Television applications
 | The examples and perspective in this section deal primarily with the United States and do not represent a worldwide view of the subject.(February 2015) |
Commercial networks
In the United States, digital subchannels have been used to provide programming from multiple major networks on a single television station. This has become prevalent since the late 2000s in smaller markets that have as few as one or two commercial stations, which during the era of analog television, would not have been able to carry the complete programming lineups of all four major commercial networks (CBS, NBC, ABC and Fox) because of the station's own local and syndicated programming commitments, and overlapping network programs that would be tough to schedule outside of regular timeslots. A prime example is the Wheeling, West Virginia/Steubenville, Ohio market, which for decades was home to only two stations (CBS affiliate WTRF-TV and NBC affiliate WTOV-TV; the cable-only WBWO also served the market as a WB and now as a CW affiliate) and had to mostly rely on stations in Pittsburgh (and to a lesser extent Columbus and Youngstown, Ohio) to view programming from other networks. However, the advent of digital television allowed WTRF to launch two digital channels (one as a primary Fox/secondary MyNetworkTV affiliate, the other affiliated with ABC) while still carrying CBS programming in full on its main signal (WTOV later took the Fox affiliation for its second subchannel in September 2014). [6]
Upon their launches in September 2006, The CW and MyNetworkTV were among the first conventional networks to actively utilize subchannel-only affiliations in markets where a standalone station is not available to affiliate with; this is particularly true of The CW's small-market feed, The CW Plus, which originally consisted mostly of cable-only affiliations (by way of inheriting the model and much of the affiliate body of predecessor The WB 100+ Station Group). Since its launch, affiliates of other major networks have taken over the operations of cable-only CW Plus affiliates (or even outright replacing WB 100+ cable channels at the launch of The CW) and began transmitting the service over subchannels to reach viewers who do not subscribe to a pay television service. Some Spanish language networks (such as Estrella TV and Telemundo) have also been carried on digital subchannels, either as subchannel-exclusive services or to provide programming to markets where a main channel affiliation may not be available. Other stations have launched subchannels with an independent station format on their DT2 signals (such as WTTV in Indianapolis, Indiana – a market with enough commercial stations able to support affiliations with all six networks and a standalone independent, although the seventh (WTTK) instead acts as a WTTV satellite – which converted its 4.2 subchannel as an independent station in January 2015 as a result of owner Tribune Media selling the local rights to the CW affiliation that was to move from its main feed on 4.1 to Media General-owned WISH-TV, whose CBS affiliation was assumed by WTTV). [8] [9]
Digital subchannels are also used to relay stations beyond their traditional signal coverage areas to reach an entire market. In the Upper Peninsula of Michigan and northern Minnesota, many of these stations are on duplicate frequencies to cover a large market area. This is used to duplicate network service for stations that are part of duopolies, where transmitters scattered through a large geographical area allow multiple networks and channels to be carried. The most prominent example is the Granite Broadcasting Corporation's virtual quadropoly in Duluth, Minnesota, which consists of two separate full-power stations, NBC affiliate KBJR-TV and CBS affiliate KDLH, which combined carry three subchannels (two affiliated with major networks – CW Plus affiliate "Northland CW 2" on KDLH and MyNetworkTV affiliate "My9" on KBJR – and the third, a local weather subchannel on KBJR). While KDLH carries the CW subchannel on their DT2 feed and KBJR carries the MyNetworkTV subchannel on its DT2 feed on their primary signals, all five channels are carried on satellite station KRII in Chisholm, providing the Iron Range region (located north of Duluth) programming from networks that were previously unavailable over-the-air. In the Traverse City-Cheboygan market in Upper Michigan, NBC affiliate WPBN/WTOM also simulcasts sister station WGTU/WGTQ, providing that station's ABC programming to the entire market; CBS affiliate WWTV/WWUP carries its Fox-affiliated sister WFQX/WFUP on their DT2 subchannel to expand their coverage area further north into the eastern portion of the Upper Peninsula.
In many cases, these "new" channels are existing secondary channels that were carried by a low-power or Class A station or by a cable television channel. Often, the owner of a full-power television station acquires or already owns a low-power secondary station in the same market to carry another network. The use of a digital subchannel on a full-power television station as a replacement for low-power station greatly increases the available coverage area for its programming.
Because of interference issues that stations transmitting on the low VHF band (channels 2 to 6) often experience, some stations broadcasting on these frequencies are relayed on the subchannels of stations that are less prone to interference. An example of this is CBS affiliate WRGB in Albany, New York. While WRGB broadcasts its main digital on VHF channel 6 in high definition, CW-affiliated sister station WCWN relays a standard-definition subchannel feed of WRGB over its digital channel 45.
