This article needs additional citations for verification .(January 2020)
|Founded||1962Philips and Siemens (original; as Grammophon-Philips Group), a joint venture of |
2017 (Relaunch as PolyGram Entertainment)
|Founder||Polydor and Deutsche Grammophon|
|Fate||Sold to Seagram and folded into Universal Music Group until 2017. Label still used by UMG's PolyGram Entertainment and for some of its label divisions in certain regions.|
The 1996-1999 PolyGram Filmed Entertainment catalog is currently owned by Universal Pictures (part of Comcast).
The pre-1996 PolyGram Filmed Entertainment catalog is currently owned by Metro-Goldwyn-Mayer (part of MGM Holdings).
|Parent|| Philips (50%)|
PolyGram N.V. was an entertainment company and major music record label formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a holding for their record companies, and was renamed "PolyGram" in 1972. The name was chosen to reflect the Siemens interest Polydor Records and the Philips interest Phonogram Records. The company traced its origins through Deutsche Grammophon back to the inventor of the flat disc gramophone, Emil Berliner.
Later on, PolyGram expanded into the largest global entertainment company, creating film and television divisions. In May 1998, it was sold to the alcoholic distiller Seagram which owned film, television and music company Universal Studios. PolyGram was thereby folded into Universal Music Group, and PolyGram Filmed Entertainment was folded into Universal Pictures, which had been both Seagram successors of MCA. When the newly formed entertainment division of Seagram faced financial difficulties, it was sold to Vivendi, and MCA became known as Universal Studios, as Seagram ceased to exist. Vivendi remains owner of the Universal Music Group (while the film and television division was sold to NBCUniversal). In February 2017, UMG revived the company under the name of PolyGram Entertainment, which currently serves as their film and television division.
In 1929, Decca Records (London) licensed record shop owner H.W. Van Zoelen as a distributor in the Netherlands. By 1931, his company Hollandsche Decca Distributie (HDD) had become exclusive Decca distributor for all of the Netherlands and its colonies.Over the course of the 1930s, HDD put together its own facilities for A&R, recording, and manufacturing.
HDD was commercially successful during World War II because of the absence of American and British competition. Van Zoelen wanted to sell to Philips so that HDD would have sufficient financial backing when their major competitors returned after the war. This led Philips to purchase HDD in 1942.
In the mid 20th century, the majority of large recording companies manufactured both gramophones and records; Philips CEO Anton Philips noted the risk in creating gramophones without an interest in music recording and record manufacture, and that Radio Corporation of America (RCA) had merged with the Victor Talking Machine Company in 1929for this reason. Philips' labs were developing magnetic tape and LPs, and they could support eventual new formats, although other record companies were notably unenthusiastic about experimenting with new formats.
After the war, Philips built a large factory in Doetinchem to produce 78 rpm records. Recording took place in Hilversum, whereas development took place in Eindhoven.
In the 1940s, the record business was spread out within Philips: research in the Eindhoven labs, development elsewhere in Eindhoven, recording in Hilversum, manufacturing in Doetinchem, distribution from Amsterdam, and exports from Eindhoven. During the late 1940s, Philips combined its various music businesses into Philips Phonografische Industrie (PPI), a wholly owned subsidiary.
PPI's early growth was based on alliances. A merger was first proposed with Decca of London in late 1945, but was rejected by Edward Lewis, Decca's owner. (PolyGram finally acquired Decca in 1980.)
In the early 1950s, Philips set itself the goal of making PPI the largest record company in Europe.
PPI's second attempt at a merger was with Deutsche Grammophon Gesellschaft (DGG). DGG, owned by Siemens AG, and well known for its classical repertoire, had been the German licensee for Decca from 1935. DGG also owned Polydor Records. Shortly after PPI was founded it had made a formal alliance with DGG to manufacture each other's records, coordinate releases, and refrain from poaching each other's artists or bidding against each other for new talent. PPI and DGG finally merged in 1962.
The alliance with DGG still left PPI without repertoire in Britain or the United States. But in 1951, after Columbia had failed to renew its international distribution agreement with EMI, PPI agreed to distribute Columbia recordings outside the United States. Columbia became PPI's distributor within the US. This agreement ran until 1961 when Columbia set up its own European network. PPI signed a worldwide distribution deal with Mercury Records in 1961. PPI's parent company Philips, through its U.S. affiliate Consolidated Electronics Industries Corp (a.k.a. Conelco), acquired Mercury in 1962.
