Binge (streaming service)

Last updated
Binge
Binge logo.svg
Type of business Subsidiary
Type of site
Over-the-top media service
Available in English
Predecessor(s) Binge (TV channel)
Headquarters Artarmon, New South Wales [1] ,
Area servedAustralia
Owner Hubbl
CEOJulian Ogrin [2]
Key peopleAlison Hurbert-Burns
(Executive Director) [2]
Products
Parent Foxtel
URL binge.com.au
RegistrationRequired
Users Increase2.svg 1.529M (as of 31 March 2023) [3]
Launched25 May 2020;4 years ago (2020-05-25)
Current statusActive

Binge is an Australian subscription video on-demand service owned by Hubbl, a subsidiary of Foxtel. The service is devoted primarily to entertainment content, including television series and films.

Contents

History

In August 2018 it was reported Foxtel were expected to announce an entertainment subscription video on demand (SVOD) service. The service, internally codenamed Project Jupiter, aimed to combat the building competition from streaming services such as Netflix, Stan, and Amazon Prime Video. This new service would complement Foxtel's sports SVOD service which had been given the go-ahead (later launched as Kayo Sports) as well as offer an alternative to traditional satellite and cable Foxtel services. [4]

In October 2018, it was reported that Project Jupiter would launch in the first half of 2019 to coincide with the final season of Game of Thrones . [5] In March 2019 it was reported Foxtel had green-lit Project Jupiter, however, it would not launch in early 2019 as previously reported. [1] In September 2019 it was reported Foxtel had assembled a staff of 40 ahead of the launch who were located within the same facility as sister-company Kayo Sports. It was also noted the service's code name had changed from Project Jupiter to Project Ares. [6]

On 23 May 2020 it was announced the new service would be called Binge. It officially launched on 25 May 2020. [7]

Subscribers

DatePaying subscribersTotal subscribersRef
As of 4 August 2020185,000217,000 [8]
As of 30 September 2020290,000321,000 [9]
As of December 2020431,000468,000 [10]
As of 31 March 2021561,000679,000 [11]
As of 30 June 2021733,000827,000 [12]
As of 31 December 2021928,0001,040,000 [13]
As of 8 August 20221,192,0001,263,000 [14]
As of 10 February 20231,375,0001,439,000 [15]
As of 31 March 20231,484,0001,529,000 [3]
As of 9 August 20241,529,0001,552,000 [16]

Content

At launch Binge was reported to offer over 10,000 hours of entertainment, lifestyle, reality and movie content without advertisements, [7] which was expected to expand to 20,000 hours of content within 12 months. [17]

Output deals

Binge's content is drawn primarily from output deals with Foxtel. Not all content available on Foxtel may be available on Binge due to competing agreements with other distributors (including other Australian TV channels) and/or streaming services in Australia. [18]

Ahead of Binge's launch, Foxtel and Binge acquired Australian rights to HBO Max original programmes distributed by Warner Bros. Television Studios. [19] In September 2022, Foxtel announced that WWE Network content would move exclusively to Binge in January 2023. [20] [21] HBO Max is now confirmed to launch in Australia as a stand-alone streaming service in early 2025 around the same time their deal with parent company Warner Bros. Discovery expires. [22] [23]

Some of Binge's suppliers include:

Movies

Binge has access to some of Foxtel movie output deals for movies including Australian cinema, Hollywood blockbusters, British films, independent film and other global releases. Binge may or may not share a same day release with Foxtel's Foxtel Movies release depending on the title and the output deal with its distributor.[ citation needed ] Some blockbusters like Universal Pictures’ Fast & Furious franchise had an exclusive window on Foxtel's Movies Package before being made available to Binge and other Foxtel on demand subscribes.[ citation needed ]

Live linear TV channels

Binge also carries a lineup of 34 live linear television networks from Foxtel and other broadcasters. [36] [37]

Original programming

Subscription packages

As of 2024, Binge offers three tiers of monthly subscriptions defined by the number of simultaneous streams allowed – 1, 2, or 4 – and the quality of the streamed content from High Definition to 4K. The basic plan now includes advertisements on all content except movies. The subscriptions range from $10 to $22. [38]

Supported devices

Hardware supported [39]

The devices on this list are supported by Binge:

Software supported [39]

Supported web browsers by platform:

See also

Related Research Articles

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References

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  12. "NEWS CORPORATION REPORTS FOURTH QUARTER AND FULL YEAR RESULTS FOR FISCAL 2021". News Corp. 5 August 2021. BINGE, which launched in May 2020, had 827,000 subscribers (733,000 paying) as of June 30, 2021, compared to 80,000 subscribers (56,000 paying) in the prior year.
  13. "Foxtel Group Second Quarter: Foxtel subs 4m, Kayo & Binge each 1m+". Media Week. 4 February 2022. Binge reached 1.04 million subscribers (928,000 paid), up 122%.
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  39. 1 2 "Binge".