Rumble (company)

Last updated

Rumble
Rumble logo 2022.svg
Type of site
 Video hosting service
Traded as Nasdaq: RUM
FoundedOctober 30, 2013;10 years ago (October 30, 2013)
Headquarters Toronto, Ontario, Canada
Longboat Key, Florida, U.S. [1]
Area servedWorldwide (except Brazil) [2]
Founder(s)
  • Chris Pavlovski
Industry
Products Rumble Viral
Locals
Services Video hosting service
Parent Rumble Inc.
URL rumble.com
LaunchedOctober 30, 2013;10 years ago (October 30, 2013)
Current statusActive
ASN
  • 399647

Rumble is an online video platform, web hosting, and cloud services business [3] [4] headquartered in Toronto, Ontario, with its U.S. headquarters in Longboat Key, Florida. [5] [6] It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. [7] Rumble's cloud services business hosts Truth Social, and the video platform is popular among American right and far-right users. [8] [9] [10] Rumble has been described as "alt-tech". [6] [11] [12]

Contents

History

Rumble was founded in October 2013 by Chris Pavlovski as an alternative to YouTube for independent vloggers and smaller content creators. [13] Pavlovski founded the platform after seeing that Google was prioritizing influencers on YouTube and not independent content creators. [14] In its early years, Rumble saw only limited popularity. The platform received a large influx of viewership from 2020 on, the start of the COVID-19 pandemic. Monthly visitors rose from 1.6 million in 2020, to 31.9 million by 2021. [15] In the first nine months of 2021, Rumble generated more than $6.5 million in revenue, mostly from advertisements, but was not profitable. [16]

The rise of Rumble viewership in 2020 was attributed to then Republican politician Devin Nunes, who accused YouTube of overly censoring his channel. Nunes began posting content on Rumble, with other prominent conservatives, such as Dinesh D'Souza, Dan Bongino, Sean Hannity, and Representative Jim Jordan, following soon after. [7] [17] [18] In June 2021, former US President Donald Trump joined Rumble in preparation for recording his Ohio campaign rally. [19]

On January 11, 2021, Rumble filed an antitrust lawsuit against Google over its search algorithms, seeking damages exceeding $2 billion. [20] [21] Rumble alleged that Google manipulated its algorithm so as to favor Google's own YouTube over Rumble in Google search results. Rumble alleged that this direct manipulation reduced its viewership and resulted in lower advertising revenues for their company. [22] In August 2022, a California judge said that Rumble's case against Google can proceed. [23]

Rumble received investment from venture capitalists Peter Thiel, Vivek Ramaswamy and J. D. Vance in May 2021, with that round of funding valuing Rumble at around $500 million. [24] In October 2021, Rumble acquired Locals. [25] On December 14, 2021, Trump Media & Technology Group (TMTG) announced that it entered a "wide-ranging technology and cloud services agreement" with Rumble in a statement that also stated that Rumble would operate part of Truth Social as well as TMTG. [26] Also in December 2021, Rumble challenged a New York law prohibiting hate speech on social media. [27]

In August 2022, Rumble announced plans to provide an online advertising platform known as Rumble Ads, with Truth Social as its first publisher. [28] [29] Rumble became a publicly traded company in September 2022, trading under ticker RUM on the NASDAQ, after merging with a special-purpose acquisition company. [30] In May 2023, Rumble acquired the podcasting platform CallIn. [31]

In 2023, Rumble was granted exclusive rights to the online stream of the Republican presidential primary debates. [32]

In 2024, the U.S. Securities and Exchange Commission confirmed that Rumble was under an active investigation, the exact nature of which is unknown. [33]

Design and restrictions

Along with four other tabs in its main interface, Rumble features "recommended channels" to follow and an "Earnings" tab in its interface. [34] Rumble also allows its users to generate revenue from their videos. [34] Users upload videos that are licensed to Rumble's partners, such as Yahoo! and Microsoft News, after which money made from those videos is directly deposited into the Rumble account of the user. [34]

According to the platform's terms and conditions, Rumble forbids pornography, harassment, racism, antisemitism, and copyright infringement. [35] The platform also prohibits illegal content. [7] [36] [37] [38] [39] Rumble's policies have drawn criticism from alt-tech platforms for not allowing anti-semitism and racism. [40] [41]

Rumble has built its own cloud service infrastructure and video streaming capacity. [16]

Users and content

Rumble's video platform is popular among conservatives [24] [42] [43] and far-right users [8] [9] [10] and has been described as part of "alt-tech" by various observers. [44] [45] [46] [47]

