The iTunes Store is a digital media store operated by Apple Inc. which opened on April 28, 2003. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films.[needs update] The iTunes Store is available on most home and portable Apple devices, as well as some platforms by other companies. The store opened as part of then-CEO Steve Jobs' push to open a digital marketplace for music; when it opened, it was the only legal digital catalog of music to offer songs from all five major record labels, which played a part in its success and influence in the music downloading business.[1] While initially a dominant player in digital media, by the mid-2010s, streaming media services were generating more revenue than the buy-to-own model used by the iTunes Store; Apple now operates its own subscription-based streaming music service, Apple Music, alongside the iTunes Store.
Steve Jobs saw the opportunity to open a digital marketplace for music due to the rising popularity of easily downloadable tracks.[2][3][4][5] In 2002, Jobs made an agreement with the five major record labels to offer their content through iTunes.[6] The iTunes Music Store (later iTunes Store) was introduced by Jobs at a special Apple music event in April 2003.[7][8] Music could be purchased in the iTunes application, and purchases were playable in iTunes or on the iPod. The store was initially available to Mac computers,[9] and was later expanded to Microsoft Windows in October 2003 when iTunes for Windows was launched.[10]
In April 2008, the iTunes Store was the largest music vendor in the United States,[11] and in February 2010, it was the largest music vendor in the world.[12] The iTunes Store's revenues in the first quarter of 2011 totaled nearly US$1.4 billion.[13] By May 28, 2014, the store had sold 35 billion songs worldwide.[14]
In 2016, it was reported that music streaming services had overtaken digital downloads in sales.[15] It was reported that iTunes-style digital download sales had dropped 24% as streaming continued to increase.[16]
In April 2018, the iTunes app was added to the Microsoft Windows 10 app store.[17] Beginning in the spring of 2019, the iTunes app became available on Samsung Smart TVs.[18]
In October 2019, with the release of macOS Catalina, iTunes was split into separate Music, TV, and Podcasts apps. Apple's storefront for movies and television shows moved inside the TV app. Any music in users' iTunes library would transfer to the Music app, which would still offer access to the iTunes Store.[19][20]
Features and restrictions
Current availability
The iTunes Store is available on most Apple devices, including the Mac (inside the Music app), the iPhone, the iPad, the iPod touch, and the Apple TV, as well as on Windows (inside iTunes). Video purchases from the iTunes Store are viewable on the Apple TV app on Roku[21] and Amazon Fire TV[22] devices and certain smart televisions. Unlike other Apple media services such as Apple Music or Apple TV+, there is no web-based interface for the iTunes Store with the exception of limited iTunes Preview pages; the desktop application has to be installed to browse the store. While initially a dominant player in digital media, by the mid-2010s, streaming media services were generating more revenue than the buy-to-own model used by the iTunes Store.[23][24]
Currently, iTunes is supported on the macOS (Leopard and above) and Microsoft Windows operating systems. iTunes was known to run passably well in Linux on x86-based computers using the Wine compatibility layer; however, by December 2011, this was no longer the case.[25] Users without iTunes installed can see a content database (but not hear or view the content itself) using the iTunes Preview service, which runs inside their internet browser. This service also allows users to watch trailers for upcoming film releases. Should they choose to purchase any media, they will be redirected to iTunes.
Pricing model
History
Following the introduction of the iTunes Store, individual songs were all sold for the same price, though Apple introduced multiple prices in 2007. Music in the store is in the Advanced Audio Coding (AAC) format, which is the MPEG-4-specified successor to MP3. Originally, songs were only available with DRM and were encoded at 128kbit/s. At the January 2009 Macworld Expo, Apple announced that all iTunes music would be made available without DRM, and encoded at the higher-quality rate of 256kbit/s. Previously, this model, known as "iTunes Plus", had been available only for music from EMI and some independent labels. Users can sample songs by listening to previews, ninety seconds in length, or thirty seconds for short tracks.
In addition, the iTunes Store offers apps, which are applications used for various purposes (games, productivity, news, etc.) that are compatible with the iPod Touch, iPhone, and iPad, although some apps are specifically for the iPhone or iPad only. Some apps cost money (called "Paid Apps") and some are free (called "Free Apps"). Developers can decide which prices they want to charge for apps, from a pre-set list of pricing tiers, from free to several hundred dollars. When someone downloads an App, 70 percent of the purchase goes to the developer(s), and 30 percent goes to Apple.[26]
At the Macworld 2008 keynote, Steve Jobs, who was Apple's CEO at the time, announced iTunes movie rentals.[27] Movies are available for rent in the iTunes Store on the same day they are released on DVD,[28] though the iTunes Store also offers for rental some movies that are still in theaters. Movie rentals are only viewable for 24 hours (in the US) or 48 hours (in other countries) after users begin viewing them. The iTunes Store also offers one low-priced movie rental a week: in the United States, this rental costs 99 cents. Movie rentals are still not available in all countries but they are available in many countries including the United States, Mexico, the United Kingdom, Canada, Australia, India and New Zealand. [29] There is a weekly promotion in which one to three songs are available to download for free to logged-in users. Free downloads are available on Tuesdays, and remain free until the following Tuesday, when the store gets refreshed with new content.[30] Some artists choose to have select songs available for no charge. This is not available at all iTunes Stores. Some iTunes television programs have begun the same technique to encourage brand loyalty, although those stay longer. In fact, the iTunes Store has a "Free TV Episodes" page where free episodes are organized by length, either as "featurettes" (shorter than 15 minutes) or full-length episodes (longer than 15 minutes). Free content can vary from a preview of a show to bonus content to pilot episodes and entire seasons of TV shows (examples of free seasons include HBO's The Weight of the Nation and ABC's Pan-Am). Some networks, such as ABC and NBC, have their own pages of "Free Season Premieres".
