|Slogan||Wilder is better|
|Headquarters||Silver Spring, Maryland, United States|
|Picture format|| 1080i HDTV |
(downscaled to 480i letterboxed for the SDTV feed)
|Launched||October 1, 1996|
|Verizon Vision||Channel 141 (HD)|
|Available on most cable systems||Varies by cable provider|
|Dish Network||Channel 184 (HD/SD)|
|Astro Malaysia||Channel 556 (HD) Channel 576 (SD)|
|Tata Sky (India)||Channel 0716 (HD)|
Channel 0717 (SD)
|Asianet Digital (India)||Channel 819 (HD)|
Channel 407 (SD)
|Philo||Internet Protocol television|
|YouTube TV||Internet Protocol television|
Animal Planet (stylized as animal planet) is an American multinational pay television channel owned by Discovery, Inc. First established on October 1, 1996, the network is primarily devoted to series and documentaries about wild animals and domestic pets.
The channel was originally a joint venture with BBC Worldwide, and favored educational programming such as nature documentaries. Since its initial launch, the channel's target demographics animal lovers; which are children and family audiences during morning and daytime, and for mature audiences during primetime and late night. In 2008 Animal Planet adopted a more mature programming direction, with an emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality programs following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, shifting back towards a more family-oriented direction, despite still airing some mature programs.
As of January 2016 [update] , approximately 91,603,000 households receive Animal Planet. Discovery has also established or licensed international versions of the channel in various regions.
Animal Planet was launched on October 1, 1996; it was created by Discovery Communications in cooperation with BBC Worldwide. On January 1, 1997, Animal Planet's distribution grew as a result of Advance Entertainment Corporation selling the satellite transponder slot belonging to the WWOR EMI Service (a national superstation feed of Secaucus, New Jersey/New York City's WWOR-TV, that was implemented following the 1989 passage of the Syndication Exclusivity Rights Rule by the Federal Communications Commission) to Discovery Communications, replacing the feed with Animal Planet outright.
In late 2005, as part of a multi-million dollar expansion, the National Aquarium in Baltimore opened an exhibit called "Animal Planet Australia: Wild Extreme". Animal Planet and the National Aquarium in Baltimore announced a multi-year partnership the year prior, which produced an original orientation film that gives Aquarium visitors background on the Australian area which inspired the new exhibit and a dedicated area inside the expansion where visitors can learn about Animal Planet's conservation efforts and other programming. The partnership also allowed the possibility of future productions of television programs about the National Aquarium in Baltimore's research and exhibits.
In 2006, BBC Worldwide sold its 20% interest in the flagship Animal Planet U.S. network back to Discovery Communications.The BBC maintained its 50% ownership in Animal Planet's European, Asian and Latin American channels, as well as a minority interest in Animal Planet Japan and Animal Planet Canada until November 15, 2010, when BBC Worldwide sold 50% interest in Animal Planet and Liv to Discovery Communications for $156 million. Animal Planet is additionally an associate member of the Caribbean Cable Cooperative.
During the late 2000s, Genius Products announced a U.S. distribution agreement involving Animal Planet and TLC. Jakks Pacific also entered into a licensing agreement to develop Animal Planet-branded pet products.
On February 3, 2008, amidst declining average viewership, Animal Planet underwent a major revamp in its programming and branding. The new lineup placed a larger focus on series portraying animals as "characters" in their own right, and more "aggressive" and story-based entertainment series targeting mature viewers 13-49 (such as Escape to Chimp Eden and the reality documentary series Whale Wars ), as opposed to traditional nature documentaries and family viewing. The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylized wordmark, and the new slogan "Same Planet, Different World". Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content."
In April 2010, Animal Planet introduced a new slogan and marketing campaign, "Surprisingly Human," as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters .
In April 2012, Animal Planet's entertainment-oriented direction was criticized after it broadcast Mermaids: The Body Found —a fictional documentary suggesting that mermaids were real. Despite its fictitious content, the documentary was widely viewed, and a follow-up entitled Mermaids: The New Evidence set an all-time ratings record for the channel.
On October 15, 2018, Animal Planet unveiled a new logo, featuring a symbol of a jumping elephant resembling the original logo. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the October 28 premieres of Crikey! It's the Irwins (a new series following the family of Steve Irwin) and Amanda to the Rescue.
On January 23, 2019, Animal Planet was launched in France, along with Discovery Turbo, Discovery World and TLC.
Recent additions to the channel, such as Meerkat Manor and Orangutan Island , reflect its shift toward "predation programming" and more immersive storytelling. Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007.Animal Planet added pseudo-scientific documentary, reality television, and sitcom shows to its line-up.
Animal Planet is also well known for the Puppy Bowl , an annual special featuring puppies at play inside a football-themed setting. The special airs on the afternoon prior to the NFL's Super Bowl, and was originally narrated by commentator and NFL Films narrator Harry Kalas before his death.