PPI built or bought factories in smaller countries. In 1962, PPI had a large factory in Baarn and factories in France, Britain, Denmark, Norway, Spain, Italy, Egypt, Nigeria, and Brazil.
PPI played an important role in the introduction of the long-playing vinyl record to Europe. Columbia introduced their LP record in 1948 and Philips presented its first LP at a record retailers' convention in 1949. Philips' commitment to LP technology was an important factor in its 1951–1961 deal with Columbia.
In 1962, PPI and DGG formed the Grammophon-Philips Group (GPG) as a joint-venture holding company, with Philips taking a 50% share in DGG and Siemens a 50% share in PPI. In 1971, the UK record labels of Philips, Fontana, Mercury, and Vertigo were amalgamated into a new company called Phonogram, Ltd. In 1972, Grammophon-Philips Group reorganized all its operations and was renamed The PolyGram Group (in some countries, like Argentina, its name was Phonogram), of which Philips and Siemens each owned 50%. In 1977, both organizations merged operationally, integrating the recording, manufacturing, distribution and marketing into a single organization.
The various record labels within PolyGram continued to operate separately. PolyGram gave its labels, as A&R organizations, great autonomy.
After the merger, PolyGram began to move into the US and UK markets, and did so by a process of both formation and acquisition: Polydor Records established its American operations, Polydor Incorporated in 1969, Mercury Record Productions (US) was acquired in 1972 from sister company North American Philips Corp., and became Phonogram, Inc. MGM Records and Verve (US) were acquired in 1972, RSO (UK) in 1975, a 50% stake in Casablanca (US) in 1977 (with the remaining 50% in 1980), Pickwick in 1978, and Decca (UK) in 1980 (the latter acquisition basically brought PolyGram full circle, see the HDD section above). PolyGram acquired United Distribution Corporation (UDC) in 1973, and changed its name to Phonodisc, Inc., and signed international distribution deals with MCA and 20th Century Records in 1976.
In the late 1950s and early 1960s, Philips had been at work on a new consumer magnetic tape format for music. The Philips Compact Cassette was introduced in 1963. It was small and could play longer than an LP. In 1965 the cassette accounted for 3% of revenues, growing in 1968 to 8% and in 1970 to 10.6%.
In the late 1960s, and through the 1970s, GPG/PolyGram diversified into film and television production and home video. RSO's successes included Saturday Night Fever and Grease . PolyGram's highly successful marketing during the disco craze included the Casablanca FilmWorks production Thank God It's Friday (1978) and its associated soundtrack. During the boom in disco, PolyGram's US market share had grown from 5% to 20%. This can also be attributed to multi-million selling albums and 45s by the Bee Gees, Donna Summer, the Village People, Andy Gibb, Kool & the Gang, and rock band Kiss. For a short while in the late 1970s, it was the world's largest record company.
In 1969, PolyGram established a direct mail-order business in the UK, Britannia Music Club, which ran till 2007.
Before 1978, with the acquisition of UDC, the distribution organization was too large and PolyGram was losing money. When US operations were running at full capacity, PolyGram expanded aggressively, and would press large quantities of records without knowing the demand. In late 1979, PolyGram was caught off guard by the sudden end of the popularity of disco music, leaving it with an underutilized distribution network, profligate labels, and over optimistic product orders. PolyGram's Casablanca label was known for management spending on lavish industry parties and luxury cars. After 1980, PolyGram's losses had spiraled upwards of US$220 million.
