Beyond Live

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Beyond LIVE
Online live concerts tour by SMTOWN and JYP Nation artists
Beyond LIVE Logo.png
Venue V Live platform
Start dateApril 26, 2020 (2020-04-26)
No. of shows91 (as of April 23, 2023)
ProducersBeyond LIVE Corporation
Website Official website

Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series [1] by South Korean entertainment company SM Entertainment in partnership with Naver. It is a paid concert streaming service. It provides full-scaled live online concerts using technology such as augmented reality and with real-time interactions between artists and live audience enabled. [2] [3] [4] [5] [1] On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the COVID-19 pandemic. [2] [6] The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audiences from 109 countries. [3] [7] [8] In August 2020, JYP Entertainment joined with SM Entertainment to create the Beyond Live Corporation, a joint venture operating and expanding the Beyond Live platform. It was launched on December 23, 2021. [9] Since its creation, multiple artists from SM and JYP have delivered full-length live online concerts within the Beyond Live series, and other K-pop entertainment enterprises started to produce virtual live concerts in a similar format.

Contents

Background, technology and media reaction

In April 2020, South Korea's largest entertainment company SM Entertainment and South Korean Internet search platform and media corporation Naver signed a Memorandum of Understanding (MOU) with the purpose to expand the reach of concerts to a global audience. [3] [2] [4] The joint effort lead to the creation of Beyond Live, a series of online live concerts. [4] On April 20, SM Entertainment released a trailer on their official YouTube channel announcing the upcoming series of live concerts, with the first live show to be headlined by K-pop boy group SuperM. [10] [6] Initially, Beyond Live was scheduled with four concert dates in April and May 2020. The concerts were hosted on the V Live application and made available to audiences across the world. [11] [1] Subtitles in different languages were made available to the live audience. [1] Together with real-time access to the live concert, the paid audience had rights to on-demand viewing of the concerts afterwards. [12]

Beyond Live enables the diffusion of real-time performances for full-length and full-sized arena live concerts in which there are no in-person audience. [2] [13] The format and design of the concert is optimized for the online audience with the aid of technology including augmented reality (AR) technology, three-dimensional backdrop graphics, live sync camera walk, and digital communication to enable real-time interactions (two-way) between performers and the online audience. [2] [1] [14] [15] Specifically, Beyond Live concerts implement augmented reality graphics . [4] [2] Artists perform on a stage before "a backdrop of screens and visuals [...] directed in real-time" by camera operators personnel. [2] Real-time communication and Q&A sessions between artists and online audience are conducted via video calls. [2]

Media reception

Global media outlets like Forbes , Rolling Stone , and ABC News have commended the platform as a viable and timely alternative to traditional in-person concerts, which were being cancelled around the world as a result of the COVID-19 pandemic, as well as ensuing rules on social distancing and restricted travels enforced in various countries. [6] [3] [2] [14] [7] The Beyond Live concert series is also regarded as a digital innovation created to foster interactions between artists and the "technical-savvy audience." [6] In addition, Forbes remarked that, even if the impact of the COVID-19 pandemic is to be ignored, the concert streaming service still addresses a prevalent need from international K-pop fans located across regions K-pop acts rarely travel to, highlighting that for areas outside certain countries in Asia, the Americas, Europe, and Australia, fans lack the chance for in-person concerts and would need to turn to online alternatives regardless. [6]

On August 4, 2020, SM Entertainment and JYP Entertainment announced the establishment of the Beyond Live Corporation, a joint company for virtual concerts. It was formed to grow Beyond Live into a global online concert brand by strengthening global joint business development by adding synergy between SM's content production capabilities and Naver's technology. [16] [17]

Shows

Piracy concerns

Illegal live-streaming has been identified as a potential concern. Before the first concert in the series, the SuperM: Beyond the Future show, SM Entertainment had warned of legal actions against copyright violation streaming. [3] However, Forbes noted it is possible that many people had attempted to stream the first live show via unofficial sources. [3]

Related Research Articles

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SM Entertainment Co., Ltd. is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the careers of many K-pop stars garnering huge global fanbases. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. SM Entertainment is known for having led the worldwide K-pop phenomenon and the musical side of "Hallyu", also known as the "Korean Wave", with early overseas successes such as H.O.T., S.E.S., and BoA.

