NBCNews.com

Last updated

NBCNews.com
Nbcnewscom logo.png
NBCNews.com screenshot.png
The home page for NBCNews.com, as of February 13, 2015.
Type of site
 News website
Available inEnglish
Owner NBCUniversal
(Comcast)
URL www.NBCNews.com
CommercialYes
RegistrationNone
Launched1996;28 years ago (1996) (as msnbc.com)

NBCNews.com, formerly known as msnbc.com, is a news website owned and operated by NBCUniversal as the online arm of NBC News. Along with original and wire reporting, it features content from NBC shows such as Today , NBC Nightly News , Meet The Press , and Dateline NBC , the MSNBC cable channel, and partners such as The New York Times .

Contents

The site was founded in 1996 as a 50-50 venture between NBCUniversal and Microsoft at the same time as the two companies formed a separate joint venture for the cable news network MSNBC. Although they shared the same name, msnbc.com and MSNBC maintained separate corporate structures and news operations, with msnbc.com headquartered on the West Coast on the Microsoft campus in Redmond, Washington, and MSNBC in the NBC headquarters in New York. Microsoft divested its stake in the MSNBC channel in 2005, and divested its stake in msnbc.com in July 2012.

History

A flat screen monitor on a wall in 30 Rock, showing msnbc.com 111907cc.jpg
A flat screen monitor on a wall in 30 Rock, showing msnbc.com

The site was established as msnbc.com in 1996 at the same time as the MSNBC cable news channel. Both were intially joint ventures with the software company Microsoft, with boards of directors composed of senior executives from Microsoft and NBC Universal. The MSNBC TV channel was based in New Jersey, and msnbc.com was based at Microsoft's headquarters in Redmond, Washington. While NBC bought Microsoft's stake in MSNBC in 2005, msnbc.com remained a partnership between the two companies, with MSNBC and msnbc.com remaining separate entities. [1] Msnbc.com also acquired several other news websites, including community-driven news site Newsvine in October 2007, and the hyperlocal news site EveryBlock [2] in August 2009. It also launched an internal start-up, BreakingNews.com. [3]

Despite sharing its name with the MSNBC channel, the content of the two outlets had become increasingly distinct. While msnbc.com remained a traditional, nonpartisan news service with its own staff of journalists, the MSNBC channel had diverged towards a liberal slant in its content. NBC's staff were concerned about the differences, as some readers may have believed that the msnbc.com site was also a liberal-oriented news outlet like the channel. Plans were drafted to re-brand its conventional news site under a different name, such as NBCNews.com, and to re-purpose msnbc.com as a website for the MSNBC channel itself. [1]

On July 14, 2012, NBCUniversal officially announced that Microsoft had sold back its half share of msnbc.com for $300 million. On the same day, NBC also announced the immediate renaming of msnbc.com to NBCNews.com, and the planned launch of a new website for MSNBC in 2013 that would focus on its programming and personalities. Despite the separation of msnbc.com from Microsoft, the site would still be a part of and receive traffic from Microsoft's MSN.com portal. NBC shut down the three msnbc.com start-ups: Newsvine, Everyblock, and BreakingNews. [4] [5] [6]

Gregory Gittrich, the former editor-in-chief of NBC Local Integrated Media and, before that, the assistant managing editor of the New York Daily News , was named vice president and executive editor of msnbc.com in October 2012, and began to sharply reduce the news staff, pulling back from doing original journalism online. [7] He reported to Vivian Schiller, former chief executive officer of National Public Radio. By 2014, with the msnbc.com staff greatly reduced, Gittrich was at Vocativ, with Schiller soon to join him as a consultant there.

2014 redesign

On February 5, 2014, a major redesign of NBCNews.com was introduced; NBC News president Deborah Turness explained that the new design is intended to "[tear] down the walls that traditionally have divided TV and digital", by emphasizing multimedia content, original features, and more original reporting from NBC News personalities. The new site uses a responsive design with an infinite scrolling grid of stories, along with new original features such as "Know It All", "The Debunker", and "Show Me". [8] [9]

Reception to the new design was mixed, with criticism directed towards its image-oriented layout rather than a clearer, headline-oriented design; however, the redesign did result in a significant increase in traffic for the site, especially on mobile devices—which saw a 186% increase in traffic. Executive editor Gregory Gittrich admitted that the site's staff members "weren’t surprised by the initial feedback because the change was so significant, but that’s why the data and metrics were obviously important." Changes were made to the design to address these shortcomings, including the addition of dedicated areas with a listing of recent headlines, followed by an overhaul of the home page to use a more traditional layout, but still incorporating large images for major headlines. [10] [11]

Ranking

As of May 2009, NBCNews.com had ranked first in U.S. unique users among global news sites for 12 months in a row. In May it had 37.2 million unique users in the U.S. for the month, according to Nielsen/NetRatings. [12] In second place was Yahoo! News with 35.8 million, then CNN with 34.4. At last count, NBCNews.com also served the most online video of any new site, with more than 125 million video streams in May 2008. [13]

September 2014 rankings show NBCNews.com at number 7 among most popular news websites at 63 million unique visitors a month. Less than half of Yahoo! News (175M) and Google News (150M). [14]

Content

NBCNews.com's main newsroom in Redmond, Washington Msnbc.com Newsroom.jpg
NBCNews.com's main newsroom in Redmond, Washington

NBCNews.com covers national and international news of general interest, using original and wire service reporting, as well as videos from the network's television division, and partners including The New York Times .

