Elliot Grainge

Last updated

Elliot Grainge
Born
Elliot Cecil Grainge

(1993-11-06) 6 November 1993 (age 30)
United Kingdom
Education Northeastern University
OccupationMusic executive
TitleFounder and CEO of 10K Projects
Spouse
​
(m. 2023)​

Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of 10K Projects, a record label he founded in 2016. [1] The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice. [1] [2] He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie. [3]

Contents

Early life and education

Grainge was raised in the United Kingdom. He is the son of Lucian Grainge, and his first wife, Samantha Berg. His father is CEO of Universal Music Group, and he grew up as a music industry insider. [1] Grainge moved to the United States in 2009. [4]

He attended Northeastern University in Boston. [3] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston. [1] After graduating from Northeastern with a bachelor's degree, [3] Grainge moved to Los Angeles, where his family lived. [1]

Career

Grainge started the independent record label 10K Projects in 2016 in Los Angeles. [5] His label has signed musicians such as rappers Iann Dior, [2] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces. [1] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records. [1]

In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records. [6] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020. [7] Grainge's company acquired music label Homemade Projects in February 2022. [8]

As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles. [1] [3]

Personal life

On 20 April, 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on 22 April, 2023 in the South of France. [3] In January 2024, Richie announced that she and Grainge are expecting their first child and revealed that the sex is a girl.

Related Research Articles

Ensign Records was a record label started in 1976 by London-born Nigel Grainge, elder brother of UMG Chairman Sir Lucian Grainge.

<span class="mw-page-title-main">Lucian Grainge</span> British music executive

Sir Lucian Charles Grainge is a British record executive and music businessman who has served as the chairman and chief executive officer (CEO) of Universal Music Group since 2010. Beginning as an A&R staffer in the late 1970s, Grainge has worked in the music industry his entire career. Billboard magazine named Grainge as the most powerful person in the music business on four occasions in the 2010s, and was named the inaugural Executive of the Decade in 2020.

<span class="mw-page-title-main">Mike Beatz</span> Jamaican musician (born 1988)

Michael Anthony Barnett, also known as Third World Don or Mike Beatz, is a Jamaican rapper, singer and record producer from Kingston, Jamaica. His production resume includes notable hip hop acts such as T-Pain, Trina, C-Rayz Walz & East Coast duo C-N-N.

<span class="mw-page-title-main">Sofia Richie</span> American model and media personality (born 1998)

Sofia Alexandra Richie Grainge is an American social media personality and model. She has been featured in campaigns by a number of major brands including Tommy Hilfiger, Michael Kors, and Adidas. She is the youngest daughter of singer Lionel Richie and sister of television personality Nicole Richie.

<span class="mw-page-title-main">Trippie Redd</span> American rapper and singer (born 1999)

Michael Lamar White IV, known professionally as Trippie Redd, is an American rapper, singer, and songwriter. His debut mixtape, A Love Letter to You (2017) was released through Elliot Grainge's 10K Projects and entered the Billboard 200, while its lead single, "Love Scars" received double platinum certification by the Recording Industry Association of America (RIAA).

<i>A Love Letter to You</i> 2017 mixtape by Trippie Redd

A Love Letter to You is the debut commercial mixtape by American rapper Trippie Redd. It was released on May 26, 2017, by TenThousand Projects and Caroline Distribution. It consists of 12 songs. The album peaked at number 64 on the Billboard 200. The mixtape featured guest appearances from Chris King, Forever Anti Pop, UnoTheActivist, Famous Dex, 6ix9ine, Black Jezuss, Lil Tracy and Rocket Da Goon.

<span class="mw-page-title-main">6ix9ine</span> American rapper (born 1996)

Daniel Hernandez, known professionally as 6ix9ine and also as Tekashi69, is an American rapper. His music has been marked by an aggressive style of rapping, while his controversial public persona is characterized by his distinctive rainbow-colored hair, many tattoos, extensive history of legal issues, and publicized celebrity feuds.

<span class="mw-page-title-main">Pi'erre Bourne</span> American record producer from Kansas

Jordan Timothy Jenks, known professionally as Pi'erre Bourne, is an American record producer, audio engineer, beatmaker, and rapper from Fort Riley, Kansas. He is best known for producing the 2017 singles "Magnolia" for Playboi Carti and "Gummo" for 6ix9ine, both of which entered the top 30 of the US Billboard Hot 100.

Danny Lee Snodgrass Jr., professionally known as Taz Taylor, is an American record producer, songwriter, and record executive, as well as the founder of the Internet Money collective and record label.

<span class="mw-page-title-main">Trippie Redd discography</span>

The discography of American rapper and singer Trippie Redd consists of five studio albums, two deluxe albums, six mixtapes, eight extended plays and 31 singles.

Nicholas Warren Mira is an American record producer. He is known as the co-founder and flagship member of the hip hop production collective and record label Internet Money Records, which he formed alongside fellow producer Taz Taylor in 2016. He is recognized for his work with late rapper Juice Wrld, having produced his songs "Lucid Dreams," "Robbery," "Bandit," and "Lean wit Me." He also worked with rapper Lil Tecca to produce his 2019 hit song "Ransom," and took part in Internet Money's 2020 single "Lemonade." Mira's work consists primarily of hip-hop instrumentals, and released his debut album with the label, B4 the Storm (2020).

Michael Ian Olmo, known professionally as Iann Dior, is an American rapper, singer, and songwriter. He is best known for his guest feature on 24kGoldn's 2020 single "Mood", which peaked atop the Billboard Hot 100 and became his first and only charting song to date. He signed to Internet Money Records and 10K Projects prior to the release of his debut album, Industry Plant (2019), which was followed up with On to Better Things (2022); both albums charted on the Billboard 200.

