Maestro (service)

Last updated

Maestro
Maestro interactive logo.png
Type of site
Founder(s) Ari Evans
Key peopleAri Evans (CEO)
URL maestro.io
Launched2015
Current statusActive

Maestro is an American video live-streaming service founded in 2015 by Ari Evans. The service was popularized in 2020 following the COVID-19 pandemic, being used primarily by musicians to host online performances and concerts.

Contents

History

Maestro was founded in 2015 by Ari Evans as a white-label and direct-to-consumer company. [1] [2] [3] The platform shifted its focus to the music industry following the COVID-19 pandemic, allowing musicians to livestream performances during the lockdown. [1] According to Evans, this shift tripled the company's revenue. In 2021, Sony Music Entertainment invested $15 million in the company, boosting the funding to $22 million as of then. [4] [5] The company has hosted livestreams for prominent musicians including Billie Eilish, Tim McGraw, and Post Malone, and corporations such as Epic Games and ViacomCBS. Evans said Maestro aims to "become a one-stop shop for creators in the livestreaming space". [5] Evans also described Maestro as "if Twitch and Squarespace had a baby". [6]

Features

Maestro allows artists to customize livestreams with interactive tools such as panels and overlays. Panels include static features like chat rooms, social media feeds, and virtual tip jars, while overlays are timed prompts used to encourage audience engagement, such as merchandise purchases or poll responses. The platform also supports direct integration of merchandise stores within livestreams, enabling viewers to buy products without leaving the stream. [3]

References

  1. 1 2 Bearne, Suzanne (November 17, 2020). "Entertainers find new ways to pay the bills". BBC News . Archived from the original on November 17, 2020. Retrieved July 30, 2025.
  2. ↑ Millman, Ethan (July 29, 2020). "Better Concert Livestreams Are Coming. But You'll Have to Pay for Them" . Rolling Stone . Archived from the original on August 4, 2020. Retrieved July 30, 2025.
  3. 1 2 Cirisano, Tatiana (October 22, 2020). "Billie Eilish's Livestream Team: Who's Onboard & Why They Have a Leg Up On the Competition" . Billboard . Archived from the original on December 13, 2021. Retrieved July 30, 2025.
  4. ↑ Cirisano, Tatiana (March 2, 2021). "Maestro Livestreaming Platform Raises $15M From Sony Music, Twitch's Kevin Lin & More" . Billboard . Archived from the original on December 13, 2021. Retrieved July 30, 2025.
  5. 1 2 Millman, Ethan (March 2, 2021). "Sony Music Invests in a $15 Million Round for Livestreaming Platform Maestro" . Rolling Stone . Archived from the original on March 21, 2025. Retrieved July 30, 2025.
  6. ↑ Cirisano, Tatiana (October 19, 2020). "Billie Eilish Merch Will Be Easier to Score During Upcoming Livestream by Maestro: Exclusive" . Billboard. Archived from the original on December 13, 2021. Retrieved July 30, 2025.
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