Newsmax TV

Last updated

Newsmax TV
Newsmax logo.svg
Logo as of 2021
Country United States
Broadcast areaNationwide
Programming
Language(s) English
Picture format 1080i HDTV
(downscaled to widescreen 480i for SDTVs)
Ownership
Owner Newsmax
Key people
History
LaunchedJune 16, 2014;9 years ago (2014-06-16)
Links
Webcast Live News
Website www.newsmaxtv.com
Availability
Streaming media
Service(s) FuboTV, Pluto TV, Sling TV, Xumo, YouTube, Vidgo

Newsmax TV is an American conservative television channel owned by Newsmax. The network primarily focuses on political opinion-based talk shows. It carries a news/talk format throughout the day and night, with documentaries and films on weekends. During and after the 2020 United States presidential election, it grew rapidly by broadcasting conspiracy theories and allegations of voter fraud. [1] [2] [3]

Contents

The channel was created by American journalist and Newsmax CEO Christopher Ruddy. It launched on June 16, 2014, to 35 million satellite subscribers through DirecTV and Dish Network. [4] As of May 2019, the network reaches about 75 million cable homes and has wide streaming and digital media player/mobile device availability. [5] The channel primarily broadcasts from Newsmax's studio on Manhattan's East Side in New York City, with headquarters in Boca Raton, Florida and Washington, D.C. [6] [7] [ better source needed ]

Newsmax TV holds a conservative political stance, broadcasting many programs hosted by conservative media personalities. CEO Christopher Ruddy has compared the network to Fox News. The company has hired many former Fox News Channel program hosts, including Greg Kelly, Rob Schmitt, Bob Sellers, and Heather Childers. [8] [9] In August 2020, The Washington Post described Newsmax as "a landing spot for cable news personalities in need of a new home", citing the network's airing of Mark Halperin and Bill O'Reilly following their resignations from other networks due to allegations of sexual harassment. [10]

History

Network launch

In May 2014, U.S. news organization Newsmax announced that it had signed a distribution deal with DirecTV and would launch a national television news channel to compete directly with CNN, Fox News, and other American news networks. It was launched to provide independent news; its founder, Chris Ruddy described it as intended to be a "kinder, gentler Fox News," saying that "Our goal is to be a little more boomer-oriented, more information-based rather than being vituperative and polarizing." [9]

Around the time of the channel launch, Businessweek Bloomberg profiled Ruddy and Newsmax in a feature story entitled "The Next Ailes: Newsmax's Chris Ruddy Preps TV Rival to Fox News. [11] Businessweek Bloomberg reported that Newsmax planned to build off its success as a digital media player to challenge Fox News in the traditional cable arena while developing a stake in the emerging streaming OTT business.

A Fast Company report in December 2020 suggested Newsmax was on a course to "dethrone" Fox with its streaming digital strategy by offering the channel for free to platforms like Roku, YouTube, Pluto TV, Xumo, Samsung TV Plus and others. "You wouldn't know it by looking at cable TV ratings, but Fox News has a problem on its hands," Fast Company wrote, noting that "When you factor in Newsmax's streaming audience, the race between the two right-wing news networks is closer than you might think." [12]

On January 16, 2016, Dennis Michael Lynch: Unfiltered debuted on the channel.[ citation needed ] The program ended after the first segment of the August 10, 2016, episode after Lynch announced that he would resign from the network and made comments defending Fox News Channel and criticizing his network for its reporting of the Trump campaign and suggesting they were restricting his editorial control; he was escorted out from the network's New York studio during what would have been the first commercial break. [13] [14] It was replaced the next Monday with an hour-long video simulcast of radio's The Howie Carr Show from WRKO in Boston. [15]

Beginning in 2020, the network significantly ramped up programming, adding evening shows with Greg Kelly, a former Fox News and local affiliate host, and Grant Stinchfield, a former NBC local correspondent and ex-NRA TV host. [16] The network launched Spicer & Co. on March 3, 2020, featuring former Trump White House Press Secretary Sean Spicer and co-host Lyndsay Keith, [17] [18] Historically, the network started out with a documentary-heavy lineup, but as of 2022, replays of daily and weekend shows make up the bulk of the network's late night programming, like most news channels.

