latin verb dispensare, 'to distribute'.
Merit is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside the United States.
A pistol is a type of handgun, characterised by a barrel with an integral chamber. The word "pistol" derives from the Middle French pistolet, meaning a small gun or knife, and first appeared in the English language c. 1570 when early handguns were produced in Europe. In colloquial usage, the word "pistol" is often used as a generic term to describe any type of handgun, inclusive of revolvers and the pocket-sized derringers.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.