While previously the US iTunes Store has offered as many as three free songs each week (the single of the week, Discovery Download, and Canción de la Semana) in recent years, the store has instead replaced the three aforementioned categories with a unified "Single of the Week" banner, with the week's single being from a new up-and-coming artist.[31] In 2015, Apple discontinued the "Single of the Week" program.[32]
A song usually costs 99¢; however, for songs with high popularity, the price is usually raised to $1.29. By default, songs that are more than 10 minutes are considered "Album Only"; distributors also have the power to make a song "Album Only." For special offers, song prices can be dropped to 69¢ or free.
By default, music albums cost $9.99 or the price of all the songs combined if it is less than $9.99. However, the music album's distributor can set a higher price for the album (as long as it is some amount of dollars and 99 cents), which usually happens on popular music albums. For special offers, prices of music albums can be dropped to $4.99, $5.99, $6.99, or $7.99.
On June 30, 2015, Apple launched Apple Music as a subscription service, initially available in 110 countries.[33] New subscribers are offered a three-month free trial with ongoing subscriptions priced from $10.99/month in the US[34] and £10.99 in the UK[35] or €10,99 for countries in the Eurozone.[36]
TV shows
By default, HD television episodes cost $2.99, while standard definition television episodes cost $1.99. However, distributors can make a television episode "Season Only."
A television season costs either an amount of dollars (determined by number of episodes and definition) and 99 cents with the number in the one's place being a 4, 7, or 9, or the price of all episodes combined.
Movies
Unpopular movies cost $7.99 to buy in standard definition and $13.00 or 14.99 to buy in HD. Popular movies or new releases cost $13.00 or 14.99 to buy in standard definition and $17.99 or 19.99 to buy in HD.
Unpopular movies cost $2.99 to rent in standard definition and $3.99 to rent in HD. Popular movies cost $3.99 to rent in standard definition and $4.99 to rent in HD. For recent releases, this price is increased by $1.
Movies that are available in 4K and HDR (either HDR10 or Dolby Vision with an HDR10 profile) cost the same price as HD, and are automatically upgraded from HD to 4K and HDR at no additional cost. Movies can be played back in 4K and HDR on an Apple TV 4K or a Mac released in 2018 or later running macOS Catalina when hooked up to a compatible display, and can be played back in HDR on an iPhone 8/X or later, a 10.5" or 11" iPad Pro, and a 2nd gen or later 12.9" iPad Pro running iOS 11 or later, or a MacBook released in 2018 or later running macOS Catalina or later.
Movies that are available with a Dolby Atmos audio track requires an Apple TV 4K running tvOS 12 or later hooked up to a Dolby Atmos soundbar or receiver, a MacBook released in 2018 or later running macOS Catalina, an iPhone XS/XR running iOS 13 or later, or an 11"/3-gen 12.9" iPad Pro running iPadOS or later.
Apps
App prices are set by the developer; they can be free of charge or charged at 99 cents plus any number of dollars.
iTunes Store for iOS
The iTunes Store allows users to purchase and download items directly to portable Apple devices, such as the iPhone, iPad, Apple TV and iPod Touch.[37] Apple offers three apps, each of which provides access to certain types of content.
The App Store app sells apps for iOS, and also provides updates to these apps.
Other, free content available from the iTunes Store can be accessed from two other iOS apps:
The Podcasts apps lets users download, subscribe to and sync podcasts.
The iTunes U app gives access to iTunes U educational material.
Originally, mobile users had to be connected to a Wi-Fi network in order to enter the store, hence its original name: iTunes Wi-Fi Music Store. However, at Macworld 2009, Apple issued a software update which automatically allowed 3G and EDGE users to access the store's full functionality for files smaller than 10 megabytes (MB).[38] The iOS 3.0 update added the ability to download movies, TV shows, audiobooks, iTunes U, and ringtones on mobile devices, in addition to the previously available songs and podcasts. On February 18, 2010, Apple increased the 10MB 3G download limit to 20MB. In March 2012, Apple increased the 3G download limit to 50MB,[39] and, in late 2013, Apple increased the limit to 100MB when they released the final version of iOS 7 for their new iPhones.[40]
Customer support
In the United States, Apple provides technical support for the iTunes Store via email; there is no phone number for issues with iTunes purchases.[41] Most customer service inquiries are handled online, via the Report a Problem link in iTunes.[42]
Charitable donations
In response to major natural disasters, Apple provides the facility for donations to be made through the iTunes Store. Unlike other iTunes purchases, donations made to charitable organizations through this system are not subject to the 30% handling fee Apple usually charges.[43] iTunes donation pages were set up following the 2010 Haiti earthquake,[44] the 2011 Japanese earthquake and ensuing tsunami,[45] and 2012's Hurricane Sandy.[43] In all of these cases, donations were redirected to the Red Cross.
