The Orchard (company)

Last updated

Orchard Enterprises NY, Inc.
The Orchard
FormerlyThe Orchard Enterprises Inc.
Company type Division
Industry
Founded1997;29 years ago (1997)
Founders
Headquarters
New York City
,
U.S.
Area served
Worldwide
Key people
  • Brad Navin (CEO)
  • Colleen Theis (President and COO)
[1]
Parent Sony Music Entertainment (2012–present)
Website theorchard.com

Orchard Enterprises NY, Inc., [2] doing business as The Orchard (also known asThe Orchard Music), is an American music and entertainment company, specializing in media distribution. [3] [4] It is a division of Sony Music Entertainment, based in New York City. [5] In 2019, the company sold off its film and television division, which was renamed 1091 Media. [6] [7]

Contents

History

The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York City. [8]

In early 2003, the Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman, [9] and Greg Scholl left management consulting firm McKinsey & Company to become The Orchard's CEO, [10] changing its strategy and operating model and building a new management team. In 2009, Scholl accepted a position as president, Local Integrated Media at NBCUniversal [11] and Brad Navin was appointed CEO. [12]

In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million. [13] In 2015, the remaining equity in the company was acquired by Sony Music Entertainment for over $200 million. [13]

IODA

IODA logo Ioda-spindle.gif
IODA logo

IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content. [14] IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody, and Amazon.com.[ citation needed ]

On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders. [15] [16]

On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard. [17] [18]

YouTube

The Orchard's YouTube multi-channel network had more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients. [19] It was ranked 7th in the U.S. in July 2014. [20]

Owned labels

The Orchard owns the catalogues of TVT Records, [21] Premium Latin Music (home to Aventura), [22] Blind Pig Records, [23] Frenchkiss Records, [24] Shrapnel Records, [25] and Music of the World.

Film distribution

In 2019, the Orchard Film was sold and renamed 1091 Media. [26] [27]

BalconyTV

The Orchard acquired Balcony TV, an online music channel that featured acoustic performances on balconies around the world, in 2014. [28]

References

  1. ↑ Rys, Dan (January 28, 2026). "Billboard 2026 Power 100 List Revealed". Billboard. Retrieved January 29, 2026.
  2. ↑ "Orchard Enterprises NY, Inc". OpenCorporates . September 11, 2000. Retrieved August 28, 2023.
  3. ↑ Sisario, Ben (September 13, 2010). "Gone Digital: Music Man Stays in Game". The New York Times . Archived from the original on May 1, 2021. Retrieved February 22, 2020.
  4. ↑ "Businessweek Profile: S". Businessweek. Archived from the original on July 30, 2013.
  5. ↑ "Entrepreneurial Innovators Series: Richard Gottehrer, The Orchard". American Express OPEN. Archived from the original on February 10, 2012. Retrieved February 22, 2020.
  6. ↑ "Sony Music's The Orchard Selling Off Film and TV Business". Billboard. Archived from the original on November 28, 2020. Retrieved April 4, 2019.
  7. ↑ Hayes, Dade (April 3, 2019). "The Orchard Film Group Relaunches As 1091, Sets New Management Team". Deadline. Archived from the original on April 3, 2019. Retrieved April 4, 2019.
  8. ↑ "Official: Warner hires Scott Cohen, co-founder of the Orchard, as Chief Innovation Officer, Recorded Music". March 6, 2019. Archived from the original on October 31, 2022. Retrieved October 31, 2022.
  9. ↑ "The Orchard Film Group Unveils New Leadership, Corporate Name". The Hollywood Reporter. April 3, 2019. Archived from the original on April 3, 2019. Retrieved April 4, 2019.
  10. ↑ Levine, Robert (January 9, 2006). "Buying Music From Anywhere and Selling It for Play on the Internet". The New York Times. Archived from the original on July 16, 2021. Retrieved July 16, 2021– via NYTimes.com.
  11. ↑ October 2009, Michael Malone 14 (October 14, 2009). "Scholl Named NBC Local Media Platforms Prez". Broadcasting Cable. Archived from the original on July 16, 2021. Retrieved July 16, 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. ↑ Sylvan, Derek (May 14, 2013). "Early Digital Bet Now a Sweet Song". Wall Street Journal. ISSN   0099-9660. Archived from the original on April 4, 2019. Retrieved April 4, 2019.
  13. 1 2 "Sony's Orchard Acquisition, By the Numbers and Behind the Scenes". Billboard. Archived from the original on April 15, 2019. Retrieved April 4, 2019.
  14. ↑ Houghton, Bruce (March 6, 2012). "OFFICIAL: The Orchard & IODA Merge [More Details]". Hypebot. Archived from the original on May 1, 2021. Retrieved April 5, 2017.
  15. ↑ Adegoke, Yinka (July 1, 2009). "Sony Music, IODA Create Digital Network". Reuters News Agency. Archived from the original on July 7, 2009. Retrieved July 1, 2009.
  16. ↑ Christman, Ed (July 18, 2011). "What Exactly Is An Independent Label? Differing Definitions, Different Market Shares". Archived from the original on November 8, 2011. Retrieved October 31, 2011.
  17. ↑ Christman, Ed (March 5, 2012). "Orchard, IODA Merging; Sony Music To Invest In New Company". Archived from the original on April 5, 2019. Retrieved February 19, 2020.
  18. ↑ Morris, Christopher (March 7, 2012). "Aggregators the Orchard, IODA merge". Variety. Archived from the original on March 12, 2012. Retrieved February 18, 2020.
  19. ↑ Alex Pham, "The Orchard Serves Up Multi-Channel Network with a Side of BACON" Archived November 17, 2017, at the Wayback Machine , Billboard.biz, 11 October 2013
  20. ↑ Lella, Adam. "comScore Releases July 2014 U.S. Online Video Rankings". comscore.com. ComScore. Archived from the original on May 3, 2021. Retrieved November 7, 2014.
  21. ↑ "Bankrupt TVT Records Finds New Life in the Orchard". June 19, 2008.
  22. ↑ "Exclusive: The Orchard Buys Indie Label Premium Latin's Catalog". Billboard. Archived from the original on July 16, 2018. Retrieved July 8, 2018.
  23. ↑ "The Orchard Acquires Blind Pig Records Catalog". Billboard. Archived from the original on July 14, 2018. Retrieved July 8, 2018.
  24. ↑ "Exclusive: The Orchard Acquires Frenchkiss Label Group and Frenchkiss Records". Billboard .
  25. ↑ Christman, Ed (November 19, 2015). "The Orchard Acquires Shrapnel Records' Catalog". Billboard Biz. Billboard. Archived from the original on August 14, 2016. Retrieved August 15, 2017.
  26. ↑ Verhoeven, Beatrice (March 26, 2019). "The Orchard Film, TV EVP Paul Davidson to Step Down". SFGate. Archived from the original on April 20, 2019. Retrieved April 20, 2019.
  27. ↑ Hayes, Dade (July 21, 2020). "1091 Rebrands Holding Company As Streamwise, Taps BitMovio Founder Simon Zhu To Lead Ramp-Up Of New Platform". Deadline. Retrieved July 21, 2020.
  28. ↑ Billboard Staff. "The Orchard Acquires BalconyTV (Exclusive)". Billboard. Archived from the original on October 29, 2017. Retrieved February 6, 2015.
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