 | |
Type of site | Live streaming |
|---|---|
| Dissolved | November 22, 2020 |
| Predecessor(s) | |
| CEO | Mike McGarvey |
| URL | smashcast |
| Launched | May 9, 2017 |
| Current status | Defunct |
Smashcast was a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017. [1]
Azubu's acquisition of Hitbox was announced in January 2017. [2] At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming." [3]
On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast. [4] With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord. [5] In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users. [6]
Support for Smashcast officially ceased November 22, 2020. [7]
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