As of April2020[update], iTunes offers 60 million songs,[46][47] including exclusive tracks from numerous artists. Not all artists are available on iTunes, but many holdouts, such as Led Zeppelin and Radiohead, have allowed their music to be sold on the iTunes Store in recent years. New songs are added to iTunes catalog on a daily basis, and the iTunes Store is updated each Tuesday.
Downloaded songs come with song information (name, artist, album) already filled out, though iTunes provides a free service by Gracenote to do this for songs not purchased from the store, although they must be imported with iTunes. Songs that have an entry in the iTunes Store also come with album artwork (Artwork is embedded in the metadata). Artwork can be obtained for songs not purchased from the store for free if the user has an iTunes Store account. Purchased songs do not come with lyrics, nor does iTunes provide a service for acquiring the missing lyrics. However, several third-party applications exist to locate and automatically add lyrics to the user's music.
Some albums purchased on iTunes came with booklets. The first instance of this was the release of the album How to Dismantle an Atomic Bomb by rock band U2.[48]
"Album Only" songs
Some songs are available from the store by "Album Only", meaning the song can only be acquired through the purchase of the entire album, whereas most songs can be downloaded separately from the album they belong to.
Songs above 10 minutes in length are by default Album Only songs.[49] However, this is not universally true; for example, Living in the Heart of the Beast by Henry Cow is 16 minutes and 18 seconds, yet is available for individual purchase as of 24December2013[update]. Soundtracks also often have many Album Only tracks.
Sometimes, the 10-minute restriction works in an artist's favor. Examples of this include Prince's Lovesexy and the deluxe version of Phoenix's Bankrupt!, which both have an album as a single track instead of being separate, (in Prince's case, the track was the album, while in Phoenix's case, it was a collection of demos and outtakes) forcing the buyer to buy the album itself.
Some albums on the iTunes store are available only as a "Partial Album" meaning that one or more of the songs on an album's CD release are not available on its iTunes equivalent, often due to differing copyright holders between songs.[50]
"Work Only" songs
Some tracks are listed as "Work Only", which means they can only be obtained by purchasing the entire piece of work (within the album); the tracks cannot be bought as singles. Works are generally pieces of classical music: symphonies, string quartets, etc., in multiple movements.
"LP" format
In September 2009, Apple introduced the iTunes LP format (known pre-launch by the code name "Cocktail")[51] which features visual, interactive content alongside album tracks and lyrics.
Store sections
When entering the US music store, there are multiple sections one can visit. Music is divided into genres (Alternative, Classical, Jazz, Soundtrack, etc.), and there are a number of links to other sections of the store under the Quick Links header. These include Recommended for You, Complete My Album, iTunes LP, as well as thematic sections, such as iTunes Festival sections.
In November 2006, Apple created a category for Latino and Hispanic content, "iTunes Latino". Telemundo and Mun2 made some of their popular programs available for purchase, becoming the first Hispanic television content in the store. It offers music, music videos, audiobooks, podcasts and television shows in Spanish in a single concentrated area. The brief descriptions given to the content are in Spanish as well as several subcategories.[52] Gibraltarian flamencometal band Breed 77 released an exclusive album called Un Encuentro to coincide with the launch of "iTunes Latino". It features 11 songs, all from previous albums, but all sung in Spanish.
In 2012, Apple created Mastered for iTunes. When iTunes launched, the decision was made to standardize on AAC instead of the more popular MP3 format on the supposition that it offers better quality compared to other codecs at similar bit rates.[53] Mastered for iTunes (MFiT) is a procedure developed by Apple specifically for mastering engineers to follow. This set of tools allows engineers to audition Apple's proprietary encoding during the mastering process to take into account how music will eventually interact with Apple's encoding. In addition to auditioning the encoder, there is also a tool (called afclip) that processes the audio file and creates a text file for audio clips. Because of this special encoding process, extra attention must be paid to headroom and inter-sample peaking while mastering.[54] In August 2019, it was announced that the Mastered for iTunes program would be rebranded as Apple Digital Masters. With the rebranding, the high resolution masters are now available with Apple Music through streaming.[55] It is speculated that the rebranding came because the functionality of iTunes would be changing in macOS Catalina and therefore the Mastered for iTunes name no longer made sense.
There is a policy of censoring profanity in titles on iTunes.[56] This has resulted in a Scunthorpe glitch, by which inoffensive titles are censored due to a coincidental string of letters.[57] If the song has an explicit label, it will be marked "explicit" next to the song title. If a song is marked "explicit" it is unavailable for purchase if "restrict explicit content" is checked under the parental controls preference. Often there will be a "clean" mark next to the title of some songs, meaning the lyrics have been censored, and is available to purchase on all accounts. Generally if a song is marked "clean" there is an explicit version available as well.
