Aha (streaming service)

Last updated

Aha
Aha OTT Logo.svg
Screenshot
Aha OTT Screenshot.jpeg
aha website screenshot on 8 April 2021
Type of business Streaming media
Type of site
Available in
FoundedFebruary 8, 2020;4 years ago (2020-02-08) [1]
Headquarters Hyderabad, Telangana,
India
Country of origin India
Area servedWorldwide
Owner
Founder(s) Allu Aravind, Jupally Ramu Rao
President Allu Aravind
CEORavikant Sabnavis [2]
Industry
Products
Services On-demand video streaming
Parent Arha Media & Broadcasting Private Limited
URL www.aha.video
CommercialYes
RegistrationRequired
Users Increase2.svg 2.5 Million (paid; as of March 2023) [3]
LaunchedMarch 25, 2020;4 years ago (2020-03-25).
Current statusActive

Aha (stylised as aha) is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group. [4] [5] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, [6] coinciding with Ugadi, the Telugu New Year. [7] [6]

Contents

History

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture, Allu Aravind and Jupally Ramu Rao are active promoters who run the business, while Jupally Meghana Rao is the Head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO. [5]

Market and expansion

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the film makers who worked on ''aha Originals'' attended and presented their work. [8] In November 2020, aha announced actor Allu Arjun as its brand ambassador. [9] The platform has acquired one million subscribers within a year of its launch, [10] and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of March 31st 2024, the total paid active subscribers were 2.5 million, [6] and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states. [11]

In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi. [12] aha 2.0 was launched [13] in November 2021 on a cloud-native platform from Firstlight Media. [14] [15]

The Tamil language version of Aha was launched in February 2022. [16]

Original programming

The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane . [6]

Original shows and series

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. [17] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows. [18] [19] Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020. [20] Aha has planning to offer over 50 original shows for the year 2021. [21] Aha Talk Show Unstoppable with NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows. [22]

Series list

TitleDirector(s)PremiereLengthGenreLanguageStatus
Geetha Subhramanyam 2020 [23] Siva Sai25 January 20201 Season, 8 episodes Romantic drama TeluguEnded
Kotha Poradu [23] Anvesh Michael 1 Season, 10 episodes [24] Romantic drama Ended
Shit Happens [23] Prasanth Kumar Dimmala1 Season, 5 episodes Adult comedy Ended
Masti's [23] [25] Ajay Bhuyan8 February 20201 Season, 8 episodes Drama Ended
SIN [26] Naveen Medaram 30 March 20201 Season, 7 episodes Adult drama Ended
Locked [27] Pradeep Deva Kumar1 Season, 7 episodes Crime Thriller Renewed
Metro Kathalu [28] [29] Karuna Kumar14 August 20201 Season, 4 episodes Anthology series Drama Ended
All Is Well [30] Sanjeev15 August 20201 Season, 8 episodes Talk show Ended
Addham [31] Siva Ananth, Barath Neelakantan and Sarjun16 October 20201 Season, 3 episodes Anthology series Ended
Tamasha with Harsha [32] [33] Sarath Chandra6 November 20201 Season, 4 episodes Talk show Ended
CommitMental [34] Sadineni Pavan13 November 20201 Season, 5 episodes Romantic comedy Ended
Sam Jam [35] [36] B. V. Nandini Reddy 13 November 20201 Season, 4 episodes Talk show Renewed
Honeymoon [37] [38] Sakkath Studio27 November 20201 Season, 6 episodes Romantic comedy Ended
No. 1 Yaari with Rana (Season 3) Sanjeev K Kumar14 March 20211 Season, 10 episodes Talk show Pending
11th Hour [39] [40] Praveen Sattaru 8 April 20211 Season, 8 episodes Thriller Ended
In the Name of God [41] Vidyasagar Muthukumar18 June 20211 Season, 7 episodes Crime thriller Ended
Kudi Yedamaithe [42] Pawan Kumar 16 July 20211 Season, 8 episodes Sci-fi thriller Renewed
Aha Bhojanambu [43] Ankit23 July 20211 Season, 8 episodes Cooking Pending
Tharagathi Gadhi Daati [44] Mallik Ram20 August 20211 Season, 5 episodes Teen drama Renewed
The Baker and The Beauty [45] Jonathan Edwards10 September 20211 Season, 10 episodes Romantic comedy-drama Renewed
Sarkaar [46] 28 October 20212 Season, 12 episodes Game show Ongoing
Unstoppable [47] Arun4 November 20211 season, 10 episodes Talk show Renewed
3 Roses [48] Maggi12 November 20211 Season, 8 episodes Adult comedy drama Renewed
Chef Mantra [49] 17 November 20211 Season, 8 episodes Cooking Pending
Akash Vaani [50] Enoc Able11 February 20221 Season, 7 episodes Romantic comedy-drama TamilEnded
Irai [51] Rajesh M Selva18 February 20221 Season, 6 episodes Crime thriller Pending
Telugu Indian Idol [52] Advait Shelke25 February 20221 Season, 31 episodes Reality singing TeluguPending
Ramany vs Ramany 3.0 [53] Naga4 March 20221 Season, 8 episodes Comedy drama TamilPending
Qubool Hai? [54] Umair Hasan Faiz Rai Pranav Reddy11 March 20221 Season, 6 episodes Social crime action drama Telugu, DeccaniEnded
Kuthukku Pathu [53] Vijay Varadharaj13 May 20221 Season Black comedy TamilPending
Anya's Tutorial [55] Pallavi Gangireddy1 July 20221 Season, 7 episodes Psychological thriller Telugu, TamilEnded
Dance Ikon [56] Ohmkar 11 September 20221 Season, 22 episodes Dance show TeluguEnded
Sarkaar With Jiiva Jiiva 16 September 20221 Season Game show TamilPending
Newsense [57] Navdeep, Bindu Madhavi, [58] Ramesh Konambhotla, Ramesh Konambhotla13 May 20231 Season, 6 episodes Political drama TeluguPending
Nenu Super Woman Sreerama Chandra 21 July 20231 Season, 6 episodes Reality television TeluguOngoing
Awaiting release
Mad Company [53] TBATBA1 Season Comedy drama Tamil

