Type | Children's entertainment |
---|---|
Country | Australia |
Broadcast area | Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Southern NSW & ACT, Regional VIC, Tasmania |
Network | Network 10 |
Programming | |
Language(s) | English |
Picture format | 576i (SDTV) 16:9 |
Ownership | |
Owner | Paramount Networks UK & Australia (Paramount Global) |
Parent | Ten Network Holdings |
Sister channels |
|
History | |
Launched | 27 September 2020 |
Former names | 10 Shake (2020–23) |
Links | |
Website | nick.com.au |
Availability | |
Terrestrial | |
Freeview 10 metro (virtual) | 13 |
Freeview SCA regional (virtual) | 54 |
Streaming media | |
10 Play |
Nickelodeon is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings.
It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel. [1] [2] As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including Nickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from CBS, Comedy Central and MTV). After rebranding as Nickelodeon, the network further dayparted its schedule into blocks under the Nick Jr., Nickelodeon, and Nick at Nite brands.
During a virtual showcase to advertisers in May 2020, Beverley McGarvey, the chief content offer and executive vice president of ViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year. [3]
On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden . [4]
It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states. [5] Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future. [6] [5] But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August. [7] [8] Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky (New Zealand). [7]
Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central. [9]
Nickelodeon airs local Australian children's programming, including Totally Wild , Crocamole and other C-classified dramas. [10] Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group. [9] This was later replaced by Nick News before the channel was rebranded to Nickelodeon. [11]
Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations TNQ Regional QLD, CTC Southern NSW/ACT, GLV/BCV Regional VIC and TDT Tasmania.
The Nine Network is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television networks in Australia.
Network 10 is an Australian commercial television network owned by Ten Network Holdings, a wholly-owned subsidiary of Paramount Global's UK & Australia division. One of five national free-to-air networks, 10's owned-and-operated stations can be found in the state capital cities of Sydney, Melbourne, Brisbane, Adelaide and Perth while affiliates extend the network to regional areas of the country.
The Foxtel Group is the trading name of NXE Australia Pty Limited, an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was established as a 50/50 joint venture between News Corporation and Telstra, with News Corp and Telstra holding 65% and 35% ownership shares respectively.
Paramount Media Networks is an American mass media division of Paramount Global that oversees the operations of many of its television channels and online brands. Its related international division is Paramount International Networks.
NickMusic is an American pay television network and spin-off of Nickelodeon that mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for content to meet a general TV-PG rating applied across the network's broadcast day, or replaced with a lyric video instead.
MTV was a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. Paramount Networks UK & Australia headquartered in London with a local office at Network 10's headquarters in Sydney is responsible for marketing and advertising in Australia and New Zealand. The channel was replaced by MTV Global in August 2023.
Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Amsterdam, Milan, Dubai, Johannesburg, Lagos, Budapest, Warsaw, Singapore, Stockholm, Tokyo, Beijing, Manila, Copenhagen, Prague, Helsinki, and Hong Kong. The company was originally founded under the name MTV Networks Europe in 1987.
Nickelodeon is a British pay television network.
Ten Network Holdings Ltd., commonly referred as Paramount Australia & New Zealand, is a major media company in Australia. Headquartered in Sydney, its major asset is Network 10, a free-to-air television network. Formerly a public company listed on the Australian Securities Exchange, since December 2019, it has been a subsidiary of Paramount Networks UK & Australia.
Nick Jr. is a 24-hour children's pay television channel in Australia and New Zealand designed for pre-schoolers. Nick Jr. was a morning programming block on Nickelodeon until 2004, when Foxtel launched it as a full 24-hour kids channel. The channel is owned by based on the original American network. on Paramount Networks UK & Australia, and was also available on Optus Television.
Paramount International Networks (PIN) is the international sibling division of Paramount Global’s Paramount Media Networks subsidiary. The division oversees the production, broadcasting and promotion of key Paramount brands outside of the United States. These brands include Paramount Network, Comedy Central, MTV, Nickelodeon, BET and Colors TV, as well as CBS-branded channels, which are co-owned with AMC Networks International. PIN also owned a 30% stake in the Rainbow S.p.A. animation studio in Italy until 2023, as well as a 13.01% stake in an Indian joint venture with domestic partner TV18, Viacom18.
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 2 and 18.
Nickelodeon is an American basic cable and satellite television network that is part of the Nickelodeon Group, a unit of the Paramount Media Networks division of Paramount Global, which focuses on programs for children and teenagers ages 2 to 17 years old.
Despite the success of Nick at Nite in the United States, most international versions of Nickelodeon do not carry their own Nick at Nite programming block, as those local versions of Nickelodeon outside of the United States either carry children's programming 24 hours a day or run a non-Nick at Nite program block during the nighttime hours. While Nick at Nite's U.S. flagship primarily focuses on reruns of discontinued primetime network sitcoms, some of these international versions have aired reruns of discontinued Nickelodeon series.
10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network 10 in 2017.
Nick/Nickelodeon is an Australian and New Zealand children's pay television channel owned by Paramount Networks UK & Australia. It is based on the namesake American television channel.
10Play or 10 Play is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services. 10Play offers online live streaming of Channel 10, 10 Peach, 10 Bold, and Nickelodeon, as well as live sport via 10 Sport.