|Formerly||Sound of Music (1966–1983)|
Best Buy Co. Superstores (1983–1984)
Best Buy Superstores (1984–1989)
| NYSE: BBY |
S&P 500 Component
|Founded||August 22, 1966 in St. Paul, Minnesota, United States|
|Founders|| Richard M. Schulze |
|Headquarters||7601 Penn Avenue S, |
Number of locations
|977 (FY FEB 1, 2020)|
| Hubert Joly (Executive Chairman)|
Corie Barry (CEO)
Mike Mohan (President and COO)
|Products||Consumer electronics, appliances|
|Revenue||US$42.88 billion (FY FEB 2, 2019)|
|US$1.90 billion (FY FEB 2, 2019)|
|US$1.46 billion (FY FEB 2, 2019)|
|Total assets||US$12.90 billion (FY FEB 2, 2019)|
|Total equity||US$3.31 billion (FY FEB 2, 2019)|
Number of employees
|c. 102,000 (FY FEB 25, 2021)|
|Divisions||Best Buy Canada|
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.
Best Buy operates internationally in Canada and Mexico, and formerly operated in China until February 2011 (when the faction was merged with Five Star). The company also operated in Europe until 2012.Its subsidiaries include Geek Squad, Magnolia Audio Video, and Pacific Sales. Best Buy also operates the Best Buy Mobile and Insignia brands in North America, plus Five Star in China. Best Buy sells cellular phones from Verizon Wireless, AT&T Mobility, Sprint Corporation in the United States. In Canada, carriers include Bell Mobility, Rogers Wireless, Telus Mobility, their fighter brands, and competing smaller carriers, such as SaskTel.
Best Buy was named "Company of the Year" by Forbes magazine in 2004,"Specialty Retailer of the Decade" by Discount Store News in 2001, ranked in the Top 10 of "America's Most Generous Corporations" by Forbes in 2005 (based on 2004 giving), made Fortune magazine's list of "Most Admired Companies" in 2006, and "The Most Sustainable Company in the United States" by Barron's in 2019. Hubert Joly is executive chairman of Best Buy, having been succeeded as CEO by Corie Barry in June 2019. According to Yahoo! Finance, Best Buy is the largest specialty retailer in the United States consumer electronics retail industry. The company ranked number 72 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
On August 22, 1966, Richard M. Schulze and a business partner opened Sound of Music, an electronics store specializing in high fidelity stereos in St. Paul, Minnesota.Schulze financed the opening of his first store with his personal savings and a second mortgage he took out on his family's home. In 1967, Sound of Music acquired Kencraft Hi-Fi Company and Bergo Company. Sound of Music earned $1 million in revenue and made about $58,000 in profits in its first year. In 1969, Sound of Music had three stores and Schulze bought out his business partner.
Sound of Music operated nine stores throughout Minnesota by 1978.In 1981, the Roseville, Minnesota, Sound of Music location, at the time the largest and most profitable Sound of Music store, was hit by a tornado. The store's roof was sheared off and showroom destroyed, but the storeroom was left intact. In response, Schulze decided to have a "Tornado Sale" of damaged and excess stock in the damaged store's parking lot. He poured the remainder of his marketing budget into advertising the sale, promising "best buys" on everything. Sound of Music made more money during the four-day sale than it did in a typical month.
In 1983, with seven stores and $10 million in annual sales, Sound of Music was renamed Best Buy Company, Inc.The company also expanded its product offerings to include home appliances and VCRs, in an attempt to expand beyond its then-core customer base of 15- to 18-year-old males. Later that year, Best Buy opened its first superstore in Burnsville, Minnesota. The Burnsville location featured a high-volume, low-price business model, which was borrowed partially from Schulze's successful Tornado Sale in 1981. In its first year, the Burnsville store out-performed all other Best Buy stores combined.
