Animal Planet (Indian TV channel)

Last updated

Animal Planet
2018 Animal Planet logo.svg
CountryIndia
Broadcast area Indian subcontinent
Headquarters Mumbai, Maharashtra, India
Programming
Language(s) Hindi
English
Tamil
Picture format 1080i HDTV
(downscaled to 576i for the SD feed)
Ownership
Owner Warner Bros. Discovery India
Sister channelsSee List of channels owned by Warner Bros. Discovery India
History
Launched29 March 1999 (1999-03-29) [1] [2] 23 July 2014 (2014-07-23) (HD)
Links
Website Animal Planet India
Availability - Available on all major Indian DTH & Cables.
Terrestrial
DVB-T2 (India)Check local frequencies
Streaming media
Discovery+
(India)		SD & HD
Jio TV
(India)		SD & HD
Amazon Prime Video
(India)		SD & HD

Animal Planet is an Indian pay television channel owned by Warner Bros. Discovery India for the Indian subcontinent, launched on 29 March 1999 as the Indian version of Animal Planet. It is available in three languages including Hindi, English and Tamil. The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus. [3]

Contents

The channel launched on 29 March 1999. [2] The launch was delayed by a few months. [4] A Hindi language feed was introduced on 1 April 2008. [5] [6] The High Definition version was launched on 23 July 2014 along with TLC HD. [7]

History

Former logo used by the network. Animal Planet.svg
Former logo used by the network.

On 3 February 2008, Animal Planet underwent a major revamp in its programming and branding. The new lineup placed a larger focus on series portraying animals as "characters" in their own right, and more "aggressive" and story-based entertainment series targeting mature viewers 13–49 (such as Escape to Chimp Eden and the reality documentary series Whale Wars ), as opposed to traditional nature documentaries and family viewing. The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylized wordmark, and the new slogan "Same Planet, Different World". Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content." [8] [9] [10]

In April 2010, Animal Planet introduced a new slogan and marketing campaign, "Surprisingly Human," as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters . [11]

In April 2012, Animal Planet's entertainment-oriented direction was criticised after it broadcast Mermaids: The Body Found —a fictional documentary suggesting that mermaids were real. Despite its fictitious content, the documentary was widely viewed, and a follow-up entitled Mermaids: The New Evidence set an all-time ratings record for the channel. [12] [13]

On 16 July 2019, a Tamil audio track was added

Programming

Additions to the channel in the late 2000s, such as Meerkat Manor and Orangutan Island , reflected its shift toward "predation programming" and more immersive storytelling. Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007. [10] Animal Planet added pseudo-scientific documentary, reality television, and sitcom shows to its line-up.[ citation needed ]

Animal Planet is also well known for the Puppy Bowl , an annual special featuring puppies at play inside an American football-themed setting. The special airs on the afternoon prior to the NFL's Super Bowl, and was originally narrated by commentator and NFL Films narrator Harry Kalas before his death. [14]

On 29 October 2022, months after the merger of Discovery, Inc. and WarnerMedia into Warner Bros. Discovery, it was announced that Pit Bulls & Parolees would air its final season, [15] while other shows like Lone Star Law and Louisiana Law moved to Discovery Channel. With the exception of Puppy Bowl XIX that aired on the network 12 February 2023, [16] the latest programming moves left Animal Planet to air reruns of the network's programming as well as other shows from other Discovery properties pre-WBD merger.

Animal Planet HD World

Animal Planet HD World
CountryIndia
Broadcast areaIndian subcontinent
Headquarters Mumbai, Maharashtra, India
Programming
Language(s) Hindi
English
Tamil
Telugu
Malayalam
Kannada
Bengali
Marathi
Picture format 1080i HDTV
Ownership
Owner Warner Bros. Discovery India
Sister channelsSee List of channels owned by Warner Bros. Discovery in India
History
Launched23 July 2014 (2014-07-23)
Availability
Streaming media
Discovery+
(India)		SD & HD
Jio TV
(India)		SD & HD

Animal Planet HD World is the HD time shift version of Animal Planet India operated by Warner Bros. Discovery for the Indian subcontinent, launched on 23 July 2023. The channel runs time shift to main channel. It is available in eight languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi [17] [18] The channel can be viewed on digital cable and satellite television in India. [19] [20] [21]

See also

Related Research Articles

Discovery Channel is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. As of June 2012, Discovery Channel was the third most widely distributed subscription channel in the United States, behind now-sibling channel TBS and The Weather Channel; it is available in 409 million households worldwide, through its U.S. flagship channel and its various owned or licensed television channels internationally.

