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Kumu is a Filipino video sharing and e-commerce social networking service owned and developed by Kumumedia Technologies, Inc. The social media platform is used to livestream curated programs created by app users and partner brands and as an e-commerce platform for app users and partner brands who want to sell their merchandise online. It was founded in 2017 and launched on Android and iOS devices in February 2018. Kumu caters mainly to the Philippine market and the Filipino diaspora. In October 2020, the app topped the download charts of both the Apple App Store and Google Play in the free apps category. The app aims to become a "super app" that combines the functionalities of other apps like YouTube, TikTok, Shopee, Instagram and Facebook Messenger into one. Kumu is considering adding offline events to its platform, such as fan meetings with popular livestreamers and a convention inspired by Comic-Con called Kumu-Con, and expand beyond livestreaming to e-commerce and payments.
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References
- ↑ Flynn, Kerry (2019-01-23). "Gaming creators are warming up to Fox-backed Twitch competitor Caffeine". Digiday. Retrieved 2019-10-23.
- ↑ Roettgers, Janko (2018-09-05). "21st Century Fox Invests $100 Million in Social Live-Streaming Startup Caffeine". Variety. Retrieved 2019-10-23.
- 1 2 Stephen, Bijan (30 January 2020). "Twitch and Caffeine are hosting their own Super Bowls before the big game". The Verge. Retrieved 23 February 2020.
