The channel was launched on 20 November 2004 at 8:00pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006, the channel rebranded to a new transparent screen bug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing the channel's official mascots, the Animadz. Most of them lasted until August 2020.
With the launch of Cartoonito in 2011, the channel refocused its demographic to older children and teenagers. As a result, all pre-school programs and blocks were moved to Cartoonito's schedule.
Boing rebranded to a new graphics package along with its Spanish and French feeds developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]
On 30 August 2020, Boing rebranded again to a new graphics package by Art&Graft, with only two Animadz remaining.[4]
On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576i SDTV to the high definition 1080i HDTV ratio on all platforms.
On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in Sardinia and Trentino-South Tyrol.[7] The channel closed on 1 March 2012.
Cartoonito
An Italian version of Turner's pre-school channel Cartoonito was launched on 22 August 2011. The launch allowed Boing to refocus its target audience from 0-12 years to 7-12 years.
Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or aboard.[8]
Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 4:00am–1:00pm and Boing's programming for the rest of the day.[9] On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.
On 30 August 2020, with the rebrand of its parent network, Boing Plus ceased to be a timeshift service and became a secondary network to Boing, airing the channel's programs at different times. Cartoonito programming was no longer offered.
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