|Headquarters||One Astor Plaza, New York City|
|Owner||Paramount Media Networks|
|Launched||December 1, 1977(as QUBE's C-3 channel)|
April 1, 1979(as Nickelodeon)
|Former names||Pinwheel (1977–1979)|
Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children.It is run by Paramount Global through its networks division's Kids and Family Group. Its programming is primarily aimed at children aged 2–17, along with a broader family audience through its program blocks.
The channel began life as a test broadcast on December 1, 1977as part of QUBE, an early cable television system broadcast locally in Columbus, Ohio. The channel, now named Nickelodeon, launched to a new countrywide audience on April 1, 1979, with Pinwheel as its inaugural program. The network was initially commercial-free and remained without advertising until 1984.
Throughout history, Nickelodeon has introduced several sister channels and programming blocks. Nick Jr. is a preschool morning block launched on January 4, 1988. Nicktoons, based on the flagship brand, launched as a separate sister channel in 2002. In 1999, Nickelodeon partnered with Sesame Workshop to create Noggin, an educational brand consisting of a cable channel and an interactive website. Two blocks aimed at a teenage audience, TEENick (previously on Nickelodeon) and The N (previously on Noggin), were merged into a standalone channel, TeenNick, in 2009.
As of September 2018 [update] , the channel is available to about 87.167 million households in the United States.
The channel's name comes from the first five-cent movie theaters called nickelodeons. Its history dates back to December 1, 1977, when Warner Cable Communications launched the first 2-way interactive cable system, QUBE, a.m. to 9:00 p.m. Eastern Time, and the channel was labelled "Pinwheel" on remote controllers, as it was the only program broadcast. Initially scheduled for a February 1979 launch, Nickelodeon launched on April 1, 1979, initially distributed to Warner Cable systems via satellite on the RCA Satcom-1 transponder (the owner of the satellite, RCA Americom, later became GE Americom as a result of General Electric's acquisition of RCA Americom's parent company, RCA Corporation, before merging with Luxembourg-based Société Européenne des Satellites to form SES Global, now SES S.A, which one of the ancestors of the Satcom series, the SES and AMC satellite constellations, still operate, Nickelodeon presently broadcasts on AMC-11). Originally commercial-free, advertising was introduced in January 1984.in Columbus, Ohio. The C-3 cable channel carried Pinwheel daily from 7:00
Programming seen on Nickelodeon includes animated series (such as SpongeBob SquarePants , The Loud House , The Casagrandes , Middlemost Post , The Patrick Star Show , Kamp Koral: SpongeBob's Under Years , The Smurfs , and Rugrats ), live-action, scripted series (such as Danger Force , Tyler Perry's Young Dylan and That Girl Lay Lay ), and original made-for-TV movies, while the network's daytime schedule is dedicated to shows targeting preschoolers (such as Bubble Guppies , PAW Patrol , and Blue's Clues & You! ).
A re-occurring program was bi-monthly special editions of Nick News with Linda Ellerbee ,a news magazine series aimed at children that debuted in 1992 as a weekly series and ended in 2015. In June 2020, Nickelodeon announced that they would bring back Nick News in a series of hour-long specials. The first installment, Kids, Race and Unity: A Nick News Special premiered on June 29, 2020, and was hosted by R&B musician Alicia Keys.
Nicktoons is the branding for Nickelodeon's original animated television series.Until 1991, the animated series that aired on Nickelodeon were largely imported from foreign countries, with some original animated specials that were also featured on the channel up to that point. Though the Nicktoons branding has infrequently been used by the network itself since the 2002 launch of the channel of the same name, original animated series continue to make up a substantial portion of Nickelodeon's lineup. Roughly, six to seven hours of these programs are seen on the weekday schedule, and around nine hours on weekends, including a dedicated weekend morning animation block.
In 2006, the channel struck a deal with DreamWorks Animation to develop the studio's animated films into television series (such as The Penguins of Madagascar ).Since the early 2010s, Nickelodeon Animation Studio has also produced series based on preexisting IP purchased by ViacomCBS, such as Winx Club and Teenage Mutant Ninja Turtles .
Nickelodeon has produced a variety of original made-for-TV movies, which usually premiere in weekend evening timeslots or on school holidays. Nickelodeon also periodically acquires theatrically-released feature films for broadcast on the channel.
