Type of site | Video hosting service |
---|---|
Traded as | Nasdaq: RUM |
Founded | October 30, 2013 |
Headquarters | Toronto, Ontario, Canada [1] Longboat Key, Florida, U.S. [2] |
Area served | Worldwide (excluding blocked countries) [3] |
Founder(s) |
|
Industry | |
Products | Rumble Viral Locals |
Services | Video hosting service |
Parent | Rumble Inc. |
URL | rumble |
Users | 67 million MAU (September 2024) [4] |
Launched | October 30, 2013 |
Current status | Active |
ASN |
Rumble is an online video platform, web hosting, and cloud services business [5] [6] headquartered in Toronto, Ontario, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Macedonian Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".
Rumble was founded in October 2013 by Chris Pavlovski as an alternative to YouTube for independent vloggers and smaller content creators. [1] [7] Pavlovski founded the platform after seeing that Google was prioritizing influencers on YouTube and not independent content creators. [8] In its early years, Rumble saw only limited popularity. The platform received a large influx of viewership from 2020, at the start of the COVID-19 pandemic. Monthly visitors rose from 1.6 million in 2020, to 31.9 million by 2021. [9] In the first nine months of 2021, Rumble generated more than $6.5 million in revenue, mostly from advertisements, but was not profitable. [10]
The rise of Rumble viewership in 2020 was attributed to then Republican politician Devin Nunes, who accused YouTube of overly censoring his channel. Nunes began posting content on Rumble, with other prominent conservatives, such as Dinesh D'Souza, Dan Bongino, Sean Hannity, and Representative Jim Jordan, following soon after. [7] [11] [12] In June 2021, former US President Donald Trump joined Rumble in preparation for recording his Ohio campaign rally. [13]
On January 11, 2021, Rumble filed an antitrust lawsuit against Google over its search algorithms, seeking damages exceeding $2 billion. [14] [15] Rumble alleged that Google manipulated its algorithm so as to favor Google's own YouTube over Rumble in Google search results. Rumble alleged that this direct manipulation reduced its viewership and resulted in lower advertising revenues for their company. [16] In August 2022, a California judge said that Rumble's case against Google can proceed. [17]
Rumble received investment from venture capitalists Peter Thiel, Vivek Ramaswamy and JD Vance in May 2021, with that round of funding valuing Rumble at around $500 million. [18] In October 2021, Rumble acquired Locals. [19] On December 14, 2021, Trump Media & Technology Group (TMTG) announced that it entered a "wide-ranging technology and cloud services agreement" with Rumble in a statement that also stated that Rumble would operate part of Truth Social as well as TMTG. [20] Also in December 2021, Rumble challenged a New York law prohibiting hate speech on social media. [21]
In August 2022, Rumble announced plans to provide an online advertising platform known as Rumble Ads, with Truth Social as its first publisher. [22] [23] Rumble became a publicly traded company in September 2022, trading under ticker RUM on the NASDAQ, after merging with a special-purpose acquisition company. [24] In May 2023, Rumble acquired the podcasting platform CallIn. [25]
In 2023, Rumble was granted exclusive rights to the online stream of the Republican presidential primary debates. [26]
In 2024, the U.S. Securities and Exchange Commission confirmed that Rumble was under an active investigation, the exact nature of which is unknown. [27] However, Pavlovski stated in January "short-lived investigation was part of a coordinated ploy by short sellers manipulating the market." The U.S. Securities and Exchange Commission cleared Rumble from the investigation. [28]
In November 2024, creator Guy "Dr Disrespect" Beahm signed a deal to produce both free and exclusive content on the platform and head Rumble Gaming. The deal included equity in the company for Beahm. [29]
Along with four other tabs in its main interface, Rumble features "recommended channels" to follow and an "Earnings" tab in its interface. [30] Rumble also allows its users to generate revenue from their videos. [30] Users upload videos that are licensed to Rumble's partners, such as Yahoo! and Microsoft News, after which money made from those videos is directly deposited into the Rumble account of the user. [30]
According to the platform's terms and conditions, Rumble forbids pornography, harassment, racism, antisemitism, and copyright infringement. [31] The platform also prohibits illegal content. [7] [32] [33] [34] [35] Rumble's policies have been criticized by other alt-tech platforms for not allowing anti-semitism and racism. [36] [37]
Rumble has built its own cloud service infrastructure and video streaming capacity. [10]
Rumble's video platform is popular among conservatives [40] and far-right users [44] and has been described as part of "alt-tech" by various observers. [45]
Using data from February 2021, researchers noted that several content creators have gained a receptive audience on Rumble after their content was pulled from YouTube or Facebook. They include Del Bigtree, Sherri Tenpenny, and Simone Gold. [46] [47] [48] According to a June 2021 article from Slate , "Pavlovski has recently become more outspoken in accusing Big Tech of censorship and now actively courts prominent conservatives and intellectual dark web figures to join Rumble." [37] It also hosted Truth Social as of June 2022. [49] In August 2021, Rumble reached agreements with former Democratic Representative Tulsi Gabbard and The Intercept founder Glenn Greenwald to start posting their videos to the site. [50]
As of August 15, 2022, Rumble reported 78 million monthly active users (MAU). [51] That month, after being banned from most other platforms for hate speech and harmful conduct, kickboxer and social media personality Andrew Tate began posting on Rumble. Tate's move coincided with a significant increase in downloads of the Rumble app. [52] [53]
According to an August 2022 Reuters article, Rumble is 'better-funded' and 'more mainstream' than its competitors BitChute and Odysee. Reuters states that all three platforms 'include misinformation and conspiracy theories', with Rumble 'moderating more content' than the other two. [54] Unlike BitChute and Odysee, Rumble does suppress results when searching for some keywords associated with hate speech or extremism, although the content itself is still accessible. [54] [55]
According to a May 2022 Pew Research Center study, 20% of American adults have heard of Rumble, while 2% regularly got their news from Rumble. Of regular users, 76% identified as Republicans or were Republican-leaning, while 22% identified as Democrats or were Democratic-leaning. Around 90% of Rumble users believed news hosted on the site was mostly accurate. Most of Rumble's 200 most prominent accounts at that time were run by individuals, 22% of whom had been banned from other social media platforms. 55% of these prominent accounts also had accounts on other websites such as YouTube. A June 2022 review of posts by Pew Research from Rumble's 200 most prominent accounts found that 49% had posted about guns or gun rights, 48% had posted about abortion, 44% had posted about LGBTQ topics (specifically the LGBTQ grooming conspiracy theory), 42% had posted about the January 6 Capitol attack, and 26% had posted about extreme vaccine skepticism. [56] [57]
