Bounce TV

Last updated
Bounce TV
FoundedApril 4, 2011;8 years ago (2011-04-04)
by Martin Luther King III and Andrew Young
Slogan You Belong Here
Headquarters Atlanta, Georgia
Owner Bounce Media, LLC
Parent Katz Broadcasting, LLC
(E. W. Scripps Company)
Key people
  • Ryan Glover (president)
  • Jonathan Katz (COO)
Launch date
September 26, 2011;7 years ago (2011-09-26)
Picture format
Affiliates List of affiliates
Official website

Bounce TV is an American digital multicast television network that is owned by Katz Broadcasting, a subsidiary of E. W. Scripps Company. Promoted as "the first 24/7 digital multicast broadcast network created to target African Americans," the channel features a mix of original and acquired programming geared toward African Americans between 25 and 54 years of age. The network is affiliated with broadcast television stations in several markets through digital subchannels, and is also available on the digital tiers of select cable providers at the discretion of a local affiliate.

United States Federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country comprising 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe, which is 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the most populous city is New York City. Most of the country is located contiguously in North America between Canada and Mexico.

A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay television providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks evolved from earlier radio networks.

Katz Broadcasting, LLC, is an American specialized digital multicasting network media company and a subsidiary of E. W. Scripps Company. The company owns four television networks that each carry programming with specified formats targeted at individual demographics.



The network was founded on April 5, 2011. The founding group and initial ownership team included Martin Luther King III; former mayor of Atlanta, Georgia and Ambassador to the United Nations Andrew Young and his son Andrew "Bo" Young III; and Rob Hardy and Will Packer, co-founders of Rainforest Films, a top African-American production company. [2] Spearheading the network's creation were former Turner Broadcasting executives Jonathan Katz and Ryan Glover with the pair having previously worked together with Tyler Perry to produce a number of high-order African-American sitcoms for TBS. [3] Currently, Glover is president of Bounce TV and Katz is Chief Operating Officer. The "Bounce TV" name was chosen as a branding avenue to signify that the network is "going somewhere with energy". [4]

Martin Luther King III American civil rights activist

Martin Luther King III is an American human rights advocate and community activist. As the oldest son and oldest living child of civil rights leaders Martin Luther King Jr. and Coretta Scott King, King served as the 4th President of the Southern Christian Leadership Conference from 1997 to 2004.

United States Ambassador to the United Nations

The United States ambassador to the United Nations is the leader of the U.S. delegation, the U.S. Mission to the United Nations. The position is more formally known as the "Permanent Representative of the United States of America to the United Nations, with the rank and status of Ambassador Extraordinary and Plenipotentiary, and Representative of the United States of America in the Security Council of the United Nations"; it is also known as the U.S. Permanent Representative to the United Nations. There is also a deputy ambassador who assumes the duties of the ambassador in his or her absence. Like all United States ambassadors, the ambassador to the UN and the deputy ambassador are nominated by the U.S. president and confirmed by the Senate. The ambassador serves at the pleasure of the president.

Andrew Young American politician, diplomat, activist and pastor from Georgia

Andrew Jackson Young Jr. is an American politician, diplomat, and activist. Beginning his career as a pastor, Young was an early leader in the civil rights movement, serving as executive director of the Southern Christian Leadership Conference (SCLC) and a close confidant to Martin Luther King Jr. Young later became active in politics, serving first as a U.S. Congressman from Georgia, then United States Ambassador to the United Nations, and finally Mayor of Atlanta. Since leaving political office, Young has founded or served in a large number of organizations working on issues of public policy and political lobbying.

The network formally launched on September 26, 2011 at 12:00 p.m. Eastern Time, with the 1978 musical film The Wiz as its inaugural broadcast followed by A Raisin in the Sun with Do the Right Thing in prime time. [2] The movie in primetime on the second day was Spike Lee's School Daze. This would be followed two days later with its first sports telecast, CIAA football. [5]

Eastern Time Zone time zone observing UTC−05:00 during standard time and UTC−04:00 during daylight saving time

The Eastern Time Zone (ET) is a time zone encompassing part or all of 22 states in the eastern part of the contiguous United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama in Central America, and certain Caribbean and Atlantic islands, along with certain countries and parts of countries in South America. Places that use Eastern Standard Time (EST) when observing standard time (autumn/winter) are five hours behind Coordinated Universal Time (UTC−05:00).

<i>The Wiz</i> (film) 1978 film by Sidney Lumet

The Wiz is a 1978 American musical adventure fantasy film produced by Universal Pictures and Motown Productions, and released by Universal Pictures on October 24, 1978. A reimagining of L. Frank Baum's classic 1900 children's novel The Wonderful Wizard of Oz featuring an all-black cast, the film was loosely adapted from the 1974 Broadway musical of the same name. It follows the adventures of Dorothy, a shy, twenty-four-year-old Harlem schoolteacher who finds herself magically transported to the urban fantasy Land of Oz, which resembles a dream version of New York City. Befriended by a Scarecrow, a Tin Man and a Cowardly Lion, she travels through the city to seek an audience with the mysterious Wiz, who they say is the only one powerful enough to send her home.