The channel occasionally airs feature films produced by the network's Nickelodeon Movies film production division (whose films are distributed by sister company Paramount Pictures). Although the film division bears the Nickelodeon brand name, the channel does not have access to most of the movies produced by its film unit. The majority of the live-action feature films produced under the Nickelodeon Movies banner are licensed for broadcast by various free-to-air and pay television outlets within the United States other than Nickelodeon (although the network has aired a few live-action Nickelodeon Movies releases such as Angus, Thongs and Perfect Snogging and Good Burger ).
Nickelodeon also advertises hour-long episodes of its original series as movies;[ citation needed ] though the "TV movie" versions of Nickelodeon's original series differ from traditional television films in that they have shorter running times (approximately 45 minutes, as opposed to 75–100 minute run times that most television movies have), and use a traditional multi-camera setup for regular episodes (unless the program is originally shot in the single-camera setup common of films) with some on-location filming.
In 2002, Nickelodeon entered a long-standing broadcast partnership with Mattel to air films and specials based on the toy company's Barbie (and later Monster High) dolls. The first Barbie movie to air on Nickelodeon was Barbie as Rapunzel on November 24, 2002.The Barbie and Monster High films are usually aired under a brokered format in which Mattel purchases the time in order to promote the release of their films on DVD within a few days of the Nickelodeon premiere, an arrangement possible as Nickelodeon does not have to meet the Federal Communications Commission rules which disallow that arrangement for broadcast channels due to regulations banning paid programming to children.
The network's main programming is usually broadcast from 7:00 a.m. to 9:00 p.m. on weekdays (the sign-off time varies with holidays and special programming), Saturdays from 7:00 a.m. to 9:30 p.m. (Eastern and Pacific Time).
Nick at Nite (stylized as "nick@nite") is Nickelodeon's nighttime programming service, p.m. to 7:00 a.m., Eastern and Pacific Time.[ citation needed ]Originally featured classic sitcoms from the 1950s and 1960s such as The Donna Reed Show , Mr. Ed and Lassie , programming eventually shifted towards repeats of popular sitcoms from the 1980s to the 2000s such as Home Improvement , The Cosby Show and Roseanne .which premiered on July 1, 1985, and broadcasts weekdays from 9:00
In 1996, a pay television channel, TV Land (formerly Nick at Nite's TV Land, unit 1997) based on the block, launched with a similar format of programs.Nick at Nite has also occasionally incorporated original scripted and competition series, with some in recent years produced through its parent network's Nickelodeon Productions unit.
As of 2021, programming on Nick at Nite consists entirely of acquired shows such as Full House , Friends , Mom and Young Sheldon . Since 2004, Nielsen has broken out the television ratings of Nick at Nite and Nickelodeon as two separate networks.
Nicktoons is a pay television network that launched on May 1, 2002,as Nicktoons TV; it was renamed Nicktoons in May 2003 and rebranded as Nicktoons Network in 2005 before reverting to its previous name in September 2009. The network airs a mix of newer live-action and animated shows from Nickelodeon such as Henry Danger , The Fairly OddParents , The Loud House , SpongeBob SquarePants , and Teenage Mutant Ninja Turtles alongside original series airing exclusively on Nicktoons.
Nick Jr. (called the Nick Jr. Channel on-air to differentiate itself from the block on Nickelodeon) is a pay television network aimed mainly at children between 2 and 7 years of age. It features a mix of current and former preschool-oriented programs from Nickelodeon, as well as some shows that are exclusive to the channel. The Nick Jr. Channel launched on September 28, 2009, as a spin-off of Nickelodeon's long-running preschool programming block of the same name, which had aired since January 4, 1988.
The channel replaced Noggin, which was relaunched as a streaming service in 2015 and acts as a separate sister brand. Noggin's programming is distinct from the Nick Jr. channel's; it mainly carried preteen-oriented programs at its launch,and its 2015 streaming service features a variety of exclusive series. On October 1, 2012, the Nick Jr. Channel introduced NickMom, a four-hour nighttime block aimed at parents, which ran until September 28, 2015. While traditional advertising appeared on the channel during the NickMom block, the network otherwise only runs programming promotions and underwriter-style sponsorships in lieu of regular commercials.
TeenNick is a pay television network that is aimed at adolescents and young adults, named after the TEENick block that aired on Nickelodeon from March 2001to February 2009. The channel merged programming from the TEENick block with The N, a former block on Noggin. Although TeenNick has more relaxed program standards than the other Nickelodeon channels (save for Nick at Nite and the NickMom block on Nick Jr.) – allowing for moderate profanity, suggestive dialogue and some violent content – the network has shifted its lineup almost exclusively towards current and former Nickelodeon series (including some that are burned off due to low ratings on the flagship channel) that have stricter content standards. It also airs some acquired sitcoms and drama series.
