Verve Forecast Records

Last updated
Verve Forecast Records
Parent company Universal Music Group
Founded1967 (1967)
FounderJerry Schoenbaum
Distributor(s) Verve
Country of originUnited States
Official website

Verve Forecast Records is a record label formed as a division of Verve Records in 1967 to concentrate on pop, rock, and folk music.



Jerry Schoenbaum of Verve and Moe Asch of Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music. [1] [2] To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967. [3] Schoenbaum was president of the label. [4]


Schoenbaum left in 1969, and Verve Forecast was closed by its parent company, MGM, in 1970. [4] After PolyGram bought MGM, the Verve Forecast catalog was incorporated into Polydor. The label was revived in the 1990s for smooth jazz releases by Chris Botti, Jeff Lorber, and Will Downing. When PolyGram merged with Universal, the imprint was deactivated and its roster was transferred to GRP. In 2004, Verve Forecast was revived again to replace Blue Thumb to handle acts outside of jazz.


Verve Forecast signed pop, rock, folk, and blues musicians such as The Blues Project, Caravan, James Cotton, Friend & Lover, Tim Hardin, Richie Havens, The Hombres, John Lee Hooker, Lightnin' Hopkins, Janis Ian, Jim and Jean, Lead Belly, Bob Lind, The New Lost City Ramblers, Laura Nyro, Odetta, Street, and Dave Van Ronk.

After 2004, the label included Blues Traveler, Jamie Cullum, Dion, Jesse Harris, Katharine McPhee, Mandy Moore, Susan Tedeschi, Teddy Thompson, and Lizz Wright. [5]

Related Research Articles

Polydor Records German-British record label

Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States. In turn, Polydor distributes Interscope releases in the United Kingdom. Polydor Records Ltd. was established in London in 1954 as a British subsidiary of German company Deutsche Grammophon GmbH. It was renamed Polydor Ltd. in 1972.

Richie Havens American singer-songwriter and guitarist

Richard Pierce Havens was an American singer-songwriter and guitarist. His music encompassed elements of folk, soul, and rhythm and blues. He had an intense and rhythmic guitar style, and played soulful covers of pop and folk songs. He was the opening act at Woodstock.

Mercury Records Record label

Mercury Records was an American record label that had significant success as an independent operation in the 1940s and 1950s, and that later was owned by Philips, PolyGram, and Universal Music Group. In the United States, it operated through Island Records; in the United Kingdom, it was distributed by EMI Records.

MGM Records

MGM Records was a record label founded by the Metro-Goldwyn-Mayer film studio in 1946 for the purpose of releasing soundtrack recordings of their musical films. It transitioned into a pop music label which continued into the 1970s. The company also released soundtrack albums of the music for some of their non-musical films as well, and on rare occasions, cast albums of off-Broadway musicals such as The Fantasticks and the 1954 revival of The Threepenny Opera. In one instance, it released the highly successful soundtrack album of a film made by another studio, Columbia Pictures's Born Free (1966).

Dot Records American record label

Dot Records was an American record label founded by Randy Wood that was active between 1950 and 1979. The label was reactivated in 2014 through a joint venture between Big Machine Label Group and the Republic Records unit of Universal Music Group. Based in Nashville, Tennessee, the label was retired in 2017.

Verve Records American record label

Verve Records, also known as Verve Label Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans, Billie Holiday and Oscar Peterson, among others. It absorbed the catalogues of Granz's earlier labels, Clef Records, founded in 1946, Norgran Records, founded in 1953, and material previously licensed to Mercury Records.

PolyGram N.V. was an entertainment company and major music record label formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a holding for their record companies, and was renamed "PolyGram" in 1972. The name was chosen to reflect the Siemens interest Polydor Records and the Philips interest Phonogram Records. The company traced its origins through Deutsche Grammophon back to the inventor of the flat disc gramophone, Emil Berliner.

Blue Thumb Records was an American record label founded in 1968 by Bob Krasnow and former A&M Records executives Tommy LiPuma and Don Graham. Blue Thumb's last record was released in 1978. In 1995, the label was revived and remained active until 2005.

<i>More Than a New Discovery</i> 1967 studio album by Laura Nyro

More Than a New Discovery is the debut album by Bronx-born singer, songwriter, and pianist Laura Nyro. It was recorded during 1966 and released early in following year on the Verve Folkways imprint of the Verve Records label.

The Paupers Musical artist

The Paupers were a Canadian psychedelic rock band from Toronto, Ontario, who recorded between 1965 and 1968. They released two albums for Verve Forecast Records and appeared at the Monterey International Pop Festival.

The Blues Project

The Blues Project is a band from the Greenwich Village neighborhood of New York City that was formed in 1965 and originally split up in 1967. Their songs drew from a wide array of musical styles. They are most remembered as one of the most artful practitioners of pop music, influenced as it was by folk, blues, rhythm & blues, jazz and the pop music of the day.

