NBC LX Home

Last updated
New name for NBC LX since August 2023. NBC LX Home 2023.svg
New name for NBC LX since August 2023.

NBC LX Home is a brand for original home and lifestyle content for the NBCUniversal-owned television stations. LX is short for Local X, with the "X" standing for "exponential". NBC LX Home is a part of the station group's multicast division LXTV, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris. [1]

Contents

LX is available on terrestrial television, Xfinity cable, over-the-top for Peacock, FuboTV, Xumo, Samsung TV Plus, and to viewers of The Roku Channel, social media and via its website. [1] [2] [3] [4]

Its roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted Cozi TV) was launched on its owned and operated station group, mostly on NBC-O&O affiliates that previously carried NBC Weather Plus. Its programming included core shows from LXTV.

LX content features long form content, a switch from prior NBCUniversal efforts at NBC News Now with Briefly and Snapchat news show Stay Tuned, created to reach Gen Z and millennials. [5] With the broadcast network and streaming television channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at KXAS. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day. [1] The additional content comes from Jukin Media, Tastemade and The Dodo. The main newscast when launched will be two hours long. [4]

NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on YouTube, its website and social media. [6] LX was launched as a live-streaming channel and multicast over-the-air network in May 2020. [1] [4]

In August 2023, LX changed its branding from LX News to NBC LX Home as it transitioned from a news format to a home and lifestyle format. [7]

In July 2024, NBC LX Home was rebranded as NBC American Crimes, and new iteration of NBC LX Home launched on free advertisement-supported television afterwards. [7]

LX News Programming

Programming of LX News included:

NBC LX Home Programming

Rebranding as LX Home

On May 3, 2023, it was reported that NBCUniversal would be "winding down" LX's operations amid layoffs throughout the company. LX was expected to sign-off in mid-2023, with around 40 affected staffers being considered for other positions within NBCUniversal. [12]

On June 30, 2023, the LX News YouTube channel posted a farewell video with the following description, "Three years ago, LX News was launched as a real-time lab for innovation and experimentation. The network has ended, but our legacy will live on. This video is a tribute to everything the team accomplished and the impact LX News has made on NBCUniversal Local and the TV news business." [13]

In August 2023, the LX website and broadcast channel were rebranded from LX News to NBC LX Home. All original LX News programming stopped airing. The NBCLX Facebook page reads, "After 3 years, LX News has ended. Continue to seek out the truth with less suits and more sass!" [14]

The LX News YouTube channel still remained online as of August 2023. Its about page read, "LX was powered by passionate and engaged storytellers with a mission to inform and inspire. LX News stories focused on depth and context. This page is a tribute to the thousands of compelling and meaningful stories our team created." [15]

Rebrand as NBC American Crimes

Logo for NBC American Crimes since July 2024. NBC American Crimes.png
Logo for NBC American Crimes since July 2024.

As early as July 17, 2024, NBC LX Home rebranded as NBC American Crimes, shifting over to true crime programming. [16] A new iteration of NBC LX Home launched on free advertisement-supported television shortly after.

Affiliates

As of February 2023, LX (now NBC American Crimes as of July 2024) has current or pending affiliation agreements with 58 television stations in 54 media markets encompassing 31 states and the District of Columbia, reaching 59.1% (or a total population of 184,684,608 residents) of all households in the United States that own at least one television set. [17] [18]

Stations listed in bold are NBC American Crimes owned-and-operated.

List of affiliates

City of license/market Station [19] Virtual
channel
Primary affiliation
(on main feed)
OwnerLaunch date/notes

Alabama

Birmingham WUOA-LD 46.7Visión Latina Innovate Corp.
Mobile WWBH-LD 28.5 Infomercials
Montgomery WQAP-LD 36.2

Arizona

Phoenix KTAZ 39.4 Telemundo Telemundo Station Group May 2020 [20]
Tucson KHRR 40.3
Arkansas
Hot Springs KWMO-LD 34.5 Defy Innovate Corp.