NickMusic is a pay television network in the United States mainly featuring music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience. It launched on the channel space formerly held by MTV Hits on September 9, 2016.
The timeshift channel was originally offered as part of the MTV Networks Digital Suite, a slate of channels exclusive to high-tier cable packages (many of the networks also earned satellite carriage over time), and was the only American example of two feeds of a non-premium service being provided to cable and IPTV providers. A Nick TOO logo was used on the channel until 2004, when MTV Networks decided to stop using customized branding on the feed (a logo for Nick 2 was only used for identification purposes on electronic program guides as a placeholder image); most television listings thus showed the additional channel under the brandings "Nick Pacific (NICKP)/Nick West (NICKW)," or "Nick East (NICKE)."
DirecTV and Dish Network also offer both Nickelodeon feeds, though they carry both time zone feeds of most of the children's networks that the providers offer by default.
Viacom Media Networks discontinued the Nick 2 digital cable service on November 22, 2018, likely due to video on demand options making timeshift channels for the most part superfluous. Both time zone feeds continue to be offered on Xfinity, unbranded.
|Nickelodeon HD||Nickelodeon HD is a high-definition simulcast feed of Nickelodeon that broadcasts in the 1080i resolution format; the feed first began broadcasting in 2008. Most of the network's original series since 2008 – mainly its live-action series and some animated content – as well as episodes of programs carried by Nick at Nite (that were either natively produced in HD after 2000 or were remastered in high definition) are broadcast in HD, along with feature films, Nickelodeon original movies made after 2005 and select episodes, films and series produced before 2008. Other programs unavailable in HD broadcast in pillarboxed 4:3 standard definition. Most subscription providers carry the high-definition feed and downscale it for the standard-definition feed.|
|Nick on Demand||Nick on Demand is the network's video-on-demand service, which is available on most subscription providers. It carries Nickelodeon's live-action, animated and preschool programming. Nick at Nite has no on-demand service due to daypart-defined contractual limits for its programming, as its programs are exclusive to an evening timeslot.|
|Noggin||Noggin launched as a TV channel in a partnership with Sesame Workshop on February 2, 1999. It has transformed into an educational mobile app aimed at preschoolers. The app launched on March 5, 2015.|
|Nick Pluto TV||Launched May 1, 2019, Nick Pluto is one of several free versions of ViacomCBS channels that were introduced on Pluto TV shortly after Viacom acquired the advertiser-supported service in January 2019. It carries mostly archival programs from Nickelodeon's library. Nick Jr. programming is its separate channel, while Nick at Nite programming was not included at launch. Pluto TV used to carry additional Nickelodeon-branded networks, NickGames (containing the network's game show and reality competition library), and NickMovies (featuring movies produced by Nickelodeon).|
|Paramount+||The streaming service of Paramount Global, Paramount+ houses much of Nickelodeon's library, adding productions from the "classic" era such as You Can't Do That on Television and Double Dare following its rebrand from CBS All Access in 2021.|
Nickelodeon Animation Studio (formerly Games Productions, Inc.) is a production firm with two main locations (one in Burbank, California, and the other in New York City).They serve as the animation facilities for many of the network's Nicktoons and Nick Jr. series.
Nickelodeon on Sunset was a studio complex in Hollywood, California which served as the primary production facility for Nickelodeon's series from 1997 until 2017; the studio is designated by the National Register for Historic Places as a historical landmark as a result of its prior existence as the Earl Carroll Theater, a prominent dinner theater. It served as the production facilities for several Nickelodeon series.
Nickelodeon Games (formerly Nick Games from 2002 to 2009, from 1997 to 2002, Nickelodeon Software, and from 1993 to 1997, Nickelodeon Interactive) is the video gaming division of Nickelodeon. It was originally a part of Viacom Consumer Products, with early games being published by Viacom New Media.They started a long-standing relationship with game publisher THQ. THQ's relationship with the network started off when THQ published their Ren & Stimpy game for Nintendo consoles in 1992, followed by a full-fledged console deal in 1998 with several Rugrats titles, and expanded in 2001, when THQ acquired some of the assets from Mattel Interactive, namely the computer publishing rights, and all video game rights to The Wild Thornberrys . Nickelodeon also worked, alongside THQ on an original game concept, Tak and the Power of Juju .
