Because Music

Last updated
Because Music SAS
Because Music-logotype.png
Parent companyBecause Group
Founded2004;20 years ago (2004)
Founder Emmanuel de Buretel
Distributor(s) Universal Music Group [1] [2]
GenreVarious
Country of originFrance
Location Paris
Official website www.because.tv

Because music is an independent record label based in France, with headquarters in Paris and London, and an office in Los Angeles. [3] The label was founded in 2004 by Emmanuel de Buretel and Eric Bielsa upon their exit from major labels. [4] Because Music has acts such as Justice, Christine and the Queens and Aime Simone on their roster. The label have developed a reputation for supporting artists on their roster to access global streaming platforms. [5] CEO Buretel has been an outspoken critic of how platforms such as Youtube and Tiktok opperate within the music industry and renumerate artists. [6]

Contents

History

Because Music France

Justice, the duo signed to Because Music Justice @ Rock Werchter 2008.jpg
Justice, the duo signed to Because Music

Because Music was founded in late 2004, by Emmanuel de Buretel and Eric Bielsa. Early successes for the label included Justice Mercury Music Prize nominated Metronomy, Charlotte Gainsbourg and Amadou & Mariam. [7] [8]

Artists signed to Because Music have experienced regular streaming success, with Becuase artist DJ Lazer holding the title of most streamed artist ever on Spotify in 2015. [9]

Major Lazer, signed to Because Music, had the most streamed song of all time on Spotify in 2015 Diplo and Walshy Fire of Major Lazer @ Flow 2015.jpg
Major Lazer, signed to Because Music, had the most streamed song of all time on Spotify in 2015

The label co-founded the We Love Green pop festival in 2009. [10]

Because holds an exclusive license for all artists on Ed Banger Records and Phantasy. [11] Because Music is the distributor for select Atlantic Records subsidiaries like Big Beat and 300 Entertainment.

Because Music UK

Because Music UK was founded in 2005. [12]

In 2017, Because acquired the catalogues of over 60 artists from Warner Music Group, including Mano Negra, The Beta Band, [13] and most of London Records. [14]

Because Music UK has artists such as Bananarama and Goldie. [15]

Because Music US

In 2017, Because signed a deal with Caroline Distribution (now Virgin Music) (a Universal Music division) for distribution of Because's releases starting in 2019. Before, the distribution was held by Warner Music's Alternative Distribution Alliance and Vice Records. [16]

Awards

Because music won best independent label at The A&R Awards in 2016. [17] In 2017 Because Music was named Best Independent Label at the AIM Independent Music Awards. [18] [19]

Confrontations with streaming platforms


CEO of Because Music Emmanuel de Buretel has spoken publicly on a number of occasions about tensions between artists, independent labels such as Because, and emergent platforms such as YouTube, Spotify and Tiktok, which rely on music for their success. [20]

In July 2023, Because issued a DMCA takedown notice against the open-source YouTube player NewPipe, temporarily resulting in their host website being removed from Google Search results. [21] The DMCA notice would later be rescinded with no further comment, and the website's search status was restored.

In 2024, de Buretal criticised the Tiktok platform for the use of music without properly renumerating artists. Writing in Le Monde, he said;

“As players in the music market… we cannot accept that the consumption and disfigurement of works should be built around an algorithm that thrives on the backs of thousands of employees, craftsmen and artists around the world, and… by actively participating in the creation of a platform that feeds on artistic creation by destroying it..." [22]


Notable artists

[23]

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References

  1. "Universal Music - Because Music And Caroline International Launch Global Partnership to expand artist and label services". 29 November 2017.
  2. "Universal Music - Universal Music Group Launches Virgin Music Label And Artist Services". 18 February 2021.
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  6. "Emmanuel de Buretel, président de Because Music : « Si TikTok veut vivre de la musique, il faut qu'il la respecte »" (in French). 2024-03-11. Retrieved 2024-09-20.
  7. "Because Music's Emmanuel de Buretel: 'We don't follow the hype – we trust our ears'". Music Business Worldwide. 2016-06-23. Retrieved 2024-09-20.
  8. "Because Music". Because.tv. Archived from the original on 2010-10-06. Retrieved 2015-07-17.
  9. "Major Lazer's Lean On becomes most streamed track on Spotify ever". BBC News. 2015-11-12. Retrieved 2024-09-20.
  10. "Le Figaro.fr - Connexion compte Figaro". connect.lefigaro.fr. Retrieved 2024-09-20.
  11. "Shop | Vinyl, CDs, Records, T-shirts, Art and Merchandise – Phantasy Sound". Phantasysound.co.uk. Retrieved 2015-07-17.
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  13. "Because buys Beta Band catalogue, other deals imminent as Warner divestment deadline day looms".
  14. "Because officially acquires London Records catalogue - Music Business Worldwide". 11 August 2017.
  15. "Rhian Emanuel promoted to MD, Because Music UK, Laura Kelly appointed MD, London Records". Music Business Worldwide. 2023-05-04. Retrieved 2024-09-20.
  16. "Because Music". Music Business Worldwide. 2021-01-15. Retrieved 2024-09-20.
  17. "The A&R Awards". Music Business Worldwide. 2021-01-22. Retrieved 2024-09-20.
  18. "AIM AWARD WINNERS 2017". HITS Daily Double. Retrieved 2024-09-20.
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  20. "Because Music boss Emmanuel De Buretel calls for Spotify and rivals to adopt 'user-centric' licensing". Music Business Worldwide. 2019-07-04. Retrieved 2024-09-20.
  21. "newpipe.net removed from Google search results due to DMCA take down request". 7 July 2023.
  22. "Emmanuel de Buretel, président de Because Music : « Si TikTok veut vivre de la musique, il faut qu'il la respecte »" (in French). 2024-03-11. Retrieved 2024-09-20.
  23. "Artists Archive - Because Music". Because Music. Archived from the original on 23 July 2020. Retrieved 2 October 2019.