Love Renaissance

Last updated

Love Renaissance
Founded2012 (2012)
FounderCarlon Ramong
Justice Baiden
Junia Abaidoo
Sean Famoso McNichol
Tunde Balogun
Distributor(s) The Orchard
Genre
Country of originUnited States
Location Atlanta, Georgia

Love Renaissance (LVRN) is an American record label and management company founded by Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun, and based in Atlanta, Georgia. [1] The label is currently distributed through The Orchard, a unit of Sony Music. The label currently houses artists 6lack, Summer Walker, BRS Kash, Alex Vaughn, Eli Derby, the South African duo TxC and North Ave Jax. LVRN manages artists Shelley FKA DRAM, Westside Boogie, Dvsn, Davido, and Spinall.

Contents

History

Love Renaissance (LVRN) was founded in 2012 by rival party promoters Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol, and Tunde Balogun while students at Georgia State University. The agency specializes in talent management, creative direction, and production, as well as marketing and strategic partnerships. [2] The first artist under the label was a singer-songwriter, Raury. In 2016, they added two more artists, DRAM and 6lack, to their roster. [3]

On July 14, 2017, the label signed a distribution deal with Interscope Records, and launched a creative space studio in Atlanta called LVRN Studios. Sean Famoso said "This launch is another example of the power and influence of Atlanta's youth in the industry and culture. This studio and creative space belongs to the rest of the city as much as it does us. We want to make sure this place serves as a reminder nobody should have to travel across the country to Los Angeles or New York to get started on their dream."[ citation needed ] Tunde Balogun spoke with Billboard saying "What we're doing isn't a flash in the pan - it's about developing artists for the long run, that's Interscope's goal as well. That's why this works." [4] On January 8, 2018, Raury left the label to become an independent artist. [5]

In 2019 and 2020, the label signed artists Cruel Santino, Kitty Ca$h, OMB Bloodbath, Eli Derby, Young Rog, and BRS Kash. The latter's signing was pushed by his hit single, "Throat Baby (Go Baby)". [6] [7] On November 16, 2020, the label released their first compilation album titled Home for the Holidays, featuring the LVRN roster. [8] In February 2021, the label entered into a publishing partnership with Warner Chappell, including the new signing of GMK, and Genio Bambino. [1] On April 27, 2021, LVRN announced the management signing of R&B duo Dvsn. [9] On May 5, LVRN released a hip hop cypher with Spotify, introducing Cleveland rapper NoonieVsEverybody to the label. [10]

Roster

Current artists

ActYear
signed		Releases
under the label
6lack 20164
Summer Walker 2017 [11] 6
Young Rog20181
BRS Kash 20201
OMB Bloodbath 2020–
Kitty Ca$h2020–
Eli Derby20201
NoonieVsEverybody2021–
Alex Vaughn20211
GMK2021–
Genio Bambino2021–
North Ave Jax20211
Äyanna20221
SadBoi 2023–
Tanner Adell 2024 [12] –
Odeal20241

Management

ActYear
signed		Label
Shelley FKA DRAM 2016 Atlantic Records
Westside Boogie 2017 Shady Records
Cruel Santino 2019Monster Boy
Dvsn 2021 OVO Sound
Davido 2022
Spinall 2022
Baby Tate 2022 Warner

Former artists

ActYears
on the label		Releases
under the label
Raury 2012–182

Discography

Studio albums

ArtistAlbumDetails
Raury All We Need
6lack Free 6lack
  • Released: November 18, 2016 [14]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
6lack East Atlanta Love Letter
  • Released: September 14, 2018 [15]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
Summer Walker Over It
  • Released: October 4, 2019 [16]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
Summer Walker Still Over It
  • Released: November 5, 2021
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP

Compilation albums

ArtistAlbumDetails
LVRN, 6lack, Summer WalkerHome for the Holidays
  • Released: November 16, 2020
  • Label: LVRN, Interscope
  • Formats: Digital download
LVRN, 6lack, Summer WalkerHome for the Holidays, Vol. 2
  • Released: November 30, 2022
  • Label: LVRN, Interscope
  • Formats: Digital download