A major focus is online content for the NBC News family of programming, including Today, NBC Nightly News, Dateline, Meet the Press, and programming on MSNBC television. This content includes behind the scenes blogs such as "The Daily Nightly", a narrative of the broadcast day and a window into the editorial process at NBC Nightly News; "First Read," analysis of the day's political news from the NBC News Political Unit; "allDAY", allowing viewers to see behind the scenes of Today; and Zeitgeist, a satirical video blog hosted by MSNBC's Willie Geist. Original content from international correspondents and producers is posted on World News on NBCNews.com. [15]

Video is distributed via the MSN Video service. Additionally, the website provides stock quotes through MSN Money, weather forecasts through Weather.com, RSS feeds, podcasts, and netcasts of the network's broadcasts. Following the introduction of CNN's iReport concept, NBCNews.com also introduced a citizen journalism section titled "First Person". [16] The section allows viewers to upload video, photos and stories in response to suggested topics.

In 2017, NBCNews.com introduced new verticals such as "Mach", which covers science and technology, and "Better", with health and life tips, [17] [18] [19] along with a digital opinion section called "THINK." [20]

Recognition

As the former msnbc.com, the site won several journalism and online publishing awards, including the Society of Professional Journalists award for online investigative reporting, [21] Online News Association's Online Journalism Award for General Excellence [22] and Best Use of Multiple Media; [22] National Press Club's Best Journalism Site; [23] for its coverage of Hurricane Katrina, "Rising from Ruin", [24] and the Best in Business Award from the Society of American Business Editors and Writers [25] and Best Use of Multiple Media. [22]

Related Research Articles

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MSNBC is an American news-based television channel and website headquartered in New York City. It is owned by NBCUniversal — a subsidiary of Comcast — and provides news coverage and political commentary. The network produces live broadcasts for its channel from studios at 30 Rockefeller Plaza in Manhattan, New York City, and aggregates its coverage and commentary on its website, msnbc.com.

<i>Meet the Press</i> American news/interview television program

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<span class="mw-page-title-main">NBC News</span> News division of NBCUniversal

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<span class="mw-page-title-main">MSN</span> Collection of Internet sites

MSN is a American web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95.

<span class="mw-page-title-main">CNBC</span> American television business news channel

CNBC is an American basic cable business news channel and website. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, reality shows, and other programs at all other times. Along with Fox Business and Bloomberg Television, it is one of the three major business news channels. It also operates a website and mobile apps, whereby users can watch the channel via streaming media, and which provide some content that is only accessible to paid subscribers. CNBC content is available on demand on smart speakers including Amazon Echo devices with Amazon Alexa, Google Home and app devices with Google Assistant, and on Apple Siri voice interfaces including iPhones. Many CNBC TV shows are available as podcasts for on-demand listening. Unlike "nbc.com" and "msnbc.com", "cnbc.com" is accessible in mainland China as of January 2024.

<span class="mw-page-title-main">NBCUniversal</span> American media and entertainment conglomerate

NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate that is a subsidiary of Comcast and is headquartered at 30 Rockefeller Plaza in Midtown Manhattan in New York City.

NBCUniversal Media Group is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2004 to 2019.

<span class="mw-page-title-main">Vicky Nguyen</span> American television journalist (born c. 1979)

Vicky Nguyen is a Vietnamese-born American investigative journalist working with NBC News in New York City. Nguyen joined NBC News in April 2019 as the Investigative and Consumer correspondent. Her reporting has been seen on The Today Show, 3rd Hour Today, Nightly News with Lester Holt, NBC News Now and MSNBC.

<span class="mw-page-title-main">Lester Holt</span> American journalist and news anchor (born 1959)

Lester Don Holt Jr. is an American journalist and news anchor for the weekday edition of NBC Nightly News, NBC Nightly News Kids Edition, and Dateline NBC. On June 18, 2015, Holt was made the permanent anchor of NBC Nightly News following the demotion of Brian Williams. Holt followed in the career footsteps of Max Robinson, an ABC News evening co-anchor, and became the first Black male solo anchor for a major network newscast.

Newsvine was a community-powered, collaborative journalism online newspaper which drew content from its users and syndicated content from mainstream sources such as The Associated Press. Users could write articles, "seed" links to external content, and discuss news items in an online forum. These news items were submitted by both users and professional journalists. Newsvine, the company, was not a news bureau and exercised no editorial voice, but provided social news platform for the online community which had grown around it. Members decided with their online actions what news articles stay on the site and what news is removed. Newsvine was named the Top News Site of 2006 and one of the 50 Best Websites of 2007 by Time magazine.

