Elliot Grainge | |
|---|---|
| Born | Elliot Cecil Grainge 6 November 1993 United Kingdom |
| Education | Immanuel College, Bushey, Northeastern University |
| Occupation | Music executive |
| Title |
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| Spouse | |
| Children | 1 |
| Parent | Lucian Grainge (father) |
Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of Atlantic Music Group. [1] The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice. [1] [2] He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie. [3]
Grainge was raised in the United Kingdom. He is the son of Lucian Grainge, and his first wife, Samantha Berg, and was raised Jewish. [4] His father is CEO of Universal Music Group, and he grew up as a music industry insider. [1] Grainge moved to the United States in 2009. [5]
He attended Northeastern University in Boston. [3] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston. [1] After graduating from Northeastern with a bachelor's degree, [3] Grainge moved to Los Angeles, where his family lived. [1]
Grainge started the independent record label 10K Projects in 2016 in Los Angeles. [6] His label has signed musicians such as rappers Iann Dior, [2] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces. [1] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records. [1]
In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records. [7] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020. [8] Grainge's company acquired music label Homemade Projects in February 2022. [9]
As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles. [1] [3]
On 1 August 2024 it was announced that as of 1 October 2024, Grainge would be appointed CEO of Atlantic Music Group, the parent label of Atlantic Records, replacing Julie Greenwald. [10] [11]
On 20 April 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on 22 April 2023 in the south of France. [3]
In January 2024, Richie announced that she and Grainge were expecting their first child and revealed that it was a girl. Their daughter, Eloise Samantha Grainge, was born on 20 May 2024.