Nick.com is Nickelodeon's main website, which launched in October 1995 as a component of America Online's Kids Only channel before eventually moving to the full World Wide Web.It provides content, as well as video clips and full episodes of Nickelodeon series available for streaming. The website's popularity grew to the point where in March 1999, Nick.com became the highest rated website among children aged 6–14 years old. Nickelodeon used the website in conjunction with television programs which increased traffic. In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from Nick.com; the move was a further step in the multimedia direction that the developers wanted to take the website. Skagerlind indicated that over 50% of Nick.com's audience were using a high speed connection, which allowed them to expand the gaming and video streaming options on the website.
Nickelodeon released a free mobile app for smartphones and tablet computers operating on the Apple and Android platforms in February 2013.Like Nick.com, a TV Everywhere login code provided by participating subscription providers is required to view individual episodes of the network's series.
Nickelodeon Movies is a motion picture production unit that was founded in 1995, as a family entertainment arm of Paramount Pictures (owned by Nickelodeon's corporate parent, Viacom).The first film released from the studio was the 1996 mystery/comedy Harriet the Spy . Nickelodeon Movies has produced films based on Nickelodeon animated programs including The Rugrats Movie and The SpongeBob SquarePants Movie , as well as other adaptations and original live-action and animated projects.
Nickelodeon Magazine was a print magazine that was launched in 1993; the channel had previously published a short-lived magazine effort in 1990. Nickelodeon Magazine incorporated informative non-fiction pieces, humor (including pranks and parodical pieces), interviews, recipes (such as green slime cake), and a comic book section in the center of each issue featuring original comics by leading underground cartoonists as well as strips about popular Nicktoons.It ceased publication after 16 years in December 2009, citing a sluggish magazine industry. A new version of the magazine was published by Papercutz from June 2015 to mid-2016.
Nick Radio was a radio network that launched on September 30, 2013, in a partnership between both the network and iHeartMedia (then called Clear Channel Communications), which distributed the network mainly via its iHeartRadio web platform and mobile app. Its programming was also streamed via the Nick.com website and on New York City radio station WHTZ as a secondary HD channel. Nick Radio focused on Top 40 and pop music (geared towards the network's target audience of children, with radio edits of some songs incorporated due to inappropriate content), along with celebrity interview features. In addition to regular on-air DJs, Nick Radio also occasionally featured guest DJ stints by popular artists as well as stars from Nickelodeon's original series.
Nick Radio shut down without warning on July 31, 2019, and was replaced by Hit Nation Junior, likely due to the network's general failure to establish any sustained "triple threat" artists/actors throughout the 2010s, along with the general failure of the children's-only radio format in the streaming age. It was also a non-prime asset in Viacom's current 'six prime networks' strategy, leaving it vulnerable to being terminated.
Nickelodeon Universe at the Mall of America is the second indoor theme park in the United States. On August 18, 2009, Nickelodeon and Southern Star Amusements announced that it would build a second Nickelodeon Universe in New Orleans, Louisiana on the site of the former Six Flags New Orleans by the end of 2010,which was set to be the first outdoor Nickelodeon Universe theme park. On November 9, 2009, Nickelodeon announced that it had ended the licensing agreement with Southern Star Amusements.
Nickelodeon Universe has a second location at the American Dream Meadowlands complex in East Rutherford, New Jersey, that opened on October 25, 2019.Upon opening the New Jersey Nickelodeon Universe became the largest indoor theme park in the western hemisphere, unseating the Minnesota Nickelodeon Universe who had the title from 2008 to 2019.
All except three Nickelodeon-themed theme park areas now closed:
Between 1993 and 1995, Nickelodeon opened international channels in the United Kingdom, Australia, and Germany; by the later year, the network had provided its programming to broadcasters in 70 countries. Since the mid-1990s and early 2000s, Nickelodeon as a brand has expanded into include language- or culture-specific channels for various other territories in different parts of the world including Europe, Asia, Oceania, and Canada, and has licensed some of its cartoons and other content, in English and local languages, to free-to-air networks and subscription channels such as KI.KA and Super RTL in Germany, RTÉ Two (English language) and TG4 (Irish language) in Ireland, YTV (in English) and Vrak.TV (in French) in Canada, Canal J in France, Alpha Kids in Greece, CNBC-e in Turkey and 10 Shake in Australia (which is a sister network to Nickelodeon).
