Alternative Distribution Alliance

Last updated
ADA Worldwide
Industry Music and entertainment
Area served
Number of employees
Parent Warner Music Group
Website   Blue pencil.svg

Alternative Distribution Alliance (ADA) is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels. [1] ADA prides itself in providing "independent artist and label partners with access to the resources, relationships & experience required to share their creative vision with a global audience." [2]

Warner Music Group American global music conglomerate

Warner Music Group Inc. (WMG), also known as Warner Music, is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the "big three" recording companies and the third largest in the global music industry, after Universal Music Group (UMG) and Sony Music Entertainment (SME). Formerly part of Time Warner, the company was publicly traded on the New York Stock Exchange until May 2011, when it announced its privatization and sale to Access Industries, which was completed in July 2011. With a multibillion-dollar annual turnover, WMG employs more than 3,500 people and has operations in more than 50 countries throughout the world.

As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 [3] to offer a distribution system and marketing, merchandising, promotion, and music licensing services.

In 2012, Warner Music Group combined Independent Label Group with ADA to create a full-service company that provides services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.

Independent Label Group was an American record label owned by Warner Music Group. The company was formed in 2006 as an umbrella for various Warner auxiliary labels including East West Records, Rykodisc and Cordless Recordings. Outside the United States the label was distributed by WEA International. In 2012 it was merged into Alternative Distribution Alliance (ADA), another WMG label. It was established by Roger Gold as a way to partner with independent music labels.

In March 2017, ADA announced that it would distribute the catalogs of most of the labels owned by BMG Rights Management worldwide. [4]

BMG Rights Management international music company

BMG Rights Management (BMG) is an international music company based in Berlin, Germany. It combines the activities of a music publisher and a record label.

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  2. "ADA - INDEPENDENT MUSIC WORLDWIDE SERVICES". Retrieved October 18, 2018.
  3. "Alternative Distribution Alliance profile". Warner Music Group. Archived from the original on July 30, 2007. Retrieved January 19, 2013.
  8. Pakinkis, Tom. "ADA partners with Mute in North America". Music Week. Retrieved May 18, 2014.