Shift (MSNBC)

Last updated

Shift
Type Internet streaming
Country
United States
Owner NBCUniversal
MSNBC
Launch date
July 13, 2014 (2014-07-13)
Dissolved2015 (2015)
Former names
msnbc2
Official website
 Official website [ dead link ]

Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

Contents

History

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities, [1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience. [2] The channel was later shut down[ citation needed ].

Programming

Programs

See also

References

  1. ↑ "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved July 6, 2015.
  2. ↑ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.
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