Reception and commercial success
Sales of iTunes songs, 2003–2010
In the first 18 hours, the iTunes store sold about 275,000 tracks,[58][59] and more than 1 million tracks were sold in its first 5 days.[60][59] When released for Windows in October 2003, iTunes was downloaded more than 1 million times in the first 3 days, selling more than 1 million songs in that period.[citation needed] On December 15, 2003, Apple announced that it had sold 25 million songs.[61]
In January 2004 at the Macworld Conference & Expo in San Francisco, Steve Jobs announced (Sellers, 2004) that an unnamed person had purchased US$29,500 worth of music. On March 15, 2004, Apple announced that iTunes Music Store customers had purchased and downloaded 50 million songs from iTunes Music Store. A song sold on iTunes gives the artist 9 cents in profit. They also reported that customers were purchasing 2.5 million songs a week which translates to a projected annual run rate of 130 million songs a year. The 50 millionth song was "The Path of Thorns" by Sarah McLachlan.[62]
On April 28, 2004, iTunes Music Store marked its first anniversary with 70 million songs sold, clear dominance in the paid online music market and a slight profit.[63] The store also offers hundreds of movie trailers and music videos, in an attempt to boost soundtrack sales. In the conference, Steve Jobs reiterated that a subscription service is still not in the interest of customers and reported that only 5 million of the 100 million songs offered in the Pepsi giveaway campaign were redeemed, which he blamed on technical problems in Pepsi distribution. According to an Apple press release dated August 10, 2004, iTunes Music Store was the first store to have a catalog of more than one million songs.[64] Also, iTunes Music Store at that point maintained a 70 percent market share of legal music downloads.
The emerging monopoly of the store was criticized in 2011 by Mike Lang of Miramax for "effectively strangling the industry". He says that because the music industry has allowed too few content providers, it is now suffering. Lang views the issue as being more of a threat than music piracy.[65]
Sales milestones
Music
100 million songs sold: July 11, 2004
(Kevin Britten of Hays, Kansas, bought the 100 millionth song, and the twenty-year-old received a call from Steve Jobs congratulating him.)[66]
(Alex Ostrovsky of West Bloomfield, Michigan, bought the billionth song, "Speed of Sound" by Coldplay.[76] He later got a call from Steve Jobs with the news that the sixteen-year-old was getting ten iPods, an iMac, a $10,000 music gift certificate, and a scholarship established in his name at the Juilliard School.)[66]
On September 12, 2006, Steve Jobs announced in his "It's Showtime" keynote that Apple had 88% of the legal US music download market.[77]
On April 11, 2007, Apple announced that the iTunes Store had sold more than two million movies, making it the world's most popular online movie store.[89]
On February 26, 2008, the iTunes Store surpassed Best Buy to become the second-largest music vendor in the US behind Walmart, and became number one on April 3, 2008.[11]
On October 10, 2012, the iTunes Store was reported to have a 64% share of the online music market, and a 29% share of all music sales worldwide.[108]
Internationalization
Originally only Mac OS X users who had a US billing address could buy songs with the service, but Steve Jobs announced plans to support both Windows and non-American users. The Windows version of iTunes and support for the Windows platform from iTunes Music Store were announced on October 16, 2003, with immediate availability. Beginning in 2004, the service has become available in a number of countries other than the United States:
The countries where the iTunes Store is available are shown in green.
To buy files through the store, a user must install the proprietary digital media player iTunes to access the store. This software is available only for certain versions of the Macintosh or Windows operating systems.
iTunes Store availability. Green: full functionality (music, apps, videos, etc.). Red: available, but with limitations (only apps, iTunes U, etc.).
According to an Apple press release, the European iTunes Music Stores sold a combined total of 800,000 songs in one week, with 450,000 of those songs sold in the UK.[138]
The Italian, Portuguese, Dutch, Greek stores have been localized.
On December 3, 2004, the British Office of Fair Trading referred iTunes Music Store to the European Commission because it prevents consumers in one EU country from buying music from stores in other EU countries, in violation of EU free-trade legislation; the immediate cause of the referral was because the €0.99 price charged in the Eurozone equates to £0.68 in sterling, rather than the £0.79 actually charged there.
iTunes Music Store in Japan had 1 million songs available at start.[120] In the next four days the store had sold one million songs– the pace faster than that of the US store.[139] In addition to a long delay, Apple failed to have one set price for singles. Pundits[who?] speculated that this may have indicated the introduction of new price structure to the rest of the stores in future, in favor of record labels[who?] who would like to see higher prices for new songs. This extension to other countries was announced in January 2009.
The release of video-capable iPods also saw the store launch in Australia with music videos and short films by Pixar. iTunes Gift Cards (as they are now known) are now also available in many more stores such as JB Hi-Fi, David Jones, and the Woolworths chain of stores. Access was inadvertently given to some people in New Zealand, too.[140] Failed negotiations with the Sony BMG label meant that none of that label's artists were available at the time of launch; they were later added on January 17, 2006.
