Industry | Retail |
---|---|
Founded | 1928 |
Headquarters | Maxhütte-Haidhof, Bavaria, Germany |
Number of locations | 4,270 (2022) [1] |
Area served | Germany |
Products | Supermarket |
Revenue | €14.6 billion (2020) [2] |
Number of employees | 84,000 (2020) [2] |
Parent | Edeka |
Website | netto-online |
Netto Marken-Discount (also known as just Netto, formerly Plus ) is a German discount supermarket chain owned by the German supermarket cooperative Edeka Group, and operates mostly in the south and west of Germany. The company reached its 1000th store in 2004, then aggressively expanded to the 4000th store in 2009, making it the largest discounter in Germany. [3]
The Netto discount concept was developed . The 50 SuDi branches that already existed at successively converted to the new concept by 1990.
In 2009 the Edeka Group completed the acquisition of the Plus supermarket chain, converting the Plus supermarket locations into Netto supermarkets. [4] [5]
The Netto Marken-Discount retail concept is to offer well-known brands at low prices, which contrasts with the strategy of competitors Aldi and Lidl who mainly offer products badged under proprietary store brand names.
The chain is unrelated to the Danish Netto chain, which has operations in several German states, or the French-owned Netto discount store that used the same logo. However Edeka owned 25% of a joint venture with the Danish Netto, which was sold in 2012. [6]
Aldi is the common company brand name of two German multinational family-owned discount supermarket chains operating over 12,000 stores in 18 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in neighbouring Mülheim.
A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
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Netto is a Danish discount supermarket brand operating in Denmark, Germany and Poland. Netto is a part Salling Group.
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Salling Group A/S is Denmark's largest retailer, with a market share around 34%. It operates several chains of stores, including Netto, Føtex, Bilka, and Salling. Additionally, it holds franchise rights for Starbucks and Carl's Jr. in Denmark. Salling Group's international operations include Netto, which has expanded into Germany and Poland, and has made two unsuccessful attempts at operating in the United Kingdom. Its stores in Sweden were sold off in 2019.
The Edeka Group is the largest German supermarket corporation as of 2017, holding a market share of 25.3%. Founded in 1907, it currently consists of several co-operatives of independent supermarkets, all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate, ranging from small corner stores to hypermarkets. On 16 November 2007, Edeka reached an agreement with Tengelmann to purchase a 70% majority stake in Tengelmann's Plus discounter store division, which was then merged into Edeka's Netto brand, resulting in around 4,200 stores by 2018. Across all brands, the company operated a total of 13,646 stores at the end of 2017.
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Netto is a French discount supermarket chain owned by the Les Mousquetaires group. Previously known as Comptoir des Marchands, the chain changed its name to Netto in 2001. As of 2005 there are over 360 Netto stores in France and Portugal.
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Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish multinational discount supermarket chain founded in 1979. At the end of 2023 it had 3,956 stores, of which 2,318 in Spain, 1,048 in Argentina and 590 in Brazil with approximately 28,500 employees and a turnover of 8.9 billion euros. Dia also markets up to 7,500 Dia branded products internationally.
Mein Real was a chain of hypermarkets in Germany owned by Metro AG until 2020 when it was sold to The SCP Group. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active internationally, in Poland, Romania, Russia, Ukraine and Turkey; most of these operations were bought by French retail company Auchan Group. In 2018, Metro decided to divest the Real chain and in 2021, many markets were taken over by either Edeka, Kaufland, Globus, Rewe or V-Markt and got rebranded with the brand of the respective new owner. The process of selling was finished by mid of 2022. However, the original plans to liquidate real completely were dropped in early 2022 when it was decided that the remaining 60 stores will continue under the real brand name under new ownership. Real's former website (real.de) was replaced by kaufland.de in 2021. The new website can be found at meinreal.de.
Tengelmann Twenty-One KG is the Munich-based Holding of the Tengelmann Group, a family-owned company established in 1867. The company identifies as an active entrepreneurial family investor, currently holding shares in more than 50 companies in Europe and North America. The diverse portfolio includes large retailers such as OBI and KiK, the real estate company TREI, the energy consulting company Tengelmann Energie, the insurance company Tengelmann Assekuranz as well as Tengelmann Audit. Their affiliated investment companies Tengelmann Ventures, Emil Capital Partners and Tengelmann Growth Partners invest in Start-ups and Grown-ups in Europe and North America.
Plus was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen", featuring animated "little prices" as their mascot.
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