D.C. Thomson & Co. partnered with Discovery to publish Animal Planet Magazine in the United Kingdom. The magazine's first issue was published on February 16, 2011.
Discovery Channel is an American multinational pay television network and flagship channel owned by Discovery, Inc., a publicly traded company run by CEO David Zaslav. As of June 2012, Discovery Channel is the third most widely distributed subscription channel in the United States, behind TBS and The Weather Channel; it is available in 409 million households worldwide, through its U.S. flagship channel and its various owned or licensed television channels internationally.
TLC is an American pay television channel owned by Discovery, Inc. Initially focused on educational and learning content, by the late 1990s the network began to primarily focus towards reality series involving lifestyles, family life, and personal stories.
BBC America is an American basic cable network that is jointly owned by BBC Studios and AMC Networks. The channel primarily airs sci-fi and action series and films, as well as selected programs from the BBC.
UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, wholly owned by BBC Studios. It was formed on 1 November 1992 through a joint venture between the BBC and Thames Television. It is one of the United Kingdom's largest television companies.
Animal Planet is a Canadian English language specialty television channel. Animal Planet broadcasts a variety of programming featuring animals.
Logo TV is an American basic cable channel owned by ViacomCBS Domestic Media Networks, a division of ViacomCBS. Launched in 2005, Logo was originally dedicated to lifestyle and entertainment programming targeting LGBT audiences. As of January 2016, approximately 50 million households receive Logo.
Discovery, Inc. is an American multinational mass media factual television company based in New York City. Established in 1985, the company primarily operates a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery has described itself as serving members of "passionate" audiences, and has also placed a larger focus on streaming services built around its properties, such as Discovery+.
Travel Channel is an American pay television channel owned by Discovery, Inc. which had previously owned the channel from 1997 to 2007. The channel is headquartered in New York, New York, United States with offices in Silver Spring, Maryland and Knoxville, Tennessee.
WWOR EMI Service was a New York City-based American cable television channel that operated as a superstation feed of Secaucus, New Jersey-licensed WWOR-TV. The service was uplinked to satellite from Syracuse, New York by Eastern Microwave, Inc., which later sold the satellite distribution rights to the Advance Entertainment Corporation subsidiary of Advance Publications, a Syracuse-based company that also owned various print, broadcast, and cable television properties.
WWOR-TV, virtual channel 9, is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey, United States and serving the New York City television market. The station is owned by the Fox Television Stations subsidiary of Fox Corporation, as part of a duopoly with New York-licensed Fox flagship WNYW. The two stations share studios at the Fox Television Center on East 67th Street in Manhattan's Lenox Hill neighborhood; WWOR-TV's transmitter is located at One World Trade Center. Previously, WWOR maintained separate studios at 9 Broadcast Plaza on Meadowlands Parkway in Secaucus, while the WNYW facilities only housed WWOR's master control and some internal operations.
Knowledge Network, also branded as British Columbia's Knowledge Network, is a Canadian publicly funded educational cable television network serving the province of British Columbia. It is owned by the Knowledge Network Corporation, a Crown corporation of the Government of British Columbia, and began broadcasting on January 12, 1981. Rudy Buttignol is president and CEO of British Columbia's Knowledge Network.
Science Channel is an American pay television channel owned by Discovery, Inc. The channel features programming focusing on the fields of wilderness survival, ufology, manufacturing, construction, technology, space, prehistory and animal science.
Discovery Digital Networks was a San Francisco based multi-channel Internet television and digital cable network that created, produced and distributed streaming television shows on niche topics. It was sold by Discovery Communications into Group Nine Media in December 2016 and, as such, no longer exists.
The BBC is forbidden under its charter to directly undertake any commercial operations on-air within the United Kingdom; however, no such restriction applies to operations in other countries. Therefore, the BBC exploits its massive television archive by operating a number of commercial television channels outside the UK through its BBC Studios subsidiary.
Planet Earth is a 2006 British television series produced by the BBC Natural History Unit. Five years in the making, it was the most expensive nature documentary series ever commissioned by the BBC and also the first to be filmed in high definition. The series received multiple awards, including four Emmy Awards, a Peabody Award, and an award from the Royal Television Society.
Animal Planet Nordic is a television channel broadcasting nature-related documentaries to the Nordic countries.
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Mermaids: The Body Found is a program styled as a documentary originally aired on American TV channels Animal Planet and Discovery Channel. It tells a story of a scientific team's investigative efforts to uncover the source behind mysterious underwater recordings of an unidentified marine body. The show presents the controversial aquatic ape hypothesis as evidence that mermaids exist, along with a digitally manufactured video. A sequel broadcast called Mermaids: The New Evidence aired May 26, 2013.
Discovery Family is an American cable television channel owned by Discovery, Inc. and Hasbro. The network airs a mix of family-oriented series, with daytime hours devoted primarily to youth-oriented programming, and its prime time lineup features non-fiction programs from Discovery Channel's library, including science and nature programs.