New Zealand users had briefly been able to buy from the Australian store when it first opened until that loophole was closed.
On November 1, 2006, the store started offering a range of Latino content including television shows and music for its Hispanic American, Mexican and Puerto Rican clients.[141]
The Spanish used on the Mexican store has been modified to Mexican Spanish.[142]
As of the 2009 Macworld Conference & Expo, Apple had given no new information of the (possible; future) inclusion and expansion of music videos, TV-shows and movies in other European countries. The stores of the UK, Germany and France currently remain the only European Stores with local and/or localized selections of TV-shows, movies and music videos.
Payment options
A user must also pay with an iTunes gift card or a credit card with a billing address in Australia, Austria, Belgium, Brunei, Bulgaria, Brazil, Cambodia, Canada, Colombia, the Czech Republic, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, the Republic of Ireland, Italy, Japan, Laos, Latvia, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, the Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Singapore, Slovakia, Slovenia, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, the United States or Vietnam. Apple also offers other payment methods (like PayPal), which differ from country to country. Residents in other countries can only buy a gift card from a merchant or download free podcasts and previews.
In the past, the iTunes Store used Apple's FairPlay digital rights management (DRM) technology. FairPlay was built into the MP4 multimedia file format as an encryptedAAC audio layer, and was used by the company to protect copyrighted works sold through the store, allowing only authorized devices to play the content.[143][144] The restrictions imposed by FairPlay, mainly limited device compatibility, sparked criticism, with a lawsuit alleging antitrust violation[145] that was eventually closed in Apple's favor,[146] and various successful efforts to remove the DRM protection from files,[147][148] with Apple continually updating its software to counteract such projects.[149]
In February 2007, an open letter by Steve Jobs, Apple's then-CEO, discussed the use of DRM on music, raising points about the future of the protection and announced the company's support for ending the use of DRM.[150][151] Although the open letter initially caused mixed industry reactions,[152][153] Apple signed a deal with EMI, a record label, the following month in order to offer iTunes customers a purchase option called "iTunes Plus", for a higher-quality, DRM-free version of all of EMI's tracks.[154] In January 2009, Apple signed deals with all major record labels as well as a large number of independent labels in order to begin to offer most iTunes music DRM-free.[155][156][157] On January 6, 2009, Apple announced that DRM had been removed from 80% of its music catalog in the US.[158] Full DRM-free "iTunes Plus" music availability was achieved in the US on April 7, 2009, coinciding with the introduction of a three-tiered pricing model.[159] This does not apply to songs downloaded using Apple Music, Apple's subscription-based music streaming service.[160] Television episodes, many books, and films are still "FairPlay" DRM-protected.
Promotions
On Super Bowl Sunday, February 1, 2004, Apple launched a promotion with Pepsi in which they gave away 100 million songs, through tokens on selected soft drink bottle caps. Unfortunately for Apple, Pepsi failed to properly distribute the bottles to major metropolitan areas until only weeks before the promotion ended, despite a one-month extension of the deadline by Apple. The promotion was repeated beginning January 31, 2005, with 200 million songs available, and an iPod Mini given away every hour.
On July 1, 2004, Apple announced that, starting with the sale of the 95 millionth song, an iPod would be given away to the buyer of each 100 thousandth song, for a total of 50 iPods. The buyer of the 100 millionth song would receive a PowerBook, iPod, and US$10,000 gift certificate to iTunes Music Store.
Ten days later, on July 11, Apple announced that 100 million songs had been sold through iTunes Music Store. The 100 millionth song was titled "Somersault (Dangermouse Remix)" by Zero 7, purchased by Kevin Britten of Hays, Kansas. He then received a phone call from Apple CEO Steve Jobs, who offered his congratulations, as well as a 40GB 3rd Generation iPod laser-engraved with a message of thanks.
Inspired by Pepsi's marketing success with iTunes giveaways, Coca-Cola partnered with 7-Eleven to give away a free iTunes song with every 32USfloz (950ml). Slurpee frozen beverage until July 31, 2005. Songs could be redeemed until August 31, 2005, by entering a code printed on the Slurpee cup into iTunes Music Store application. Coca-Cola did this in spite of having its own music store, myCokeMusic.com, that competed with iTunes Music Store in Europe. myCokeMusic.com ceased business on July 31, 2006.[161]
On July 5, 2005, Apple announced that they were counting down to half a billion songs. The buyer of every 100 thousandth song up to 500 million would receive an iPod Mini and a 50-song gift card. The grand prize for the person who downloads the 500 millionth song was 10 iPods of their choice, a 10,000-song gift card, 10 50-song gift cards or 4 tickets to the Coldplay world tour. Twelve days later, on July 17, Apple announced that 500 million songs had been sold through iTunes Music Store. The 500 millionth song, purchased by Amy Greer of Lafayette, Indiana, was "Mississippi Girl" by Faith Hill.