Best Buy was taken public in 1985, and two years later it debuted on the New York Stock Exchange.In 1988, Best Buy was in a price war with a Detroit-based appliance chain and Schulze attempted to sell the company to Circuit City for US$30 million. Circuit City rejected the offer, claiming they could open a store in Minneapolis and "blow them away."
In 1989, the company introduced a new store concept dubbed "Concept II".Concept II replaced dimly lit industrial-style stores with brighter and more fashionably fixtured stores. Stores also began placing all stock on the sales floor rather than in a stock room, had fewer salespersons and provided more self-help product information for its customers. Best Buy also did away with commissioned salespeople. The commission-free sales environment "created a more relaxed shopping environment free of the high-pressure sales tactics used in other stores," but was unpopular with salespersons and suppliers. Upset that their products would no longer be pushed by salespeople, some suppliers such as Maytag, Whirlpool, and Sony stopped selling in Best Buy stores altogether. The suppliers returned after Best Buy's sales and revenue grew following the roll-out of Concept II.
In 1992, the company achieved $1 billion in annual revenues.
In 1994, Best Buy debuted "Concept III" stores in several new markets including Los Angeles and Washington, DC.Concept III stores were larger than previous stores and included expanded product offerings, "Answer Center" touchscreen kiosks that displayed product information for both customers and employees, and demonstration areas for products such as surround sound stereo systems and video games.
Best Buy launched its "Concept IV" stores with its expansion into New England in 1998.Concept IV stores included an open layout with products organized by category, cash registers located throughout the store, and slightly smaller stores than Concept III stores. The stores also had large areas for demonstrating home theater systems and computer software.
In 1999, Best Buy was added to Standard & Poor's S&P 500.
In 2000, Best Buy formed Redline Entertainment, an independent music label and action-sports video distributor.The company acquired Magnolia Hi-Fi, Inc., an audio-video retailer located in California, Washington, and Oregon, in December 2000.
In January 2001, Best Buy acquired Musicland Stores Corporation, a Minnetonka, Minnesota-based retailer that sold home-entertainment products under the Sam Goody, Suncoast Motion Picture Company, Media Play, and OnCue brands. Best Buy purchased the company for $425 million in cash and the assumption of $271 million of Musicland debt.Later that year, Best Buy acquired the British Columbia, Canada-based electronics-chain Future Shop Ltd., marking its entrance to the international marketplace. Under the deal, Future Shop was purchased for about US$377 million and continued to operate as subsidiary independent from Best Buy Canada.
Brad Anderson succeeded Richard Schulze as Best Buy CEO in July 2002.Anderson had begun working at Best Buy in 1973 while attending seminary school. He was promoted to vice president in 1981 and executive vice president in 1986. Anderson had most recently served as president and COO of Best Buy, a position he had held since 1991. In September of that year, Best Buy opened the first Canadian Best Buy-branded store in Mississauga, Ontario. In October, Best Buy acquired Minneapolis-based Geek Squad, then a 24-hour residential computer repair business with offices in Minneapolis, Chicago, Los Angeles, and San Francisco.
Best Buy stores in the U.S. surpassed the 600-store mark and the company opened its first global-sourcing office in Shanghai in 2003.In June, Best Buy divested itself of Musicland in a deal with Sun Capital Partners under which Sun Capital received all of Musicland's stock and debt. Best Buy launched its "Reward Zone" loyalty program in July following an 8-month test of the program in San Diego, California. Also in 2003, Best Buy's corporate offices were consolidated into a single campus in Richfield, Minnesota.
In January 2004, Best Buy hired Virtucom Group to revamp Best Buy's website and handle all of the company's online content.In May, the company launched its "customer centricity" program, which segmented its stores according to customer profiles. The program also called for employees to focus on specific customer groups rather than product categories. In October, Best Buy completed rolling out Geek Squad "precincts" in every American Best Buy store.
In April 2005, Best Buy began eliminating mail-in rebates in response to negative customer reaction against them, and instead started giving out instant rebates via notebook computers.
