|Slogan||The Best Music to Make You Move|
|Format||Rhythmic adult contemporary|
First air date
|21 January 2020|
Virgin Radio Groove is a digital radio station in the UK, broadcasting on DAB and online and is a sister station to Virgin Radio UK.
The original Virgin Radio Groove operated between 2000 and 2008, playing motown, soul and disco music. At the end of 2019, Wireless Group, which had taken up the Virgin Radio brand in the UK from 2016, revived the Virgin Radio Groove name as a new digital station, broadcasting upbeat music to London in DAB+ and central Scotland as a stereo standard DAB. The station replaced regional variants of TalkSport on the Switchdigital multiplexes owned by Wireless. Like the existing Virgin Radio UK spin-offs –Virgin Radio Chilled and Virgin Radio Anthems –the station simulcasts the Chris Evans Breakfast Show , with its own programming at other times. Virgin Radio Groove officially began on 21 January 2020, with a 'takeover' stunt on the main station, the date chosen as it was the first anniversary of the launch of the Chris Evans Breakfast Show.
The station's launch line-up of presenters was confirmed by Mike Cass –the station's Content Director –as:
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Capital London is a radio station owned and operated by the Global media company as part of its national Capital FM Network. As Capital Radio it was launched in the London area in 1973 as one of Britain's first two commercial radio stations. Its brief was to entertain, while its opposite number, London Broadcasting (LBC), was licensed to provide news and information. In search of a larger audience in 1974, Capital Radio rapidly moved from a general and entertainment station with drama, features, documentaries and light music to a more successful pop music-based format. In 1988 it became two stations: Capital London and Capital Gold. After some national expansion with the purchase of other radio stations the Capital Radio Group merged with GWR Group in 2005 to form GCap Media which in turn was taken over by Global Radio in 2008. In 2011 Capital London was launched nationally, apart from the daily breakfast and weekday drivetime shows, becoming part of the Capital FM Network. In 2019 the breakfast and drivetime shows also became national.
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The original Virgin Radio Groove operated from 2000 to 2008 under previous owners although it was known simply as The Groove until 2004. The resurrection of the name comes 12 months after the launch of both Virgin Radio Anthems and Virgin Radio Chilled, which started life in December 2018.
Targeted at 30-45 year olds, Virgin Radio Groove is a presenter-led channel focused on rhythmic pop, beginning at 6.30am with the Chris Evans Breakfast Show with Sky, followed by Chris Brooks (10am-2pm), Steve Denyer (2pm-6pm) and Bam (6pm-10pm).