Since the late 2010s, some station groups have started consolidating major network affiliations onto one signal if they own the non-licensing assets of those channels. Some of this was due to the 2016 United States wireless spectrum auction, but most have been due to companies who use sidecar companies to create virtual duopolies via local marketing agreements when they are not legally able to own a duopoly outright. In the latter scenario, the station whose programming is on an LMA station is moved to a subchannel of a station that is owned outright by the station that own the non-licensed assets of other stations. Many companies such as Sinclair Broadcast Group (via Cunningham Broadcasting, Deerfield Media, & Howard Stirk Holdings), Nexstar Media Group (via Mission Broadcasting & Vaughan Media), and Gray Television (via American Spirit Media & SagamoreHill Broadcasting) have been doing this, partially due to regulation pressure.
Sports programming
Networks dedicated to sports programming have been launched specifically for use on digital subchannels. Until 2010, CBS affiliates often subdivided four temporary subchannels in order to show all of the early round games of the NCAA men's basketball tournament in addition to those broadcast on the main digital channel (this was superseded as a result of a new television agreement with the NCAA that took effect in 2011, which gave cable networks TBS, TNT and TruTV partial rights to the tournament). Most of the major professional sports leagues, however, have strict prohibitions against using subchannels for carrying multiple game broadcasts and only allow one game to be aired in a market at one time (outside of Los Angeles, where if the Rams and Chargers play at the same time, Fox is allowed to broadcast the second game on MyNetworkTV affiliate KCOP-TV, or CBS on independent KCAL-TV, depending on the game's carrier that specific week); all four of the major sports leagues (the NFL, the NBA, Major League Baseball and the NHL) have out-of-market sports packages that require a pay television subscription and generate significant revenue for the leagues.
Most sports programming on digital subchannel broadcasters has been relegated to low-budget content such as amateur athletics, extreme sports, and hunting and fishing programming geared toward outdoorsmen, though minor league baseball, American Hockey League hockey and other minor league sports may also be seen. Prominent team sports programming on digital subchannels is rare; the general trend for sports programming tends to eschew the free-to-air model that digital subchannels use, and the cost of rights fees for most sports requires that they air on channels that air on cable and satellite television services and thus can recuperate costs through retransmission consent. Channels such as Sportsman Channel (and the now-defunct Universal Sports) that began as digital subchannel networks now operate as cable and satellite-exclusive services. There are nonetheless a few multicast channels that have broadcast familiar sports programs: Bounce TV, for instance, carried college football from historically black colleges and universities until 2013.
In January 2016, Sinclair Broadcast Group launched a 24-hour feed of its American Sports Network sports syndication service on subchannels of ten stations owned and/or operated by the group; the ASN multicast network was subsequently replaced by Stadium in August 2017, following the formation of a multi-platform network venture with the Chicago White Sox's Silver Chalice unit and 120 Sports.
2023 saw the moves of two National Hockey League team broadcasts to digital subchannels, in at least part of the team's market. In May 2023, the Vegas Golden Knights and Scripps Sports announced plans to bring the team's broadcasts to over-the-air television in the home market; as part of the deal, Golden Knights games air on the second subchannel of KIVI in Boise, KSAW-LD in Twin Falls, and the Montana Television Network. [10] In October of that year, the Arizona Coyotes moved their broadcasts to Scripps Sports, where the games air on the second subchannel of KNXV in Phoenix and KGUN in Tucson. [11]
Local and informational channels
Although not to the same level as in the late 2000s due to the population of entertainment-based multicast services, many local stations have used or currently use subchannels to carry continuous news or local weather content; in particular, there have been at least four networks that have been created to serve this audience: NBC Weather Plus (a service exclusive to NBC stations that operated from 2004 to 2008), The AccuWeather Channel, WeatherNation TV (which also maintains limited exclusive distribution on pay television services) and TouchVision. Locally programmed news subchannels (such as News 9 Now / News on 6 Now on KWTV in Oklahoma City and KOTV in Tulsa, Oklahoma or NewsChannel 5+ on WTVF in Nashville, Tennessee) often carry rebroadcasts and simulcasts of local news programs seen on the station's main feed, in some cases displaying a ticker with news headlines and weather forecasts to provide updated information.