In May 2006, Best Buy acquired a majority interest in Chinese appliance retailer Jiangsu Five Star Appliance for $180 million. At the time of the deal, Jiangsu was the fourth-largest appliance chain in China with 193 stores across eight Chinese provinces.In June, the company opened Geek Squad precincts at Office Depot in Orlando, Florida. The market test was later expanded to Denver.
In January 2007, the first Best Buy-branded store in China officially opened in Shanghai.In March 2007, Best Buy acquired Speakeasy, a Seattle-based broadband VOIP, data, and IT services provider. The acquisition was worth $80 million, and under terms of the deal, Speakeasy began operating as a wholly owned subsidiary of Best Buy. The company's products also became part of Best Buy's For Business program. Best Buy also expanded its Geek Squad market tests in March, opening Geek Squad precincts in FedEx Kinkos stores located in Indianapolis and Charlotte, North Carolina. In October 2007, Best Buy became the first consumer-electronics retailer to exit the analog television market, carrying only digital products that became mandatory in June 2009 by the FCC.
In February 2008, Best Buy opened its first store in San Juan, Puerto Rico.Best Buy's Geek Squad market tests in Office Depot and FedEx Kinkos stores ended by March. Also in March, the company began promoting the Blu-ray optical-disc format over the HD DVD format, a move which ultimately contributed to Toshiba's decision to drop HD DVD. In May, the company agreed to buy 50% of the retail division of The Carphone Warehouse, a London, England-based mobile phone retailer. The deal was worth $2.1 billion.
In July 2008, Best Buy announced that it would start selling musical instruments and related gear in over 80 of its retail stores, making the company the second-largest musical-instrument distributor in the US.Best Buy became the first third-party retail seller of Apple's iPhone in September. Later that month, the company agreed to acquire Napster for $121 million. In December, Best Buy opened its first store in Mexico.
In February 2009, Best Buy leveraged its partnership with The Carphone Warehouse to launch Best Buy Mobile, a Best Buy-branded mobile retailer. Best Buy Mobile standalone stores were opened in shopping malls and urban downtowns. These Best Buy Mobile outlets were also added in all Best Buy-branded stores.
In June 2009, Brian J. Dunn became Best Buy CEO. Dunn replaced Brad Anderson, who was retiring.Dunn had joined Best Buy in 1985 as a sales associate. In 2000, Dunn became senior vice president of East Coast operations and president of North American retail operations in 2004. His most recent position was as president of Best Buy since 2006.
In November 2009, Best Buy partnered with Roxio's CinemaNow to launch an on-demand streaming service which allowed streaming from any Internet device sold by Best Buy.
In December, Best Buy opened its first Turkish store in İzmir.[ citation needed ]
In April 2010, Best Buy opened its first United Kingdom-based Best Buy-branded store in Thurrock.The company eventually opened 11 Best Buy stores in the United Kingdom, all of which were closed in early 2012. In November 2011, Best Buy purchased The Carphone Warehouse's share of Best Buy Mobile for $1.3 billion. Best Buy and The Carphone Warehouse maintained their Best Buy Europe joint venture, which at the time operated 2,500 mobile phone stores throughout Europe.
The company closed all of its Best Buy-branded stores in China by February 2011, when it merged Best Buy China's operations with Jiangsu Five Star, which had become a wholly owned subsidiary of Best Buy in 2009.In December 2011, Best Buy purchased mindSHIFT Technologies, a company that provided IT support for small and medium-sized businesses, for $167 million.
In 2012, in response to overall revenue decline, Best Buy announced plans to undergo a "transformation strategy". Stores began to adopt a redesigned "Connected Store" format, providing the Geek Squad with a centralized service desk and implementing a "store-within-a-store" concept for Pacific Kitchen & Bath and Magnolia Design Center.