<i>A Raisin in the Sun</i> (1961 film) 1961 film by Daniel Petrie

A Raisin in the Sun is a 1961 drama film directed by Daniel Petrie and starring Sidney Poitier, Ruby Dee, Claudia McNeil, Diana Sands, Roy Glenn, and Louis Gossett Jr., and adapted from the 1959 play of the same name by Lorraine Hansberry. It follows a black family that wants a better life away from the city.

The network added its first acquired sitcoms in January 2015, when it acquired the rights to four series. [6] On Friday, January 29, 2016, Bounce broadcast the 24th Annual Trumpet Awards, which honored history-making individuals. [7] The network started producing its first primetime news magazine, Ed Gordon, in late June 2016 for a Tuesday, September 13, 2016 premiere. [8]

On October 2, 2017, E. W. Scripps purchased Bounce TV along with Katz Broadcasting's three other networks. [9] [10] [11]

E. W. Scripps Company American broadcasting company

The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps. It was also formerly a media conglomerate. The company is headquartered inside the Scripps Center in Cincinnati, Ohio. Its corporate motto is "Give light and the people will find their own way."


Logo used from launch until 2017 Bounce TV.png
Logo used from launch until 2017

Bounce TV features programming geared toward an African American audience that skews older than the demographic that its cable competitor BET primarily targets (adults between the ages of 25 and 54, compared to BET's target demographic of youths and adults ages 12 to 34). [2] Bounce TV's programming primarily features a mix of acquired series and feature films. The network added its first acquired sitcoms in January 2015, when it acquired the rights to four series through deals with Warner Bros. Television Distribution, Carsey–Warner Distribution, CBS Television Distribution/Big Ticket Television (Judge Joe Brown), 20th Television ( The Parent 'Hood , Roc , A Different World , and The Hughleys ) and Trifecta Entertainment & Media (Judge Faith). [6] The 1990s CBS series Cosby was immediately removed from Bounce's schedule on July 7, 2015 after Bill Cosby's past admissions about his sexual assault allegations were publicized. [12]

CBS Television Distribution (CTD) is an American television distribution company, formed from the merger of CBS Corporation's domestic television distribution arms CBS Paramount Domestic Television and King World Productions, including its home entertainment arm CBS Home Entertainment. The division, the main distribution arm of CBS Television Studios and of the CBS and CW television networks, was formed on September 26, 2006 by CBS Corporation and was headed by Roger King, the CEO of King World until his death in 2007.

Judge Joe Brown is an American arbitration-based reality court show starring former Shelby County, Tennessee, Criminal Court Judge Joe Brown. It premiered on September 14, 1998 and ran through the 2012–13 television season for a total of fifteen seasons. Joe Brown was the second highest paid daytime television personality behind Judge Judy during the time the show was running. During the entirety of his series run, he was the longest serving African American television arbitrator; this record is now held by Greg Mathis of Judge Mathis, which premiered the year after Brown's program and is still on the air into its 20th season as of 2018. The first-run syndication series entered its fifteenth and final season on September 10, 2012, also regularly airing in high-definition for the first time beginning in that same season as well.

20th Television American TV syndicator/studio owned by The Walt Disney Company (formerly 21st Century Fox)

Twentieth Television, Inc. is an American television syndicator, distributor and the distribution arm of 20th Century Fox Television, a subsidiary of The Walt Disney Company.

Unlike most digital multicast services (particularly with the January 2015 shutdown of Live Well Network, which mainly carried first-run content), Bounce TV also carries original programming. The network added originally-produced inspirational and music programming, documentaries, and specials to its lineup in 2012, beginning with the broadcast television premiere of the documentary Dr. Martin Luther King, Jr.: A Historical Perspective on January 16, 2012, in observance of Martin Luther King Jr. Day. [13] Bounce TV's first original weekly series debuted on June 18, 2012, with the series premieres of the sitcom Family Time and the stand-up comedy series Uptown Comic. [14]

In addition, shortly before its launch, Bounce TV reached an agreement with the Central Intercollegiate Athletic Association (a league that includes several historically black colleges and universities) to acquire the television rights to broadcast its football and basketball games; the telecasts were produced by Urban Sports Entertainment Group. The first sports broadcast on Bounce TV aired on September 28, 2011, a college football game between Bowie State University and Virginia Union University. [2] Bounce's HBCU-centered sports programming expanded in 2013 to include games from the Southern Intercollegiate Athletic Conference. Sports programming on the network ceased prior to the 2014 season (with Aspire acquiring the rights to some of the HBCU football telecasts). [15] On May 7, 2015, Bounce TV announced that they would be airing live boxing events from Premier Boxing Champions under the title: PBC: The Next Round. [16]

On March 6, 2016, the debut of the primetime soap Saints & Sinners took in 1.3 million viewers, making it Bounce TV's most-watched program to date. [17]