California

Bakersfield KTLD-CD 8.3 3ABN Innovate Corp.
Clovis (Fresno) KNSO 51.4TelemundoTelemundo Station GroupMay 2020
Los Angeles KNBC 4.3 NBC NBC Owned Television Stations May 31, 2020
Ridgecrest (Los Angeles)K25PL-DIndian Wells Valley TV BoosterTranslator of KNBC
Sacramento/Stockton/
Modesto
KCSO-LD 33.5TelemundoTelemundo Station GroupMay 2020
KMUM-CD Translator of KCSO-LD
KMMW-LD
Salinas/Monterey K15CU-D 15.3 Cozi TV NBC Owned Television Stations
San Diego KNSD 39.3NBCMay 2020
San Francisco/Oakland/San Jose KNTV 11.5
KSTS 48.5TelemundoTelemundo Station Group

Colorado

Longmont (Denver) KDEN-TV 25.4TelemundoTelemundo Station GroupMay 2020

Connecticut

New Britain (Hartford/New Haven) WVIT 30.3NBCNBC Owned Television StationsMay 2020

District of Columbia

Washington, D.C. WRC-TV 4.3NBCNBC Owned Television StationsMay 2020

Florida

Jacksonville WODH-LD 34.4InfomercialsInnovate Corp.
Kissimmee (Orlando)WKME-CD31.4TelemundoTelemundo Station GroupTranslator of WTMO-CD
Naples (Fort Myers) WWDT-CD 43.4May 2020
Orlando WTMO-CD 31.4
Miami/Fort Lauderdale WTVJ 6.3NBCNBC Owned Television Stations
Tampa WRMD-CD 49.3TelemundoTelemundo Station Group

Georgia

Macon W28EU-D 42.1NBC American CrimesInnovate Corp.
Savannah WDID-LD26.6 Outlaw
Idaho
Boise KFLL-LD 25.2InfomercialsInnovate Corp.
Iowa
Cedar Rapids KFKZ-LD 35.2Cozi TVInnovate Corp.
Des Moines KAJR-LD 36.6Defy

Illinois

Chicago WMAQ-TV 5.3NBCNBC Owned Television StationsMay 2020
Salem W29CI-D 29.2 The365 Innovate Corp.
Springfield WCQA-LD 16.7

Indiana

Fort Wayne WCUH-LD 16.4OutlawInnovate Corp.
WLMO-LD2.1/3NBC American Crimes
Indianapolis WUDZ-LD 28.5 Buzzr Innovate Corp.May 2020
Kansas
Wichita KFVT-LD 34.5 SonLife Innovate Corp.

Kentucky

Bowling Green (Nashville, Tennessee)WCTZ-LD35.7BuzzrInnovate Corp.May 2020
Louisiana
New Orleans WTNO-CD 22.5Visión LatinaInnovate Corp.
WQDT-LD33.5Defy

Maryland

Lake Shore (Baltimore)WQAW-LD69.6 ShopHQ Innovate Corp.

Michigan

Detroit WDWO-CD 18.2Visión LatinaInnovate Corp.May 2020
Midland W35DQ-D 24.5 NTD America
Traverse City W36FH-D 36.2The365

Minnesota

Minneapolis/Saint Paul KJNK-LD 25.4TelemundoInnovate Corp.May 2020
St. James (Mankato)K28OH-DCooperative TelevisionTranslator of KJNK-LD

Missouri

Joplin KRLJ-LD 45.5 Shop LC Innovate Corp.
Kansas City KAJF-LD 21.5 beIN Sports Xtra May 2020
Springfield KCNH-LD 47.2NTD America
St. Louis K25NG-D 25.5Visión LatinaMay 2020
Nebraska
Lincoln KAJS-LD 33.4BuzzrInnovate Corp.
KIUA-LD 15.3Defy

Nevada

Paradise (Las Vegas) KBLR 39.3TelemundoTelemundo Station GroupMay 2020
Reno K07AAI-D 12.1NBC American CrimesInnovate Corp.

