Company type | Private |
---|---|
Industry | Retail |
Founded | 1907Leipzig, Germany | in
Headquarters | , |
Area served | Europe |
Key people | Markus Mosa (CEO) Gert Schambach Reinhard Schütte |
Services | Cash & carry supermarket/warehouse club, convenience/forecourt store, discount store, electronics specialty, home improvement, hypermarket/supercenter/superstore, other specialty, supermarket |
Revenue | US$67.1 billion (2019) [1] |
US$380.8 million (2019) [1] | |
Total assets | US$8.844 billion (2019) [1] |
Total equity | US$2.252 billion (2019) [1] |
Number of employees | 381,000 (2019) |
Website | edeka.de |
The Edeka Group is the largest German supermarket corporation as of 2017 [update] , holding a market share of 25.3%. [2] Founded in 1907, it currently consists of several co-operatives of independent supermarkets, all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate, ranging from small corner stores to hypermarkets. On 16 November 2007, Edeka reached an agreement with Tengelmann to purchase a 70% majority stake in Tengelmann's Plus discounter store division, which was then merged into Edeka's Netto brand, resulting in around 4,200 stores by 2018. [3] Across all brands, the company operated a total of 13,646 stores at the end of 2017. [4]
The cooperative was founded in 1907 as the E.d.K. (Einkaufsgenossenschaft der Kolonialwarenhändler im Halleschen Torbezirk zu Berlin, Purchasing Cooperative of Colonial Goods Retailers in the Hallesches Tor district of Berlin). [5] In 1911, it was renamed as Edeka, a phonetic expansion of the previous abbreviation. The Edekabank was founded in 1914 [6] and, from 1923, central billing was introduced. Although the name contains "Berlin", the group was officially founded in Leipzig.
After the Second World War and the collapse of the Third Reich, the reconstruction of the store network was led from the new Hamburg central offices. In 1972, the cooperatives changed structure and formed twelve regional companies, the umbrella corporation and the Edekabank converting from a cooperative to a public limited company.[ citation needed ]
In 2001, the Edeka-owned budget brand Gut & Günstig (meaning "Good and Inexpensive") was founded. From 2003 to 2012 there was a cooperation with Globus SB-Warenhaus Holding. [7]
Christmas 2015, the company attracted worldwide attention with the highly sentimental TV commercial #heimkommen , about a lonely grandfather desperate to reunite with his family for Christmas. Intended only for the German public, it reached over 43 million views worldwide on YouTube by 18 December 2015, with nearly 62 million views by June 2019. [8] [9]
A cooperation with Telekom Germany and the branding brand Edeka smart started on 15 February 2018. It replaced the existing cooperation with Vodafone and EDEKA mobil. [10] [11]
Operational names of these stores include:
Stores not operating under the Edeka brand, but belonging to the group nonetheless:
Former brands were:
It also had holdings in Denmark, which were sold in 2009.
Edeka also operates a number of companies providing related services, for example the Edekabank.
A 2019 Mother's Day online commercial [12] showing a series of clips of fathers interacting with their children incompetently, followed by shots of caring mothers with their children, and the punchline "Mum, thank you for not being dad", was criticized widely for its stereotypical portrayal of the roles of mothers and fathers. [13]
Stevie Schmiedel, a gender researcher and founder of the German branch of the feminist lobby organization Pinkstinks, which campaigns against sexism in advertising, commented: "Maybe the advertisers really thought they were doing something good for women on Mother's Day. But everything went wrong. The commercial is pseudo-progressive. It divides and intensifies the fight between the sexes. A poisoned Mother's Day present." [13]
Edeka was officially reprimanded by the Deutscher Werberat, the German advertising standards regulator, for breaching advertising standards by "reinforcing 1950s gender stereotypes", and while "ironic exaggeration is permissible, gender stereotyping is not". The authority also cited the large number of complaints and the debate about the commercial on social media, saying this showed that viewers either did not understand that it was meant to be ironic, or that they felt the ironic use of stereotypes was not acceptable to them. [14]
A hypermarket or superstore is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip. The term hypermarket was coined in 1968 by French trade expert Jacques Pictet.
Discount stores offer a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
ICA Gruppen AB is a Swedish retailer franchise with a focus on food and health. The group also owns a bank, real estate division and a pharmacy chain.
Netto is a Danish discount supermarket brand operating in Denmark, Germany and Poland. Netto is a part of the Salling Group.