Subchannels also allow stations to air news programs without fully pre-empting normally scheduled programing on the station's main feed. During significant breaking news or severe weather events, for instance, a station may choose to air extended news coverage on either its main channel or a subchannel and air network programming on the other. Thus, the station can accommodate viewers wanting to watch either regular programming or news coverage. Some sports leagues, most notably the NFL, have strict rules against their game broadcasts airing on a subchannel.
Specialty programming
The first major nationally distributed general entertainment digital multicast television network, or diginet, for use on subchannels was Retro Television Network in 2005. Several new services launched or attempted to launch in 2008, including This TV, utilizing classic TV programming and library movies. This time period also saw the launch of some of the first services for public TV stations in the United States, such as Create.
The field of diginets grew throughout the 2010s. MeTV, once a local service in Chicago and Milwaukee, became nationally distributed in 2010; by 2014, it was the most widely distributed diginet, and it remains the most watched with prime time viewership eclipsing some cable channels. Station groups also increased their presence in the space, most notably the E. W. Scripps Company's 2017 acquisition of Katz Broadcasting, which was seen as giving the sector legitimacy. Ratings and coverage have increased as these channels seek to reach cord cutters who still use antennas to receive broadcast signals.
Diginets generally are reliant on national advertising revenue and, in some cases, pay stations to be carried on their subchannels, prizing lower channel numbers. Some have obtained national distribution on paid and free ad-supported streaming TV services.
Educational programming
Many PBS member stations around the United States broadcast their main channel in high definition and up to three standard definition subchannels; however, a few reconfigure their digital channels depending on daypart, carrying four standard definition channels during the daytime, reducing them to one HD and one SD channel at night due to technical limitations at the station's level that may prevent it from carrying PBS programming in HD full-time and maintain multiple full-time subchannels like other member stations. PBS stations often carry additional national channels such as PBS HD (PBS Satellite Service), PBS Kids, World, and Create. In the Washington, D.C. area, MHz Networks is available as ten subchannels transmitted by two stations, with their virtual channels mapped uniformly, making them appear as if they are transmitted by one station.
In some U.S. states, statewide educational, cultural or public affairs services are carried on a digital subchannel of a PBS member station or network (such as the Minnesota Channel, PBS Wisconsin's Wisconsin Channel, or New York State broadcaster ThinkBright TV). The use of subchannels has also allowed educational television broadcasters to sell off former secondary PBS analogue stations to commercial broadcasters (such as WNEQ in Buffalo, which its sister station WNED-TV sold in 1999 to LIN TV (now owned by Nexstar Media Group) to become WNLO, now a CW affiliate), as the additional educational content these separate stations once provided can now be carried by multiple subchannels of a single parent station. Subchannels also allow some educational stations to devote an entire channel to telecourses, which are recorded by instructors and students for later use, allowing the station's main channel to air a generalized schedule in the morning and overnight hours.
Temporary installations
Subchannels and transmitter reconfigurations have been used to temporarily restore service from a station that is unable to broadcast for technical, weather-related, or other reasons using the facilities of another. This use dates to the early days of digital television: in the immediate aftermath of the 11 September attacks, which destroyed the primary TV transmission site in New York City, WWOR-TV was broadcast as a subchannel of co-owned WNYW-DT. [12] Competing stations in a market have even offered each other support; in 2009, Weigel Broadcasting offered the use of a subchannel to Milwaukee's WTMJ-TV when its transmitter was disabled by lightning, only for WTMJ to reciprocate the next year when flooding took Weigel's WDJT-TV out of service for three days. [13] [14] For five months from October 2019 to 2020, commonly operated WBBH-TV and WZVN-TV in Fort Myers, broadcast from the former's facility on one multiplex to allow for an overhaul of the latter's antenna. [15]
Data, radio and non-public signals
In rare cases, digital television broadcasters have included a service known as DTV radio, in which the audio of a commonly owned broadcast radio station is simulcast over a subchannel (for instance, KPJK in San Mateo, California broadcasts former FM sister KCSM on its DT3 signal). WANN-CD in Atlanta offers six radio stations owned by iHeartMedia, in addition to ten television channels.
Non-broadcast content, subscription television channels or datacasting operations unrelated to the main television programming are also permitted by the digital television standards but are less-commonly used. USDTV was an over-the-air pay television service that used H.264 compression instead of standard MPEG-2. Mobile DTV now uses MPEG-4 compression, which like H.264 yields a much lower bitrate for the same video quality. For example, the Sezmi TV/DVR service uses broadcast digital subchannels (not in the clear) in selected cities to stream a limited number of "cable" channels to its subscribers for an additional fee to supplement its otherwise free digital video recorder (DVR) service allowing recordings of local broadcast channels and free and subscription internet content.