<i>Mixed Bag</i> 1966 studio album by Richie Havens

Mixed Bag is the debut studio album by Richie Havens and was released in 1966. Although it was Havens' first album release, Douglas Records later issued two unauthorized albums of material that had been recorded prior to the Mixed Bag recording sessions—Electric Havens (1968) and Richie Havens' Record (1969). Mixed Bag was released after Havens signed on with manager Albert Grossman and was released on Verve Folkways, a new folk music imprint of Verve Records.

A&M Records American historical record label

A&M Records was an American record label founded as an independent company by Herb Alpert and Jerry Moss in 1962. Due to the success of the discography A&M released, the label garnered interest and was acquired by PolyGram in 1989 and began distributing releases from Polydor Ltd. from the UK. Throughout its operations, A&M housed well-known acts such as Gin Blossoms, Dishwalla, Joe Cocker, Procol Harum, Captain & Tennille, Sting, Sergio Mendes, Ozark Mountain Daredevils, Supertramp, Bryan Adams, Burt Bacharach, Liza Minnelli, The Carpenters, Paul Williams, Quincy Jones, Janet Jackson, Cat Stevens, Peter Frampton, Elkie Brooks, Carole King, Styx, Dennis DeYoung, Extreme, Amy Grant, Joan Baez, The Police, Jann Arden, CeCe Peniston, Shanice, Blues Traveler, Soundgarden, Duffy, Phil Ochs and Sheryl Crow.

<i>Richard P. Havens, 1983</i> 1968 studio album by Richie Havens

Richard P. Havens, 1983 is a 1968 double album set by folk rock musician Richie Havens featuring a combination of studio recordings and live material recorded in concert during July 1968. The album combined original material with several of the covers for which Havens is known. Notable songs include the singles "Stop Pushing and Pulling Me" and "Indian Rope Man", the latter of which has been multiply covered under its own name and in retooled identity as "African Herbsman." The genre-bending album was critically and commercially well-received, reaching #80 on the Billboard "Pop Albums" chart. Initially released on the Verve label, it has been reissued multiple times in various formats, including by Verve subsidiary Verver Forecast/PolyGram and Australian label Raven Records. It has also been compiled with albums Mixed Bag and Something Else Again in multi-cd set Flyin' Bird: The Verve Forecast Years on the Hip-O Select/Universal label.

Folkways Records was a record label founded by Moses Asch that documented folk, world, and children's music. It was acquired by the Smithsonian Institution in 1987 and is now part of Smithsonian Folkways.

This is the complete discography of the main 12-inch (8000) series of LPs issued by Verve Records, a label founded in 1956 by producer Norman Granz in Los Angeles, California. Alongside new sessions Granz re-released many of the recordings of his earlier labels Clef and Norgran on Verve.

James Edward Bond Jr., known as Jimmy Bond, was an American double bass player, arranger and composer who performed and recorded with many leading jazz, blues, folk and rock musicians between the 1950s and 1980s.

Rick Shorter was a songwriter, music producer, and author. During the 1960s when he was most active, he produced and arranged for a multitude of artists. They include Ciska Peters, Big Dee Irwin, and Galt MacDermot. His compositions have been covered by Ola & the Janglers, The Five Tornados, Johnny And The Hurricanes, The Liverbirds, The Esquires, Gene Pitney and Burl Ives. He also composed, arranged, and produced "If I Call You By Some Name" which was a hit for The Paupers. In the 1970s, Shorter returned to his faith and, along with his wife Gwen became very active in the Seventh-day Adventist church from which he had drifted away over prior years.

<i>Something Blue</i> (Lightnin Hopkins album) 1967 studio album by Lightnin Hopkins

Something Blue is an album by blues musician Lightnin' Hopkins recorded in Los Angeles in 1965 and released on the Verve Folkways label in 1967.

Tommy Flanders was lead vocalist in the Blues Project for several periods in the band's history from 1966 to 1972.


  1. "Verve/Folkways: Marriage of Folk and Pop". Google Books. Nielsen Business Media. 21 January 1967. Retrieved 23 November 2018.
  2. Sternfield, Aaron (21 August 1965). "Verve-Folkways Broadening Its Vista; Enters Deal with MGM". Google Books. Nielsen Business Media. Retrieved 23 November 2018.
  3. Hall, Claude (10 June 1967). "Nasatir's Nutrition Drive Beats Disks Artists Natural Attrition". Google Books. Nielsen Business Media. Retrieved 23 November 2018.
  4. 1 2 Unterberger, Richie (2003). Eight Miles High: Folk-rock's Flight from Haight-Ashbury to Woodstock . Backbeat Books. pp.  100–. ISBN   978-0-87930-743-1 . Retrieved 22 November 2018.
  5. "Verve Forecast | Credits | AllMusic". AllMusic. Retrieved 23 November 2018.