Astro Go

Last updated
Astro Go
Astro GO.png
Logo used since 2025
FormerlyAstro On-the-Go (2012–2017)
Type of site
 OTT
Available inMalay, English, Mandarin, Tamil
Headquarters Bukit Jalil, Kuala Lumpur,
Malaysia
Area servedNationwide
Owner Astro Malaysia Holdings
Created by Astro
URL astrogo.astro.com.my
CommercialYes
RegistrationFree
LaunchedAugust 31, 2012;13 years ago (2012-08-31)
Current statusActive

Astro Go, formerly known as Astro On-the-Go, is a Malaysian digital video on demand service owned and operated by Astro Malaysia Holdings. The platform was launched on 31 August 2012 with its offerings include free-to-air and paid live broadcast, films and series, as well as Astro original programs. It is one of the three over-the-top streaming service operated by Astro Malaysia Holdings, the others being Sooka and the now-defunct NJOI Now. In 2019, Astro Go was recognized as the No. 1 video-on-demand service provider in Malaysia, surpassing Netflix [1] and recorded a total of 2.2 million registered users with an average viewing time of 149 minutes per week. [2]

Contents

History

The platform was launched on 31 August 2012 as Astro On-the-Go. [3] It was later made for international users in March 2013. [4]

It was renamed as Astro Go on 31 March 2017 [5] [6] with several new features, such as a more user-friendly interface, improved video playback quality, and better content discovery tools. [7] [8] [9]

On 8 July 2019, Astro Go went major revamp with a fresh look on its interface and new features. [10] [11]

Astro Go along with Astro On Demand went offline on 19 April 2022 due to technical issues, but went online a day later. [12]

See also

References

  1. ↑ "Astro GO beats Netflix as the #1 streaming service in Malaysia". SoyaCincau. 14 June 2019. Retrieved 26 December 2022.
  2. ↑ "Catat 2.2 juta pengguna berdaftar, Astro Go kini perkhidmatan penstriman video paling popular di Malaysia". Astro Awani. 13 June 2019. Retrieved 26 December 2022.
  3. ↑ "Astro On-The-Go: My New Way to Enjoy Korean Drama!". Tian Chad. 13 June 2012. Retrieved 13 February 2019.
  4. ↑ Pang Tun Yau (3 March 2013). "Astro Launches On The Go Service for International Users". Lowyat.net. Retrieved 13 February 2019.
  5. ↑ Chief Chapree (31 March 2017). "Astro GO Goes Official: Is The Satellite TV Company Trying To Realign Its Digital Strategy?". Lowyat.net. Retrieved 13 February 2019.
  6. ↑ "New Astro Go mobile app offers free viewing of all TV channels for a limited time". Malaysian Wireless. 31 March 2017. Retrieved 14 February 2019.
  7. ↑ "Astro GO Has Just Been Revamped. Here's What's New With The App". Rojak Daily. 23 July 2019. Retrieved 14 February 2020.
  8. ↑ Laila Zain (22 July 2019). "If You Have Astro, You Should Totally Download Astro GO For Free And Enjoy Exclusive Shows". SAYS. Retrieved 14 February 2020.
  9. ↑ "Astro GO is the #1 streaming video service in Malaysia". Astro Awani. 12 June 2019. Retrieved 14 February 2020.
  10. ↑ RD Minion (23 July 2019). "Astro GO Has Just Been Revamped. Here's What's New With The App". Rojak Daily. Astro Gempak. Retrieved 26 December 2022.
  11. ↑ Nic Ker (8 July 2019). "Astro GO is finally updating its old interface". SoyaCincau. Retrieved 26 December 2020.
  12. ↑ Abel Wong (20 April 2022). "Astro finally restored back Astro Go and On-Demand services after nearly 9 hours". TechNave. Retrieved 26 December 2022.
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