2020 election

During the 2020 United States presidential election, then-President Trump began to promote Newsmax over rival competitor Fox News. [6] [19] [20] Trump's preference for Newsmax over Fox News became clearer after the latter became the first news outlet to call Arizona for Democratic challenger Joe Biden. [21] Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers, as well as employing Fox News alumni to join their lineup on Newsmax TV, such as Rob Schmitt and Greg Kelly. [21] [22] [23]

After the election was won by Democrat Joe Biden, Newsmax struck a defiant tone, focusing on conspiracy theories and allegations of voter fraud as a way to attract Fox News viewers angered by what they saw as insufficient loyalty to Trump. [1] [2] [3] Emily VanDerWerff of Vox reported that the outlet did not "go full arch-conservative" and "doesn't give airtime to QAnon paranoiacs", but that it "spent lots of time arguing that other media outlets jumped the gun in calling the election for Biden and that Trump still has a path to win this thing." [24] Newsmax was thus positioned further to the right of Fox but less so than One America News Network, another conservative news channel that embraced a far-right editorial stance during and after the Trump administration. [25]

CNN's Brian Stelter, in an on-air interview, asked Newsmax CEO Christopher Ruddy why the network chose to air "election denialism" and "bogus voter fraud stuff," to which Ruddy replied that the network featured all points of view and argued that all of the other major news outlets who had reported Biden's election win were "rushing." [26]

2021–present

Since the election, Newsmax has seen increasing viewership; according to Nielsen, Newsmax averaged 182,000 viewers in the week leading up to the election. In the week that followed, the average increased further with daily averages around 400,000 viewers, with Greg Kelly Reports and Spicer & Co. having attracted numbers in the 700,000–800,000 range. [27] On December 7, 2020, Greg Kelly Reports beat its timeslot competitor on Fox News, The Story with Martha MacCallum , in average key demographic viewership for the first time (229,000 to 203,000), while Stelter observed that overall the program "has nearly a million viewers on a good night". [28]

A small number of cable providers, including Breezeline (formerly Atlantic Broadband), dropped the channel in January 2022. The company stated that the decision was not based on the network's content, but because of Newsmax wanting to move to more traditional retransmission consent arrangements where providers pay to carry the network (rather than Newsmax paying providers to carry the channel), while simultaneously being available at no charge via YouTube and free ad-supported streaming television (FAST) platforms. [25] Newsmax plans to discontinue its free online streams by the end of 2023. [29]

As of October 2022, Newsmax was in a distant fourth place among the cable news channels, behind Fox News, CNN and MSNBC but ahead of NewsNation. [30]

On January 25, 2023, Newsmax TV was removed from the satellite and streaming versions of DirecTV and U-verse after their carriage agreement expired; the network sought to convert from paying DirecTV for carriage to a retransmission consent arrangement. [31] DirecTV subsequently replaced Newsmax TV with the competing conservative network The First TV. [32] While DirecTV isn't required by law to carry cable news channels with differing political agendas, this particular carriage dispute invoked stroke rebukes from conservative lawmakers like Florida governor Ron DeSantis, who characterised the dispute as "censorship." [33] DirecTV and Newsmax settled their dispute on March 22, 2023. [34]

Newsmax's retransmission consent agreement with DirecTV and others required it to wind down the free streaming simulcast of its cable news channel, which it did on November 1, 2023. In its place on advertising video on demand providers, Newsmax launched "Newsmax2," which includes headline rundowns and shorter 'best-of' clips of Newsmax programming. Newsmax+ was then launched as a paid monthly subscription service, carrying the traditional feed now exclusive to paid television providers. [35]

Notable personalities

Program hosts

Weekdays [36]

Weekends

Correspondents and substitute anchors

Previous

Over-the-air affiliations

Newsmax TV mainly depends on its carriage on cable services for viewership, along with streaming on their website and open digital media player platforms such as Roku and in the UK via online video subscription service NewsPlayer+. It has historically made its feed available to free-to-air terrestrial television affiliates, but those affiliations as of 2021 have mostly been discontinued, except for a county-owned translator network in Millard County, Utah, along with Alexandria, Minnesota, which carries the Newsmax feed as part of Selective TV's slate of cable and terrestrial stations to the Alexandria area.

The new terms for DirecTV's carriage deal for Newsmax TV required the network's remaining over-the-air affiliations outside Alexandria, and free online availability (outside several exceptions for the latter) to be withdrawn as of November 1, 2023, when that access ended and was replaced by a monthly subscription platform, Newsmax+. Some online providers began to carry the secondary channel Newsmax2 instead, which features taped news rundowns and 'best-of' content. Its over-the-air stations thus began to carry Newsmax2.

