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Headquarters | Atlanta, Georgia, United States |
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Programming | |
Language(s) | Spanish Portuguese (Brazilian feed only) English (SAP only) |
Picture format | 1080i HDTV (rescaled to 16:9 480i/576i for SDTV feed) |
Ownership | |
Owner | WarnerMedia Latin America |
Sister channels | Cartoon Network Tooncast |
History | |
Launched | 1993 (block on Cartoon Network) 2 July 2001 (as a Channel) |
Closed | 1 December 2021 |
Replaced by | Cartoonito |
Links | |
Website | Boomerang LA Archived official website at the Wayback Machine (archived 2021-05-15) |
Boomerang was a 24-hour cable television channel owned by WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.
The channel was replaced by Cartoonito on 1 December 2021 on 6 am across Latin America.
Boomerang was launched on 2 July 2001 with the same graphics and programming from the US variant of the channel. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.
On 3 April 2006, Boomerang was relaunched as a general children's entertainment network, introducing a logo and on-air branding style identical to that of Pogo (a Turner-owned kids channel in India). Classic cartoons were pushed to the overnight and early morning hours, while the daytime lineup began to feature live-action and animated series; this also encompassed a variation of the Tiny TV block, Mini TV.
In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localized feeds, [1] the channel modified its logo and relaunched again, now solely broadcasting original and third-party-produced shows aimed at teenagers. All classical animation was moved over to Tooncast, a separate 24-hour channel that launched in December of that year. The channel aired some successful blocks, such as Boombox, which consisted of interviews with different artists and featuring live concerts in Latin America, the US, and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service. [2] Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative. [3] By mid-2010, the channel's logo was slightly modified. By May 2011, it was the only Boomerang channel in the world that would not air any animated content.
On 1 April 2014, cartoon programming returned to the daytime schedule. It was later confirmed that the channel would be part of the worldwide rebrand which took place later on 28 September that year. [4]
In October 2021, it was announced on SKY Brasil’s lineup that Boomerang would be replaced by Cartoonito on 1 December. [5] Shortly after that, the Argentine pay television service Telered announced the replacement for the rest of Latin America on the same date. [6] And by 1 December 2021, Boomerang was replaced by Cartoonito throughout Latin America.
From 2006 to 2008, Boomerang aired different blocks on the schedule for different audiences. The programming blocks included segments for young audiences, teenagers, and classic programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending on which programming block was currently airing.
After October 2008, [7] the channel decided to focus its programming on teenagers, dropping the preschool and classic programming of the channel. Since February 2009, the network only used the blue-green colored logo, as the other color-coded logos were eliminated.
Boomerang is an American cable television network owned by Warner Bros. Discovery U.S. Networks, a subsidiary of Warner Bros. Discovery. It primarily features animated programming from the Warner Bros. Animation library.
Cartoon Network Too was a British television channel that was owned by Turner Broadcasting. CN Too was the sister station of Cartoon Network, and it often aired programmes a while after they are shown on the main Cartoon Network. Cartoon Network Too was shut down on 1 April 2014.
Cartoon Network is a Philippine pay television channel operated by Warner Bros. Discovery under its International division, which primarily shows animated programming. The Philippine version is a branch of Cartoon Network Asia and broadcasts exclusively in the Philippines.
Cartoon Network Australia & New Zealand is an Australian pay television channel broadcast as a local feed of its American counterpart. launched on October 3, 1995 and owned by Warner Bros. Discovery Asia-Pacific. It primarily shows animated programming.
Cartoonito is a 24-hour cable television channel owned by Warner Bros. Discovery under its International division. Launched on 1 December 2021, it is a localization of the namesake preschool brand for Latin American audiences and airs programs aimed at children aged 2–6.
Cartoonito is a British pay television channel which targets children between the ages of 3 and 6. It is run by Warner Bros. Discovery under its International division. Unlike Cartoon Network and Boomerang, Cartoonito doesn't have a +1 timeshift in the UK. The channel is available in high definition on Sky Stream and Virgin Media.
Cartoon Network is a pan-Asian television channel that primarily broadcasts animated series. Operated by Warner Bros. Discovery under its International division, the channel is broadcast from its headquarters in Singapore and Jakarta, Indonesia to audiences in its country of location, as well as to Hong Kong and several areas in the Asian continent. It was launched on 6 October 1994 on the namesake television channel in the United States.
Cartoonito is the brand of two feeds that air animated series for preschoolers: Cartoonito Asia and Cartoonito Australia. Both are owned by Warner Bros. Discovery Asia-Pacific.
Boomerang Europe is a pan-regional children's pay television channel that was last owned by the EMEA sub-division of Warner Bros. Discovery International. Based on the namesake American channel, it primarily aired animated programming from the Warner Bros. Animation library, along with reruns of older Cartoon Network series.
Cartoon Network is a Latin American pay television channel distributed by Warner Bros. Discovery for the Latin American audience, and the Caribbean. It is the Latin American version of the original Cartoon Network television channel in the United States. It is divided into five feeds, all originating from the Turner headquarters in Atlanta, Georgia, United States; four are in Spanish, and the other is in Portuguese for Brazil. The feeds have different schedules.
Tooncast is a Latin American pay television channel owned by Warner Bros. Discovery through its International division. It was launched on December 1, 2008; its programming consists of classical animation, both from Hanna-Barbera, Warner Bros. Animation and Cartoon Network. The channel is a commercial-free service.
Cartoonito is a European pay television channel that airs animated programming for pre-school children. It is broadcast in Germany, Austria, Switzerland, Benelux, the CIS, Czech Republic, Slovakia, Hungary, Romania, Poland, the Balkans, the Baltics and the Caucasus. Cartoonito was previously the Central and European feed of Boomerang, until it relaunched on 18 March 2023 at 6 am CET.
Cartoon Network is one of two digital children's television channels that air animated series: Cartoon Network MENA, which serves the Middle East and North Africa division along with Greece and Cyprus; and Cartoon Network Africa, which exclusively serves Sub-Saharan Africa. Both feeds are owned by Warner Bros. Discovery under its International division.
Cartoon Network was a French children's television channel aimed at kids, available for France, Belgium, Switzerland, Luxembourg and Francophone Africa. It was a localized U.S. basic cable network of the same name launched on 23 August 1999 and is owned by Warner Bros. Discovery International under its French division.
Boing is the brand name used by the International division of Warner Bros. Discovery co-owned by Mediaset for a collection of television networks outside of the United States that target children.
This article is about the children's television channel feeds of Cartoonito, a programming block and television network brand owned by Warner Bros. Discovery, targeted at/for preschoolers, broadcast in the Middle East and North Africa, Greece, Cyprus and Sub-Saharan Africa and operated by its EMEA arm.
Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and programming blocks aimed at preschool children. The name combines the "cartoon" with the Spanish suffix "ito", meaning "small".
Boomerang is a pan-Asian cable and satellite television channel owned by Warner Bros. Discovery International. Like the original US version, this localization first began as a programming block that aired on Cartoon Network Asia, before becoming its own channel in 2004.
Adult Swim is a Latin American pay television channel of American origin, a variant of the original channel, owned by Warner Bros. Discovery and operated by Warner Bros. Discovery Latin America for the entire Latin American region. Previously, like its American version, it was a programming block aimed at adult audiences, broadcast by Cartoon Network (2005–2008); I.Sat in two different stages ; TBS (2018–2020) and, finally, Warner Channel (2020–2021).