RCA Red Seal Records

Last updated
RCA Red Seal
Parent company Sony Music (2008–present)
Bertelsmann Music Group (1987–2008)
Founded1902 (1902)
Founder Eldridge R. Johnson
Distributor(s) Sony Masterworks
Genre Classical
Official website www.sonymasterworks.com

RCA Red Seal is a classical music label whose origin dates to 1902 and is currently owned by Sony Music Entertainment.



Victor Red Seal record circa 1940 Feodor Chaliapin - Song of the Flea - Victor 14901B.jpg
Victor Red Seal record circa 1940

The use of a distinctive red label for premium-priced records made by top-tier artists was a marketing strategy suggested by the Gramophone Company's agent in St. Petersburg, Russia, where the first "Gramophone Record Red Seal" discs were issued in late 1901 or early 1902. [1] Later in 1902 the practice was adopted by the home office in the United Kingdom, which preferred to refer to the records as "Red Labels", and by its United States affiliate, the Victor Talking Machine Company, in 1903. Led by the great Italian tenor Enrico Caruso, then just at the beginning of his worldwide fame, Victor Red Seal records changed the public's valuation of recorded music. Caruso's first records, made by the Gramophone Company in Milan, Italy in 1902, earned prestige as well as profits for the company and its affiliates. Five of Caruso's Milan records were issued by Victor on the Red Seal label in the United States in March, 1903 and soon other famous opera stars and classical instrumentalists were attracted to the studios of both Victor and the Gramophone Company, consolidating the positions of these firms as the market leaders in the field of serious music by famous artists. The first Red Seal discs recorded by Victor in the United States were of the Australian contralto Ada Crossley on April 30, 1903. [2]

Early acoustical (non-electrical) recordings could be a surprisingly good medium for capturing the sound of singing voices, male voices especially, but while acceptable solo piano and violin recordings could be made, the acoustical process typically yielded only a flat, muffled, tinny echo of a symphony orchestra. The introduction of electrical recording (or "orthophonic recording", as Victor termed its version of the process) in 1925 allowed reproduction of instrumental and orchestral music with greatly improved fidelity. In 1929, the Radio Corporation of America purchased the Victor Talking Machine Company, thereafter becoming RCA Victor and, in 1968, RCA Records.

RCA Victor's Red Seal series continued as the pre-eminent classical music record label in America from 1903 through the 1960s due in large part to the recordings of three of the leading conductors of the time, Serge Koussevitzky, Leopold Stokowski, and Arturo Toscanini. Nearly all of Toscanini's recordings were issued on the Red Seal label, most of them with the NBC Symphony Orchestra (NBC was an RCA subsidiary until 1986). Conductor Arthur Fiedler and the Boston Pops Orchestra spent nearly 35 years with RCA Victor and made many best-selling Red Seal recordings. Stokowski and the Philadelphia Orchestra made Red Seal records exclusively from 1917 until 1940. Stokowski would continue to make many other Red Seal recordings with various orchestras, sporadically until 1975. Eugene Ormandy made his first recordings with the Minneapolis Symphony Orchestra in 1934 and with the Philadelphia Orchestra beginning in 1936. Ormandy and the Philadelphians returned to RCA Victor in 1968, after spending 23 years (1944–67) with Columbia Records. Though best-known for his many recordings for Columbia and Deutsche Grammophon, Leonard Bernstein made his first recordings for RCA Victor.

In 1950, RCA Victor began issuing vinyl LPs (originally introduced by Columbia Records in 1948), because they were losing artists and sales due to the company's resistance to adopting the new format. [3] In 1954, RCA Victor began experimenting with stereophonic recording. The first RCA Victor "Stereo Orthophonic" reel to reel tapes were issued in 1955. When stereo LP records first appeared in 1958, RCA Victor introduced their highly regarded "Living Stereo" recordings. During this period RCA was consistently seen as producing some of the finest-sounding recordings then available.

In 1968, RCA introduced a modern logo, de-emphasized the Victor name and "His Master's Voice" trademarks, and the label was now known as "RCA Red Seal". In 1976, RCA restored the "His Master's Voice" trademark to most of its record labels, including the Red Seal label. After General Electric absorbed the RCA Corporation in 1986 and sold its interest in RCA Records to the Bertelsmann Music Group, the Victor name was revived so the label once again became "RCA Victor Red Seal" for several years before eventually de-emphasizing the Victor and "His Master's Voice" trademarks again, and reverting to "RCA Red Seal" in the early 2000s due to the worldwide fragmented ownership of the "His Master's Voice" trademark.

Some Red Seal recording artists

The following instrumentalists, vocalists, conductors and orchestras have all made recordings issued on the Red Seal label. Several recordings were made for other overseas record companies but were distributed in the United States and Canada on the Red Seal label. Many of these artists have also recorded or may be currently recording for other record labels.

Gold Seal

The RCA Gold Seal mid-priced label was launched in 1975 and initially consisted mainly of reissues of RCA Victor's celebrated "Living Stereo" recordings from the late 1950s and 1960s previously issued on the Red Seal label. Beginning in the early 1980s, several older monophonic Red Seal recordings from the 78 RPM and early LP era were reissued on the Gold Seal label. Included were recordings by Arturo Toscanini, Leopold Stokowski, Serge Koussevitzky, Vladimir Horowitz, Artur Rubinstein, William Kapell and Wanda Landowska. In the compact disc era, the RCA Victor Gold Seal mid-priced label superseded the RCA Victrola label for reissuing historic Red Seal recordings. Many collections by "Golden Age" opera stars such as Enrico Caruso, Amelita Galli-Curci, Rosa Ponselle, Nellie Melba, Beniamino Gigli, and Ezio Pinza were issued on the Gold Seal label. The RCA Victrola label issued a new low-priced series of stereo recordings on CD and cassette of mostly standard classical works drawn from former Red Seal issues. RCA Victor Gold Seal also released several complete or comprehensive boxed sets of recordings by Arturo Toscanini, Enrico Caruso, Fritz Kreisler, Sergei Rachmaninoff, Jascha Heifetz, Vladimir Horowitz, Pierre Monteux, and others.

Silver Seal

In 1990, another budget reissue label, RCA Victor Silver Seal was launched. Similar to CD reissues on the RCA Victrola label, several of these former Red Seal recordings were by lesser known performers, but the series also included some popular long-time Red Seal artists, including conductors Charles Munch, Eugene Ormandy, Erich Leinsdorf and Georges Prêtre; pianists Peter Serkin, Alexis Weissenberg and Emmanuel Ax; the Guarneri Quartet and guitarist Julian Bream. Recordings in this series were available only on CD and cassette and did not contain liner notes.

See also

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  1. Label scans of some of the first Red Seal records, issued in St. Petersburg circa early 1902, showing explicit use of the words "Red Seal". Accessed 9 November 2016.
  2. Drowne, Kathleen Morgan; Huber, Patrick (2004). The 1920s. Greenwood. p. 217. ISBN   978-0-313-32013-2. ... appeared on Victor's prestigious Red Seal label, whose records cost as much as $7 apiece (or almost 10 times as much as the company's pop records). During the 1920s, Victor spent millions of dollars advertising its premium-priced classical ...
  3. Morton, John Fass (2008). Backstory in Blue: Ellington at Newport '56. Rutgers University Press. p. 49. ISBN   978-0-8135-4282-9.
  4. Discographie Archived 2014-11-06 at the Wayback Machine