Current programming


  • Ed Gordon (News) After its Tuesday, Sept. 13, 2016 premiere on Bounce, 30 affiliates ran the premiere episode on their primary subchannel the next week. [18]
  • Off the Chain [19] 2
  • Saints & Sinners (Drama) [19] 2


Former programming


As of December 2014, Bounce TV has current or pending affiliation agreements with television stations in 43 media markets encompassing 22 states and the District of Columbia, covering 73% of all households of at least one television set in the United States and 90% of African-American households. [6] The network encourages its affiliates to carry local news programming in place of regular programming on the Bounce-affiliated subchannel, as a way to attract additional viewers to that subchannel and serve the local market. Affiliates also broadcast local public affairs programs, political specials, and college football and basketball games played by predominantly black schools. [23]

Before its launch, Bounce TV actively sought affiliation agreements with various television station owners to make the network widely available throughout the United States. The network launched with clearance rate of, at minimum, 32% of overall American television households, in part due to affiliation agreements with stations owned by Raycom Media, LIN TV Corporation, and Nexstar Broadcasting Group . [24] [25]

In November 2011, Bounce TV reached a groupwide affiliation deal with Fox Television Stations to carry the network on the subchannels of its MyNetworkTV owned-and-operated stations in markets such as New York City (WWOR-TV) and Los Angeles (KCOP). [26] The deal, which marked Fox Television Station's first multicasting arrangement, put Bounce TV over its earlier stated goal of reaching at least 50% of overall U.S. television households. [4] [26]

In December 2012, the network signed a multi-station agreement with Spanish language broadcaster Univision Communications to carry its programming on seven of its Univision and Telefutura owned-and-operated television stations (besides being the company's first multicasting agreement, it was also Univision Television Group's first affiliation deal involving an English language network). [27] As part of an extension of this agreement in March 2014, Bounce TV will move its affiliation in five markets where it had existing affiliation deals with Fox at the time of the deal (New York City, Los Angeles, DallasFort Worth, Orlando, and Phoenix) to stations owned by Univision in 2015. [28]

On June 15, 2016, Katz Broadcasting (whose president and CEO Jonathan Katz is COO of Bounce TV) signed an agreement with Nexstar Broadcasting Group that would bring Bounce TV to 15 new markets, as part of a massive rollout also involving Katz's three networks Escape, Laff, and Grit. [29] In 2019, Raycom merged with Gray Television, which will maintain their Bounce affiliations as-is.

Bounce Media

Bounce Media, LLC
FoundedApril 4, 2011;8 years ago (2011-04-04)
Founders Martin Luther King III
Andrew Young
Parent Katz Broadcasting,LLC
(E. W. Scripps Company) [30]
Website   OOjs UI icon edit-ltr-progressive.svg

Bounce Media operates Bounce TV and is owned by its founding group plus Gray Television and Al Haymon. With share staff and some owners, Katz Broadcasting is an affiliate company. [19] 1

Originally, Bounce Media sold the network to affiliated TV stations via ad split but by October 2015 had moved to a carriage fee in exchange for the network get the ad inventory due to greater inventory with stations adding a third or fourth subchannel. [19] 1 Bounce used direct response advertising as a meter of viewers before switching to Nielsen rating C-3 a few years before 2015. [19] 3

Bounce launched a companion SVOD service, Brown Sugar by November 17, 2016. Brown Sugar features ’70s-era blaxploitation films. The service has access to start to a total of 111 films including Blacula, Cleopatra Jones, Foxy Brown, The Mack, Super Fly, and Shaft. [31]

On August 1, 2017, E. W. Scripps announced the purchase of Bounce and Katz Broadcasting, which operates Bounce and owns three networks, for $292 million, acquiring the other 95% of the company. Bounce will remain based out of Marietta, Georgia and retain Jonathan Katz as head. [30] The purchase was completed on October 2, 2017. [32]

Brown Sugar

Brown Sugar
Type of site
Available inen
OwnerBounce Media, LLC
Launched2016;3 years ago (2016)
Current statusactive

Brown Sugar is a blaxploitation subscription video on demand service owned by Bounce Media, LLC. The service has about 300 films available, some Bounce series and boxing.

Bounce launched a companion SVOD service, Brown Sugar by November 17, 2016. Brown Sugar features ’70s-era blaxploitation films via app, the web [31] and Chromecast. [33] The service has access to start to a total of 111 films including Blacula, Cleopatra Jones, Foxy Brown, The Mack, Super Fly, and Shaft. [31] Kindle has since been added as a delivery method. On Friday August 4, 2017, Brown Sugar launched on Roku. About 200 more moves, boxing matches and in-season Bounce series have been added. [33]

See also

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Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Community Newspaper Holdings subsidiary, also owned multiple newspapers in small and medium-sized markets throughout the United States.

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Quest is an American digital multicast television network that is owned by Tegna Inc. The network specializes in travel, historical, science, and adventure-focused documentary and reality series aimed at adults between the ages of 25 and 54.


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