Following the 2022 Russian invasion of Ukraine, Rumble did not follow other social media platforms in banning Russian state media from their site. In November 2022, Rumble was blocked in France, after their refusal to comply with the country's demand for the removal of Russian state media accounts. [43] [58]
In early 2023, Rumble began hosting live broadcasts for sports leagues owned by Thrill One Sports & Entertainment such as Nitrocross, Street League Skateboarding, and Power Slap. [59]
In December 2023, Rumble blocked access from Brazil. According to Gazeta do Povo , this was likely done in protest of the Brazilian government's order to remove exiled journalist Allan dos Santos's channel Terça Livre, which had been investigated by Congress for knowingly using fake news to target political opponents. [3]
In May 2024, Rumble was blocked in Russia for not complying with the Russian government's demand to remove content, which Chris Pavlovski deemed as censorship. [60]
The Epoch Times is a far-right international multi-language newspaper and media company affiliated with the Falun Gong new religious movement. The newspaper, based in New York City, is part of the Epoch Media Group, which also operates New Tang Dynasty (NTD) Television. The Epoch Times has websites in 35 countries but is blocked in mainland China.
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, United States, it is the second-most visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of 2023, there were approximately 14 billion videos in total.
The following tables compare general and technical information for a number of current, notable video hosting services. Please see the individual products' articles for further information.
Parler is an American alt-tech social networking service associated with conservatives. Launched in August 2018, Parler marketed itself as a free speech-focused and unbiased alternative to mainstream social networks such as Twitter and Facebook. Journalists described Parler as an alt-tech alternative to Twitter, with its users including those banned from mainstream social networks or who oppose their moderation policies.
YouTube is an American online video-sharing platform headquartered in San Bruno, California, founded by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Google bought the site in November 2006 for US$1.65 billion, since which it operates as one of Google's subsidiaries.
The American online video sharing and social media platform YouTube has had social impact in many fields, with some individual videos of the site having directly shaped world events. It is the world's largest video hosting website and second most visited website according to both Alexa Internet and Similarweb, and used by 81% of U.S. adults.
A like button, like option, or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked the content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favor, against or neutrally. Other websites include more complex web content voting systems; for example, five stars or reaction buttons to show a wider range of emotion to the content.
Timothy Daniel Pool is an American right-wing political commentator and podcast host. He first became known for live streaming the 2011 Occupy Wall Street protests. He joined Vice Media and Fusion TV in 2014, later working on YouTube and other platforms.
Steven Blake Crowder is an American-Canadian conservative political commentator.
The Prager University Foundation, known as PragerU, is an American 501(c)(3) nonprofit advocacy group and media organization that creates content promoting conservative and capitalist viewpoints on various political, economic, and sociological topics. It was co-founded in 2009 by Allen Estrin and talk show host Dennis Prager. Despite the name including the word "university", it is not an academic institution and does not confer degrees.
Gab is an American alt-tech microblogging and social networking service known for its far-right userbase. Widely described as a haven for neo-Nazis, white supremacists, white nationalists, antisemites, the alt-right, supporters of Donald Trump, conservatives, right-libertarians, and believers in conspiracy theories such as QAnon, Gab has attracted users and groups who have been banned from other social media platforms and users seeking alternatives to mainstream social media platforms. Founded in 2016 and launched publicly in May 2017, Gab claims to promote free speech, individual liberty, the "free flow of information online", and Christian values. Researchers and journalists have characterized these assertions as an obfuscation of its extremist ecosystem. Antisemitism is prominent in the site's content and the company itself has engaged in antisemitic commentary. Gab CEO Andrew Torba has promoted the white genocide conspiracy theory. Gab is based in Pennsylvania.
BitChute is an alt-tech video hosting service launched by Ray Vahey in January 2017. It describes itself as offering freedom of speech, while the service is known for hosting far-right individuals, conspiracy theorists, and hate speech. Some creators who use BitChute have been banned from YouTube; some others crosspost content to both platforms or post more extreme content only to BitChute. Before its deprecation, BitChute claimed to use peer-to-peer WebTorrent technology for video distribution, though this was disputed.
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Gettr is an alt-tech social media platform and microblogging site targeting American conservatives. It was founded by Jason Miller, a former Donald Trump aide, and was officially launched on July 4, 2021. Its user interface and feature set have been described as very similar to those of Twitter.
Truth Social is an alt-tech social media platform owned by Trump Media & Technology Group (TMTG), an American media and technology company majority-owned by 45th and 47th U.S. president Donald Trump. It has been called a "Twitter clone" that competes with Parler, Gab, and Mastodon in trying to provide an alternative to Twitter and Facebook. Truth Social uses Mastodon as its backend.
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube. Shorts focuses on vertical videos that are less than 180 seconds of duration and various features for user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the general public on July 13, 2021, including views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.
the short-lived investigation was part of a coordinated ploy by short sellers manipulating the market.