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Courtney Brooke Hazlett is the supervising entertainment editor for NBC News' digital properties, NBCNews.com and TODAY.com. Prior to that she was a columnist and Celebrity Correspondent for todayshow.com, the official site for NBC's The Today Show. She is the author of "The Scoop" blog and column, featured on the todayshow.com, msnbc.com, and Newsvine websites. Hazlett also provides on-air commentary for The Today Show and MSNBC programs.

<span class="mw-page-title-main">Steve Kornacki</span> American journalist

Stephan Joseph Kornacki is an American political journalist, writer, and television presenter. Kornacki is a national political correspondent for NBC News. He has written articles for Salon, The New York Observer, The Wall Street Journal, The New York Times, New York Daily News, New York Post, The Boston Globe, and The Daily Beast. Kornacki is the multimedia anchor and data analyst for much of MSNBC's The Place for Politics campaign coverage, which airs during Election Day in the United States since 2016.

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References

  1. 1 2 Stelter, Brian (October 6, 2010). "MSNBC on the Web May Change Its Name". The New York Times. Archived from the original on February 26, 2017. Retrieved February 25, 2017.
  2. ↑ "EveryBlock". Archived from the original on August 12, 2013. Retrieved August 13, 2013.
  3. ↑ "Msnbc.com acquires 'Breakingnews.com'". NBC News. January 5, 2010. Retrieved January 30, 2024.
  4. ↑ Kurtz, Howard (July 11, 2012). "NBC, Microsoft Getting Online Divorce". The Daily Beast. Archived from the original on July 12, 2012. Retrieved July 13, 2012.
  5. ↑ "Newsvine.com shutting down October 1, 2017". Daily Kos. Retrieved January 30, 2024.
  6. ↑ Kelly, Heather (February 7, 2013). "NBC News shuts down hyperlocal site EveryBlock | CNN Business". CNN. Retrieved January 30, 2024.
  7. ↑ "Gregory Gittrich of Mountainside named a new executive editor at NBC News Digital". NJ.com. October 3, 2012. Archived from the original on November 14, 2013. Retrieved August 13, 2013.
  8. ↑ "5 Things to Know About The New NBCNews.com". TVNewser. Archived from the original on February 24, 2014. Retrieved February 5, 2014.
  9. ↑ "NBC Relaunches NBCNews.com". NetNewsCheck. Archived from the original on October 24, 2015. Retrieved February 25, 2014.
  10. ↑ "NBC News redesigns homepage again to reinstate scannable headlines and greater density". Poynter. Archived from the original on September 15, 2014. Retrieved September 8, 2014.
  11. ↑ "NBC News engagement up since site relaunch despite reader complaints". Poynter. Archived from the original on September 14, 2014. Retrieved September 8, 2014.
  12. ↑ "Top 30 global news sites for May". Editor & Publisher. Archived from the original on June 22, 2009. Retrieved May 11, 2011.
  13. ↑ "msnbc.com press release". GlobeNewswire. Archived from the original on November 6, 2015. Retrieved May 11, 2011.
  14. ↑ "Top 15 Most Popular News Websites - March 2016". Archived from the original on September 20, 2014. Retrieved September 17, 2014.
  15. ↑ "World". NBC News. Archived from the original on October 8, 2012. Retrieved August 13, 2013.
  16. ↑ "FirstPerson- NBC News". NBC News . Archived from the original on September 9, 2013. Retrieved August 13, 2013.
  17. ↑ Grinapol, Corinne (May 31, 2017). "NBC News Digital Begins a Redesign With Two New Verticals". www.adweek.com. Archived from the original on October 22, 2019. Retrieved October 22, 2019.
  18. ↑ "MACH: The best and latest in Tech & Innovation". NBC News. Archived from the original on October 21, 2019. Retrieved October 22, 2019.
  19. ↑ "Happier, Healthier, Smarter, BETTER: Life tips". NBC News. Archived from the original on October 21, 2019. Retrieved October 22, 2019.
  20. ↑ Fischer, Sara (October 10, 2017). "NBC News launches digital opinion section called "THINK"". Axios. Archived from the original on November 28, 2021. Retrieved November 28, 2021.
  21. ↑ "Dedman wins investigative reporting". MSNBC. April 14, 2008. Archived from the original on November 6, 2015. Retrieved May 11, 2011.
  22. 1 2 3 "ONA 2006 Conference". October 7, 2006. Archived from the original on February 6, 2007. Retrieved May 3, 2007.
  23. ↑ "National Press Club Online" (PDF). 2006. Archived from the original (PDF) on June 16, 2007. Retrieved May 31, 2007.
  24. ↑ "Rising from Ruin - MSNBC.com". Archived from the original on July 15, 2007. Retrieved June 5, 2007.
  25. ↑ "2006 Best in Business Winners Announced: Winner for Column REAL TIME News Organizations: Martin Wolk". Society of American Business Editors and Writers. Archived from the original on September 27, 2007.
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