On July 28, 2005, Apple and The Gap announced a promotion to award iTunes music downloads to Gap customers who tried on a pair of Gap jeans.[162] From August 8 to 31, 2005, each customer who tried on any pair of Gap jeans could receive a free download for a song of their choice from iTunes Music Store.
On February 7, 2006, Apple announced that they were counting down to the billionth song download and began a promotion similar to the previous 100 million and 500 million countdown. Whoever downloaded the billionth song would receive a 20" iMac, ten 60GB iPods, and a US$10,000 iTunes Music Card. The billionth song was purchased on February 23, 2006, by Alex Ostrovsky of West Bloomfield, Michigan. The purchased song was "Speed of Sound" as part of Coldplay's X&Y album.
On July 25, 2006, Facebook and iTunes began offering a promotion where members of the Apple Students group would receive a free 25 song sampler each week until September 30 in various music genres. The idea behind the promotion was to get students more familiar and enthusiastic with each service as Autumn classes approached.[163] However, in order to prevent abuse of the promotion, the weekly code that Facebook provided stopped working after it was redeemed one million times. In addition, the promotion caused discontent among international students, as the code was only valid in the US iTunes Music Store.
On April 10, 2009, Apple announced that it will be counting down to the billionth app (apps being the applications for iPod Touch and iPhone). Apple launched a continuous counter to the billionth app on Good Friday.[97] Connor Mulcahey, age 13 of Weston, CT, downloaded the billionth app, "Bump" by Bump Technologies, and received a 17" MacBook Pro, a 32GB iPod Touch, a Time Capsule, and a $10,000 Gift Card for the iTunes Store.
On February 11, 2010, Apple announced that it would be counting down to 10 billion songs downloaded. A $10,000 gift card was offered as a prize. On February 24, 2010, the 10 billionth song, "Guess Things Happen That Way" by Johnny Cash, was purchased by Louie Sulcer of Woodstock, Georgia.[164]
Technical details
Store pages are delivered using standard HTML with a special header. This change was made when iTunes 9.0 was released. iTunes uses WebKit to render these pages on the screen.[165] These pages are also accessible on the Web, at iTunes.apple.com, allowing pages from the iTunes Store to show up in search engine search results.
Prior to iTunes 9.0, the iTunes Store was delivered using a custom XML format that describes the position of all of the elements, boxes, album art and all of their properties – including whether a reference link can be dragged out of iTunes and into another document.
The store's back-end software uses WebObjects – Apple's own application server it acquired from NeXT. Content is uploaded to iTunes data store using an internal Apple program called iTunes Producer, which automatically encodes and adds metadata to uploaded files.[citation needed]
Apple has created its own lossless audio compression technology, known as Apple Lossless Audio Codec (ALAC). Alongside AAC, the entire Apple Music catalog is now also encoded with ALAC, offering resolutions from 16-bit/44.1 kHz (CD Quality) up to 24-bit/192 kHz.[166]
Artists and record labels can upload music using Apple’s proprietary mastering format, Apple Digital Masters, which encourages mastering engineers to provide high-resolution, 24-bit audio files for optimal sound quality.[167]
For three years, The Beatles' record company Apple Records were in a legal dispute, Apple Corps v Apple Computer, with Apple Computer over the name "Apple." On May 8, 2006, a ruling was declared in favor of Apple Computer, but Apple Records said it would appeal the ruling. Despite this, plans were announced by Neil Aspinall in April 2006 to remaster completely and release the entire Beatles catalog on an unspecified online music service, as well as release some previously unheard work by the band. No date was set at that time.[168] It has also been reported that the Beatles' music catalog might initially be appearing on iTunes only, as Apple is reported to be negotiating with Britain's EMI group over an online distribution deal that might be exclusive for a limited time.[169]
During his Macworld Keynote address on January 9, 2007, Apple CEO Steve Jobs used the band's song "With a Little Help from My Friends," followed by "Lovely Rita," to introduce the music-playing capabilities of the company's new iPhone. This was regarded by industry observers as further evidence that the Beatles catalog would be introduced to iTunes Music Store catalog in the near future.[170] On February 5, 2007, Apple Corps and Apple Inc. announced they had reached a settlement in their legal dispute.[171]
In a related development, Apple announced on August 14, 2007, that the entire solo catalog of John Lennon would be available on iTunes.[172] The solo catalogs of the other three Beatles, Paul McCartney, Ringo Starr, and George Harrison, are also available on iTunes.
On November 16, 2010, the entire Beatles catalog was officially made available on the iTunes Store.
The EULA is unbalanced to disfavor the customer. Scandinavian law requires any written agreement to favor both parties. The weak party also enjoys protection from exploitation according to Norwegian consumer laws.
The iTunes Store's use of Digital rights management limits the number of devices purchased songs can be played on.
iTunes' contract entitles the company to at any time change the terms of the contract without notice, including the selection of players or software that must be used for iTunes files, and also the number of times a customer can change or copy already purchased files.
The EULA is both vague and hard to understand for the customers.
The EULA states that the legal relationship between the company and customers is regulated by English contract law. It is unreasonable to expect Norwegian consumers to have comprehensive knowledge of English law. Products marketed to Norwegian consumers in Norway are subject to Norwegian law—a right that cannot be waived by a clause in a company's standard customer contract.
