History
Nickelodeon Brazil was launched on 20 December 1996, as a child-oriented channel, being the main competitor of Cartoon Network, which was launched three years earlier. On 1 October 1997, it launched on NET-Multicanal with 80% of the programming in Portuguese and the remaining 20% in English. This was following one of the conclusions by the focus group, which opted for content in English rather than dubbed in Spanish. [1] The channel was not affected by the 1997 dubbers' strike, as most of its content was already dubbed in advance. [2]
On 13 February 2006, Nick at Nite was launched in Brazil, and aired on weeknights from 10 pm to 6 am.
On 4 June 2007, the channel launched "Nickers", a live-action show with two hosts introducing shows and music. It followed the same concept and was similar to Disney Channel's Zapping Zone . The block was discontinued on all feeds in December 2008. Also in 2008, a Nick Jr. channel had launched, previously a programming block on Nickelodeon.
In 2009, a new segment called Nick Hits, which aired classic Nicktoons, replaced Nick at Nite on weekends. On 5 April 2010, Nickelodeon Brazil was rebranded to match with other Nickelodeon networks around the world at the time. Also, Nick Hits was removed and classic Nicktoons seen on the block became part of Nick at Nite.
In August 2010, Nickelodeon started to rerun the animated series Avatar: The Last Airbender to promote the film The Last Airbender , with this, a new on-air logo showed when the series was airing, an arrow blurring takes on or off in the Nickelodeon logo.
On 1 January 2015, the Nick at Nite block was discontinued.
On October 17, 2023, Nickelodeon Brazil delocalised and started to use some assets from EMEAA. Trailers are now textless and end credits are replaced with short credits along with dubbing credits. [3] However, it is still retaining some localization, such as advertisements, localised text on selected trailers, and opt-outs for local programming, such as Marcelo Martelo Marshmellow.
Closure
On October 7, 2025, Paramount announced that all of its networks, including Nickelodeon, will close in Brazil on December 31, 2025, due to high operational costs in the respective country, declining ratings for pay television in Brazil and the Brazilian pay TV crisis; same reasons which its rival network Disney Channel Brazil and its sister channels closed in the respective country on March 1, 2025. [4]
Ratings
In 2011, IBOPE reported that Nickelodeon Brasil ranked seventh among cable channels in total daily viewership, with an average audience of 71,000 viewers in Brazil. [5] [6] In March 2013, IBOPE released a new list of the most watched channels of cable television, which recorded an increases of position for the channel, but a significant increase in viewers, with 95,000 viewers. [7]
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