|Founded||April 4, 2011|
by Martin Luther King III and Andrew Young
|Slogan||You Belong Here|
|Owner||Bounce Media, LLC|
|Parent|| Katz Broadcasting, LLC |
(E. W. Scripps Company)
|September 26, 2011|
|Affiliates||List of affiliates|
Bounce TV is an American digital multicast television network owned by Katz Broadcasting, a subsidiary of E. W. Scripps Company. Promoted as "the first 24/7 digital multicast broadcast network created to target African Americans", the channel features a mix of original and acquired programming geared toward African Americans between 29 and 50 years of age. The network is affiliated with broadcast television stations in several markets through digital subchannels; it is also available on the digital tiers of select cable providers at the discretion of local affiliates.
The network was founded on April 5, 2011. The founding group and initial ownership team included Martin Luther King III; former mayor of Atlanta, Georgia and Ambassador to the United Nations Andrew Young and his son Andrew "Bo" Young III; and Rob Hardy and Will Packer, co-founders of Rainforest Films, a top African-American production company.Spearheading the network's creation were former Turner Broadcasting executives Jonathan Katz and Ryan Glover with the pair having previously worked together with Tyler Perry to produce a number of high-order African-American sitcoms for TBS. Currently, Glover is president of Bounce TV and Katz is Chief Operating Officer. The "Bounce TV" name was chosen as a branding avenue to signify that the network is "going somewhere with energy".
The network formally launched on September 26, 2011 at 12:00 p.m. Eastern Time, with the 1978 musical film The Wiz as its inaugural broadcast followed by A Raisin in the Sun with Do the Right Thing in primetime. The movie in primetime on the second day was Spike Lee's School Daze. This would be followed two days later with its first sports broadcast, CIAA football.
The network added its first acquired sitcoms in January 2015, when it acquired the rights to four series.On Friday, January 29, 2016, Bounce broadcast the 24th Annual Trumpet Awards, which honored history-making individuals. The network started producing its first primetime news magazine, Ed Gordon, in late June 2016 for a Tuesday, September 13, 2016 premiere.
On October 2, 2017, E. W. Scripps purchased Bounce TV along with Katz Broadcasting's three other networks.A list of 2019 Nielsen ratings published by Variety indicated that Bounce averaged 275,000 viewers in prime time, down 1% from the 2018 average.
Bounce TV features programming geared toward an African American audience that skews older than the demographic that its cable competitor BET primarily targets (adults between the ages of 25 and 54, compared to BET's target demographic of youths and adults ages 12 to 34).Bounce TV's programming primarily features a mix of acquired series and feature films. The network added its first acquired sitcoms in January 2015, when it acquired the rights to four series through deals with Warner Bros. Television Distribution, Carsey–Warner Distribution, CBS Television Distribution/Big Ticket Television (Judge Joe Brown), 20th Television ( The Parent 'Hood , Roc , A Different World , and The Hughleys ) and Trifecta Entertainment & Media (Judge Faith). The 1990s CBS series Cosby was immediately removed from Bounce's schedule on July 7, 2015 after Bill Cosby's past admissions about his sexual assault allegations were publicized.
Unlike most digital multicast services (particularly with the January 2015 shutdown of Live Well Network, which mainly carried first-run content), Bounce TV also carries original programming. The network added originally-produced inspirational and music programming, documentaries, and specials to its lineup in 2012, beginning with the broadcast television premiere of the documentary Dr. Martin Luther King, Jr.: A Historical Perspective on January 16, 2012, in observance of Martin Luther King Jr. Day.Bounce TV's first original weekly series debuted on June 18, 2012, with the series premieres of the sitcom Family Time and the stand-up comedy series Uptown Comic.
In addition, shortly before its launch, Bounce TV reached an agreement with the Central Intercollegiate Athletic Association (a league that includes several historically black colleges and universities) to acquire the television rights to broadcast its football and basketball games; the telecasts were produced by Urban Sports Entertainment Group. The first sports broadcast on Bounce TV aired on September 28, 2011, a college football game between Bowie State University and Virginia Union University.Bounce's HBCU-centered sports programming expanded in 2013 to include games from the Southern Intercollegiate Athletic Conference. Sports programming on the network ceased prior to the 2014 season (with Aspire acquiring the rights to some of the HBCU football telecasts). On May 7, 2015, Bounce TV announced that they would be airing live boxing events from Premier Boxing Champions under the title: PBC: The Next Round.
On March 6, 2016, the debut of the primetime soap Saints & Sinners took in 1.3 million viewers, making it Bounce TV's most-watched program to date.
As of December 2014, Bounce TV has current or pending affiliation agreements with television stations in 43 media markets encompassing 22 states and the District of Columbia, covering 73% of all households of at least one television set in the United States and 90% of African-American households.The network encourages its affiliates to carry local news programming in place of regular programming on the Bounce-affiliated subchannel, as a way to attract additional viewers to that subchannel and serve the local market. Affiliates also broadcast local public affairs programs, political specials, and college football and basketball games played by predominantly black schools.