Paramount Media Networks is an American mass media division of Paramount Global that oversees the operations of many of its television channels and online brands. Its related international division is Paramount International Networks.
Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company in their copyright bylines.
Nickelodeon Games and Sports for Kids was an American cable television network that was part of MTV Networks' suite of digital cable channels. The channel was available to all digital cable providers and satellite provider Dish Network. With its focus on classic Nickelodeon game shows, Nick GAS was essentially a children's version of Game Show Network, which launched on December 1, 1994.
Nicktoons is an American pay television channel owned by Paramount Media Networks. The channel is geared towards children aged 7 to 11, and broadcasts reruns of original animated series from sister network Nickelodeon along with some other animated shows and feature films.
TMF was a music video and entertainment channel in the United Kingdom and Ireland. The channel was owned by Viacom International Media Networks and was originally a Dutch channel. Formed after the two other TMF stations, which were based in mainland Europe, the channel was created to counter against EMAP's The Hits channel on the new free-to-air digital terrestrial television service Freeview in 2002.
Nickelodeon is an Arabic pay television channel for kids that is exclusively available on Emirati satellite provider OSN. It is the official Arabic-localised variant of Nickelodeon and until 2011, it was the last remaining channel to retain the 'splat' logo that was used from 1984 to 2009 in the United States.
Worldwide Day of Play was an annual event on the Nickelodeon cable channel, designed to encourage children and parents to turn off the television and play together, especially outdoors. The yearly event officially began on October 2, 2004, and has been broadcast on all US Nickelodeon channels: Nickelodeon, Nick GAS, Noggin and The N, Nicktoons, Nick Jr., TeenNick, and NickMusic. The event was designed as a finale for Nick's six-month-long Let's Just Play campaign. In addition, Nick.com would also have special features for children to learn how to stay active and healthy.
Nickelodeon is an American basic cable and satellite television network that is part of the Nickelodeon Group, a unit of the Paramount Media Networks division of Paramount Global, which focuses on programs for children and teenagers.
Nickelodeon is a Philippine pay television channel that was launched on 1 April 2011 as a localised variant of American channel Nickelodeon, with programming aimed at children and teenagers. It is owned by Paramount Networks EMEAA in partnership with All Youth Channels. Upon its launch, it replaced the Southeast Asian feed of Nickelodeon in the Philippines, which used to be distributed in the country since its launch in 1998.
NickMom was an American nighttime programming block owned by Viacom Media Networks. It aired on the Nick Jr. Channel during the watershed hours of 10:00 p.m. to 2:00 a.m. ET, when the channel's regular audience of children would normally be sleeping. The block carried ad-supported comedy programming targeting an adult demographic, particularly mothers.
Nick Jr. is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Group. The channel launched on September 28, 2009, and primarily targets preschoolers. Its lineup features a mix of originally-produced programming, along with series from the Nickelodeon weekday block; because of the two entities, Nick Jr. is known on-air as "the Nick Jr. Channel" to avoid confusion, especially at times of day where both services are carrying preschool programming.
TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from sister channel Nickelodeon. The channel launched on September 28, 2009, as the merger between two defunct programming blocks which also targeted a teenage audience: TEENick on Nickelodeon and The N on Noggin. Before its introduction as a channel, TeenNick's space used to be held by Nick GAS and a short-lived, 24-hour version of The N.
Nicktoons is a South African pay television channel that was launched on 30 September 2014. It is owned by Paramount Networks EMEAA, and is targeted towards children, broadcasting reruns of original animated series from sister network Nickelodeon along with other cartoons. It replaced the African feed of KidsCo, North Africa receives the Arabic-Language feed of the channel Nicktoons MENA.
Noggin is an entertainment brand launched on February 2, 1999, as a joint venture between Nickelodeon and Sesame Workshop. The brand originated as a cable television channel and interactive website, both centered around the concepts of imagination, creativity, and education. Since its launch, the brand has expanded to include a mobile streaming app and several defunct programming blocks worldwide.
The N was a nighttime programming block on the Noggin television channel, aimed at preteens and teenagers. It was launched on April 1, 2002, by Viacom and Sesame Workshop. Before the block's introduction, Noggin aired tween shows as part of its daytime lineup, such as A Walk in Your Shoes, Sponk!, and Big Kids. In 2002, Noggin restructured its daytime lineup to cater to preschool children. Its older-targeting shows moved to The N, joining several syndicated shows from Viacom and Sesame's libraries.