In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists more creative freedom and less commercial pressure. [2] The term has significantly increased in popularity over the years due to high-profile artists marketing their projects as such. [3] [4] Prior to the decline of physical media, mixtapes were defined as homemade compilations of music played through a cassette tape, CD, or digital playlist and became significant in hip-hop culture. The songs were typically beatmatched and consisted of seamless transitions at their beginnings and endings with fades or abrupt edits. [5] It was then defined as relatively any musical project by an up-and-coming artist. Now, mixtapes have become a label of promotion and marketing for album-like projects. [6] Dictionary.com writes that "the line between an album and a mixtape can be blurry," and that streaming-services rely on the artist to make that determination. [7]
The idea of mixtapes was conceived in the early 1970s with the genesis of hip-hop. In the 1970s, DJs such as Grandmaster Flash and the Furious Five, Afrika Bambaataa, and DJ Hollywood would often distribute recordings of their club performances through cassette tapes, bringing a wider audience to the hip-hop sound. [8] These cassettes eventually became colloquially known as mixtapes. The introduction of the Sony Walkman in 1979 saw major improvements in the mobility and practicality of mixtapes. [9]
In the 1980s and 1990s, mixtapes evolved as recordings of exclusive tracks, freestyles, and remixes. They also started becoming a visible element of youth culture. [10] This blended both the underground and commercial appeal of mixtapes together. A notable development in mixtapes at this time was the "chopped and screwed" technique created by DJ Screw in Texas. [9] This technique created a slow-tempo sound for mixtapes, later becoming a staple of Southern hip-hop. Another development of the mixtape were the creations of the remix and the mashup, which gave pre-existing songs a new sound to their original counterpart. [11]
In the 1990s, mixtapes eventually moved to CD burners and MP3 players as the cassette tape declined. The curation of mixtapes became more intimate as well, as many curators would assemble songs in their tapes as an overarching theme that they could send to their audience. This was highlighted in Nick Hornby's novel High Fidelity, released in 1995: [12]
To me, making a tape is like writing a letter — there’s a lot of erasing and rethinking and starting again. A good compilation tape, like breaking up, is hard to do. You’ve got to kick off with a corker, to hold the attention ***, and then you’ve got to up it a notch, or cool it a notch, and you can’t have white music and black music together, unless the white music sounds like black music, and you can’t have two tracks by the same artist side by side, unless you’ve done the whole thing in pairs and… oh, there are loads of rules. [13]
In the 2000s, mixtapes transitioned from physical media to a synonym for unofficial albums that may have legal issues being officially released. [14] They also became significant to developing artist recognition. Artists like 50 Cent used mixtapes to build their reputation before being signed to a label. [15] This also allowed for more artistry as mixtapes were not confined by the legal restrictions of a record label. As a result of his mixtapes' success, he released his critically acclaimed album, Get Rich or Die Tryin' . [16]
By the mid-to-late 2000s, the definition of the original mixtape in the 1970s seemed to vanish, and instead became the term for any musical project to promote rising artists. [10] The creation of the streaming platform DatPiff introduced the publishing of mixtapes online and for free, which made mixtapes easier to obtain. [17]
In 2015, Canadian rapper Drake released his mixtape If You're Reading This It's Too Late significantly muddling the line between mixtapes and albums, setting the precedent that an album-like project could be promoted as a mixtape. [17]
The popularization of streaming platforms and the rapid decline of physical media such as CDs and cassettes have significantly altered the definition of a mixtape and rendered the physical mixtape obsolete. Today, mixtapes are generally considered an alternative to studio albums, especially in genres of hip-hop, R&B, and indie music. [18] [19] They allow artists to release music without industry-level expectations expected from the likes of a concept album. [20] Mixtapes have become staples in the music industry and are sometimes released as holdovers or low-key releases between studio albums. [6] Lesser-known artists may release them free online on more accessible streaming platforms like SoundCloud to gain exposure, while well-known industry artists who release mixtapes usually promote them as "commercial mixtapes" as they are released on profitable streaming platforms such as Spotify or Apple Music. [21] Notable examples of commercial mixtapes include Street Gossip by Lil Baby, MMM (Money Making Mitch) by Puff Daddy, and Dark Lane Demo Tapes by Drake. [22] [21] [23]