Before its launch, Bounce TV actively sought affiliation agreements with various television station owners to make the network widely available throughout the United States. The network launched with clearance rate of, at minimum, 32% of overall American television households, in part due to affiliation agreements with stations owned by Raycom Media, LIN TV Corporation, and Nexstar Broadcasting Group .
In November 2011, Bounce TV reached a groupwide affiliation deal with Fox Television Stations to carry the network on the subchannels of its MyNetworkTV owned-and-operated stations in markets such as New York City (WWOR-TV) and Los Angeles (KCOP).The deal, which marked Fox Television Station's first multicasting arrangement, put Bounce TV over its earlier stated goal of reaching at least 50% of overall U.S. television households.
In December 2012, the network signed a multi-station agreement with Spanish language broadcaster Univision Communications to carry its programming on seven of its Univision and Telefutura owned-and-operated television stations (besides being the company's first multicasting agreement, it was also Univision Television Group's first affiliation deal involving an English language network).As part of an extension of this agreement in March 2014, Bounce TV will move its affiliation in five markets where it had existing affiliation deals with Fox at the time of the deal (New York City, Los Angeles, Dallas–Fort Worth, Orlando, and Phoenix) to stations owned by Univision in 2015.
On June 15, 2016, Katz Broadcasting (whose president and CEO Jonathan Katz is COO of Bounce TV) signed an agreement with Nexstar Broadcasting Group that would bring Bounce TV to 15 new markets, as part of a massive rollout also involving Katz's three networks Escape, Laff, and Grit.In 2019, Raycom merged with Gray Television, which will maintain their Bounce affiliations as-is.
|Founded||April 4, 2011|
|Founders|| Martin Luther King III |
|Parent|| Katz Broadcasting, LLC |
(E. W. Scripps Company)
Bounce Media operates Bounce TV and is owned by its founding group plus Gray Television and Al Haymon. With share staff and some owners, Katz Broadcasting is an affiliate company.1
Originally, Bounce Media sold the network to affiliated TV stations via ad split but by October 2015 had moved to a carriage fee in exchange for the network get the ad inventory due to greater inventory with stations adding a third or fourth subchannel.1 Bounce used direct response advertising as a meter of viewers before switching to Nielsen rating C-3 a few years before 2015. 3
Bounce launched a companion SVOD service, Brown Sugar by November 17, 2016. Brown Sugar features '70s-era blaxploitation films. The service has access to start to a total of 111 films including Blacula, Cleopatra Jones, Foxy Brown, The Mack, Super Fly, and Shaft.
On August 1, 2017, E. W. Scripps announced the purchase of Bounce and Katz Broadcasting, which operates Bounce and owns three networks, for $292 million, acquiring the other 95% of the company. Bounce will remain based out of Marietta, Georgia and retain Jonathan Katz as head.The purchase was completed on October 2, 2017.
Type of site
|Owner||Bounce Media, LLC|
Brown Sugar is a subscription video on demand service owned by Bounce Media, LLC. A companion to the main Bounce network, Brown Sugar was launched on November 17, 2016.
The service features '70s-era blaxploitation films via app, the weband Chromecast. The service has access to over 111 films including Blacula , Cleopatra Jones , Foxy Brown , The Mack , Super Fly , and Shaft . On Friday August 4, 2017, Brown Sugar launched on Roku; boxing matches and in-season original Bounce series have since been added.
Nexstar Media Group, Inc. is a publicly traded American telecommunications company with headquarter offices in Irving, Texas, New York City, and Chicago. The company is the largest television station owner in the United States, owning 197 television stations across the U.S., most of which are affiliates with the four "major" U.S. television networks. It also operates all of the stations owned by an affiliated company, Mission Broadcasting, under local marketing agreements.
WFRV-TV, virtual channel 5, is a CBS-affiliated television station licensed to Green Bay, Wisconsin, United States. The station is owned by Nexstar Media Group. WFRV's studios are located on East Mason Street in Green Bay, and its transmitter is located north of Morrison. On cable, the station is available on Charter Spectrum channel 6 and in high definition on digital channel 1006.
WATN-TV, virtual channel 24, is an ABC-affiliated television station licensed to Memphis, Tennessee, United States. The station is owned by Tegna Inc., as part of a duopoly with CW affiliate WLMT. The two stations share studios at the Shelby Oaks Corporate Park on Shelby Oaks Drive in the northeast section of Memphis and transmitter facilities in the Brunswick section of unincorporated northeast Shelby County. WATN and WLMT's studio facilities also handle master control and some internal operations for Jackson-licensed former sister station and Fox affiliate WJKT.
KNVA, virtual channel 54, is a CW-affiliated television station licensed to Austin, Texas, United States. The station is owned by Vaughan Media; Nexstar Media Group, which owns NBC affiliate KXAN-TV and Llano-licensed MyNetworkTV affiliate KBVO, operates KNVA under a local marketing agreement (LMA). The three stations share studios on West Martin Luther King Jr. Boulevard and San Gabriel Street ; KNVA's transmitter is located at the West Austin Antenna Farm on Mount Larson. There is no separate website for KNVA; instead, it is integrated with that of sister station KXAN-TV.
Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Community Newspaper Holdings subsidiary, also owned multiple newspapers in small and medium-sized markets throughout the United States.
KBVO, virtual channel 14, is a MyNetworkTV-affiliated television station serving Austin, Texas, United States that is licensed to Llano. The station is owned by Nexstar Media Group, as part of a duopoly with Austin-licensed NBC affiliate KXAN-TV ; Nexstar also operates CW affiliate KNVA under a local marketing agreement (LMA) with owner Vaughan Media. The three stations share studios on West Martin Luther King, Jr. Boulevard and San Gabriel Street ; KBVO's transmitter is located near the intersection of TX 71 and Llano County Road 307 in unincorporated Llano County. There is no separate website for KBVO; instead, it is integrated with that of sister station KXAN-TV.
KNWA-TV, virtual channel 51, is an NBC-affiliated television station licensed to Rogers, Arkansas, United States, serving Northwest Arkansas and the Arkansas River Valley. The station is owned by Nexstar Media Group, as part of a de facto triopoly with Fort Smith-licensed Fox affiliate KFTA-TV and Eureka Springs-licensed MyNetworkTV affiliate KXNW. The three stations share studios on Dickson Street in downtown Fayetteville, with a satellite studio in Rogers and a news bureau and sales office on Kelley Highway in Fort Smith. KNWA-TV's transmitter is located southeast of Garfield, Arkansas.
WZDX, virtual channel 54, is a dual Fox/MyNetworkTV-affiliated television station licensed to Huntsville, Alabama, United States and serving North Alabama's Tennessee Valley. The station is owned by Tegna Inc. WZDX's studios are located on North Memorial Parkway in Huntsville, and its transmitter is located on Monte Sano Mountain in the Mountain Heights section of the city. The station is carried on channel 5 on most cable systems in the market.
Weigel Broadcasting Company is an American television broadcasting company based in Chicago, Illinois, alongside its flagship station WCIU-TV, at 26 North Halsted Street in the Greektown neighborhood. It currently owns 19 television stations.
KFTA-TV, virtual channel 24, is a Fox-affiliated television station licensed to Fort Smith, Arkansas, United States, serving the Arkansas River Valley and Northwest Arkansas. The station is owned by Nexstar Media Group, as part of a de facto triopoly with Rogers-licensed NBC affiliate KNWA-TV and Eureka Springs-licensed MyNetworkTV affiliate KXNW. The three stations share studios at the Underwood Building on Dickson Street in downtown Fayetteville, with a satellite studio in Rogers and a news bureau and sales office on Kelley Highway in Fort Smith. KFTA-TV's transmitter is located in unincorporated northeastern Crawford County.
KZSD-LD, UHF digital channel 20, is a low-power television station licensed to San Diego, California, United States. It is a translator of ABC affiliate KGTV which is owned by the E. W. Scripps Company. KZSD-LD's transmitter is located on San Miguel Mountain southeast of Spring Valley; its parent station maintains studios on Air Way in the Riverview-Webster section of San Diego.
getTV is an American digital multicast television network that is owned by the Sony Pictures Television Networks subsidiary of Sony Pictures Television. Originally formatted as a movie-oriented service, the network has since transitioned into a general entertainment network featuring primarily classic television shows from the 1960s through the 2010s, much of which is sourced from the library of Sony Pictures Entertainment as well as 20th Century Fox Television and CBS Television Studios.
Grit is an American free-to-air television network that is owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network features classic TV series and feature films targeted at men between the ages of 25 and 55 years old.
Court TV Mystery is an American free-to-air television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. It focuses primarily on mystery and crime programming.
True Crime Network is an American digital multicast television network that is operated by Justice Network, LLC, a limited liability company, which is owned by Tegna Inc. The network specializes in true crime, investigation and forensic science documentary programming aimed at adults – with a skew toward females – between the ages of 25 and 54.
Laff is an American digital multicast television network that is owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network specializes in comedy programming, featuring a mix of feature films and archived sitcoms. Laff is targeted at adults between the ages of 18 and 49 years old.
Buzzr is an American digital multicast television network that is owned by Fremantle North America, a unit of the Fremantle subsidiary of RTL Group. The network serves as an outlet for the extensive library of classic game shows owned by Fremantle. Buzzr marks Fremantle's entry into North American television broadcasting; parent company RTL currently operates numerous TV channels in Europe.
Katz Broadcasting, LLC, doing business as Katz Networks, is an American specialized digital multicasting network media company and a subsidiary of E. W. Scripps Company. The company owns five television networks that each carry programming with specified formats targeted at individual demographics.
Quest is an American digital multicast television network that is owned by Tegna Inc. The network specializes in travel, historical, science, and adventure-focused documentary and reality series aimed at adults between the ages of 25 and 54.
Bounce TV is available in 73% of the U.S. and 90% of African American homes.