The EULA removes iTunes' responsibility regarding damage to the consumer's computer caused by software errors even though responsibility cannot be waived in Scandinavian Law.
On January 22, 2007, German and French consumer groups joined forces with Norway and Finland.[176][177] Their goal is to create a united European front against iTunes (Germany and France have each had their own negotiation process with iTunes). According to the press statement Apple is in favor of this. The key points in the negotiations were:
Interoperability: the consumer should have the right and ability to play his or her music on any device of his or her own choice.
Change of conditions: iTunes must revoke their right to change the terms and conditions (EULA) at any time without the consent of the consumer.
Liability: iTunes should change its clause limiting its liability to recover consumer damages if they are caused by content sold by iTunes.
Applicable Law: Consumers entering into a contract with iTunes should be able to rely on the consumer protection rules according to the law of the country in which they live.
EU antitrust case
In 2004, Which? magazine complained to the European Commission about the higher prices in the UK for the same songs sold in other parts of the European Union: typically €0.99 in the rest of the EU and £0.79 in the UK.[178] In 2008, the Commission withdrew its investigation after Apple agreed to end the price disparity.[178]
Content disputes
Universal Music Group
This article needs to be updated. Please help update this article to reflect recent events or newly available information.(August 2010)
On July 1, 2007, the New York Times reported[179] that Universal (the world's largest music corporation at the time of writing) would not renew its annual contract to sell music through iTunes. Instead, Universal said that it would market music to Apple at will, allowing it to remove its songs from the iTunes service on short notice if the two sides did not agree on pricing or other terms.
On August 9, 2007, UMG announced a plan to sell some songs in MP3 format, without Digital rights management, through a variety of online services such as Amazon Music and the newly created gBox. While these tracks continue to be available through the iTunes Store, Universal chose to license these songs in DRM-free formats only through other services.[180]
NBC Universal TV series
On August 31, 2007, Apple announced that programs on NBC's 2007–08 television schedule would not be available on iTunes.[181] NBC had informed Apple the previous day that it would not be renewing its contract.[182] It was later clarified that this change only applied to series produced by NBC Universal-owned Universal Media Studios, including Universal-produced shows on other networks such as House. NBC programs produced by other studios, such as Chuck (Warner Bros.) and Journeyman (20th Century Fox), would remain available on iTunes.[183]
Apple has publicly asserted that NBC would only renew their contract if Apple agreed to a price increase of US$4.99 per episode, which they did not. NBC disputes that claim, claiming that Apple balked at NBC's request to package shows together and make wholesale pricing more flexible.[184] NBC claims that they never asked to double the wholesale price and insisted that their shows would be sold by the iTunes Store through early December.[185] Other networks who sold their shows via iTunes did not follow suit. On December 1, 2007, NBC shows were pulled from the iTunes Store.
On September 9, 2008, Apple and NBC Universal announced that NBC's TV shows were once again available on the US iTunes Store.[186]
The UK iTunes Store has many shows from NBC available, although they are distributed by Universal Studios. The pricing for these seasons are higher than they were on the US store, an example being, Season 3 of The Office is priced at £43(2008) (equivalent to £62or US$77 in 2023)[187] vs. US$52.99(equivalent to $74.99 in 2023) (US Store HD).
Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with US$391.04billion in 2024.
The iPod is a discontinued series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple Inc. from 2001 to 2022. The first version was released on November 10, 2001, about 8+1⁄2 months after the Macintosh version of iTunes was released. Apple sold an estimated 450 million iPod products as of 2022. Apple discontinued the iPod product line on May 10, 2022. At over 20 years, the iPod brand is the longest-running to be discontinued by Apple.
iTunes is a media player, media library, and mobile device management utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating systems, and can be used to rip songs from CDs as well as playing content from dynamic, smart playlists. It includes options for sound optimization and wirelessly sharing iTunes libraries.
A digital music store is a business that sells digital audio files of music recordings over the Internet. Customers gain ownership of a license to use the files, in contrast to a music streaming service, where they listen to recordings without gaining ownership. Customers pay either for each recording or on a subscription basis. Online music stores generally also offer partial streaming previews of songs, with some songs even available for full length listening. They typically show a picture of the album art or of the performer or band for each song. Some online music stores also sell recorded speech files, such as podcasts, and video files of movies.
FairPlay is a family of digital rights management (DRM) technologies developed by Apple Inc. for protecting videos, books and apps and historically for music.
eMusic is an online music and audiobook store that operates by subscription. In exchange for a monthly subscription eMusic users can download a fixed number of MP3 tracks per month. eMusic was established in 1998, is headquartered in New York City with an office in London, and is owned by TriPlay.
A music download is the digital transfer of music via the Internet into a device capable of decoding and playing it, such as a personal computer, portable media player, MP3 player or smartphone. This term encompasses both legal downloads and downloads of copyrighted material without permission or legal payment. Music downloads are typically encoded with modified discrete cosine transform (MDCT) audio data compression, particularly the Advanced Audio Coding (AAC) format used by iTunes as well as the MP3 audio coding format.
