Viaplay

Last updated
Viaplay
Viaplay logo.svg
Type of site
Streaming service
Predecessor(s)Viasat On Demand
Area served
Owner Viaplay Group
URL viaplay.com
Launched
  • May 2007 (2007-05) (as Viasat On Demand)
    2011 (2011) (as Viaplay)

Viaplay is a Swedish video streaming service owned by Viaplay Group. [1]

Contents

History

A Viaplay reporter interviews Bartosz Jurecki during the 2023 World Men's Handball Championship. Wywiad Bartosza Jureckiego dla telewizji Viaplay.jpg
A Viaplay reporter interviews Bartosz Jurecki during the 2023 World Men's Handball Championship.

Originally owned by Modern Times Group, it was launched in May 2007 as Viasat On Demand. [2] It was rebranded as Viaplay in 2011. [2] Viaplay released its first original fiction title, Swedish Dicks , in 2016. [3] As of 2021 it was available in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland, and Sweden. [4] [5] Capitalizing on the popularity of Nordic noir titles, the service rolled out plans to expand to Ireland, the Netherlands and UK in November 2022, and Austria, Canada, Germany, Switzerland and the US by 2023. [4] [5] [6] [7] Viaplay launched in the United States ahead of the previously planned schedule, initially exclusively to Comcast customers, with the intention to launch a direct-to-consumer platform later. [8]

As the parent company Viaplay Group holds extensive sports rights in multiple markets, Viaplay provides sports broadcasts in most countries where it operates.

In May 2022, Viaplay announced the organisation had added the National Hockey League and Poland-based MMA promotion KSW to its UK offering. [9] In July 2022, Viaplay Group acquired U.K.-based pay TV channel operator, Premier Sports, and rebranded it under the Viaplay name by 1st November 2022. [10] [11]

On 20 July 2023, it was announced that Viaplay would lay off 25% of staff while pursuing a new strategy to focus on its core Nordic, Netherlands and Viaplay Select operations. [12] The new focus means that Viaplay will completely exit from its Baltic markets, and discontinue its low tier non-sports offering in each of its remaining international markets, including the United States and United Kingdom, in order to focus on its sports offering and the sale of non-sports content through its Viaplay Select business.

In 2024, Viaplay left the UK and be rebranded back to Premier Sports, its former name until 2022. [13] Viaplay also left the US, Canada and Baltic markets in the beginning of 2024 as part of their new strategy.

Launch

Launch rollout timeline
Country/TerritoryLaunch dateShutdown date
Denmark May 2007
Finland
Norway
Sweden
Iceland 1 April 2020 [14]
Estonia 28 July 2016 (original) [15]
9 March 2021 (relaunch) [16]
19 September 2018 (original) [17]
22 March 2024 (relaunch) [18] [19]
Latvia
Lithuania
Poland 3 August 2021 [20] 12 January 2025 [18]
Netherlands 1 March 2022 [21]
United Kingdom 1 November 2022 [22] 22 May 2024 [23] [24]
Australia (via SBS On Demand)2 November 2022 [25]
Austria (via Canal+)26 January 2023 [26]
United States 22 February 2023 [27] 29 February 2024 [28]
Canada 7 March 2023 [27] 28 February 2024 [28]
Germany (via Magenta TV and Amazon Prime Video)19 April 2023 [29]
22 October 2024 [30]
Switzerland (via Oneplus)1 September 2023 [31]

Related Research Articles

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Fremantle Limited, formerly FremantleMedia, is a British multinational television production and distribution company based in London. The company was founded as Pearson Television in 1993 when publishing and education company Pearson acquired the former British ITV franchisee Thames Television. Fremantle takes its name from Fremantle International, which was acquired by predecessor company All American Television in 1994. Pearson Television and Bertelsmann's CLT-UFA merged in 2000 to form the RTL Group, with Pearson Television itself being renamed FremantleMedia on 20 August of the following year.

V Sport is the common brand of several sports channels targeting the Nordic countries, owned by Viaplay Group. The brand has been introduced in June 2020, replacing the former brands Viasat Sport and Viasport. Its main competitors are TV 2 Sport (Denmark), MTV Urheilu (Finland), TV 2 Sport (Norway), TV4 Sport (Sweden) and Eurosport.

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<span class="mw-page-title-main">Go3 Sport</span> Television channel available in Baltic states

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This is a timeline of Premier Sports, which includes the period when the channel broadcast as Viaplay Sports, and of its former free-to-air channel FreeSports.

Red Election is an English-language Swedish spy drama television series. The story follows a British intelligence agent and a Danish secret service agent who team up to stop a Russian terrorist attack in Britain. The 10-part series premiered as a Viaplay Original on 3 October 2021.

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