Aha (streaming service)

Aha

Screenshot aha website screenshot on 8 April 2021
Type of business	Streaming media
Type of site	Video on demand Streaming media
Available in	Telugu Tamil
Founded	8 February 2020;5 years ago (2020-02-08) [1]
Headquarters	Hyderabad, Telangana, India
Country of origin	India
Area served	Worldwide
Owner	Geetha Arts My Home Group
Founder(s)	Allu Aravind Jupally Rameswar Rao
President	Allu Aravind
CEO	Ravikant Sabnavis [2]
Industry	Streaming Entertainment
Products	Streaming media Video on demand Digital distribution
Services	On-demand video streaming
Parent	Arha Media and Broadcasting Pvt. Ltd.
URL	www.aha.video
Commercial	Yes
Registration	Required
Users	2.5 Million (paid; as of March 2023) [3]
Launched	25 March 2020;4 years ago (2020-03-25)
Current status	Active

Aha (stylised as aha) is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group. ^{[4] [5]} The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, ^[6] coinciding with Ugadi, the Telugu New Year. ^{[7] [6]}

History

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture, Allu Aravind and Jupally Ramu Rao are active promoters who run the business, while Meghana Gorukanti Jupally is the Head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO. ^[5]

Market and expansion

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the filmmakers who worked on ''aha Originals'' attended and presented their work. ^[8] In November 2020, aha announced actor Allu Arjun as its brand ambassador. ^[9] The platform has acquired one million subscribers within a year of its launch, ^[10] and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of 31 March 2024, the total paid active subscribers were 2.5 million, ^[6] and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states. ^[11]

In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi. ^[12] aha 2.0 was launched ^[13] in November 2021 on a cloud-native platform from Firstlight Media. ^{[14] [15]}

The Tamil language version of Aha was launched in February 2022. ^[16]

Aha was launched for streaming on Tata Play in April 2023. ^[17]

Original programming

The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane . ^[6]

Television shows

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. ^[18] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows. ^{[19] [20]} Talk show Sam Jam with Samantha as its host premiered on aha on 13 November 2020. ^[21] Aha has planned to offer over 50 original shows for the year 2021. ^[22] Unstoppable with Nandamuri Balakrishna ranked 5th on IMDb among the top 10 reality shows. ^[23]

