Discovery Channel (Indian TV channel)

Last updated

Discovery Channel
2019 Discovery logo.svg
CountryIndia
Broadcast areaIndian subcontinent
Headquarters Mumbai, Maharashtra, India
Programming
Language(s) Hindi
English
Tamil (as Discovery Tamil)
Telugu
Malayalam
Kannada
Bengali
Marathi
Picture format 1080i HDTV
(downscaled to 576i for the SD feed)
Ownership
Owner Warner Bros. Discovery India
Sister channelsSee List of channels owned by Warner Bros. Discovery in India
History
Launched15 August 1995 (1995-08-15) [1]
Links
Website Discovery India
Availability - Available on all major Indian DTH & Cables.
Terrestrial
DVB-T2 (India)Check local frequencies
Streaming media
Discovery+
(India)		SD & HD
Jio TV
(India)		SD & HD
Amazon Prime Video
(India)		SD & HD

Discovery Channel (often referred to as simply Discovery) is an Indian pay television channel owned by Warner Bros. Discovery for the Indian subcontinent. Launched on 15 August 1995. It is the Indian version of Discovery Channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel DTamil . [2] [3] The channel can be viewed on digital cable and satellite television in India. The channel also available on its OTT services Discovery Plus. [4]

Contents

History

The channel was launched on 15 August 1995. At that time the channel mostly aired shows from its American counterpart.

On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of Deadliest Catch). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape". [5]

In August 2013 (coinciding with Shark Week), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program. [6]

On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand. [7]

In 2021, Amazon Prime Video started streaming Discovery Channel along with its sister channels. [8]

Discovery also partnership with Byjus for Discovery School Super League, It is a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest. [9]

Logos

Original programming

Current Programming

Original Shows

This is the list of shows produced by Discovery India. [11]

Associated channels

Discovery HD

Discovery HD
CountryIndia
Broadcast areaIndian subcontinent
Headquarters Mumbai, Maharashtra, India
Programming
Language(s) Hindi
English
Tamil (as Discovery Tamil)
Telugu
Malayalam
Kannada
Bengali
Marathi
Picture format 1080i HDTV
Ownership
Owner Warner Bros. Discovery India
Sister channelsSee List of channels owned by Warner Bros. Discovery in India
History
Launched5 March 2010 (2010-03-05)
Former namesDiscovery HD World
Availability
Streaming media
Discovery+
(India)		SD & HD
Jio TV
(India)		SD & HD

Discovery HD (formerly known as Discovery HD World) is the HD time shift version of Discovery Channel India operated by Warner Bros. Discovery for the Indian subcontinent. Launched on 5 March 2010. [12] The channel runs time shift to main channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel Discovery Tamil. [2] [3] The channel can be viewed on digital cable and satellite television in India. The Discovery Channel has also launched its OTT services Discovery Plus recently. [4]

DTamil

DTamil is a separate Tamil dedicated channel of Discovery Channel. [13] [3] The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus recently. [4]

Non-television ventures

Discovery School Super League

Discovery partnership with Byjus for Discovery School Super League, It is a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest and win amazing prizes along the way. [9] DSSL is the national-level inter-school contest being telecasted on the Discovery channel. DSSL is an aptitude-based competition that provides a platform for students to compete and win awards. Students studying between Class 4 to Class 9 can apply for this contest. In 2022 the season 5 was premiered of it. [14] [15]

Digital channels

Veer by Discovery

Veer by Discovery is India's first dedicated digital channel for the Indian Armed Forces. The debut series, "Battle Ops", premiered on Discovery Channel & Veer by Discovery digital channel on 26 January 2018. Other series on Veer include "India's Citizen Squad" and "Breaking Point: Indian Air Force Academy" (part of the larger Breaking Point franchise) among other shows. [16] [17]

Marketing and branding

On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of Deadliest Catch). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape". [5]

In August 2013 (coinciding with Shark Week), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program. [6]

On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand. [7]

See also

Related Research Articles

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References

  1. ↑ The channel will air special 20 year celebration marathon on 15 and 16 August.... http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-channel-to-complete-20-years-in-india-on-15-august-150814
  2. 1 2 "Discovery Networks goes full throttle; launches Discovery Channel Tamil". www.afaqs.com. Retrieved 13 February 2018.
  3. 1 2 3 "Discovery becomes first channel to support all South Indian languages". 12 August 2019. Archived from the original on 5 November 2021. Retrieved 21 September 2021.
  4. 1 2 3 "Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum". The Financial Express. 17 March 2020. Retrieved 26 March 2020.
  5. 1 2 Haugsted, Linda Moss & Linda (31 March 2008). "Discovery Times New Branding Campaign To 'Deadliest Catch' Debut". Multichannel. Archived from the original on 15 May 2019. Retrieved 9 April 2019.
  6. 1 2 "'Shark Week' Ushers in Discovery Channel Revamp". Ad Age. 2 August 2013. Archived from the original on 15 May 2019. Retrieved 9 April 2019.
  7. 1 2 "Discovery Launches Global Brand Refresh (Exclusive)". The Hollywood Reporter. April 2019. Archived from the original on 6 April 2019. Retrieved 9 April 2019.
  8. ↑ Staff, Mashable News (24 September 2021). "Amazon Launches Prime Video Channels In India With Content From 8 Streaming Platforms Under One Roof". Mashable India. Retrieved 26 July 2023.
  9. 1 2 "Discovery School Super League Powered by BYJU'S". BYJU'S. Retrieved 26 July 2023.
  10. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 "Discovery Schedule Today (India) | Infotainment - Tvwish". tvwish.com. Retrieved 3 November 2023.
  11. ↑ "Discovery Channel India - Here is the schedule of all the "India Revealed" shows to be aired on Discovery Channel India at 8 PM starting tomorrow. Share it with your friends and get ready to explore our country with us. | Facebook". www.facebook.com. Retrieved 3 November 2023.
  12. ↑ "Discovery launches India's first high definition channel". afaqs!. 5 March 2010. Retrieved 25 July 2023.
  13. ↑ "Discovery Networks goes full throttle; launches Discovery Channel Tamil". www.afaqs.com. Retrieved 13 February 2018.
  14. ↑ www.ETBrandEquity.com. "Discovery Channel & BYJU'S are back with Season 5 of the biggest quiz show 'Discovery School Super League' - ET BrandEquity". ETBrandEquity.com. Retrieved 7 August 2023.
  15. ↑ "Prime Video: Discovery School Super League". www.primevideo.com. Retrieved 7 August 2023.
  16. ↑ Ahluwalia, Harveen (14 December 2017). "Discovery to launch 4 new digital channels in India". mint. Retrieved 3 November 2023.
  17. ↑ "Indian Citizen Squad on Veer by Discovery".
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