While the traditional album might stick to one theme, mixtapes have allowed artists to present more diverse music, atypical from the conventional concept album. [24] For example, the debut mixtape Drunken Babble by Kali Uchis was described by GQ as "dreamy R&B vocals with tough-talk rap lyrics, DIY beats, samples and influences spanning soul, reggae, doo-wop and synth-pop." [25]
In an era of short-form content, mixtapes are valuable in that they give room to maintain relevance and adapt to the fast pace of social media. One song can blow up an artist, and mixtapes give the ability for artists to answer quickly to their recent success and ride their wave of fame. [26] Because of the flexibility that mixtapes allow, releasing them on platforms like TikTok can instantly increase an artist's mainstream recognition and reach a broader audience, and of course, without the expectations of a full album rollout. [27] As an example, R&B artist 4Batz released his debut mixtape U Made Me a St4r shortly after his significant mainstream blowup from his single, "Act II: Date @ 8". [28]
While mixtapes used to be distributed for free, Spotify, Apple Music, and Soundcloud have blurred the line between what is considered a full-on album versus what is considered a mixtape. [29] [30]
However, artists typically distinguish an album from a mixtape in two ways: [31]
The marketing of a mixtape is usually minimal, spontaneous, and unorthodox. In contrast, studio albums often have more professional media campaigns, music videos and a set release. Because of a mixtape's "unpredictability" that varies from artist, mixtapes may entertain fans with excitement due to surprise releases. [6]
On streaming platforms, mixtapes are nearly identical in format, as both include album art, titles, and track lists. However, mixtapes may lack the proper promotion and radio play that traditional albums offer. Artists may informally promote their mixtapes by posting to their own social media (as opposed to having a management team do it) or by directly engaging with their fans online. [33]
For independent and emerging artists, mixtapes are a gateway to building a fanbase and experimenting with their sound. [6] For established artists, mixtapes can be used as an outlet for personal expression and experimentation to escape the pressures of a record label or commercial appeal. [20] [33] [35] The absence of formal promotion, industry-standard production, or chart performance makes mixtapes often feature more raw and experimental sounds, which may be preferable to their fans. [6] The value of a mixtape lies in its ability to define the artist rather than an industry standard, making it an important concept in music. [18] [36]
Mixtapes can also serve as a precursor to an upcoming album for artists. As an example, Travis Scott released his mixtape, Days Before Rodeo as an anticipation project for his debut album, Rodeo. [37] Another example is While We Wait by singer and songwriter Kehlani. The name of the tape highlights the informal circumstances of the mixtape, which was released in interim to give her fans music to listen to before the release of her album, It Was Good Until It Wasn't . [6]
Many well-known mixtapes are ineligible to be released on streaming platforms due to sample clearance issues or any licensing issues. [38] This has prevented many praised mixtapes from being released on bigger streaming platforms. A well-known example of a mixtape that isn't available on major streaming platforms for these reasons is Nostalgia, Ultra by Frank Ocean. [39] [40]
However, some mixtapes have overcome their sample clearances, granting them the ability to be released on major streaming platforms. Some of these include Acid Rap by Chance the Rapper, Live. Love. ASAP by ASAP Rocky, So Far Gone by Drake and Friday Night Lights by J. Cole. [41] [42]
Acid Rap is the second mixtape by American rapper Chance the Rapper. It was released on April 30, 2013, as a free digital download. In July 2013, the mixtape debuted at number 63 on the Billboard Top R&B/Hip-Hop Albums, due to bootleg downloads on iTunes and Amazon not affiliated with the artist. The mixtape has been certified "diamond" on mixtape site Datpiff, for garnering over 1,000,000 downloads. It was rereleased on streaming services on June 21, 2019, alongside his 2012 mixtape 10 Day. A 10th anniversary Complete Edition was later released, including the full version of "Juice", which previously wasn't available for streaming due to sampling issues.