Another contributing factor to PolyGram's financial woes was the massive failure of the big budget musical Sgt. Pepper's Lonely Heart's Club Band (1978). The film starred the Bee Gees and Peter Frampton at the height of their popularity, and featured The Beatles covers by them as well as Aerosmith, Billy Preston, and Earth, Wind & Fire. The film was highly anticipated to surpass the box office success of both the Saturday Night Fever and Grease , mostly due to its popular music stars. The soundtrack LP, based on only advance orders, was released triple platinum.[ citation needed ] However, the movie was released to poor reviews and died at the box office. Despite its triple platinum start, the soundtrack LP's sales bombed after the film's release. In turn, record dealers flooded PolyGram with returned LPs. The resulting losses nearly wiped out the profits the company had made on both the Saturday Night Fever and Grease soundtracks. The company took further loses when the disco craze ended in 1979 and record sales for both the Bee Gees and Casablanca's Village People plummeted. PolyGram also experienced losses with the defection of Casablanca's Donna Summer to newly formed Geffen Records as well as the dropping of Andy Gibb, whose personal problems with cocaine and alcohol began to affect his recording career, from RSO. Summer and the Bee Gees also had legal disputes with their labels which further complicated matters. Summer ended her contract with PolyGram in 1980, and was awarded the rights to her songwriting catalog by the courts; she owed them one more album, and finished out her contract by recording her album She Works Hard For The Money (from which the title track was a huge hit in 1983).
In 1980, PolyGram created PolyGram Pictures in a partnership with Peter Guber. During the late 1980s and early 1990s, PolyGram continued to invest in a diversified film unit with the purchases of individual production companies.
In 1981, Philips executive Jan Timmer became a member of the Group Management of PolyGram and was appointed president and Chief Executive Officer of newly formed parent company, PolyGram International Ltd. in 1983. He cut the workforce from 13,000 to 7,000, reduced PolyGram's LP and cassette plants from eighteen to five, and decreased the company's dependence on superstars by spreading the repertoire across different genres and nurturing national and regional talent. Also in 1983, PolyGram's U.S. roster of labels by this time included: Polydor, Mercury, London, London/FFRR, Casablanca (until 1986, later to be reincarnated in 1994), RSO, De-Lite, Riva, Threshold (owned by the Moody Blues), Tin Pan Apple (under Polydor Records), Total Experience (founded by Lonnie Simmons, from 1981 to 1984) and Atlanta Artists (founded by Cameo lead singer Larry Blackmon). They were all consolidated into PolyGram Records, Inc. (now UMG Recordings, Inc.)
Under the new company, PolyGram decided to discontinue Philips as a pop and rock label in the UK and throughout much of Europe, though it was still frequently issued records in France and South East Asia by Chinese and Hong Kong pop artists. The majority of PolyGram's rock and pop music signings went to Mercury, and Polydor in the UK and Europe, though the label was used sparingly in America. Philips became part of PolyGram Classics as a classical music label along with Decca Records and Deutsche Grammophon. By 1985, PolyGram had returned to profitability.
Wing Records was reincarnated in 1987 and became a very popular label over the following years, spawning the careers of Tony! Toni! Toné! and former Miss America, Vanessa Williams; the label was discontinued in the mid-1990s. Fontana was revived in the U.S. in 1989, but only for a short while. Today, Fontana Distribution is an independent label distribution unit of Universal Music Group. Vertigo Records still remained a rare U.S. PolyGram label, as most of its music was from Europe.
In 1982, PolyGram purchased 20th Century Fox Records from 20th Century Fox, which had just recently been bought out by oil magnate Marvin Davis, who was not interested in keeping the record company. The assets of the former 20th Century Fox Records were consolidated with the company's Casablanca label.
After an attempted 1983 merger with Warner Elektra Atlantic failed, Philips bought 40% of PolyGram from Siemens, acquiring the remaining 10% in 1987.
In 1985, former CBS and Columbia executive Dick Asher was named president and CEO of PolyGram.Asher was formerly the attorney for Don Kirshner's Aldon Music music publishing company.
The CD, invented by Philips and Sony, helped greatly in boosting the company's sales and market share. PolyGram's strength in classical music helped greatly, as many of the CD's early adopters were classical music lovers. Total US sales of CDs were $1 million in 1983, $334 million in 1990 and $943 million in 2000. Total UK sales were $300,000 in 1983, $51 million in 1990 and $202 million in 2000. The CD increased PolyGram's profit margin from 4-6% in the mid-1980s to 7-9% by the early 1990s. As well, videos were distributed by PolyGram Video.
In 1988, Philips acquired the remaining 50% of PolyGram from long time partner Siemens and later in 1989, floated 16% of PolyGram on the Amsterdam stock exchange, valuing the whole company at $5.6 billion. PolyGram embarked on a new program of acquisitions, including A&M and Island Records in 1989, Swedish company Polar Music which held the rights to the ABBA catalogue, Motown and Def Jam in 1994, and Rodven (Venezuela) in 1995.