Original films

The following original films debuted on the service during the COVID-19 pandemic; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.

TitleDirector(s)PremiereGenreLanguageLength
Run [23] Lakshmikanth Chenna29 May 2020 Psychological thriller Telugu86 minutes [59]
Bhanumathi & Ramakrishna [23] Srikanth3 July 2020 Romantic drama 92 minutes [60]
Krishna and His Leela [61] Ravikanth Perepu 4 July 2020 Romantic comedy 125 minutes
Johaar [62] Teja Marni14 August 2020 Anthology film 122 minutes [63]
Buchinaidu Kandriga [64] Krishna Poluru21 August 2020 Period romantic drama 122 minutes [65]
Amaram Akhilam Prema [66] Jonathan Edwards18 September 2020 Romantic drama 132 minutes [67]
Orey Bujjiga [68] Vijay Kumar Konda2 October 2020 Romantic comedy 164 minutes
Colour Photo [69] Sandeep Raj23 October 2020 Period romantic drama 141 minutes [70]
Maa Vintha Gaadha Vinuma [71] Mandala Aditya13 November 2020 Romantic comedy 101 minutes
Anaganaga O Athidhi [72] Dayal Padmanabhan 20 November 2020 Thriller 93 minutes
Mail Uday Gurrala12 January 2021 Comedy 116 minutes [73]
Super Over [74] Praveen Varma22 January 2021 Crime thriller 83 minutes [75]
Y [76] Baalu Adusumilli2 April 2021 Crime thriller 91 minutes [77]
Thank You Brother Ramesh Raparthi7 May 2021 Thriller 94 minutes [78]
Ardha Shathabdham [79] Rawindra Pulle11 June 2021 Social drama 115 minutes
Senapathi [80] Pavan Sadineni31 December 2021 Crime thriller 144 minutes
The American Dream [81] Dr. Vighnesh Koushik14 January 2022 Drama thriller 113 minutes
Bhamakalapam [82] Abhimanyu Tadimeti11 February 2022 Comedy thriller 133 minutes [83]
Bloody Mary [84] Chandoo Mondeti 15 April 2022 Crime action thriller 91 minutes [85]
Payanigal Gavanikkavum [86] S. P. Shakthivel29 April 2022 Comedy drama Tamil115 minutes
Pothanur Thabal Nilayam [87] Praveen27 May 2022 Heist crime drama 123 minutes [88]
Highway [89] K. V. Guhan 19 August 2022 Mystery crime thriller Telugu123 minutes [90]
Odela Railway Station [91] Ashok Teja26 August 2022 Crime thriller 91 minutes [92]
Rathasaatchi [93] Rafiq Ismail9 December 2022 Action drama Tamil123 minutes
Maalai Nera Mallipoo [94] Sanjay Narayanan9 June 2023 Drama 119 minutes [94]
Ippadiku Kadhal [95] Bharath Mohan9 February 2024 Romantic drama 103 minutes
Bhamakalapam 2 [96] Abhimanyu Tadimeti16 February 2024 Comedy thriller Telugu128 minutes

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