ITVX

Last updated

ITVX
ITVX logo.svg
Logo of ITVX from 2022 onwards
Screenshot
ITVonline2.png
ITVX homepage as of December 2022
Type of site
 OTT streaming platform
Available inEnglish
Area servedUnited Kingdom [a]
Parent ITV Consumer Limited (ITV plc)
URL www.itv.com/watch OOjs UI icon edit-ltr-progressive.svg
Launched
  • 8 December 2022;2 years ago (8 December 2022)

ITVX is a British over-the-top and ad-supported streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, FAST channels, and exclusive and licensed programming. [1]

Contents

The service succeeds the ITV Hub; which originally launched on 5 December 2008, and had at least 30 million registered users by July 2019. [2]

History

In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels. [4] [5] [6] [7]

During the same month, it was announced that ITV has bought out the BBC's share in the UK version of BritBox, and would also include access to the service for ITVX Premium subscribers. The BBC will continue to operate the international Britbox service, while remaining a content provider for ITVX. [8] [9] [10]

The service was rolled out on 17 November 2022, before officially launching on 8 December.

On 28 February 2023, it was confirmed that ITVX Premium users would have access to StudioCanal Presents, which launched in the spring of that year. [11] On 10 March 2023, it was confirmed that ITVX would become the new home of CITV content, with the launch of a dedicated hub called "ITVX Kids" from 22 July 2023. [12] [13] [14]

By April 2024, BritBox UK would cease to exist as a standalone platform and be fully absorbed into ITVX's premium tier. [15]

On 23 November 2024, Sky News reported that CVC Capital Partners, TF1, RedBird Capital Partners, All3Media, Mediawan and Kohlberg Kravis Roberts had been linked to a potential takeover bid for ITV plc and a possible break-up of core assets such as ITV Studios and ITVX. [16]

List of FAST channels

Current FAST channels

FAST channels featured on the service include: [17]

NameAbout
The Chase Airs episodes from the UK version of the show.
Comedy 24/7Airs various comedy programs.
Crime DramaAirs various ITV crime dramas.
ITV SignedAirs programmes with in-vision signing.
ITVX KidsAirs kids' shows from ITVX's catalogue.
LEGO® UniverseAirs various LEGO-themed kids' shows.
Love Island Airs episodes from different versions of the show.
Movies 24/7Airs a mixture of ITV-owned and independent movies.
Midsomer Murders Airs episodes from the series.
The Only Way is Essex TVAirs episodes from the series.
Reality 24/7Airs various reality shows.
Saturday Night, Every NightAirs entertainment, reality and game-show programmes.
Vera Airs episodes from the series.
World of Morse Airs episodes from the Inspector Morse franchise.

Seasonal

NameAbout
Big Brother: Live Stream Airs a daily live stream of the Big Brother house from 11pm to 2am on Sunday-Friday, and from 9pm to 2am on Saturday.
Black VoicesAirs various Black-themed programs. Aired during Black History Month.
Halloween 24/7Airs various Halloween-themed programs and films. Aired during October.
ITV Sport Airs live coverage of various sporting events.
Xmas MoviesAirs Christmas movies from Hallmark Channel.

Former FAST channels

NameAbout
Award Winning MoviesAirs indie/modern movies mostly sourced from independent distributors.
Back to the 90sAirs programmes from the 1990s.
Blast from the PastAirs various classic shows mostly sourced from ITV-owned catalogues.
Classic ComedyAirs comedy shows mostly sourced from Fremantle's Thames catalogue.

Was originally known as ITV Classics.

Classic MoviesAirs movies mostly sourced from the ITV-owned ITC and Rank catalogues.
Hell's Kitchen Airs episodes from the US version of the series.
ITV ClassicsAirs various classic shows mostly sourced from ITV-owned catalogues.
Love IslandInternational Airs episodes from other English-language versions of the franchise.
Loved UpAirs dating/love-focused reality shows and dramas.
Massive LaughsAirs comedy programs such as panel shows.
Out of this WorldAirs sci-fi/supernatural programs mostly sourced from the ITV-owned ITC catalogue.
Oscars 24/7Airs various Oscar-winning and nominated films. Aired during and after the 2024 Oscar ceremony.
Period DramasAirs various period dramas.
PrideAirs programs featuring LGBTQ+ themes.
Quiz TimeAirs various game shows.
Rugby World Cup ClassicsAirs highlights of classic Rugby World Cup matches.
Sail GP Airs Sail GP races.
The Real Housewives UKAirs episodes of The Real Housewives of Cheshire and Jersey .
True Crime InternationalAirs Crime documentaries.
Ultimate Ant & Dec Airs programs hosted by Ant & Dec.
Unwind with ITV Airs an infinite loop of Unwind footage.
World Cup ClassicsAirs World Cup Football matches.