In 1990, after acquiring Island Records and A&M Records, Alain Levy (then) executive vice president of PolyGram N.V., re-organized the U.S. operations of PolyGram Records, Inc. into a new expanded conglomerate entitled PolyGram Group Distribution, Inc. In addition to overseeing the sales, marketing, manufacturing, and distribution of music and video products created by PolyGram, PGD was also responsible for supervising a number of other divisions within PolyGram (U.S.) such as: PolyGram Music Group, PolyGram Video, PolyMedia, PolyGram Special Markets, PolyGram Merchandising, Independent Label Sales (ILS), and New Media & Business Development.
PolyGram and Granada TV formed a joint venture, Big Picture Productions, in 1990, as a music programing firm. At Cannes in 1990, Big Picture purchased exclusive international distribution rights to Brown Sugar, from the New York–based Gene David Group. The two-hour special featured black female performers and was hosted by Billy Dee Williams.
In June 1991, Alain Levy was promoted to worldwide president and CEO of PolyGram N.V.
In 1993, PolyGram purchased the video arm of Virgin Group from General Electric Capital for $5.6 million, and remodeled the label as Vision Video ltd
In 1995, PolyGram purchased ITC Entertainment for $156 million.
In May 1998, PolyGram was sold to Seagram for $10 billion.Seagram, which owned Universal Pictures and Universal Music Group, sold off some of PolyGram's assets. The ITC Entertainment library was sold to Carlton Communications for £91 million, the pre-April 1996 PolyGram Filmed Entertainment library was sold to Metro-Goldwyn-Mayer, PolyGram's US distributor was sold to USA Networks, and Slash Records and London Records were sold to Warner Music Group. In June 1998, Alain Levy resigned as CEO of PolyGram.
What remained of PolyGram was merged into Universal Music Group and Universal Pictures.The name survives via reissue of music under the Polydor Records label as well as a publishing arm of Universal Music Publishing Group. The Japanese branches of the PolyGram labels that were absorbed to form Universal Music Japan were merged into one label named Universal Sigma.
|Industry|| Film |
|Predecessor|| PolyGram Filmed Entertainment |
|Headquarters||Santa Monica, California|
|David Blackman (UMG head of film and TV)|
|Parent||Universal Music Group|
Universal Music Group (UMG) had been dabbling in the documentary field having a hand in producing of 2015 Amy, Amy Winehouse documentary, and HBO's Kurt Cobain: Montage of Heck. In January 2017, UMG hired David Blackman to head its newly formed film and TV unit and reports to Universal Music Publishing Group chairman/CEO Jody Gerson and UMG Executive Vice President Michele Anthony.
PolyGram Entertainment on February 11, 2017 was relaunched as a film and television unit of Universal Music Group led by Blackman, UMG head of film & television development and production. Before the announcement, the revived PolyGram co-distributed with Studio Canal in September 2016 The Beatles: Eight Days a Week documentary. Polygram had on its slate as its first production The Story of Motown, a documentary about the record label's cultural and historical effects. Also on its slate is the co-production and financing of Mystify, INXS frontman Michael Hutchence biography.
Republic Records appointed its first executive vice president of film & television in July 2017 to oversee film and TV projects and Federal Films initiative in working with PolyGram.In June 2018, the company announced the appointed to the post of Vice President, Scripted Film & Television Daniel Inkeles, who moves over from a sister Vivendi company to UMG, StudioCanal.
Lionsgate and PolyGram agreed to a multiyear first-look television deal in August 2018 to develop projects for TV from UMG's portfolio of labels, artists and music with UMG issuing the corresponding sound tracks.Universal Music Group agreed in April 2019 to allow Wondery a license to use UMG music catalog and develop UMG artists' story podcasts, which then may be adapted into TV or film projects. Wondery would work with all UMG labels and with its PolyGram Entertainment film and TV production unit.
