V2 Records (or V2 Music and V2 Benelux; V2 being an abbreviation for Virgin 2) is a record label that was purchased by Universal Music Group in 2007, sold to PIAS in 2013[1] and partially acquired by Universal in 2022 (as part of larger PIAS 49% equity acquisition).[2] In 2024, Universal acquired the remaining 51% of PIAS that it didn’t already own.[3] In Benelux, V2 would operate separately from PIAS from 2013 to 2022, since the label was bought from Universal in 2007, henceforth Universal Music Group fully owns V2.
The label was founded in 1996 by Richard Branson, five years after he sold Virgin Records to EMI. V2 management was led by the same individuals that built Branson's balloon and the control position was held by a Canadian public corporation.[citation needed] The company was restructured after running into financial difficulties with Branson taking control and reinventing the brand.
In April 2005, Cooperative Music was set up by the V2 Music Group as a transnational marketing and distribution operation which licenses independent labels, as opposed to individual artist companies which is the standard industry practice, for release in Europe, Australia and Japan. This in-house licensing division has an exclusive international marketing team with representation in the UK, Ireland, France, Germany, Italy, Spain, Holland, Belgium, Sweden, Norway, Denmark, Australia and Japan.
In May 2006, much of V2's catalogue, including multi-platinum artists Moby and The White Stripes, was added to eMusic, making the label one of the most high-profile featured on the online music site, which mostly sells DRM-free independent music at a cost considerably lower than many of its competitors.
In August 2007, V2 Music Group was sold for £7 million to Universal Music Group.[5] Subsequently, in October 2007, UMG partnered the US operations of its independent distribution arm Fontana Distribution, known as Fontana International, with London-based Cooperative Music of V2 Music. The intent was to enhance expansion through international agreements, and so independent labels from Europe under Cooperative Music would gain access to the independent American marketplace through Fontana International's diverse connections in independent marketing, promotion and distribution support. Cooperative Music has had significant success with various acts such as Fleet Foxes, Phoenix and The Black Keys.
In 2013, [PIAS] has acquired Cooperative Music (including V2) from Universal Music Group.[1][6]
V2 Benelux was founded by Richard Branson in 1997 as part of the V2 International group with affiliates in USA, UK, Scandinavia, Germany, France, Italy and Benelux. In February 2007 the directors of V2 Benelux, Chris Boog and Tom Willinck, rounded off a successful management buy out together with their distributor, Bertus Distribution.[7]
From September 2014 to November 2022, V2 Music offered full in-house label services in the Benelux, France, as well as Germany, Switzerland and Austria via Bertus Music Vertrieb GmbH.
Now, since November 2022, V2 Music offers full in-house label services in Benelux, France, as well as Germany, Switzerland and Austria via Virgin Music Label & Artist Services due to V2's partial acquisition by Universal.
V2 North America
In 2006 Branson sold V2 North America to Sheridan Square Entertainment LLC (SSE)[8] for $15 million. SSE then merged its label Artemis Records into V2 North America. The new label was effectively divested from the Virgin Group. Sheridan Square was later acquired by IndieBlu, which itself was acquired by Entertainment One.[9]
On 12 January 2007, V2 North America announced that it was undergoing restructuring to focus on its back catalogue and digital distribution.[10] As a result, their employees were let go and their roster of artists left as free agents.
Virgin Records is a British record label owned by Universal Music Group. They were originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman. They grew to be a worldwide success over time, with the success of platinum performers Paula Abdul, Janet Jackson, Devo, Tangerine Dream, Genesis, Phil Collins, OMD, the Human League, Culture Club, Simple Minds, the Spice Girls, Lenny Kravitz, the Sex Pistols, and Mike Oldfield among others, meaning that by the time it was sold, it was regarded as a major label, alongside other large international independents such as A&M and Island Records.
EMI Group Limited was a British transnational conglomerate founded in March 1931 in London. At the time of its acquisition by Universal Music in 2012, it was the fourth largest business group and record label conglomerate in the music industry, and was one of the "Big Four" record companies. Its labels included EMI Records, Parlophone, Virgin Records, and Capitol Records, which are now referenced under Universal Music due to their acquisition with the exception of Parlophone, as it is now owned by Warner Music.