Current affiliates of Newsmax networks

CityCallsignVirtual channelNotes
Los Angeles, California KFLA-LD8.1Carries Newsmax2
Cherry Valley, California KILA-LD 8.1
Arlington Heights/Chicago, Illinois WRJK-LD 22.7
Wilmington, Delaware/Philadelphia, Pennsylvania WDPN-TV 2.9
Houston, Texas KVQT-LD21.1
San Francisco, California KOFY-TV 20.6
KPJC-LD24.8
Santa Cruz, California KAAP-LD24.8
Tampa, Florida WTBT-LD45.4
Daytona Beach, Florida WOTF-TV 26.6
Orlando, Florida WSWF-LD 10.8
Pittsburgh, Pennsylvania WOSC-CD 61.7
Las Vegas, Nevada KPVM-LD 25.5
Fresno, California KAIL 7.5
Buffalo, New York WNYB 26.6
WBNF-CD 26.6
Little Rock, Arkansas KLRA-CD 20.8
Des Moines, Iowa KDMI 19.7
Iowa City/Cedar Rapids, Iowa KWKB 20.8
Wichita, Kansas KAGW-CD 26.9
Selma/Montgomery, Alabama WAKA 8.8
Bellingham, Washington KBCB 24.3
Fort Smith, Arkansas KFDF-CD 44.4
Alexandria, Minnesota K20AC-D 20.2Rural translator networks carrying regular Newsmax TV feed
Delta, Utah K24NA-D24.1
Fillmore, Utah K34GO-D24.1
Leamington, Utah K09YW-D24.1
Scipio, Utah K19LY-D24.1

Former affiliates

MarketStationChannelNotes
Atlanta, Georgia WTBS-LD 26.5Replaced with Estrella TV
Atlanta, Georgia WEQT-LD 9.1
Augusta, Georgia WAAU-LD 23.2Replaced with paid programming
Cincinnati, Ohio WOTH-CD 20.5Station sold spectrum in 2016 FCC auction and permanently signed off
Detroit, Michigan WUDL-LD 19.4Replaced with paid programming
Detroit, Michigan WADL (TV) 38.1Carried the network's 9 p.m. newshour from 2012 to 2016
Fayetteville, North Carolina WNCB-LD 16.4Replaced by paid programming
Fort Smith, Arkansas KFLU-LD 20.6Replaced with Heroes & Icons
Fresno, California KVBC-LP13.10Replaced with Real America's Voice
Gila River IC/Phoenix, Arizona KGRX-LD 19.1Replaced with First Nations Experience
Kansas City, Kansas KCKS-LD25.5Replaced with Real America's Voice
Las Vegas, Nevada KNBX-CD 31.2Replaced with Christian Television Network under new ownership
Los Angeles, California KHIZ-LD39.1Replaced with Court TV Mystery
Louisburg, Kansas KMJC-LD25.5Replaced with America's Voice
Lubbock, Texas KNKC-LD 29.7
Mayaguez, Puerto Rico W51DJ-D 51.1Replaced with Azteca América
Montgomery, Alabama WDSF-LD 19.5
Nashville, Tennessee WKUW-LD 40.4Replaced with The Country Network, then Quest
Orlando, Florida WSWF-LD 20.6
Phoenix, Arizona KFPB-LD50.6Replaced with Stadium
Ponce, Puerto Rico W31DL-D 36.1License cancelled October 4, 2018 in post-Hurricane Maria fallout
Sacramento, California KFMS-LD 47.6Channel went dark
San Juan, Puerto Rico W26DK-D 25.2Replaced with OnTV4U
Topeka, Kansas WROB-LD25.5Replaced with Real America's Voice
Washington, DC WMDE 36.1Replaced with ShopHQ under new ownership
West Palm Beach, Florida WHDT 9.1Replaced with Court TV under new ownership
Wichita, Kansas KGPT-CD 26.7

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References

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  2. 1 2 Lahut, Jake. "Newsmax CEO says Trump's baseless voter fraud claims are 'great for news' in off the rails interview". Business Insider. Retrieved November 29, 2020.
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  4. ↑ "Newsmax network debuts Monday on Dish, DirecTV". USA TODAY. Retrieved February 18, 2016.
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  14. ↑ Emery, Debbie (August 11, 2016). "Newsmax Host Dennis Michael Lynch Is Pulled Off the Air for Defending Fox News" . Retrieved November 29, 2020.
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  25. 1 2 Battaglio, Stephen (January 22, 2022). "Why pay TV operators are dropping Trump-loving cable networks". Los Angeles Times. Retrieved January 25, 2022.
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  34. ↑ Rizzo, Lillian (March 22, 2023). "DirecTV reaches deal to distribute right wing network Newsmax after long dispute". CNBC. Retrieved November 5, 2023.
  35. ↑ Keys, Matthew (November 5, 2023). "Newsmax puts streaming channel behind a paywall, launches free headlines channel "Newsmax 2"". The Desk. Retrieved November 5, 2023.
  36. ↑ - Schedule - Newsmax TV.com
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  38. ↑ Calabrese, Dan (July 30, 2020). "We're heartbroken, and the world is poorer: Herman Cain has gone to be with the Lord". The Cain Gang.
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