In April 2012, Brian Dunn resigned as Best Buy's CEO during an internal company investigation into allegations of personal misconduct stemming from an inappropriate relationship with a female Best Buy employee.Best Buy named Director George L. Mikan III interim CEO following Dunn's resignation. The internal investigation was released in May 2012 and alleged that Best Buy founder and chairman Richard Schulze knew of Dunn's inappropriate relationship and failed to notify the Best Buy board. Schulze subsequently resigned his chairmanship of the company. Best Buy Director Hatim Tyabji replaced Schulze as Best Buy chairman.
Hubert Joly replaced Mikan as Best Buy CEO in September 2012.Joly had previously served as CEO of Carlson, a hospitality conglomerate, since 2008. He led initiatives such as price matching, speeding up delivery times for online purchases, establishing "store within a store" sections for major brands such as Apple, Google, Microsoft, and Samsung, and giving more product training to employees.
In April 2013, Best Buy exited the European consumer electronics market when it sold its 50% stake in The Carphone Warehouse back to the UK-based mobile phone retailer.The sale was worth around $775 million.
An increasing trend towards online shopping began to erode revenues and profits in the 2010s. A 4% dip in sales for the June 30, 2014, quarter, marked the 10th quarter in a row where Best Buy's sales had declined. The company, in announcing the result, said it was focusing more on digital media in its marketing, moving away from newspaper, magazine, and television advertising.
On March 28, 2015, Best Buy announced the shutdown of the Future Shop chain in Canada; 65 of its 131 former locations were converted into Best Buy locations, while the rest (primarily those in close proximity to an existing Best Buy) were closed permanently.
On March 1, 2018, the company announced that it would shut down its 250 standalone Best Buy Mobile stores in the United States by the end of May, due to low revenue and high costs. The Best Buy Mobile stores were reported to account for 1% of the company's revenue.
On May 9, 2018, the company unveiled a new logo for the first time in nearly three decades.
On July 2, 2018, Best Buy announced it was cutting the amount of store space devoted to selling physical music, citing the popularity of streaming services as having reduced sales.
On April 15, 2019, Best Buy announced that in June 2019, its current CFO, Corie Barry, would replace Hubert Jolywho held the position of CEO since August 2012. Joly subsequently became executive chairman of the company.
During the lockdown and increased frequency of working from home, caused by the COVID-19 pandemic, Best Buy announced that its US online sales (increased purchase of computers, printers, tablets, fitness tech and other gear) for the Q2 of 2020 tripled. Despite these claimed profits, Best Buy has laid off over 5,000 employees in early 2021, along with forcing many others into part-time positions.
Best Buy sells consumer electronics and a variety of related merchandise, including software, video games, music, mobile phones, digital cameras, car stereos, and video cameras, in addition to home appliances (washing machines, dryers, and refrigerators), in a noncommissioned sales environment.Under the Geek Squad brand, Best Buy offers computer repair, warranty service, and accidental service plans. Best Buy provides an online community forum for members, where consumers can discuss product experiences, ask questions, and get answers from other members or retail product experts.
The building exteriors of Best Buy-branded stores are typically light brown, with the entrance designed to look like a blue box emerging from the structure.Corporate employees operated under a results only work environment from 2005 until March 2013, when the management style was abandoned by Best Buy CEO Hubert Joly.
As of October 29, 2016, Best Buy operated 1,026 Best Buy, 331 Best Buy Mobile stand-alone stores, and 28 stand-alone Pacific Sales stores in the US.Best Buy also operated: 135 Best Buy and 53 Best Buy Mobile stand-alone stores in Canada; and 18 Best Buy stores and 5 Best Buy Express stores in Mexico. Best Buy exited the European market in April 2013.
Best Buy also produces products under eight house brands:
In 2000, two Florida consumers brought a lawsuit against the company, alleging that it engaged in fraudulent business practices related to the sale of extended warranties (or, more accurately, service plans). The suit claimed that store employees had misrepresented the manufacturer's warranty to sell its own Product Service/Replacement Plan and that Best Buy had "entered into a corporate-wide scheme to institute high-pressure sales techniques involving the extended warranties" and that the company used "artificial barriers to discourage consumers who purchased the 'complete extended warranties' from making legitimate claims."The company ultimately settled for $200,000, but admitted no wrongdoing.