Sanctuary Records Group Limited was a record label based in the United Kingdom and is, as of 2013, a subsidiary of BMG Rights Management solely for reissues. Until June 2007, it was the largest independent record label in the UK and the largest music management company in the world. It was also the world's largest independent owner of music intellectual property rights, with over 160,000 songs.
PolyGram N.V. was a multinational major music record label and entertainment company formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a holding for their record companies, and was renamed "PolyGram" in 1972. The name was chosen to reflect the Siemens interest Polydor Records and the Philips interest Phonogram Records. The company traced its origins through Deutsche Grammophon back to the inventor of the flat disc gramophone, Emil Berliner.
The Zomba Group of Companies was a music group and division owned by and operated under Sony Music Entertainment. The division was renamed to Jive Label Group in 2009 and was placed under the RCA/Jive Label Group umbrella. In 2011, the RCA/Jive Label Group was split in half. Multiple Jive Label Group artists were moved to Epic Records while others stayed with Jive as it moved under the RCA Music Group. In October 2011 Jive Records was shut down and their artists were moved to RCA Records.
This is a list of Richard Branson's business ventures from the 1960s to today.
Fontana Distribution was a division of San Francisco–based Isolation Network. A minority stake of the company was owned by Universal Music until Ingrooves acquired Fontana Distribution from UMG in 2012 to form Ingrooves Fontana.
Virgin Music, known as Virgin Music Label & Artist Services until 2022 and originally as Caroline Distribution, was a music distributor of independent artists and record labels, most prominently Death Grips, Weezer, and Radiohead. Virgin Music operates as a subsidiary of Virgin Music Group, and is owned by Universal Music Group. The company focuses on the distribution of new or emerging partners. Virgin Music has its operation in United States, with its flagship operating in Japan, the United Kingdom, Germany, France, and across Latin America.
Capitol Music Group is an American front-line umbrella label operating as a unit of Interscope Capitol Labels Group, itself a division of Universal Music Group. Inherited from UMG's acquisition of EMI's catalog in 2013, it oversees the handling of record labels assigned to UMG's Capitol Records division. The current chair and CEO is Tom March.
Harmonia Mundi is an independent record label that specializes in classical music, jazz, and world music. It was founded in France in 1958 and is now a subsidiary of PIAS Entertainment Group.
PIAS is a Belgian corporation that specialises in independent music recording, licensing, distribution, sales, and marketing. The company was founded in 1983 by Kenny Gates and Michel Lambot in Brussels, Belgium,. It has over 250 employees, with 19 offices around the world. The group funds and partners with independent labels and artists.
Virgin Classics was a record label founded in 1988 as part of Richard Branson's Virgin Records.
[PIAS] Cooperative, formerly Cooperative Music, often referred to as Co-Op, was a group of indie labels based in the UK but that have offices around the world, owned by [PIAS].
Artemis Records was a New York–based independent record label, founded in June 1999 by Danny Goldberg with Daniel Glass as president, and closed in April 2006. The label was acquired by E1 Entertainment.
Ingrooves Music Group was a global independent music marketing service and distribution company which provided custom services for artists and independent record labels, owned by Universal Music Group. They used proprietary distribution systems and focused on analytics and reporting technologies, as well as their own platform that artists and labels used to manage business.
PIAS Recordings is a Belgian record label founded in 1983 by Kenny Gates and Michel Lambot, In September 2024, the company was acquired by Universal Music Group. Play It Again Sam expanded along with other European independent labels in the early 1980s. Play It Again Sam's prominent early artists were electronic-rock acts like Front 242, Meat Beat Manifesto and The Young Gods. They later added artists such as The Sound, Soulwax/2ManyDJ's, Sigur Rós and Mogwai.
An independent record label is a record label that operates without the funding or distribution of major record labels; they are a type of small- to medium-sized enterprise, or SME. The labels and artists are often represented by trade associations in their country or region, which in turn are represented by the international trade body, the Worldwide Independent Network (WIN).
Liberator Music was a record label owned by the Mushroom Group. It was founded in 2006 by Nick Dunshea and Michael Gudinski in Melbourne. The label was the international recording division of the company and is home to artists such as Childish Gambino, CHVRCHES, alt-J, Andy Grammer, FIDLAR, Steve Aoki, Garbage, AJR, We The Kings, Wolf Alice, Kylie Minogue, Gengahr, Faith No More, Day Wave, Totally Enormous Extinct Dinosaurs, Fontaines D.C., and IDLES.
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