Platforms and apps

As of August 2024, ITVX is available on Apple's App store, and Google's Play Store [18] Amazon Fire tablets and TVs, select Android TV models, Android devices running 7.0 and above, Apple TV, Chromecast, Freesat, Freeview Play, IOS, PlayStation 4 & 5, Roku, Samsung Smart TVs models from 2016 and above. [19] Sky (Glass, Sky Q, and Sky Stream puck), Virgin Media (360, Stream, TiVo), YouView, and Xbox One and Series X/S. [20]

ITV Hub

ITV Hub
Developer(s) ITV Consumer Limited (ITV plc)
Initial release5 December 2008
Operating system Windows, macOS, Linux
Platform Online, cable, IPTV, mobile
SuccessorITVX
Available inEnglish
Type Video on demand
Website www.itv.com/watch   OOjs UI icon edit-ltr-progressive.svg

The ITV Player, later to be known as the ITV Hub, was launched in 2008.

ITV Player logo used until 22 November 2015 ITV Player.svg
ITV Player logo used until 22 November 2015

The ITV Player was originally a website before being extended to television and other platforms.[ citation needed ] Initially, the website version used Microsoft Silverlight, as opposed to Adobe Flash (used by BBC iPlayer and Channel 4's 4oD) and Windows Media Video. ITV adopted Flash for its player on 15 September 2009. [21]

In November 2009, ITV Player was given a revamp, improving navigation, as well as making the site more visually appealing. The service was free to use, and it was funded by pre-, mid-, and post-roll adverts.[ citation needed ] Previously, users have been able to use ad-blocking software to skip the adverts shown. In mid 2010, the ITV website was upgraded to detect ad-blocking software.[ citation needed ] Video is sent at multiple bit rates and uses adaptive technology in the player to best determine the rate based on the user's connection. ITV Hub used HTML5 Media Source Extensions with Encrypted Media Extensions to deliver video.[ citation needed ]

In Summer 2011, ITV Player incorporated subtitles and CITV programming.[ citation needed ] The redesigned website version was launched on 22 August 2011 with upgraded search features, and a new Flash-based video player designed improve playback reliability.[ citation needed ]

In January 2012, the site was due to be overhauled to offer paid-for content in addition to the existing free 30-day catch-up; [22] however, this was delayed until 29 October 2012. [23]

Content that has only aired on the main ITV channel (rather than also on ITV2, ITV3, ITV4, or CITV) is only available to viewers located in ITV plc regions (England, Wales, southern Scotland, the Channel Islands, the Isle of Man, and on UTV in Northern Ireland).[ citation needed ] If the same programme was also broadcast in central and northern Scotland, then users located in those areas may be able to view it on the STV Player.[ citation needed ] The ITV Hub website attempts to detect user location automatically, using that provided by the ISP.[ citation needed ] On 6 June 2016, ITV Hub replaced the UTV Player service in Northern Ireland, following the latter's sale to ITV plc in February 2016.[ citation needed ]

From 6 March 2018, Domino's Pizza became the platform's first sponsor. [24] [25]

Platforms

Sony Bravia

As of July 2017, ITV Hub was available on YouView-enabled Sony Bravia TVs.[ citation needed ]

EE TV

In December 2008, ITV Hub was added to BT TV's TV Replay service, the deal was ITV's first with a set-top-box VOD operator. [26] It allows access to popular ITV1, ITV2, ITV3, and ITV4 shows up to 8 days after their transmission, as well as a selection of archive shows. [27]

Freesat

A place for a full version of ITV Player has been reserved on Freesat channel 903. [28] A beta release was made available in December 2010 for Humax receivers, requiring the input of a code. [29] The beta was made public on 26 July 2011, with support expected to be extended beyond Humax devices. [30] [31] On 31 July 2012, an update was released for Manhattan receivers which included support for ITV Player. [32] In November 2012, both EchoStar and Samsung receivers also received ITV Player support. [33] [34] Although the ITV Hub Player app is available to viewers around the UK on multiple platforms, it is not available to Freesat viewers using second generation Freesat receivers if their regional variation is set using postcodes starting DG or TD. It is unclear why this contradiction exists. [35]

Now TV & Roku

On 29 January 2014, it was announced that ITV Player would be available on Sky's Now TV box. [36] It was later made available on the NowTV and Roku devices on 11 June 2014. [37]

Sky

On 30 January 2012, it was announced that ITV Player would be added to Sky's On Demand service the following day. [38] ITV Player initially only offered archive content, with catch-up programming becoming available on 26 September.