|Release Date||Title||Co-production companies||Notes|
|September 15, 2016||The Beatles: Eight Days a Week||Apple Corps, Imagine Entertainment, White Horse Pictures, UMG||documentary|
UK distribution only with StudioCanal
|June 7, 2019||Pavarotti||Polygram, Decca Records, Imagine Entertainment, White Horse Pictures||documentary|
Co-financiers: Polygram, CBS Films
International sales rights: HanWay Films
|April 3, 2020||Beastie Boys Story||Apple TV+, Pulse Films, Fresh Bread||documentary|
|December 21, 2020||Ariana Grande: Excuse Me, I Love You||Den of Thieves, SB Films, Story Syndicate, Si-Fi Films, Federal Films (executive)||documentary / concert |
distributed by Netflix
|August 27, 2021||The Beatles: Get Back||Walt Disney Pictures, Apple Corps, Wingnut Films||Documentary miniseries|
distributed by Disney Platform Distribution via Disney+
|TBA||The Story of Motown||Motown, Ghost Pictures, Fulwell 73|
|The Velvet Underground||Verve Label Group, Killer Content, Motto Pictures Production||documentary|
|Based on Bob Marley's songs||20th Century Animation, Khalablo In Society, Principato-Young||distributed by Walt Disney Studios Motion Pictures|
|2021||Bee Gees||distributed by HBO Max|
|Ice Cold||hip hop genre's jewelry's importance|
|From Scratch: How Mixtapes Changed Music Forever(working title)||mixtapes' controversial history|
|2018||Ariana Grande: Dangerous Woman Diaries||Good Story Entertainment, Federal Films||YouTube Premium||Documentary / Concert|
Island Records is a British-Jamaican record label owned by Universal Music Group. It was founded in 1959 by Chris Blackwell, Graeme Goodall, and Leslie Kong in Jamaica, and was eventually sold to PolyGram in 1989. Island and A&M Records, another label recently acquired by PolyGram, were both at the time the largest independent record labels in history, with Island having exerted a major influence on the progressive music scene in the United Kingdom in the early 1970s. Island Records operates four international divisions: Island UK, Island US, Island Australia, and Island France. Current key people include Island US president Darcus Beese, OBE and MD Jon Turner. Partially due to its significant legacy, Island remains one of UMG's pre-eminent record labels.
Decca Records is a British record label established in 1929 by Edward Lewis. Its U.S. label was established in late 1934 by Lewis, American Decca's first president Jack Kapp and later American Decca president Milton Rackmil. In 1937, anticipating Nazi aggression leading to World War II, Lewis sold American Decca and the link between the UK and U.S. Decca labels was broken for several decades. The British label was renowned for its development of recording methods, while the American company developed the concept of cast albums in the musical genre.
MCA Inc. was an American media conglomerate founded in 1924. Originally a talent agency with artists in the music business as clients, the company became a major force in the film industry, and later expanded into television production. MCA published music, booked acts, ran a record company, represented film, television, and radio stars, and eventually produced and sold television programs to the three major television networks, but had an especially good relationship with NBC.
MCA Records was an American record label owned by MCA Inc., which later gave way to the larger Universal Music Group.
Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States. In turn, Polydor distributes Interscope releases in the United Kingdom. Polydor Records Ltd. was established in London in 1954 as a British subsidiary of German company Deutsche Grammophon GmbH. It was renamed Polydor Ltd. in 1972.
Deutsche Grammophon is a German classical music record label that was the precursor of the corporation PolyGram. Headquartered in Berlin Friedrichshain, it is now part of Universal Music Group (UMG) since its merger with the UMG family of labels in 1999. It is the oldest surviving established record company.
Mercury Records was an American record label that had significant success as an independent operation in the 1940s and 1950s, and that later was owned by Philips, PolyGram, and Universal Music Group. In the United States, it operated through Island Records; in the United Kingdom, it was distributed by EMI Records.
London Recordings is a British record label that marketed records in the United States, Canada, and Latin America for Decca Records from 1947 to 1980 before becoming semi-independent. The London name — as London American Recordings, often shortened to London American — was also used by British Decca in the UK market, for releases taken from American labels, which British Decca licensed.
MGM Records was a record label founded by the Metro-Goldwyn-Mayer film studio in 1946 for the purpose of releasing soundtrack recordings of their musical films. It transitioned into a pop music label which continued into the 1970s. The company also released soundtrack albums of the music for some of their non-musical films as well, and on rare occasions, cast albums of off-Broadway musicals such as The Fantasticks and the 1954 revival of The Threepenny Opera. In one instance, it released the highly successful soundtrack album of a film made by another studio, Columbia Pictures's Born Free (1966).