Title	Premiere	Genre	Seasons	Language	Status
Geetha Subhramanyam	25 January 2020	Romantic drama	2 seasons, 16 episodes	Telugu	Ended
Kotha Poradu	25 January 2020	Romantic drama	1 season, 10 episodes		Ended
Shit Happens	25 January 2020	Adult comedy	1 season, 5 episodes		Ended
Masti's [24] [25]	8 February 2020	Drama	1 season, 8 episodes		Ended
Sin [26]	30 March 2020	Adult drama	1 season, 7 episodes		Renewed [27]
Locked [28]	30 March 2020	Crime Thriller	1 season, 7 episodes		Ended
Metro Kathalu [29] [30]	14 August 2020	Anthology drama	1 season, 4 episodes		Ended
All Is Well [31]	15 August 2020	Talk show	1 season, 8 episodes		Ended
Addham [32]	16 October 2020	Anthology drama	1 season, 3 episodes		Ended
Tamasha with Harsha [33] [34]	6 November 2020	Talk show	1 season, 4 episodes		Ended
CommitMental [35]	13 November 2020	Romantic comedy	1 season, 5 episodes		Ended
Sam Jam [36] [37]	13 November 2020	Talk show	1 season, 4 episodes		Ended
Honeymoon [38] [39]	27 November 2020	Romantic comedy	1 season, 6 episodes		Ended
11th Hour [40] [41]	8 April 2021	Thriller	1 season, 8 episodes		Ended
In the Name of God [42]	18 June 2021	Crime thriller	1 season, 7 episodes		Ended
Kudi Yedamaithe [43]	16 July 2021	Sci-fi thriller	1 season, 8 episodes		Ended
Aha Bhojanambu [44]	23 July 2021	Cooking	1 season, 8 episodes		Ended
Tharagathi Gadhi Daati [45]	20 August 2021	Teen drama	1 season, 5 episodes		Ended
The Baker and The Beauty [46]	10 September 2021	Romantic comedy-drama	1 season, 10 episodes		Ended
Sarkaar [47]	28 October 2021	Game show	4 seasons, 52 episodes		Pending
Alludu Garu	29 October 2021	Comedy drama	1 season, 5 episodes		Ended
Unstoppable [48]	4 November 2021	Talk show	3 seasons, 30 episodes		Ongoing
3 Roses [49]	12 November 2021	Adult comedy drama	1 season, 8 episodes		Renewed [27]
Chef Mantra [50]	17 November 2021	Cooking	3 seasons, 25 episodes		Ended
Akash Vaani [51]	11 February 2022	Romantic comedy-drama	1 season, 7 episodes	Tamil	Ended
Irai [52]	18 February 2022	Crime thriller	1 season, 6 episodes		Ended
Telugu Indian Idol [53]	25 February 2022	Reality singing	3 seasons, 90 episodes	Telugu	Pending
Ramany vs Ramany 3.0 [54]	4 March 2022	Comedy drama	1 season, 12 episodes	Tamil	Ended
Qubool Hai? [55]	11 March 2022	Social crime	1 season, 6 episodes	Telugu	Ended
Kuthukku Pathu [54]	13 May 2022	Black comedy	1 season, 7 episodes	Tamil	Ended
BFF	20 May 2022	Adult comedy drama	1 season, 5 episodes	Telugu	Ended
Ammuchi 2	17 June 2022	Comedy	1 season, 8 episodes	Tamil	Ended
Anya's Tutorial [56]	1 July 2022	Psychological thriller	1 season, 7 episodes	Telugu	Ended
Agent Anand Santhosh	5 August 2022	Comedy thriller	1 season, 6 episodes		Ended
Emoji	5 August 2022	Romance	1 season, 7 episodes	Tamil	Ended
Dance Ikon [57]	11 September 2022	Dance show	2 seasons, 23 episodes	Telugu	Renewed [27]
Sarkaar With Jiiva	16 September 2022	Game show	1 season, 13 episodes	Tamil	Ended
Papam Pasivadu	29 September 2023	Romantic comedy	1 season, 5 episodes	Telugu	Ended
Mad Company [54]	30 September 2022	Comedy drama	1 season, 8 episodes	Tamil	Ended
Pettaikaali	21 October 2022	Action thriller	1 season, 8 episodes		Ended
Mister Pellam	28 November 2022	Soap opera	1 season, 60 episodes	Telugu	Ended
Comedy Stock Exchange	2 December 2022	Stand-up comedy	2 seasons, 22 episodes		Pending
Mandakini	6 March 2023	Fantasy	1 season, 64 episodes		Ended
Newsense [58]	13 May 2023	Political drama	1 season, 6 episodes		Ended
Arthamainda Arun Kumar	30 June 2023	Romantic comedy-drama	2 seasons, 10 episodes		Pending
Nenu Super Woman	21 July 2023	Reality television	1 season, 6 episodes		Ended
Vera Maari Office	10 August 2023	Office humor	2 seasons, 105 episodes	Tamil	Pending
Family Dhamaka	8 September 2023	Game show	1 season, 15 episodes	Telugu	Ended
Dugout	18 November 2023	Game show	1 season, 8 episodes		Ended
Vera Maari Love Story	14 February 2024	Romantic drama	1 season, 6 episodes	Tamil	Ended
High On Kadhal	16 September 2024	Romantic drama	1 season, 4 episodes		Ended
Vere Level Office	12 December 2024	Office humor	1 season, 8 episodes	Telugu	Ended
Aha Superstar	20 December 2024	Talent show	1 season, 3 episodes		Ended
Vera Maari Trip	10 January 2025	Comedy drama	1 season, 12 episodes	Tamil	Ongoing
Awaiting release
MaduraiPaiyanum Chennai Ponnum	14 February 2025	Romantic comedy	1 season	Tamil

