Proposed acquisition of Warner Bros.

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Proposed acquisition of Warner Bros.
Netflix 2015 logo.svg
Paramount Skydance Logo.svg
Warner Bros. logo 2023.svg
Initiator Netflix, Inc.
Paramount Skydance
Target Warner Bros. Streaming and Studios (Netflix)
Warner Bros. Discovery (Paramount)
TypeFull acquisition; spin-off of Global Linear Networks (Netflix)
Full acquisition (Paramount)
Cost$82.7 billion (Netflix)
$108.4 billion (Paramount)
InitiatedDecember 5, 2025 (Netflix)
December 8, 2025 (Paramount)
StatusPending

Since late 2025, Warner Bros. Discovery (WBD) has drawn multiple acquisition offers from several entertainment companies. On October 21, 2025, the WBD Board announced it would consider a "broad range of alternative options" to its previous plans of splitting the company in two. Netflix, Paramount Skydance, and Comcast all emerged as contenders and submitted rival bids by November 20, 2025. After a second round of bidding, Netflix was widely seen as the frontrunner by December 4, 2025. In response, Paramount Skydance questioned whether WBD was truly serving its shareholders' best interests. [1] [2]

Contents

Netflix emerged victorious in the bidding war and announced its deal with WBD to acquire its streaming and studios division (which includes assets like Warner Bros., HBO Max, DC Entertainment, and the company's media library) for 27.75 per share in a joint cash-stock offer valuing the division at $72 billion in equity value and $82.7 billion in enterprise value. WBD's Global Linear Networks division will be spun off as Discovery Global in mid 2026. Reactions to the Netflix-WBD deal received mixed to negative reception, with many voicing concerns at how it would affect the entertainment industry. Within three days, Paramount Skydance submitted a rival bid for the entirety of Warner Bros. Discovery, on December 8, 2025. Paramount's offer values WBD at $108.4 billion at $30 per share. The move has widely been viewed as a hostile takeover and WBD said it would take several weeks to review it, while also evaluating its previous agreement with Netflix. [3]

Background

In September 2025, David Ellison, the chief executive of the recently merged Paramount Skydance, held a board meeting to discuss the acquisition of Warner Bros. Discovery (WBD) so the new company could better compete against Amazon, Disney, and Netflix, Inc. A few days later, he visited WBD CEO David Zaslav's home to propose a $19 per share cash and stock bid, formalized a few days later in a letter that set the cash proponent at 60% At the time, Zaslav was in the planning to split WBD into a movie studios and streaming company and a television network business and WBD refused the deal. At the end of the month, the Paramount deal was bumped up to $22 per share with 67% cash, a $2 billion payment if it did not pass regulatory review, and a proposal for Zaslav to stay as co-CEO and co-chairman of the new company. A third offer on October 13 further increased it to $23.50 per share and 80% cash, to no avail. [4]

After Paramount's three failed attempts, talks of a potential sale of WBD began circulating, and the company announced it was reviewing strategic alternatives after receiving "unsolicited interest" from multiple parties. [5] Early public reporting identified three major potential bidders: Netflix, Inc. (which also own the DC Entertainment's rival Millarworld), Comcast (through its NBCUniversal media subsidiary), and the newly formed Paramount Skydance (which hold several networks previously owned by Warner such as MTV, Nickelodeon, The Movie Channel, VH1, Comedy Central and BET; Paramount and Warner both own their respective stakes at The CW). [5] In the first round of non-binding proposals, WBD reportedly received an offer from Paramount Skydance that would acquire the entire company (including its cable networks), but the board rejected that bid as inadequate. [6] [7] [8] According to The Wall Street Journal, Paramount's first round bid was $25.50 per share for the whole company, while the Netflix and Comcast offers only sought the studios and HBO Max. [4]

After rejecting the initial offer, WBD opened a broader auction. By late November 2025, binding second-round bids had been submitted by Netflix, Paramount Skydance and Comcast. According to sources familiar with the process, Netflix submitted a mostly cash offer of roughly US$28 per share for WBD's studio and streaming assets, a bid that outpaced Paramount's competing offer (around US$27 per share), though the two offers were not directly comparable because Paramount's bid covered the full company, including cable networks. According to The Wall Street Journal, Paramount's second-round bid was an all-cash $26.50 per share offer. [4]

As the process moved to a final decision, Paramount Skydance sent a letter to WBD's CEO alleging that the sale had become "tilted" in favor of Netflix. The letter claimed that the board had embarked on "a myopic process with a predetermined outcome," pointing to alleged conflicts of interest and questioning whether the auction remained fair. [9] According to The Wall Street Journal, Paramount's final offer was $30 per share, all-cash, and it had secured arrangement from its three Middle Eastern sovereign wealth backers to not take board seats that would trigger increased regulatory review. [4]

Despite those objections, on December 5, 2025, multiple outlets reported that Netflix had prevailed in the bidding war and entered exclusive negotiations with WBD to acquire its studio and streaming business. The announced deal values Warner Bros. Discovery at US$82.7 billion enterprise value (US$72.0 billion equity value), and prices post-split Warner Bros. shares at US$27.75. [10]

U.S. streaming market share in 2024. Analysts have estimated that the merged entity could control well over a third of the U.S. streaming market. [11] [12]
  1. Amazon Prime Video (22.0%)
  2. Netflix (21.0%)
  3. HBO Max (13.0%)
  4. Disney+ (12.0%)
  5. Hulu (Disney) (11.0%)
  6. Paramount+ (9.00%)
  7. Apple TV (7.00%)
  8. Peacock (1.00%)
  9. Others (4.00%)

Regulatory response

Due to the size of the acquisition, the deal is subject to review by competition authorities in major markets. [34] [ better source needed ]

CountryCommissionStatus
Flag of the United States.svg United States Federal Trade Commission (FTC) or Department of Justice (DOJ)Pending
Flag of Europe.svg European Union European Commission (EC)
Flag of the United Kingdom.svg United Kingdom Competition and Markets Authority (CMA)
Flag of Japan.svg Japan Japan Fair Trade Commission (JFTC)
Flag of the People's Republic of China.svg China State Administration for Market Regulation (SAMR)
Flag of South Korea.svg South Korea Korea Fair Trade Commission (KFTC)
Flag of Australia (converted).svg Australia Australian Competition & Consumer Commission (ACCC)
Flag of Canada (Pantone).svg Canada Competition Bureau
Flag of Brazil.svg Brazil Administrative Council for Economic Defense (CADE)

Assets

North American market share of each studio in 2024. [35]
  1. Walt Disney Studios (25.5%)
  2. Universal Studios (21.7%)
  3. Warner Bros. Entertainment (13.7%)
  4. Sony Pictures (11.5%)
  5. Paramount Skydance Studios (10.1%)
  6. Amazon MGM Studios (3.40%)
  7. Lionsgate Studios (2.90%)
  8. A24 (2.30%)
  9. Other (8.90%)

References

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