ITV Player Beta as displayed by Freesat ITV Player Beta.jpg
ITV Player Beta as displayed by Freesat

On 6 July 2012, it was announced that ITV Player had been made available on Samsung's Smart TVs and Blu-ray players through their Samsung Smart TV service, for 2011 and later devices. [39]

Virgin Media

On 8 January 2009, it was announced that ITV Net Player would be added to Virgin Media's digital cable TV service. [40] The deal allows Virgin Media's 3.5 million TV customers to view over 40 hours of programming from ITV, ITV2, ITV3, and ITV4 each week. Popular shows such as Coronation Street and Emmerdale are all available for seven days after being broadcast as part of Virgin Media's free Catch up TV service. The service began a three-day deployment programme on 24 February 2009. Virgin Media's viewers were able to choose from 500 hours of ITV comedies, documentaries, and dramas, on demand through the TV Choice section, however, the contract to supply archive content ended on 23 February 2013. [41]

YouView

ITV Player was one of four services available at the launch of YouView in July 2012. At launch, the ITV Player app contained options to resume watching recent programmes and browse by channel, day, and A-to-Z, but lacked integrated search and contained non-skippable adverts. [42] During 2013, ITV intend to introduce paid-for content into ITV Player on YouView. [43]

PlayStation 3

ITV Player was released on 14 December 2010 on PlayStation 3 via the PlayStation Network [44] utilising the web-browser to distribute content rather than an app. It was free and ad-funded with pre-, mid-, and post-roll video ads being sold and served by ITV. Under the terms of the deal with Sony, STV, UTV and Channel Television were able to add their own equivalent services so they were also accessible from the PS3 platform on a similar basis to ITV Player.[ citation needed ] As of 23 November 2015 the service is no longer available on the PS3.[ citation needed ]

Xbox

ITV Hub was launched for Xbox One on Friday 10 February 2017, this was made possible by a new Universal Windows Platform app which integrates with Windows 10 and Xbox One. The STV Player app run by STV, who currently hold the ITV licence for Scotland, has been launched on Xbox 360. The STV Player app contains much of the content found on ITV Player and requires a Scottish postcode to be entered prior to use. ITV Hub was launched on Xbox Series S/X on 10 November 2020.

Mobile platforms

ITV Player as displayed on iOS (as of January 2013) ITV Player (iOS).png
ITV Player as displayed on iOS (as of January 2013)

On 11 May 2011, ITV chief executive Adam Crozier announced that a dedicated ITV Player application would be released on a "wide range of mobiles and tablets" during 2011. [45] The app features programming from ITV, ITV2, ITV3, and ITV4 for up to seven days after broadcast. However, content is only available to view in the UK and ITV programming is blocked in the STV and UTV regions. A Wi-Fi connection is also required. The mobile apps were developed by digital agency Candyspace. [46] During 2013, ITV intend to introduce paid-for content into ITV Player across all mobile platforms. [43]

Android devices

An application for devices running Google's Android operating system was released on 20 June 2011. [47] The app requires Android 2.2 (Froyo) or higher and Adobe AIR. Each show is broken up to feature non-skippable advertising breaks. Users are forced to register an email address to use the app to allow ITV to "keep you informed about improvements and other exciting developments at ITV." [48] On 14 January 2013, ITV Player 2.0 was released adding support for Android 3.x Gingerbread to 4.0 Ice Cream Sandwich and a re-engineered user interface. [49]

Adobe ceased support for Flash on Android in 2011, which caused ITV Player to be incompatible with devices on that operating system. A new app was trialled, but was only available on Samsung products and received poor reviews on Google Play Store.[ citation needed ] Upon the release of the app on 9 May 2013, Samsung entered an exclusivity agreement with ITV, with the ITV Player app available exclusively on Samsung devices until 31 August. ITV's online product director, James Micklethwait, cited "fragmentation of the Android ecosystem" as the motive behind the deal. [50]

iOS devices

An application for Apple's iOS (iOS 4.3 or later) operating system and either the iPad, iPhone (3GS or later), and iPod Touch (3rd generation or later), was launched on 1 July 2011. [51] [52]

In June 2013, the iOS app was updated to add a trial premium section, allowing subscribers to watch catch-up content without advertising, as well as pay to view live streams of ITV3 and ITV4. [53] Early reviews of the updated app on the App Store were generally negative, with users commenting that the subscription option provided poor value for money. [54]

Windows Phone

As of May 2014, the ITV Player has been released for Windows Phone which is just like the Android and iOS versions. [55] However, the STV Player app run by STV, who currently hold the ITV licence for Scotland, has been launched on Windows Phone. Users of the STV Player can input their postcode to verify they live in Scotland, thus allowing users who are visiting other regions of the UK, to use the app and view content.[ citation needed ] The STV Player app contains much of the content found on ITV Player.[ citation needed ] As of January 2020, the ITV Hub is not supported on Windows Phone.[ citation needed ] The UWP app can only be installed on the Xbox One and videos cannot be played through Microsoft Edge whether you're in mobile or desktop view.[ citation needed ]

Amazon Prime Video

ITV Hub+ as displayed on Prime Video (as of July 2022) ITV Hub (Prime Video web).png
ITV Hub+ as displayed on Prime Video (as of July 2022)

ITV offered most of its programming as part of the "ITV Catch Up" subscription channel on Prime Video. [56] [57] As of 2024, the ITV Catch Up channel is no longer available. [58]

See also

Notes

  1. ↑ Content differs in Scotland and Northern Ireland, due to ITV1 not being available in Scotland and UTV having original programming not seen in the rest of the United Kingdom

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