<span class="mw-page-title-main">Super Junior</span> South Korean boy band

Super Junior , also known as SJ or SuJu, is a South Korean boy band. The group is composed of Leeteuk, Heechul, Yesung, Shindong, Sungmin, Eunhyuk, Siwon, Donghae, Ryeowook, and Kyuhyun. Han Geng, Kibum, and Kangin were originally part of the group before departing in 2011, 2015 and 2019, respectively. The group was formed by the founder of SM Entertainment, Lee Soo-man in 2005 as a 12-piece group with rotational members but the concept was abandoned after addition of Kyuhyun in 2006. They are also dubbed by the media as the "King of Hallyu Wave" due to their contributions in Korean Wave.

<span class="mw-page-title-main">JYP Entertainment</span> South Korean entertainment company

JYP Entertainment Corporation is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, talent agency, music production company, event management company, concert production company, and music publishing house. In addition, the company operates various subsidiary ventures and divisions worldwide.

<span class="mw-page-title-main">Henry Lau</span> Canadian singer-songwriter (born 1989)

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<span class="mw-page-title-main">Mnet (TV channel)</span> South Korean television channel

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<span class="mw-page-title-main">Virtual concert</span> Performance with virtual avatars

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<span class="mw-page-title-main">Baekhyun</span> South Korean singer (born 1992)

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References

  1. 1 2 3 4 5 "SuperM Promises to Perform Unreleased Songs During Augmented Reality Live Stream Concert". Billboard. April 24, 2020. Archived from the original on April 29, 2020. Retrieved April 30, 2020.
  2. 1 2 3 4 5 6 7 8 9 Chan, Tim (April 25, 2020). "SuperM Set Unprecedented Live Streaming Concert to Give Back to Fans". Rolling Stone . Archived from the original on April 30, 2020. Retrieved April 30, 2020.
  3. 1 2 3 4 5 6 Herman, Tamar. "SuperM's Virtual K-Pop Concert Sees Major Earnings". Forbes . Archived from the original on May 2, 2020. Retrieved April 30, 2020.
  4. 1 2 3 4 "K-pop stars look to online platforms to fill gap left by canceled performances". The Hankyoreh (english.hani.co.kr). Archived from the original on September 12, 2020. Retrieved April 30, 2020.
  5. ↑ "SM, 세계 최초 온라인 전용 콘서트 26일 첫 선..콘서트의 새로운 미래". Naver News . Retrieved April 30, 2020.
  6. 1 2 3 4 5 Herman, Tamar. "'Beyond Live' K-Pop Concert Streaming Service Launches With SuperM, WayV, NCT Dream And NCT 127". Forbes . Archived from the original on May 9, 2020. Retrieved April 30, 2020.
  7. 1 2 Kwak, Kristine (April 26, 2020). "Love Beyond Live: SuperM Livestream Concert From Seoul Is a Win for Fans, Despite Technical Issues". Variety . Archived from the original on October 20, 2020. Retrieved April 30, 2020.
  8. ↑ "Beyond Live: K-pop band SuperM sell 75,000 virtual tickets". IQ . April 27, 2020. Archived from the original on May 3, 2020. Retrieved April 30, 2020.
  9. ↑ "SM Entertainment, JYP Entertainment to launch joint online concert company | Yonhap News Agency". August 5, 2020. Archived from the original on October 30, 2020. Retrieved December 28, 2020.
  10. ↑ Beyond Live : A new era of live concert begins, archived from the original on December 4, 2020, retrieved April 30, 2020– via YouTube
  11. ↑ "K-pop boy band SuperM announces a new album on the way". The National. April 28, 2020. Archived from the original on May 1, 2020. Retrieved April 30, 2020.
  12. ↑ Smith, Sophie (April 24, 2020). "SuperM Will Debut New Songs In Cutting-Edge Broadcast". uDiscover. Archived from the original on January 16, 2021. Retrieved April 30, 2020.
  13. ↑ "SuperM, 신개념 온라인 콘서트 '비욘드 라이브' 첫 주자..26일 V라이브 생중계[공식]". Naver News . Retrieved April 30, 2020.
  14. 1 2 "K-pop boy band SuperM thrills fans as it performs concert online during coronavirus pandemic". ABC News . Archived from the original on January 31, 2021. Retrieved April 30, 2020.
  15. ↑ "K-pop Innovates with Online Concerts Amidst Coronavirus Woes". April 28, 2020. Archived from the original on April 29, 2020. Retrieved April 30, 2020.
  16. ↑ "SM and JYP join hands to lead global online concert brand growth!". SM Entertainment . August 4, 2020. Archived from the original on February 6, 2021. Retrieved August 6, 2020.
  17. ↑ Yoon, So-Yeon (August 4, 2020). "SM Entertainment, JYP Entertainment join forces for Beyond LIVE Corporation". Korea JoongAng Daily . Archived from the original on August 4, 2020. Retrieved August 6, 2020.
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