Aubrey Drake Graham is a Canadian rapper, singer, and actor. An influential figure in popular music, he has been credited with popularizing R&B sensibilities in hip-hop artists. Gaining recognition by starring as Jimmy Brooks in the CTV teen drama series Degrassi: The Next Generation (2001–2008), Drake began his recording career in 2006 with the release of his debut mixtape, Room for Improvement (2006). He followed up with the mixtapes Comeback Season (2007) and So Far Gone (2009) before signing with Young Money Entertainment.
OVO Sound is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib. The label operated as an imprint of Warner Records from its formation until 2022.
Nayvadius DeMun Cash, known professionally as Future, is an American rapper, singer-songwriter, and record producer. Known for his mumble-styled vocals and prolific output, Future is considered a pioneer of the use of Auto-Tuned melodies in trap music. Due to the sustained popularity of this musical style, he is commonly regarded as one of the most influential rappers of his generation.
Joshua Howard Luellen, known professionally as Southside, is an American record producer, rapper and songwriter. Based in Atlanta, he is recognized in the music industry for his aggressive, trap-infused production work for prominent hip hop artists. His association with hometown rapper Waka Flocka Flame led Luellen to sign to his label Brick Squad Monopoly, an imprint of Gucci Mane's 1017 Records, as in-house talent in 2010. Luellen and labelmate, fellow producer Lex Luger established the production team 808 Mafia that same year, who were credited on several commercially successful releases throughout the remaining decade.
Catch the Throne is a two-volume mixtape. The first volume was released digitally on March 7, 2014, and on CD on March 28, 2014, as a free mix tape that features various rap artists to help promote the HBO series Game of Thrones. The albums feature hip hop artists including Snoop Dogg, Ty Dolla $ign, Common, Wale, Daddy Yankee, as well as music by Ramin Djawadi from the show and some voices from the show.
Leland Tyler Wayne, known professionally as Metro Boomin, is an American record producer and music executive. Known for his dark production style, he is regarded as one of the most influential producers in modern hip-hop and Trap music. His frequent collaborators include Big Sean, Future, Young Thug, The Weeknd, Travis Scott, Don Toliver, 21 Savage, Gucci Mane, Gunna, and Nav.
Daystar Shemuel Shua Peterson, known professionally as Tory Lanez, is a Canadian singer and rapper. First discovered by Sean Kingston, he received initial recognition for his mixtape Conflicts of My Soul: The 416 Story, released in August 2013. In 2015, Lanez signed with record producer Benny Blanco's Mad Love Records, an imprint of Interscope Records.
If You're Reading This It's Too Late is the fourth mixtape by Canadian rapper Drake, released on February 13, 2015 without prior announcement by OVO Sound, Young Money, Cash Money and Republic Records. The mixtape was produced by Drake's longtime collaborators 40 and Boi-1da, as well as labelmate PartyNextDoor, among others. Features include PartyNextDoor, Travis Scott, and Lil Wayne.
Lola Chantrelle Mitchell, known professionally as Gangsta Boo, was an American rapper. She rose to prominence as a member of Three 6 Mafia, which she joined at the age of 14. After releasing six albums, she left the group and its record label after the release of her second solo album, Both Worlds *69 (2001), due to financial disputes and issues regarding promotion of the album. She subsequently released several solo albums and became known for collaborating with artists such as Eminem, Run the Jewels, La Chat, Latto, GloRilla, Outkast, Foxy Brown, Tinashe, Lil Jon and Yelawolf.
What a Time to Be Alive is a collaborative commercial mixtape by Canadian rapper Drake and American rapper Future. It was released on September 20, 2015, by Young Money Entertainment, Cash Money Records, Republic Records, Epic Records, A1 Records and Freebandz. The mixtape was executive produced by Metro Boomin, who also produced or co-produced eight of its 11 songs. Additional producers include 40, alongside Southside, Allen Ritter, Boi-1da, Frank Dukes, and others. It was released on the iTunes Store and Apple Music, and debuted at number one on the US Billboard 200.
