NBC LX Home

Last updated

NBC LX Home is a brand for original home and lifestyle content for the NBCUniversal-owned television stations. LX is short for Local X, with the "X" standing for "exponential". NBC LX Home is a part of the station group's multicast division LXTV, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris. [1]

Contents

LX is available on terrestrial television, Xfinity cable, over-the-top for Peacock, FuboTV, Xumo, Samsung TV Plus, and The Roku Channel viewers, social media and via its website. [1] [2] [3] [4]

Its roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted Cozi TV) was launched on its owned and operated station group, mostly on NBC-O&O affiliates that previously carried NBC Weather Plus. Its programming included core shows from LXTV.

LX content features long form content, a switch from prior NBCUniversal efforts at NBC News Now with Briefly and Snapchat news show Stay Tuned, created to reach Gen Z and millennials. [5] With the broadcast network and streaming television channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at KXAS. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day. [1] The additional content comes from Jukin Media, Tastemade and The Dodo. The main newscast when launched will be two hours long. [4]

NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on YouTube, its website and social media. [6] LX was launched as a live-streaming channel and multicast over-the-air network in May 2020. [1] [4]

In August 2023, LX changed its branding from LX News to NBC LX Home as it transitioned from a news format to a home and lifestyle format.

LX News Programming

Programming of LX News included:

NBC LX Home Programming

Affiliates

As of February 2023, LX has current or pending affiliation agreements with 58 television stations in 54 media markets encompassing 31 states and the District of Columbia, reaching 59.1% (or a total population of 184,684,608 residents) of all households in the United States that own at least one television set. [11] [12]

Stations listed in bold are LX owned-and-operated.

List of affiliates

City of license/market Station [11] Virtual
channel
Primary affiliation
(on main feed)
OwnerLaunch date/notes

Alabama

Opelika (Columbus, Georgia) WGBP-TV 66.1LXCNZ Communications, LLC2020

Arizona

Phoenix KTAZ 39.4 Telemundo Telemundo Station Group May 2020 [13]
Tucson KHRR 40.3

California

Clovis (Fresno) KNSO 51.4TelemundoTelemundo Station GroupMay 2020
Los Angeles KNBC 4.3 NBC NBC Owned Television Stations May 31, 2020
Ridgecrest (Los Angeles)K25PL-DIndian Wells Valley TV BoosterTranslator of KNBC
Sacramento/Stockton/
Modesto
KCSO-LD 33.5TelemundoTelemundo Station GroupMay 2020
KMUM-CD Translator of KCSO-LD
KMMW-LD
Salinas/Monterey K15CU-D 15.3 Cozi TV NBC Owned Television Stations
San Diego KNSD 39.3NBCMay 2020
San Francisco/Oakland/San Jose KNTV 11.5
KSTS 48.5TelemundoTelemundo Station Group

Colorado

Longmont (Denver) KDEN-TV 25.4TelemundoTelemundo Station GroupMay 2020

Connecticut

New Britain (Hartford/New Haven) WVIT 30.3NBCNBC Owned Television StationsMay 2020

District of Columbia

Washington, D.C. WRC-TV 4.3NBCNBC Owned Television StationsMay 2020

Florida

Kissimmee (Orlando)WKME-CD31.4TelemundoTelemundo Station GroupTranslator of WTMO-CD
Naples (Fort Myers) WWDT-CD 43.4May 2020
Orlando WTMO-CD 31.4
Miami/Fort Lauderdale WTVJ 6.3NBCNBC Owned Television Stations
Tampa WRMD-CD 49.4TelemundoTelemundo Station Group

Georgia

Atlanta WUVM-LD 4.4 Innovate Corp.
WYGA-CD 16.7 beIN Sports Xtra May 2020

Illinois

Chicago WMAQ-TV 5.3NBCNBC Owned Television StationsMay 2020

Indiana

Fort Wayne WLMO-LD 2.3 This TV Metro Video Productions, Inc.
Indianapolis WUDZ-LD 28.5 Buzzr Innovate Corp.May 2020

Kentucky

Bowling Green (Nashville, Tennessee)WCTZ-LD35.7BuzzrInnovate Corp.May 2020

Maryland

Lake Shore (Baltimore)WQAW-LD69.6NovelísimaInnovate Corp.

