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Country | Australia |
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Programming | |
Language(s) | English |
Picture format | 576i SDTV |
Ownership | |
Owner | Warner Bros. Discovery Asia-Pacific |
Sister channels | |
History | |
Launched |
|
Availability | |
Streaming media | |
Foxtel Go | Channel 715 |
Binge | binge.com.au |
Boomerang is an Australian children's pay television channel owned by Warner Bros. Discovery International and a sister service of Cartoon Network.
Prior to becoming a standalone channel, Boomerang was its own block dedicated to older Hanna-Barbera cartoons launched in 1995 on the U.S. television network.
The Australian feed of the Boomerang Asia service was launched on 14 March 2004, as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., Metro-Goldwyn-Mayer and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017. [1]
On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio. [2]
On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort. [3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa. [4]
On 22 April 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network. [5]
A Cartoonito block launched on 4 July 2022, alongside its Asia counterpart. [6] [7]