|Slogan||Attrazione Irrestistibile (2009-2013) Energia Senza Limiti (2013-)|
|Picture format||576i 16:9 (SDTV)|
|Owner||Jetix Italy S.r.l. (Jetix Europe) (2004-2009) |
Switchover Media (2009-2013)
Discovery Italia (2013-present)
|Sister channels|| Nove |
|Launched||October 1, 2004 (block)|
June 15, 2009 (channel)
|Replaced||Fox Kids (Block)|
|Former names||K-2 (Block)|
|Hot Bird 8||12322 / 27500 / 3/4 H|
|AtlanticBird 1||12515 / 17455 / 3/4 H|
|Sky Italia||Channel 626|
|TV di FASTWEB (until 2011)||Channel 66|
K2 is an Italian free-to-air television channel owned by Discovery Networks Europe. Its registered office is in Rome. It launched on 1 October 2004 as a syndication managed by the Italian subsidiary of Fox Kids Europe, Fox Kids Italy S.r.l.
K2 was launched on 1 October 2004 as an analogue-based block from 5pm to 7pm, which was syndicated in other Italian regional television stations, replacing Fox Kids in the process during its rebrand into Jetix.In 2009, it was launched as its own digital terrestrial television channel.
Due to Disney's decision to rebrand the Jetix Europe operation under the Disney XD brand umbrella, the Italian subsidiary of Jetix Europe, Jetix Italy S.r.l., bought the Italian Jetix network, renamed itself as Switchover Media, agreed to let the Jetix Italy channel rebrand itself to Disney XD Italy, and purchased K-2 and GXT from Jetix Europe in June 2009.
In this period 2 channels popped up, K2 Extra and K2 Plus, however, they were just copies of the original channel and were removed in December 2012
With the acquisition of Switchover Media in January 2013 by Discovery Communications, K2 began to be managed by Discovery EMEA.
The channel is programmed for 4-10-year-olds, airing mostly children shows like Alvin and the Chipmunks and Total Dramarama. During 10:00pm and 1:00am along with its sister channel Frisbee it airs a block called Family Club, with educational shows taken from Discovery EMEA's other channels like How It's Made and How Do They Do It?. During the night instead, it airs recent shows taken off from the daily schedule, such as The Daltons and Mr. Magoo. on the weekends it airs Pokémon marathons and Cartoon Network shows like Total Drama Island. Whenever movies are aired (mostly on Mondays), they're repeated on Saturday at 1.00pm and Sunday at 9.00am.
From 2011 to 2013, the channel broadcast movies from Metro-Goldwyn-Mayer and DIC Entertainment.
The channel's current advertising is managed by PRS Media Group.
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