New Hampshire

Merrimack (Boston, Massachusetts) WNEU 15.3TelemundoTelemundo Station GroupMay 31, 2020

New Mexico

Albuquerque KUPT-LD 2.3 Movies! Telemundo Station Group
Las Cruces (El Paso, Texas) KTDO 48.3TelemundoMay 2020

New York

New York City WNBC 4.3NBCNBC Owned Television StationsMay 2020
Rochester WGCE-CD 6.6The365Innovate Corp.

North Carolina

Charlotte W15EB-D 21.3Visión LatinaInnovate Corp.
WHEH-LD 41.2NovelísimaMay 2020
Wilmington WQDH-LD 49.4 Shop LC
North Dakota
Fargo K15MR-D 51.1NBC American CrimesInnovate Corp.

Ohio

Cleveland/Akron/Canton WUEK-LD 26.7 TBD Innovate Corp.May 2020
Columbus WDEM-CD 17.3Infomercials

Oklahoma

Oklahoma City KTOU-LD 22.4Visión LatinaInnovate Corp.
Tulsa KZLL-LD 39.5NTD America

Oregon

Portland KOXI-CD 20.6Salem News ChannelInnovate Corp.

Pennsylvania

Butler (Pittsburgh) WJMB-CD 60.1NBC American CrimesInnovate Corp.
Charleroi (Pittsburgh) WMVH-CD 26.2InfomercialsTranslator of WWLM-CD
Philadelphia WCAU 10.3NBCNBC Owned Television StationsMay 2020
Uniontown WWKH-CD 35.2InfomercialsInnovate Corp.
Washington (Pittsburgh) WWLM-CD 20.2
Puerto Rico
San Juan WKAQ-TV 2.4TelemundoTelemundo Station GroupComing soon

Rhode Island

Providence WYCN-LD 8.4TelemundoTelemundo Station GroupJune 30, 2020
South Carolina
Charleston WBSE-LD 20.5 Jewelry Television Innovate Corp.
Florence W33DN-D 16.2Outlaw

Tennessee

Jackson WYJJ-LD 27.6 Court TV Innovate Corp.
Memphis KPMF-LD 26.1NBC American Crimes

Texas

Amarillo KLKW-LD 22.5 Estrella TV Innovate Corp.
Austin KVAT-LD 17.9Visión Latina
Corpus Christi K21OC-D54.4
K32OC-D 29.6NTD America
Dallas/Fort Worth KXAS-TV 5.3NBCNBC Owned Television StationsMay 2020
Galveston (Houston) KTMD 47.3TelemundoTelemundo Station Group
Lubbock KNKC-LD 29.5Estrella TVInnovate Corp.
Mullin KAXW-LD 35.3The365
Rio Grande City/Harlingen/McAllen KTLM 40.4TelemundoTelemundo Station GroupMay 31, 2020
San Antonio KVDA 60.4May 2020
Tyler KPKN-LD 33.6BuzzrInnovate Corp.

Utah

Ogden KULX-CD10.4TelemundoTelemundo Station GroupTranslator of KTMW
Salt Lake City KTMW 20.4May 2020
KEJT-CD50.4Translator of KTMW

Virginia

Richmond WZTD-LD 45.2TelemundoTelemundo Station GroupMay 31, 2020

Washington

Pasco K28QK-D 22.1NBC American CrimesInnovate Corp.
Seattle KUSE-LD 46.6Visión LatinaMay 2020
West Virginia
Charleston WOCW-LD 21.6Salem News ChannelInnovate Corp.

Wisconsin

Madison W23BW-D 23.6InfomercialsInnovate Corp.
Milwaukee WTSJ-LD 38.5Speed Sport 1

See also

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References

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