In 2014, Best Buy settled for $4.55 million in a class-action lawsuit filed against them in April 2010 by consumers who claimed Best Buy was making unsolicited phone calls in contravention of the Telephone Consumer Protection Act.
In the second quarter of 2007, Connecticut Attorney General Richard Blumenthal ordered an investigation into the company's use of an in-store website alleged to have misled customers on item sales prices.In December 2007, the Los Angeles Times reported on the same issue, in which some customers claimed they thought they were surfing the Internet version of bestbuy.com at an in-store kiosk only to learn that the site reflected in-store prices only. In response, company spokesperson Sue Busch indicated the in-store kiosks were not intended for price-match purposes and rather were a means to navigate in-store availability. Since the initial investigation, a banner was placed on the in-store site to make its customers more aware of the difference.
On April 26, 2008, the U.S. Federal Communications Commission (FCC) fined the company $280,000 for not alerting customers that the analog televisions it sold would not receive over-the-air stations after the digital transition on June 12, 2009.The company challenged this ruling in May 2008 by the FCC saying it was and is in compliance with current FCC regulations pertaining to the digital transition.
Best Buy was one of several companies named in a 2007 report by Greenpeace for purchasing raw materials or manufactured products derived thereof from logging companies that in the opinion of Greenpeace, contribute to unethical deforestation of taiga in Canada.
Since that time, however, the company launched what it calls Greener Together to increase the energy efficiency of its products, and reduce consumer waste through more recyclable packaging and proper disposal of certain electronic components such as rechargeable batteries and empty ink cartridges.
As a way to improve its image and past environmental issues, the company introduced a recycling program in 2009 that has since collected nearly half-a-billion pounds of consumer electronics and e-waste, and is available at all their stores for a nominal fee. These items are then handed over to certified recyclers in the U.S. for proper recycling. The company's goal is to collect one billion pounds of recycling.
It also has been named to the U.S. Environmental Protection Agency top-50 list of the largest green-power purchasers. In 2011, the company purchased nearly 119 million kilowatt-hours of green power – electricity generated from renewable resources, such as wind, solar, geothermal, biogas, biomass, and low-impact hydropower.
In their attempt to combat child pornography, the FBI hired several Best Buy employees from the Geek Squad division to covertly work for them flagging potential targets. In one incident, a customer brought in his computer for troubleshooting, which a Best Buy employee flagged as containing images of child pornography and reported to the FBI. The customer was indicted for possession of child pornography, although the judge in the case later threw out nearly all the evidence against the defendant due to "false and misleading statements" made by an FBI agent while trying to secure a search warrant for the customer's house, and the government ultimately dropped the case.
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain. The term "retailer" is typically applied where a service provider fills the small orders of many individuals, who are end-users, rather than large orders of a small number of wholesale, corporate or government clientele. Shopping generally refers to the act of buying products. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping and browsing: it does not always result in a purchase.
Sales promotion is a short-term incentive to initiate trial or purchase.
Future Shop was a Canadian electronics store chain. It was established in 1982 by Hassan Khosrowshahi. By 1990, the chain had become the country's largest retailer of computer and consumer electronics. In January 2013, the company operated 139 locations across Canada.
RadioShack, formerly RadioShack Corporation, is the trade name of an American retailer founded in 1921. In November 2020, Retail Ecommerce Ventures (REV), a holding company owned by Tai Lopez and Alex Mehr, acquired RadioShack. RadioShack operates primarily as an e-commerce website, a network of approximately 500 independently-owned authorized RadioShack Dealer stores, and as a supplier of parts for HobbyTown.
Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories.