<span class="mw-page-title-main">TLC (TV network)</span> American pay television channel

TLC is an American cable television channel owned by Warner Bros. Discovery. First established in 1980 as The Learning Channel, it initially focused on educational and instructional programming. By the late 1990s, after an acquisition by the owners of Discovery Channel earlier in the decade, the network began to pivot towards reality television programming—predominantly focusing on programming involving lifestyles and personal stories—to the point that the previous name with "The Learning Channel" spelled out was phased out in favor of its initialism.

<span class="mw-page-title-main">Animal Planet</span> American pay television channel

Animal Planet is an American multinational pay television channel, and associated AnimalPlanet.com website content, owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996, the channel is primarily devoted to series and documentaries about wild animals and domestic pets.

<span class="mw-page-title-main">Sony Entertainment Television</span> Indian Hindi-language pay television channel

Sony Entertainment Television is an Indian Hindi-language general entertainment pay television channel that was launched in 1995 and is owned by Culver Max Entertainment, a division of Sony Pictures.

<span class="mw-page-title-main">Science Channel</span> American pay television channel

Science Channel is an American pay television channel owned by Warner Bros. Discovery. The channel features programming focusing on science related to wilderness survival, engineering, manufacturing, technology, space, space exploration, ufology and prehistory.

Pogo is an Indian cable and satellite television channel owned and operated by Warner Bros. Discovery India under its International division, as part of Cartoon Network India as the network's sister channel. It was launched on 1 January 2004. Broadcasting primarily animated and live action programming.

<span class="mw-page-title-main">Cartoon Network (Indian TV channel)</span> Indian television channel

Cartoon Network is an Indian cable and satellite television channel operated by Warner Bros. Discovery under its international division. The channel is the Indian equivalent to the original American network and was launched on 1 May 1995 as the first television network in India dedicated to children. The channel primarily airs animated programming in Hindi, Tamil, Telugu, Kannada, and Malayalam.

<span class="mw-page-title-main">TLC (Indian TV channel)</span> Television channel

TLC is an Indian pay television channel owned by Warner Bros. Discovery. The channel was previously known as Discovery Travel & Living. It focuses on lifestyle programmes, with topics such health, cooking and travel.

Discovery Channel is an Indian pay television channel owned by Warner Bros. Discovery for the Indian subcontinent. Launched on 15 August 1995. It is the Indian version of Discovery Channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel DTamil. The channel can be viewed on digital cable and satellite television in India. The channel also available on its OTT services Discovery Plus.

<span class="mw-page-title-main">Discovery Asia</span> Southeast Asian pay television channel

Discovery Asia is a Southeast Asian pay television channel that features Asia-related documentaries and original Asian programming. It is operated by Warner Bros. Discovery through its Asia-Pacific division.

<span class="mw-page-title-main">Animal Planet (Dutch TV channel)</span> Dutch pay television channel

Animal Planet is a Dutch pay television channel broadcasting nature-related documentaries in the Netherlands and Flanders. The channel launched as a Pan-European feed on 1 July 1997. It is operated by Discovery Benelux.

<span class="mw-page-title-main">Sony Pix</span> Indian English movie channel

Sony PIX is an Indian English language pay television movie channel owned by Culver Max Entertainment. The channel mainly airs American live action and animated Hollywood movies in English with also dubbed in Hindi, Tamil and Telugu languages.

<span class="mw-page-title-main">Sony Max</span> Indian pay television channel

Sony Max is an Indian pay television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Culver Max Entertainment. The channel started broadcasting on 20 July 1999 and is available internationally. It launched a HD simulcast version on 25 December 2015.