The iPod Shuffle is a discontinued digital audio player designed and formerly marketed by Apple Inc. It was the smallest model in Apple's iPod family, and was the first iPod to use flash memory. The first model was announced at the Macworld Conference & Expo on January 11, 2005; the fourth- and final-generation models were introduced on September 1, 2010. The iPod Shuffle was discontinued by Apple on July 27, 2017.
The iTunes media platform was first released by Apple in 2001 as a simple music player for Mac computers. Over time, iTunes developed into a sophisticated multimedia content manager, hardware synchronization manager and e-commerce platform. iTunes was finally discontinued for new Mac computers in 2019, but is still available and supported for Macs running older operating systems and for Windows computers to ensure updated compatibility for syncing with new releases of iOS devices.
The open music model is an economic and technological framework for the recording industry based on research conducted at the Massachusetts Institute of Technology. It predicts that the playback of prerecorded music will be regarded as a service rather than as individually sold products, and that the only system for the digital distribution of music that will be viable against piracy is a subscription-based system supporting file sharing and free of digital rights management. The research also indicated that US$9 per month for unlimited use would be the market clearing price at that time, but recommended $5 per month as the long-term optimal price.
SpiralFrog was a very early music streaming service based in New York City that launched in the United States and Canada on September 17, 2007. SpiralFrog offered free and legal music downloads, all supported by advertising, and was the largest site of its kind in North America. On March 19, 2009, SpiralFrog terminated operations due to loan recalls. While SpiralFrog was not successful in the end, it nonetheless helped shaped the digital music industry shift from the purchase to streaming models, and its ultimate revenue recovery
The iPod Touch is a discontinued line of iOS-based mobile devices designed and formerly marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a portable media player and a handheld gaming device, but can also be used as a digital camera, a web browser, for email and messaging. It is nearly identical in design to the iPhone, and can run most iPhone third-party apps from the App Store, but it connects to the Internet only through Wi-Fi and uses no cellular network data, as it lacks a cellular modem.
Amazon Music is a music streaming platform and digital music store operated by Amazon. As of January 2020, the service had 55 million subscribers.
iOS is a mobile operating system developed by Apple exclusively for its devices. It was unveiled in January 2007 for the first-generation iPhone, which launched in June 2007. Major versions of iOS are released annually; the current stable version, iOS 18, was released to the public on September 16, 2024.
The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be downloaded on the iPhone, iPod Touch, or iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.
Tapulous, Inc. was an American software and video game developer and publisher headquartered in Palo Alto, California. It was a wholly owned subsidiary of The Walt Disney Company as part of Disney Interactive's Disney Mobile unit. The company's most profitable products were the Tap Tap series of music games, which surpassed thirty-five million downloads.
The Mac App Store is a digital distribution platform for macOS apps, often referred to as Mac apps, created and maintained by Apple Inc. The platform was announced on October 20, 2010, at Apple's "Back to the Mac" event. Apple began accepting app submissions from registered developers on November 3, 2010, in preparation for its launch.
Didiom was a digital media company that specialized in the development of streaming media applications and wireless content delivery platforms. Built on peer-to-peer placeshifting technology, the company's flagship product allowed customers to stream their home computer's audio collection to their phone wirelessly, eliminating the need for data cables and memory cards. With two million songs under its management, Didiom previously launched an on-device music store that allowed customers to name their own prices for music downloads. In February 2011, Didiom was acquired by SnapOne, Inc.
iCloud is a cloud service operated by Apple Inc. Launched on October 12, 2011, iCloud enables users to store and sync data across devices, including Apple Mail, Apple Calendar, Apple Photos, Apple Notes, contacts, settings, backups, and files, to collaborate with other users, and track assets through Find My. It is built into iOS, iPadOS, watchOS, tvOS, macOS, and visionOS. iCloud may additionally be accessed through a limited web interface and Windows application.
Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Music 1, Apple Music Hits, and Apple Music Country, which are broadcast live to over 200 countries 24 hours a day. The service was announced on June8, 2015, and launched on June30, 2015. New subscribers get a one-month free or six months free trial with the purchase of select products before the service requires a monthly subscription.
↑ Farrell, Nick (October 6, 2011). "ITunes threatens music industry more than piracy". TechEYE.net. Archived from the original on October 16, 2011. Retrieved October 18, 2011. The CEO of Miramax [Mike Lang] has warned that iTunes is more of a threat to Big Content than piracy. [...] He said the chokepoints in the distribution chain were when there isn't enough diversity in distribution, so there are intermediaries that end up totally controlling an industry. He added that another problem is the emergence of digital monopolies such as the one Apple has in the digital music business. [...] The music business is suffering because it allowed too few players to flog content, presumably fearful of their content being stolen. Encouraging Apple's iTunes at the expense of others is effectively strangling the industry, he said.
1 2 Levy, Steven (2006). The Perfect Thing: How the iPod Shuffles. New York, NY: Simon & Schuster.
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