Country | Italy |
---|---|
Broadcast area | Italy, Switzerland |
Network | Warner Bros. Discovery EMEA |
Programming | |
Language(s) | Italian |
Picture format | 1080i HDTV |
Ownership | |
Sister channels | Nove DMAX Food Network Frisbee Giallo HGTV K2 Real Time Warner TV |
History | |
Launched | 29 April 2018 |
Replaced | Focus (channel 56) Alpha (channel 59) |
Links | |
Website | motortrendtv.it |
Availability | |
Terrestrial | |
Digital terrestrial television | Channel 59 (HD) |
Streaming media | |
Discovery+ | Motor Trend HD |
Motor Trend is an Italian automotive interest television channel owned by Warner Bros. Discovery Italia.
The channel began broadcasting on 29 April 2018, replacing Focus after the end of that brand licensing agreement, which was taken over by Mediaset. [1]
On 1 April 2019, Motor Trend was converted in HD on satellite.
On 21 December 2019, Motor Trend replaced Alpha on channel 59 of DTT. On channel 56, it was replaced by HGTV on 2 February 2020. [2]
On 1 July 2021, following a reorganization of some Sky channels, HGTV moves to LCN 419.
Digital terrestrial television is a technology for terrestrial television where television stations broadcast television content in a digital format. DTTV is a major technological advance over analog television, and has largely replaced analog television broadcast, which had been in common use since the middle of the 20th century. Test broadcasts began in 1998 with the changeover to DTTV, also known as the Analog Switchoff (ASO) or Digital Switchover (DSO), which began in 2006 and is now complete in many countries. The advantages of digital terrestrial television are similar to those obtained by digitizing platforms such as cable TV, satellite, and telecommunications: more efficient use of radio spectrum bandwidth, provision of more television channels than analog, better quality images, and potentially lower operating costs for broadcasters.
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