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Rowdy Records | |
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Parent company | Universal Music Group |
Founded | 1992 |
Founder | Dallas Austin Antonio "L.A." Reid |
Distributor(s) | Motown Records (In the US) Mercury Records (Outside the US) Arista Records (1992–1998, back catalogue) |
Genre | Various, with a focus on hip hop and R&B |
Country of origin | United States |
Location | New York City, New York |
Official website | RowdyRecords.com |
Rowdy Records is a record label distributed through Motown. It was founded by record producer Dallas Austin in 1992, and the precursor to his entertainment company, Freeworld Entertainment.
Formed in 1992 by producers Dallas Austin and L.A. Reid, Rowdy was initially distributed through Arista Records. At the time, Austin had gained notoriety for writing and producing hits for acts like Monica, Another Bad Creation, Boyz II Men, Joi, For Real, Da King & I and TLC. Reid, meanwhile, was also running the fledgling LaFace Records. In 1993, Reid stepped down to continue focusing his energies on LaFace, leaving Dallas to run the Atlanta-based company on his own.
Rowdy shot to success in 1993 with rap group Illegal, who had two #1 rap singles and the #1 Billboard rap single of the year.
1995 saw the release of the triple platinum debut album from fourteen-year-old R&B singer Monica entitled Miss Thang . Other acts on the label included: Y'all So Stupid, For Real, Fishbone and Caron Wheeler. The label also released the soundtrack to the motion-picture Fled .
In spite of the label's strong buzz in the industry (mainly due to Austin's name being attached to it), by 1997 Rowdy began to flounder, as Monica's debut album had been its biggest release to date—and arguably the company's only success. Creative differences with Arista subsequently caused Rowdy to vacate its fold, while Monica (its most notable star) remained at Arista. Without a major distributor, Rowdy briefly went the independent route before stalling completely. Austin's career, meanwhile, continued to thrive as he remained a highly sought after producer, which led to him stepping down as CEO. Rowdy closed in 1998. He then started the short-lived record label Freeworld Entertainment after the dissolution of Rowdy.
In 2005, when the hip group Da BackWudz caught Austin's attention, he decided to reactivate Rowdy (after seven years of dormancy) in order to sign them. Upon its reactivation, Rowdy took up distribution with Motown Records.
Arista Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the American division of the Japanese conglomerate Sony. The label was previously a division of Bertelsmann Music Group, the North American division of German conglomerate Bertelsmann. Founded in November 1974 by Clive Davis and deactivated in 2011, Arista was re-established in 2018. Along with RCA Records, Columbia Records, and Epic Records, it is one of Sony Music's four flagship record labels.
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Dallas L. Austin is an American songwriter, record producer, and film producer from Columbus, Georgia.
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Miss Thang is the debut studio album by American R&B recording artist Monica. It was released by Rowdy Records and distributed through the Arista label on July 18, 1995, in the United States. Recorded throughout her early teenage years, the album was conceived under the guidance of Rowdy head Dallas Austin who would emerge as a tutor and father figure to Monica and serve as Miss Thang's sole executive producer. Austin recruited protégés from his DARP production camp such as Tim & Bob, Arnold Hennings, and Colin Wolfe as well as Daryl Simmons, and Soulshock & Karlin to work on the album. It incorporates a wide range of contemporary genres such as soul, pop, hip hop and blues.
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Da BackWudz, also known by the name Labratz, was a rap duo from Decatur, Georgia consisting of Marcus "Big Marc" Thomas and James "Sho Nuff" Redding. The duo released one album, Wood Work, in 2006 and the album reached the position of 94 on the Billboard 200. They were signed to Dallas Austin's Rowdy Records and they released their first single, "You Gonna Luv Me", in 2004. Da BackWudz has performed in multiple tours, including BET's 2005 Black College Tour and MTV's Sucker Free Sunday Tour. Thomas and Redding later renamed themselves Labratz, joined together with Heavy Slim and G Wiz, and released one album, Atlantis Rising, before disbanding.
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The Untold Truth is the only studio album by American rap duo Illegal, composed of rappers Jamal and Mr. Malik. It was released on August 24, 1993, through Rowdy Records with distribution via Arista Records. The recording sessions took place from late Fall 1992 to mid-Summer 1993 at D.A.R.P. Studios in Atlanta, at Soundtrack Studios in New York City, and at BMV Digital Studios in Newark. The album was produced by Dallas Austin, Diamond D, Erick Sermon, Biz Markie, and Lord Finesse, among others.
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