Films

Title	Release date	Genre	Runtime	Language
Senapathi [59]	31 December 2021	Crime thriller	144 minutes	Telugu
The American Dream [60]	14 January 2022	Drama thriller	113 minutes
Bhamakalapam [61]	11 February 2022	Comedy thriller	133 minutes [62]
Bloody Mary [63]	15 April 2022	Crime action thriller	91 minutes [64]
Payanigal Gavanikkavum [65]	29 April 2022	Comedy drama	115 minutes	Tamil
Pothanur Thabal Nilayam [66]	27 May 2022	Heist crime drama	123 minutes [67]
Highway [68]	19 August 2022	Mystery crime thriller	123 minutes [69]	Telugu
Rathasaatchi [70]	9 December 2022	Action drama	123 minutes	Tamil
Sathi Gani Rendu Ekaralu	26 May 2023	Comedy drama	111 minutes	Telugu
Sevappi	12 January 2024	Crime drama	113 minutes	Tamil
Bhamakalapam 2 [71]	16 February 2024	Comedy thriller	128 minutes	Telugu
Mix Up	15 March 2024	Drama	89 minutes
My Dear Donga [72]	19 April 2024	Comedy drama	103 minutes
Balu Gani Talkies [73]	4 October 2024	Comedy thriller	122 minutes

Exclusive distribution programming

These products, even though listed as Aha Originals, are programs that Aha has bought exclusive distribution rights to stream them.

Television shows

Title	Premiere	Genre	Seasons	Language	Status
No. 1 Yaari with Rana	14 March 2021	Talk show	1 season, 10 episodes	Telugu	Ended
Sarvam Shakthi Mayam	11 March 2022	Spiritual	1 season, 10 episodes		Ended
Karimnagar's Most Wanted	22 December 2023	Crime thriller	1 season, 6 episodes		Ended
Sshhh	29 March 2024	Anthology drama	1 season, 4 episodes	Tamil	Ended

Films

Title	Release date	Genre	Runtime	Language
Run [24]	29 May 2020	Psychological thriller	86 minutes [74]	Telugu
Bhanumathi & Ramakrishna [24]	3 July 2020	Romantic drama	92 minutes [75]
Krishna and His Leela [76]	4 July 2020	Romantic comedy	125 minutes
Johaar [77]	14 August 2020	Anthology film	122 minutes [78]
Buchinaidu Kandriga [79]	21 August 2020	Period romantic drama	122 minutes [80]
Amaram Akhilam Prema [81]	18 September 2020	Romantic drama	132 minutes [82]
Orey Bujjiga [83]	2 October 2020	Romantic comedy	164 minutes
Colour Photo [84]	23 October 2020	Period romantic drama	141 minutes [85]
Maa Vintha Gaadha Vinuma [86]	13 November 2020	Romantic comedy	101 minutes
Anaganaga O Athidhi [87]	20 November 2020	Thriller	93 minutes
Mail	12 January 2021	Comedy	116 minutes [88]
Super Over [89]	22 January 2021	Crime thriller	83 minutes [90]
Y [91]	2 April 2021	Crime thriller	91 minutes [92]
Thank You Brother	7 May 2021	Thriller	94 minutes [93]
Ardha Shathabdham [94]	11 June 2021	Social drama	115 minutes
Odela Railway Station [95]	26 August 2022	Crime thriller	91 minutes [96]	Telugu
Maalai Nera Mallipoo [97]	9 June 2023	Drama	119 minutes [97]	Tamil
The Great Indian Suicide [98]	6 October 2023	Thriller	150 minutes	Telugu
Ippadiku Kadhal [99]	9 February 2024	Romantic drama	103 minutes	Tamil
Vidya Vasula Aham	17 May 2024	Romantic drama	103 minutes [100]	Telugu
Dear Nanna [101]	14 June 2024	Drama	40 minutes
Aham Reboot [102]	30 June 2024	Techno thriller	91 minutes
EVOL [103]	15 August 2024	Thriller	122 minutes
Lineman [104]	25 November 2024	Drama	115 minutes	Tamil
Katha Kamamishu [105]	2 January 2025	Comedy drama	110 minutes	Telugu
Neeli Megha Shyama	9 January 2025	Romantic drama	114 minutes
Coffee with a Killer	31 January 2025	Comedy thriller	101 minutes

References

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External links

• Official website