History
It was founded on May 31, 1999 under the name Italia 7 Gold by the entrepreneurs Giorgio Tacchino, Giorgio Galante and Luigi Ferretti, respectively owners of Telecity, Telepadova and Sestarete, three broadcasters already affiliated to Italia 7 (from which Europa 7 was born), after Francesco Di Stefano, founder of Europa 7, it took part in the frequency assignment tender thus renouncing the syndication of local broadcasters which until then had broadcast the Europa 7 signal as they would have become useless.
The station is based in Assago, in the Milanese hinterland, which runs alongside the Castelletto d'Orba office in Piedmont. The network director is Giorgio Galante of Telepadova.
On June 24, 2001, when Telemontecarlo became La7, the publisher of the network warned Telecom Italia, owner of the nascent network, from using the name with the number "7" threatening legal actions and polemically marking their broadcasts with a logo bearing the words "La Sette" together with the official one, but the story did not have any sequel. On February 15, 2001, with the match PSV-Parma, Italia 7 Gold was the first circuit of local broadcasters to broadcast a UEFA Cup Round of 16.
Initially visible only in northern Italy, it spread a few years later to almost the whole national territory, registering a growing audience which, according to the Auditel surveys, reached peaks of 1.5%, especially in the evening and at night. In the summer of 2006, Telecity took the name Italia 7 on video with a different design from that of the old circuit instead of that of 7 Gold. The various conductors, furthermore, indicate the circuit now with that name. Since September 2006, after the 7 Gold name returned during the summer with a brand similar to the one there was for Italia 7, they have been using the golden logo.
From December 10, 2010 to the end of 2012, 7 Gold programming became visible on the Hot Bird satellite thanks to 7 Gold Telecity; subsequently due to the high satellite management costs, the broadcaster renounced satellite transmissions. The network started "my7.tv" where you can see all the videos of shows like Diretta Stadio on a smartphone. It is also possible to interact with guests in the studio via an app for electronic devices.
On September 10, 2017, 7 Gold renewed its logo and graphics and inaugurates new studios at the headquarters, located in Assago, which allowed the start of the transmission of contents in 16:9 (Additionally, from 1999 to 2017 some imported programs were broadcast in 4:3). Consequently, the "Silver Production" company was born, an equal joint venture between PRS Mediagroup and 7 Gold. Thus the Prs, as well as being the national advertising agency for 7 Gold, de facto also plays the role of publisher.
From June 18, 2018, 7 Gold Telecity is no longer visible in the Sardegna1 MUX as the agreement with 7 Gold has ended, thus being the only region not covered in Italy.
In December 2023, Tacchino sells Telecity (Lombardy, Piedmont, Liguria and Valle d'Aosta) to the Netweek group and therefore exits the 7 Gold circuit.
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This is a list of Italian television related events from 1999.
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