<span class="mw-page-title-main">Discovery Kids (Indian TV channel)</span> Indian television channel

Discovery Kids is an Indian cable and satellite television channel operated by Warner Bros. Discovery India. The channel launched on 7 August 2012. The channel primarily airs animated shows.

Warner Bros. Discovery Asia-Pacific is a division of Warner Bros. Discovery that operates several television channels in Asia and Australasia, along with the Discovery+ streaming service.

<span class="mw-page-title-main">Investigation Discovery (Indian TV channel)</span> Television channel

Investigation Discovery is an Indian multinational pay television network dedicated to true crime documentaries owned by Warner Bros. Discovery broadcasting in English and Hindi. The channel was launched on 1 June 2014 then again relaunched in January 2020. The channel airs programming from its American counterpart and Scripps.

Warner Bros. Discovery India is a division of Warner Bros. Discovery Asia-Pacific that operates several television channels in India, along with the Discovery+ streaming service.

<span class="mw-page-title-main">DTamil</span> Indian Tamil-language television channel

DTamil is an Indian pay television channel owned by Warner Bros. Discovery India. Launched on 1 April 2003. The channel is the separate Tamil dedicated channel of Discovery Channel formerly known as Discovery 12 and Discovery Tamil. The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus.

References

  1. ↑ The channel will air special 20 year celebration marathon on 15 and 16 August.... http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-channel-to-complete-20-years-in-india-on-15-august-150814
  2. 1 2 "Animal Planet unchains gorilla warfare". Indian Express Newspapers. 29 March 1999.
  3. ↑ "Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum". The Financial Express. 17 March 2020. Retrieved 26 March 2020.
  4. ↑ "ANIMAL PLANET MISSES LAUNCH DATE". The Indian CAB&SAT Reporter. 12 January 1999.
  5. ↑ "Animal Planet launches 24-hour Hindi feed". Televisionpoint.com. 28 March 2008.
  6. ↑ "Animal Planet to don new look from October 01". Televisionpoint.com. 16 September 2008.
  7. ↑ "Discovery launches three new channels". afaqs!. 2 June 2014. Retrieved 10 August 2023.
  8. ↑ Brune, Adrian (16 January 2008). "Animal Planet presents new face to the world". PR Week. Retrieved 2 February 2008.
  9. ↑ Becker, Anne (14 January 2008). "Animal Planet Changes Its Stripes". Broadcasting & Cable. Retrieved 2 February 2008.
  10. 1 2 Stelter, Brian (14 January 2008). "After Ratings Slip, Animal Planet Turns to Its Wilder Side". The New York Times. Retrieved 8 July 2012.
  11. ↑ Bierly, Mandi (8 April 2010). "Animal Planet's new tagline: 'Surprisingly Human'". Entertainment Week. Retrieved 8 July 2012.
  12. ↑ Switek, Brian (31 May 2012). "Mermaids Embodies the Rotting Carcass of Science TV". Wired. Retrieved 12 March 2018.
  13. ↑ Hibberd, James (28 May 2013). "Mermaid hoax drowns Animal Planet's ratings record". Entertainment Weekly. Retrieved 12 March 2018.
  14. ↑ Ryzik, Melena (2 February 2008). "'Just Fine as Tackles, but They Can't Pass". The New York Times .
  15. ↑ 'Pit Bulls and Parolees' Has Announced It's [sic] Final Season — But Why Is It Ending? – Distractify (published 29 October 2022)
  16. ↑ Meet the Players of Puppy Bowl XIX – (accessed 13 December 2022)
  17. ↑ "Discovery Networks goes full throttle; launches Discovery Channel Tamil". www.afaqs.com. Retrieved 13 February 2018.
  18. ↑ "Discovery becomes first channel to support all South Indian languages". 12 August 2019.
  19. ↑ A Fresh Take on ANIMAL WORLD | Animal Planet HD World , retrieved 10 October 2023
  20. ↑ Bureau, Adgully (9 November 2015). "TLC HD World & Animal Planet HD World now available on Tata Sky!". www.adgully.com. Retrieved 10 October 2023.
  21. ↑ Indian Television (1 August 2014). "Discovery Communications launches ID, TLC HD and Animal Planet HD World". www.indiantelevision.com. Retrieved 10 October 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.