Salling Group A/S is Denmark's largest retailer, with a market share around 34%. It operates several chains of stores, including Netto, Føtex, Bilka, and Salling. Additionally, it holds franchise rights for Starbucks and Carl's Jr. in Denmark. Salling Group's international operations include Netto, which has expanded into Germany and Poland, and has made two unsuccessful attempts at operating in the United Kingdom. Its stores in Sweden were sold off in 2019.
A big-box store, a hyperstore, a supercenter, a superstore, or a megastore is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The term "big-box" references the typical appearance of buildings occupied by such stores.
Coop amba, formerly FDB, is a cooperative based in Denmark. The coop has 2 million members and three subsidiaries. The Coop Danmark subsidiary operates the retail store chains of Kvickly, Brugsen, SuperBrugsen, Dagli'Brugsen and 365discount as well as the furniture company FDB Møbler. They previously ran the now discontinued chains Irma, Fakta & LokalBrugsen. The last two subsidiaries comprise Coop Bank and Coop Invest.
Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl. The hypermarket directly translates to English as "buy-land." It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain in what was formerly West Germany. It operates over 1,500 stores in Germany, Croatia, the Czech Republic, Slovakia, Poland, Romania, Bulgaria and Moldova.
Netto in some European languages means net worth, net pay, or net weight. It may also refer to:
Netto Marken-Discount is a German discount supermarket chain owned by the German supermarket cooperative Edeka Group, and operates mostly in the south and west of Germany. The company reached its 1000th store in 2004, then aggressively expanded to the 4000th store in 2009, making it the largest discounter in Germany.
Coop Norge is a Norwegian cooperative. It is owned by 117 local cooperatives with approximately 2 million members. The company has its headquarters in Oslo.
Mein Real was a chain of hypermarkets in Germany owned by Metro AG until 2020 when it was sold to The SCP Group. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active internationally, in Poland, Romania, Russia, Ukraine and Turkey; most of these operations were bought by French retail company Auchan Group. In 2018, Metro decided to divest the Real chain and in 2021, many markets were taken over by either Edeka, Kaufland, Globus, Rewe or V-Markt and got rebranded with the brand of the respective new owner. The process of selling was finished by mid of 2022. However, the original plans to liquidate real completely were dropped in early 2022 when it was decided that the remaining 60 stores will continue under the real brand name under new ownership. Real's former website (real.de) was replaced by kaufland.de in 2021. The new website can be found at meinreal.de.
Tengelmann Twenty-One KG is the Munich-based Holding of the Tengelmann Group, a family-owned company established in 1867. The company identifies as an active entrepreneurial family investor, currently holding shares in more than 50 companies in Europe and North America. The diverse portfolio includes large retailers such as OBI and KiK, the real estate company TREI, the energy consulting company Tengelmann Energie, the insurance company Tengelmann Assekuranz as well as Tengelmann Audit. Their affiliated investment companies Tengelmann Ventures, Emil Capital Partners and Tengelmann Growth Partners invest in Start-ups and Grown-ups in Europe and North America.
Plus was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen", featuring animated "little prices" as their mascot.
The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association".
Rewe is a supermarket chain in Germany and the main brand of Rewe Group headquartered in Cologne. The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften". With about 3,300 stores, Rewe is the second largest food retailer in Germany behind EDEKA.
SavaCentre was a chain of 13 hypermarkets and later a further seven discount supermarkets owned and operated jointly by Sainsbury's and BHS, beginning in 1977. Sainsbury's later took full control of the stores alone in 1989, rebranding them as Sainsbury's SavaCentre, until 2005 when the stores were integrated into the Sainsbury's supermarket brand. The hypermarket stores ranged in size from 66,000 sq ft (6,100 m2) to 117,000 sq ft (10,900 m2) and the discount supermarkets ranged in size from 31,000 sq ft (2,900 m2) to 70,000 sq ft (6,500 m2). At the time of its inception, it was the only dedicated hypermarket chain in the UK.
X5 Group is Russia's largest food retailer. In 2012, the organization of X5-Retail Group LLC was liquidated, and in 2018 X5 Group LLC was opened.
Netto was a discount supermarket chain in the United Kingdom. Netto arrived in the United Kingdom in December 1990, as part of an internationalisation process by its Danish owner, Salling Group. By May 2010, it operated 193 stores, before it was sold to Asda. In June 2014, Salling Group returned Netto to the United Kingdom, as a 50:50 joint venture with Sainsbury's.