Michigan

Detroit WDWO-CD 18.2Innovate Corp.May 2020
Midland W35DQ-D 24.5 NTD America
Traverse City W36FH-D 36.2

Minnesota

Minneapolis/Saint Paul KJNK-LD 25.4TelemundoInnovate Corp.May 2020
St. James (Mankato)K28OH-DCooperative TelevisionTranslator of KJNK-LD

Missouri

Kansas City KAJF-LD 21.5beIN Sports XtraInnovate Corp.May 2020
Springfield KCNH-LD 47.2 NTD America
St. Louis K25NG-D 25.5May 2020

North Carolina

Charlotte W15EB-D 21.3Visión LatinaInnovate Corp.
WHEH-LD 41.2NovelísimaMay 2020
Wilmington WQDH-LD 49.4 Shop LC

New Hampshire

Merrimack (Boston, Massachusetts) WNEU 15.3TelemundoTelemundo Station GroupMay 31, 2020

New Mexico

Albuquerque KUPT-LD 2.3 Movies! Telemundo Station Group
Las Cruces (El Paso, Texas) KTDO 48.3TelemundoMay 2020

Nevada

Paradise (Las Vegas) KBLR 39.3TelemundoTelemundo Station GroupMay 2020

New York

New York City WNBC 4.3NBCNBC Owned Television StationsMay 2020
Rochester WGCE-CD 6.6 Court TV Innovate Corp.

Ohio

Cleveland/Akron/Canton WUEK-LD 26.7 TBD Innovate Corp.May 2020
Columbus WDEM-CD 17.3

Oklahoma

Oklahoma City KTOU-LD 22.4beIN Sports XtraInnovate Corp.

Oregon

Portland KOXI-CD 20.6Innovate Corp.

Pennsylvania

Charleroi (Pittsburgh) WMVH-CD 26.2Innovate Corp.Translator of WWLM-CD
Philadelphia WCAU 10.3NBCNBC Owned Television StationsMay 2020
Washington (Pittsburgh) WWLM-CD 20.2Innovate Corp.

Rhode Island

Providence WYCN-LD 8.4TelemundoTelemundo Station GroupJune 30, 2020

Texas

Dallas/Fort Worth KXAS-TV 5.3NBCNBC Owned Television StationsMay 2020
Galveston (Houston) KTMD 47.3TelemundoTelemundo Station Group
Rio Grande City/Harlingen/McAllen KTLM 40.4May 31, 2020
San Antonio KVDA 60.4May 2020

Tennessee

Memphis KPMF-LD 26.1LXInnovate Corp.

Utah

Ogden KULX-CD10.4TelemundoTelemundo Station GroupTranslator of KTMW
Salt Lake City KTMW 20.4May 2020
KEJT-CD50.4Translator of KTMW

Virginia

Richmond WZTD-LD 45.2TelemundoTelemundo Station GroupMay 31, 2020

Washington

Seattle KUSE-LD 46.6Visión LatinaInnovate Corp.May 2020

Wisconsin

Madison W23BW-D 23.6NovelísimaInnovate Corp.
Milwaukee WTSJ-LD 38.5Timeless TVInnovate Corp.

Rebranding

On May 3, 2023, it was reported that NBCUniversal would be "winding down" LX's operations amid layoffs throughout the company. LX is expected to sign-off in mid-2023, with around 40 affected staffers being considered for other positions within NBCUniversal. [14]

On June 30, 2023 LX News Youtube channel posted a farewell video with the following description, "Three years ago, LX News was launched as a real-time lab for innovation and experimentation. The network has ended, but our legacy will live on. This video is a tribute to everything the team accomplished and the impact LX News has made on NBCUniversal Local and the TV news business." [15]

In August 2023, LX website and broadcast channel were rebranded from LX News to NBC LX Home. All original LX News programming stopped airing. The NBCLX Facebook page reads, "After 3 years, LX News has ended. Continue to seek out the truth with less suits and more sass!" [16]

LX News Youtube channel is still online as of August 2023. Its about page reads, "LX was powered by passionate and engaged storytellers with a mission to inform and inspire. LX News stories focused on depth and context. This page is a tribute to the thousands of compelling and meaningful stories our team created." [17]

See also

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References

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