Verve Records, also known as Verve Label Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans, Billie Holiday and Oscar Peterson, among others. It absorbed the catalogues of Granz's earlier labels, Clef Records, founded in 1946, Norgran Records, founded in 1953, and material previously licensed to Mercury Records.
PolyGram Filmed Entertainment was a British film studio founded in 1979 which became a European competitor to Hollywood, but was eventually sold to Seagram Company Ltd. in 1998 and was folded in 2000. Among its most successful and well known films were An American Werewolf in London (1981), Flashdance (1983), Four Weddings and a Funeral (1994), Dead Man Walking (1995), The Big Lebowski (1998), Fargo (1996), The Usual Suspects (1995), The Game (1997) and Notting Hill (1999).
The Island Def Jam Music Group (IDJMG) was an American record label group formed in 1998 by combining the operations of 14+ record labels including Island Records, Def Jam Recordings, and Mercury Records. In 2011, Motown Records was split from The Universal/Motown Records Group and subsequently became a division of the Island Def Jam Music Group. On April 1, 2014, Universal Music announced that Island Def Jam's operations would be split between three entities: Island Records, Motown Records, and Def Jam Recordings.
Philips Records is a record label founded by the Dutch electronics company Philips. In 1946, Philips acquired the company which pressed records for British Decca's Dutch outlet in Amsterdam.
Phonogram Incorporated was started in 1970 as a successor to Philips Phonographic Industries, a unit of the Grammophon-Philips Group (GPG), a joint venture of Philips N.V. of the Netherlands and Siemens A.G. of Germany.
Universal Music Group Nashville is Universal Music Group's country music subsidiary. Some of the labels in this group include MCA Nashville Records, Mercury Nashville Records, Lost Highway Records, Capitol Records Nashville and EMI Records Nashville. UMG Nashville not only handles these imprints, but also manages the country music catalogues of record labels Universal Music and predecessor companies acquired over the years including ABC Records, Decca Records, Dot Records, DreamWorks Records, Kapp Records, MGM Records and Polydor Records.
A&M Records was an American record label founded as an independent company by Herb Alpert and Jerry Moss in 1962. Due to the success of the discography A&M released, the label garnered interest and was acquired by PolyGram in 1989 and began distributing releases from Polydor Ltd. from the UK. Throughout its operations, A&M housed well-known acts such as Gin Blossoms, Dishwalla, Joe Cocker, Procol Harum, Captain & Tennille, Sting, Sergio Mendes, Ozark Mountain Daredevils, Supertramp, Bryan Adams, Burt Bacharach, Liza Minnelli, The Carpenters, Paul Williams, Quincy Jones, Janet Jackson, Cat Stevens, Peter Frampton, Elkie Brooks, Carole King, Styx, Dennis DeYoung, Extreme, Amy Grant, Joan Baez, The Police, Jann Arden, CeCe Peniston, Shanice, Blues Traveler, Soundgarden, Duffy, Phil Ochs and Sheryl Crow.
Polyphon is a disc-playing music box, a mechanical device first manufactured by the Polyphon Musikwerke, located in Leipzig, Germany. Invented in 1870, full-scale production started around 1897 and continued into the early 1900s. Polyphons were exported all over world and music was supplied for the English, French and German markets, as well as further afield, with music cataloged for the Russian, Polish and Balkan regions. Polyphon is also a record label as registered by German Polyphon Musikwerke AG in 1908. Polyphon traded under the Polydor label since 1913 with their trademarks Polyphon Musik and Polyphon Record.
MCA Music Inc. is a Philippine regional branch of the multinational Universal Music Group. The company retains the MCA name on legal purposes because of a trademark dispute with an unrelated label known as Universal Records, which preempted the rights to the word "Universal" for recorded music in the Philippines. However, the company has adopted the moniker "MCA/Universal", just like the US home video unit of Universal Pictures from 1990-1997, to simplify identification, even though no formal "Universal" branding is exercised. Despite the naming, the label is known outside the Philippines as Universal Music Philippines.