Extended plays

ArtistExtended playDetails
Summer WalkerClear
  • Released: January 25, 2019 [17]
  • Label: LVRN, Interscope
  • Format: Digital Download
6lack 6pc Hot EP
  • Released: June 26, 2020
  • Label: LVRN, Interscope
  • Format: Digital Download
Summer WalkerLife on Earth
  • Released: July 10, 2020
  • Label: LVRN, Interscope
  • Format: Digital Download
Alex VaughnThe Hurtbook
  • Released: October 7, 2022
  • Label: LVRN, Interscope
  • Format: Digital Download
Eli DerbyMore Than Friends
  • Released: October 26, 2022
  • Label: LVRN, Interscope, The Brain
  • Format: Digital Download
Summer WalkerClear 2: Soft Life
  • Released: May 19, 2023
  • Label: LVRN, Interscope
  • Format: Digital download, streaming, CD

Mixtapes

ArtistMixtapeDetails
Raury Indigo Child
  • Released: August 25, 2014 [18]
  • Label: Columbia Records
  • Format: Digital download
Summer Walker Last Day of Summer
  • Released: October 12, 2018 [19]
  • Label: LVRN, Interscope
  • Formats: Digital download
BRS Kash Kash Only
  • Released: January 22, 2021
  • Label: LVRN, Interscope, A Team Litty
  • Formats: Digital download
Young RogBoy Next Door
  • Released: June 25, 2021
  • Label: LVRN, Interscope
  • Formats: Digital download
North Ave JaxLaZy, but i have goals
  • Released: November 4, 2022
  • Label: LVRN, Interscope
  • Formats: Digital download

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References

  1. 1 2 "Warner Chappell enters publishing partnership with Atlanta record label LVRN". Music Business Worldwide. February 17, 2021. Retrieved February 18, 2021.
  2. ↑ "LVRN: ATLANTA NEEDS A 'LOVE RENAISSANCE'". ImmersiveAtlanta. Retrieved March 3, 2019.
  3. ↑ Payne, Ogden. "Meet LVRN, The Atlanta Record Label Applying A D.I.Y. Approach To The Music Business". Forbes. Retrieved March 3, 2019.
  4. ↑ "LVRN, Interscope Enter New Venture, Launch Creative Hub In Atlanta". Billboard. Retrieved March 3, 2019.
  5. ↑ ""I Would Rather Die Than Be Controlled": Raury on Walking Away From Columbia & LVRN". DJ Booth. Retrieved March 3, 2019.
  6. ↑ McKinney, Jessica. "How LVRN Became a Superstar-Making Label on Their Own Terms". Complex. Retrieved September 14, 2020.
  7. ↑ Carl, Lamarre (August 21, 2020). "BRS Kash Joins LVRN/Interscope Records on Partnership Deal With Team Litty: Exclusive". Billboard . Retrieved November 17, 2020.
  8. ↑ "LVRN Announces Holiday Album: Summer Walker, 6LACK & More". Hotnewhiphop.
  9. ↑ Lamarre, Carl. "R&B Duo DVSN Signs to LVRN Management". Billboard.
  10. ↑ "LVRN Label Drops New Cypher Featuring 6LACK, Westside Boogie, BRS Kash, OMB Bloodbath, & NoonieVsEverybody For "Spotify Singles"". Hotnewhiphop.
  11. ↑ "Summer Walker's a Star. She Signed a Brutal Record Deal to Get There". Rolling Stone.
  12. ↑ Jessica Nicholson (June 20, 2024). "Tanner Adell Signs With Love Renaissance (LVRN)". Billboard . Retrieved July 19, 2024.
  13. ↑ "All We Need by Raury on iTunes". Itunes.apple.com. Retrieved October 18, 2015.
  14. ↑ "FREE 6LACK – 6LACK". AllMusic.
  15. ↑ Maicki, Salvatore. "Hear 6LACK's new album East Atlanta Love Letter". The FADER.
  16. ↑ "Over It". iTunes.
  17. ↑ "CLEAR - EP". iTunes.
  18. ↑ "iTunes - Music - Indigo Child - EP by Raury". iTunes.
  19. ↑ "Last Day of Summer". iTunes.
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