| 10K Projects | |
|---|---|
 | |
| Parent company |
|
| Founded | 2016 |
| Founder | Elliot Grainge |
| Distributor(s) |
|
| Genre | |
| Country of origin | United States |
| Location | Los Angeles, California |
| Official website | 10kprojects |
TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment), [1] is an American record label founded in 2016 by British record executive Elliot Grainge. [2]
The label was founded as Strainge Entertainment by Elliot Grainge in 2016. [3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects, and later shortened to 10K Projects. [1]
Distribution was handled by Universal through Virgin Music Group [4] until September 2023, when the label announced would move to Warner Music Group in a joint-venture. [5] [6]
Universal Music Group N.V. is a Dutch–American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its operational headquarters are located in Santa Monica, California. The biggest music company in the world, it is one of the "Big Three" record labels, along with Sony Music Group and Warner Music Group. Tencent acquired ten percent of Universal Music Group in March 2020 for €3 billion and acquired an additional ten percent stake in January 2021. Pershing Square Holdings later acquired ten percent of UMG prior to its IPO on the Euronext Amsterdam stock exchange. The company went public on September 21, 2021, at a valuation of €46 billion.
The Island Def Jam Music Group (IDJMG) was an American recording music unit, formed on December 31, 1998 by Universal Music Group. It consisted of labels created under the operations of Island Records and Def Jam Recordings. On April 1, 2014, Universal Music Group publicly announced the disbandment of the Island Def Jam Music Group, leaving IDJMG and its affiliated subsidiaries compelled as separate sister labels.
Universal Records was a record label owned by Universal Music Group and operated as part of the Universal Motown Republic Group. The label has been dormant since 2006, due to Universal Motown and Universal Republic Records being formed and taking all of the artists from it. Those labels were eventually combined to form the latest iteration of Republic Records.
Ensign Records was a record label started in 1976 by London-born Nigel Grainge, elder brother of UMG Chairman Sir Lucian Grainge.
Strange Music is an American independent record label specializing in hip hop music and founded by Tech N9ne and Travis O'Guin in 1999.
¡Mayday! is an American hip hop group from Miami, Florida. The group comprises rappers Bernardo "Bernz" Garcia and Ben "Wrekonize" Miller, along with producer and percussionist Andrews "NonMS" Mujica. Until 2015, the group also included keyboard player and guitarist Aaron Eckhart, drummer Terrel, and bassist Gianni Perocapi. The band was formerly signed to Tech N9ne and Travis O'Guin's Strange Music label. As of May 1, 2022, all future releases will be on their own label Mayday Music distributed by It Goes Up.
William Lloyd Tanous is a French-born record executive. He has served as Executive Vice President, Chief Administrative Officer for Universal Music Group since 2021.
Capitol Music Group is an American front-line umbrella label operating as a unit of Interscope Capitol Labels Group, itself a division of Universal Music Group. Inherited from UMG's acquisition of EMI's catalog in 2013, it oversees the handling of record labels assigned to UMG's Capitol Records division. The current chair and CEO is Tom March.
Doug Morris is an American record executive. He served as chairman and chief executive officer (CEO) of Universal Music Group from 1995 to 2011, as well as Sony Music Entertainment from 2011 to 2017. He founded the record label 12Tone in 2018, where he's since served as CEO.
Stacy Landis, better known by his stage name Skatterman, is an American rapper from Kansas City, Missouri.
Johnny Reed McKinzie Jr., better known by his stage name Jay Rock, is an American rapper from Los Angeles, California. Rock signed with local independent label Top Dawg Entertainment (TDE) in 2005. He secured a major label joint venture deal with Warner Bros. Records and Asylum Records to release his 2008 debut single, "All My Life ". Failing to chart, the mergers fell through and Rock departed from both of the latter labels shortly after. He then signed with Missouri rapper Tech N9ne's label Strange Music in a joint venture deal with TDE in 2011.
Sir Lucian Charles Grainge is a British record executive who has served as chairman and chief executive officer (CEO) of Universal Music Group since 2010. Beginning as an A&R staffer in the late 1970s, Grainge has worked in the music industry his entire career. Billboard magazine named him the most powerful person in the music business on four occasions in the 2010s, and was named the inaugural Executive of the Decade in 2020.
Michael Anthony Barnett, also known as Third World Don or Mike Beatz, is a Jamaican rapper, singer and record producer from Kingston, Jamaica. His production resume includes notable hip hop acts such as T-Pain, Trina, C-Rayz Walz & East Coast duo C-N-N.
Michelle Jubelirer is an American music industry executive and attorney. She was the chairperson and CEO of Capitol Music Group from 2021 to 2024, serving as the first woman to lead CMG in its 80-year history. She resigned from the position on February 6, 2024, several months after Capitol's parent company, Universal Music Group, announced a realignment of its label reporting structure. On February 29, Jubilerer was named Executive of the Year in Billboard magazine's annual survey of women in music.
Nigel Grainge was a British music executive, and the founder of Ensign Records in 1976.
Danny Lee Snodgrass Jr., professionally known as Taz Taylor, is an American record producer, songwriter, and record executive, as well as the founder of the Internet Money collective and record label.
Steven William Victor is an American record executive, talent manager, music publisher, and A&R representative.
Elliot Cecil Grainge is a British record executive. He is the CEO of 10K Projects, a record label he founded in 2016. The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice. He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie.