Using data from February 2021, researchers noted that several content creators have gained a receptive audience on Rumble after their content was pulled from YouTube or Facebook. They include Del Bigtree, Sherri Tenpenny, and Simone Gold. [48] [49] [50] According to a June 2021 article from Slate , "Pavlovski has recently become more outspoken in accusing Big Tech of censorship and now actively courts prominent conservatives and intellectual dark web figures to join Rumble." [41] It also hosted Truth Social as of June 2022. [51] In August 2021, Rumble reached agreements with former Democratic Representative Tulsi Gabbard and The Intercept founder Glenn Greenwald to start posting their videos to the site. [52]

As of August 15, 2022, Rumble reported 78 million monthly active users (MAU). [53] That month, after being banned from most other platforms for hate speech and harmful conduct, kickboxer and social media personality Andrew Tate began posting on Rumble. Tate's move coincided with a significant increase in downloads of the Rumble app. [54] [55]

According to an August 2022 Reuters article, Rumble is 'better-funded' and 'more mainstream' than its competitors BitChute and Odysee. Reuters states that all three platforms 'include misinformation and conspiracy theories', with Rumble 'moderating more content' than the other two. [56] Unlike BitChute and Odysee, Rumble does suppress results when searching for some keywords associated with hate speech or extremism, although the content itself is still accessible. [56] [57]

According to a May 2022 Pew Research Center study, 20% of American adults have heard of Rumble, while 2% regularly got their news from Rumble. Of regular users, 76% identified as Republicans or were Republican-leaning, while 22% identified as Democrats or were Democratic-leaning. Around 90% of Rumble users believed news hosted on the site was mostly accurate. Most of Rumble's 200 most prominent accounts at that time were run by individuals, 22% of whom had been banned from other social media platforms. 55% of these prominent accounts also had accounts on other websites such as YouTube. A June 2022 review of posts by Pew Research from Rumble's 200 most prominent accounts found that 49% had posted about guns or gun rights, 48% had posted about abortion, 44% had posted about LGBTQ topics (specifically the LGBT grooming conspiracy theory), 42% had posted about the January 6 Capitol attack, and 26% had posted about extreme vaccine skepticism. [58] [59]

Following the 2022 Russian invasion of Ukraine, Rumble did not follow other social media platforms in banning Russian state media from their site. In November 2022, Rumble was blocked in France, after their refusal to comply with the country's demand for the removal of Russian state media accounts. [10] [60]

In early 2023, Rumble began hosting live broadcasts for sports leagues owned by Thrill One Sports & Entertainment such as Nitrocross, Street League Skateboarding, and Power Slap. [61]

In December 2023, Rumble blocked access from Brazil. According to Gazeta do Povo , this was likely done in protest of the Brazilian government's order to remove exiled journalist Allan dos Santos's channel Terça Livre, which had been investigated by Congress for knowingly using fake news to target political opponents. [2]

See also

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References

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  3. ↑ Primack, Dan (April 26, 2022). "Rumble may top Trump's Truth Social". Axios. Retrieved September 4, 2022.
  4. ↑ Coster, Helen (December 14, 2021). "Trump's social media venture partners with Canada's Rumble Inc". Reuters. Retrieved September 4, 2022.
  5. ↑ "Sarasota's County welcomes Rumble". EDC Sarasota County. November 12, 2021. Retrieved March 29, 2022.
  6. 1 2 "The web firm that wants to stop you getting 'cancelled'". BBC News. March 26, 2023. Retrieved March 27, 2023.
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  8. 1 2 Dias, Elizabeth (July 8, 2022). "The Far-Right Christian Quest for Power: 'We Are Seeing Them Emboldened'". The New York Times. Archived from the original on November 2, 2022. Retrieved September 4, 2022. In a livestream on Rumble, a video site popular with the far right, Representative Marjorie Taylor Greene...{{cite news}}: CS1 maint: unfit URL (link)
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  25. ↑ "Rumble acquires Locals to help build a bigger creator economy". Yahoo News. Retrieved October 26, 2021.
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  32. ↑ "RNC's livestreaming partner for the GOP debate is a haven for disinformation and extremism". AP News. September 25, 2023. Retrieved December 7, 2023.
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  40. ↑ Palmer, Ewan (June 28, 2021). "Donald Trump's Rumble account prompts attacks from Gab and Parler founders". Newsweek. Retrieved September 5, 2022.
  41. 1 2 Pahwa, Nitish (November 16, 2023). "Truth Social's Harsh Truth". Slate . Retrieved December 6, 2023.
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