10K Projects

10K Projects
Parent company	Universal Music Group (2016–2023) Warner Music Group (2023–present)
Founded	2016 (2016)
Founder	Elliot Grainge
Distributor(s)	Atlantic Capitol (only for releases by Ice Spice and Natalie Jane) Warner (only for releases by The Living Tombstone)
Genre	Hip hop pop rock
Country of origin	United States
Location	Los Angeles, California
Official website	10kprojects.com

TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment), ^[1] is an American record label founded in 2016 by British record executive Elliot Grainge. ^[2]

History

The label was founded as Strainge Entertainment by Elliot Grainge in 2016. ^[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects, ^[4] and later shortened to 10K Projects. ^[1]

Distribution was handled by Universal through Virgin Music Group ^[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture. ^{[6] [7]}

Current artists

• Abe Parker
• Artemas
• Autumn
• Between Friends
• Coin
• Che
• Chezile
• Chicken P
• Dro Kenji (Jointly with Internet Money and MiraTouch)
• Dthang
• Hailey Knox
• Ice Spice (Jointly with Capitol)
• Internet Money
• Jessica Baio
• Journey Montana
• Kenzo Balla
• Natalie Jane (Jointly with Capitol)
• OT7 Quanny
• Psychic Fever (Jointly with LDH Japan and WMG) ^[8]
• Rich Amiri
• Salem Ilese
• Savv4x (Jointly with Studio of Legends)
• Summrs
• Sunday Scaries
• Surfaces
• The Living Tombstone
• Trippie Redd
• Will Swinton
• YTB Fatt ^[9]

Former artists

• 6ix9ine
• Iann Dior (Jointly with Internet Money)
• Jaydes
• Poorstacy (Jointly with Internet Money)

References

1. Mitchell, Gail (October 5, 2017). "Tech N9ne's Strange Music Sues Strainge Entertainment for Trademark Infringement".
2. Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety . Retrieved June 27, 2022.
3. Applefeld Olson, Cathy (November 10, 2021). "Elliot Grainge Expands His 10K Portfolio". Forbes . Retrieved July 30, 2022.
4. Legrand, Emmanuel (November 15, 2023). "10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures". Creative Industries News. Retrieved January 3, 2025.
5. Paine, Andre (February 9, 2022). "10K Projects appoints Tony Talamo and Zach Friedman as co-presidents". Music Week . Retrieved July 29, 2022.
6. Communications, WMG (September 5, 2023). "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE". Warner Music Group. Retrieved October 2, 2023.
7. Rhys, Dan (September 5, 2023). "Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture". Billboard. Retrieved October 2, 2023.
8. "Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group". Warner Music Group . February 14, 2025. Retrieved February 16, 2025.
9. "10K Projects | Partners". www.10kprojects.com. Retrieved February 7, 2025.

External links

• 10K Projects at AllMusic