<span class="mw-page-title-main">Death (Trippie Redd song)</span> 2019 single by Trippie Redd featuring DaBaby

"Death" is a song by American rapper Trippie Redd featuring fellow American rapper DaBaby. It was released on November 12, 2019 as the second single from his fourth commercial mixtape A Love Letter to You 4 (2019). The track was released under Trippie Redd's labels 1400 Entertainment and 10k Projects. Produced by from DJ Paul and TWhy Xclusive, the song samples "Hit A Muthafucka" by hip hop group Three 6 Mafia, which DJ Paul is part of.

<span class="mw-page-title-main">Internet Money Records</span> American record label and record producer collective

Internet Money Records, often credited as Internet Money, is an American record label and record producer collective. It was founded in 2015 by American record producer Taz Taylor, who serves as the chief executive officer (CEO). The producer collective consists of Taylor himself, Nick Mira, Spaceman, DT, HANEZ, Cxdy, E-Trou, JR Hitmaker, KC Supreme, MJ Nichols, Pharaoh Vice, Census, Paryo, Ryder Johnson, and Birdman Zoe. A blend of a YouTube channel, a record label, and a producer union, Internet Money is a medium for producers to sell instrumentals, as well as an aggregator for producers and creatives.

<i>Pegasus</i> (Trippie Redd album) 2020 studio album by Trippie Redd

Pegasus is the third studio album by American rapper Trippie Redd, released on October 30, 2020. The album features guest appearances from Myiah Lynnae, Yung LB, PartyNextDoor, Chris Brown, Rich the Kid, Young Thug, Future, Lil Mosey, Quavo, Busta Rhymes, Sean Kingston, Doe Boy, Lil Wayne, HoodyBaby, and Swae Lee. The deluxe version titled Neon Shark vs Pegasus made in collaboration with Travis Barker was released on February 19, 2021, featuring Machine Gun Kelly, blackbear, Chino Moreno, Scarlxrd, and ZillaKami.

<i>B4 the Storm</i> 2020 studio album by Internet Money

B4 the Storm is the debut studio album by American hip-hop collective and record label Internet Money. It was released on August 28, 2020 via Internet Money Records and TenThousand Projects. The album was completed in one month and contains many throwaway songs that were reworked. The album features guest appearances from TyFontaine, Trippie Redd, Lil Keed, Young Nudy, Iann Dior, Lil Skies, Lil Mosey, Cochise, TheHxliday, Lil Tecca, Swae Lee, Future, the Kid Laroi, late rapper and singer Juice Wrld, 24kGoldn, A Boogie wit da Hoodie, Wiz Khalifa, StaySolidRocky, LilSpirit, Kevin Gates, Gunna, Don Toliver, and Nav.

<span class="mw-page-title-main">SoFaygo</span> American rapper (born 2001)

Andre Dontrel Burt Jr., better known as SoFaygo, is an American rapper and singer. In 2020, Burt released the Angelic 7 mixtape, which included his 2019 breakthrough single "Knock Knock", which went viral on TikTok in late 2020. His debut album Pink Heartz released on November 11, 2022 through Travis Scott's Cactus Jack Records. He has also collaborated with other artists, such as Don Toliver, Lil Uzi Vert, Gunna, Nav, Lil Tecca and Trippie Redd.

<span class="mw-page-title-main">Holy Smokes</span> 2021 single by Trippie Redd featuring Lil Uzi Vert

"Holy Smokes" is a song by American rappers Trippie Redd featuring fellow American rapper Lil Uzi Vert, released on July 16, 2021 as the second single from the former's fourth studio album, Trip at Knight. The track was released under Trippie Redd's labels 1400 Entertainment and 10k Projects.

TenThousand Projects, LLC, doing business as 10K Projects, is an American record label founded in 2016.

"Excitement" is a song by American rapper Trippie Redd and Canadian singer PartyNextDoor, released as the lead single from the former's third studio album Pegasus (2020). Released on May 15, 2020, the track was released under Trippie Redd's labels 1400 Entertainment and 10K Projects. The track went viral on the popular social media app TikTok.

References

  1. 1 2 3 4 5 6 7 8 Trakin, Roy (4 December 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved 27 June 2022.
  2. 1 2 Glicksman, Josh (17 October 2020). "Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop". Billboard. Retrieved 9 July 2022.
  3. 1 2 3 4 5 Pasquini, Maria; Gibson, Kelsie (31 May 2022). "Who Is Elliot Grainge? All About Sofia Richie's Fiancé". People. Retrieved 27 June 2022.
  4. ↑ Bowenbank, Starr (20 April 2022). "You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge". Cosmopolitan. Retrieved 28 June 2022.
  5. ↑ Variety Staff (9 May 2019). "Brittney King Brock Named President of Operations and GM of 10K Projects". Variety. Retrieved 28 June 2022.
  6. ↑ Variety Staff. "10K Projects Signs Joint Venture With Taz Taylor's Internet Money Collective". Variety. Retrieved 9 July 2022.
  7. ↑ Stassen, Murray (5 June 2020). "10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment To Fight Racial Injustice". Music Business Worldwide. Retrieved 9 July 2022.
  8. ↑ Needham, Jack (9 February 2022). "Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman And Tony Talamo Named Co-Presidents Of 10k Projects". Music Business Worldwide. Retrieved 9 July 2022.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.