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Circuit City Corporation is an American consumer electronics retail company, established by Ronny Shmoel in 2016 as part of his acquisition of the brand name and trademark rights sold by Systemax, which formerly operated the CircuitCity.com website from 2009 until 2012, when it was consolidated into the TigerDirect brand.
Dixons Retail plc was one of the largest consumer electronics retailers in Europe. In the United Kingdom, the company operated Currys, Currys Digital, PC World, Dixons Travel and its service brand Knowhow.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
The Carphone Warehouse Ltd. is a mobile phone retailer based in London, United Kingdom. It trades as Carphone Warehouse in the United Kingdom, and as Phone House elsewhere. Since 7 August 2014 the company has been a subsidiary of Dixons Carphone, which was formed by the merger of its former parent Carphone Warehouse Group with Dixons Retail.
Geek Squad Inc. is a subsidiary of American and Canadian multinational consumer electronics corporation Best Buy, headquartered in Richfield, Minnesota. The subsidiary was originally an independent company founded by "Chief Inspector" Robert Stephens on June 16, 1994, and offers various computer-related services and accessories for residential and commercial clients. In 2002, they merged with Best Buy, retaining Stephens as the primary corporate leadership for the subsidiary. The Geek Squad provides services in-store, on-site, and over the Internet via remote access, and also provides 24-hour telephone and emergency on-site support. Geek Squad no longer works solely on computer-related devices. It now diagnoses issues in and repairs all consumer electronics, as well as appliances.
Richard Michael Schulze is an American billionaire businessman. He is the founder of Best Buy and was chairman and CEO. On the Forbes 2016 list of the world's billionaires, he was ranked number 722 with a net worth of US$2.4 billion.
The Link was an internet based mobile phone and communications retailer in the United Kingdom. It was owned by Dixons Retail, the United Kingdom's largest consumer electronics retail group, and traded online through a dedicated retail website, which in addition to mobile phones also offered satellite navigation systems and broadband internet services.
Service Merchandise was a retailer chain of catalog showrooms carrying fine jewelry, toys, sporting goods, and electronics that existed for 68 years.
Ron Johnson is the former chief executive officer of J. C. Penney. Previously, he was the senior vice president of retail operations at Apple Inc., where he pioneered the concept of the Apple Retail Stores and the Genius Bar, and the vice president of merchandising for Target Corporation, where he was credited for making the store appeal to a younger and trendy crowd." He is currently the head of Enjoy, a startup company and he serves on the Board of Directors for Globality Inc., a start-up company based in Menlo Park, CA.
Best Buy Europe Distributions Ltd. was a retail joint venture owned by the United States based electronics retailer Best Buy Inc and United Kingdom based mobile phone retailer Carphone Warehouse. The company was formed by Best Buy's purchase of 50% of The Carphone Warehouse's retail division in May 2008. Best Buy branded superstores opened in the United Kingdom beginning on April 30, 2010, with a store in Thurrock, Essex.
The term box breaker pertains to the mobile phone industry; where there are companies or individuals that exploit the networks' use of discounts on handsets to create their own profitable business.
Dixons Carphone plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, England. It was formed on 7 August 2014, by the merger of Dixons Retail and Carphone Warehouse Group. It is listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index.
Kurt Jetta is a consumer researcher who studies data about multinational corporations through his firm, TABS Analytics, which is based in Shelton, Connecticut. The corporations Jetta has analyzed include Amazon, Family Dollar, Dollar Tree, Walmart, Apple, Kmart, JcPenney, and Sears. In addition, Jetta has also studied the organic food industry, the vitamin industry, and the online grocery industry. Other investigations led by Jetta include sociological research that pertains to the purchasing habits of various ethnic groups. In the area of trade promotion, Jetta has developed an alternative methodology to current industry baseline models. Jetta also analyzes rewards programs. He was a 2017 Republican candidate in Florida’s 21st Congressional District.
The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.
Schulze founded the company in 1966 with James Wheeler