Purple Reign is the sixteenth mixtape by American rapper Future, hosted and executive-produced by DJ Esco and Metro Boomin. It was released on January 17, 2016 with an 11-hour notice via LiveMixtapes and DatPiff. It is Future's first non-commercial mixtape since the mixtape trilogy Monster (2014), Beast Mode, and 56 Nights (2015). Purple Reign follows the commercial collaborative mixtape What a Time to Be Alive with Canadian rapper Drake. The mixtape features production from frequent collaborators Metro Boomin, Southside, Zaytoven, DJ Spinz, and Nard & B, among others. The title and cover font is a tribute to Prince's landmark 1984 album Purple Rain, which is stylized in the same fashion.
Lil Boat is the debut commercial mixtape by American rapper Lil Yachty. It was released on March 9, 2016, by Quality Control Music, Capitol Records and Motown. The mixtape's production was primarily provided by TheGoodPerry, along other record producers such as 1Mind, Earl, Digital Nas and Grandfero. Yachty enlisted guest appearances from Young Thug, Quavo and Byou, among others.
Playboi Carti is the debut commercial mixtape by American rapper Playboi Carti. It was released through AWGE and Interscope Records on April 14, 2017. The mixtape contains 15 tracks and features guest appearances from fellow rappers Lil Uzi Vert, ASAP Rocky as well as Dutch singer Leven Kali. Production was executively handled by ASAP Rocky and was primarily handled by Pi'erre Bourne, alongside several other record producers, including Harry Fraud, Hit-Boy, Jake One, Ricci Riera, and Southside. The physical version of the mixtape was released on October 6, 2017, and a vinyl edition was released on November 17, 2017.
Black Ken is a mixtape by American rapper Lil B. It was self-released on August 17, 2017. Black Ken was self-produced by Lil B, and was dedicated to Diddy, Lil Yachty, Lil Uzi Vert, among others. It was first announced in 2010, with the release of singles and a 26-track preview to DatPiff.
Omar Jeffery Pineiro, known professionally as Smokepurpp, is an American rapper. He first became known in the SoundCloud rap scene for his 2017 single "Audi", which received platinum certification by the Recording Industry Association of America (RIAA). In March of that year, he signed with Alamo and Interscope Records to release the song and his debut mixtape for which it served as lead single, Deadstar (2017), the following September. It peaked at number 42 on the Billboard 200, while his debut studio album and the mixtape's sequel, Deadstar 2 (2019) narrowly entered the chart. His second album, Florida Jit (2020) failed to chart in any known territory and served as his final album on the label.
Jordan Timothy Jenks, known professionally as Pi'erre Bourne, is an American record producer, rapper, songwriter, and audio engineer. He is best known for producing the 2017 singles "Magnolia" for Playboi Carti and "Gummo" for 6ix9ine, both of which entered the top 30 of the U.S. Billboard Hot 100.
Slime & B is a collaborative commercial mixtape by American singer Chris Brown and American rapper Young Thug. It was released on May 5, 2020, by Chris Brown Entertainment, LLC, under exclusive license to RCA. The mixtape includes production from Murda Beatz, Turbo, Wheezy, A1, OG Parker and more, along with guest appearances from Gunna, Future, Too $hort, E-40 among others.
Dark Lane Demo Tapes is the sixth mixtape by Canadian rapper Drake. The mixtape is a compilation of songs that were released on SoundCloud or leaked on the internet, as well as new songs, and is considered a "warm-up" to Drake's sixth studio album Certified Lover Boy (2021). It was released on May 1, 2020, by OVO Sound and Republic Records. Production was handled by Drake's longtime collaborator 40, among others. Featured guest appearances include Future, Young Thug, Chris Brown, Playboi Carti, Giveon, Fivio Foreign, and Sosa Geek.
Aaron Lashane Thomas, known professionally as Teezo Touchdown, is an American singer-songwriter. On September 8, 2023, released his debut studio album, How Do You Sleep at Night?, and embarked on the Spend the Night Tour the following year to promote the album. He is also known for his collaborations with Tyler, the Creator, Drake, and fellow Texas natives Don Toliver and Travis Scott. He also went on tour with the former three artists, serving as an opening act for each of them.
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