The Sunday Telegraph

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The Sunday Telegraph
Sunday Telegraph.JPG
Type Weekly newspaper
Format Broadsheet
Owner Telegraph Media Group
Editor Allister Heath
Founded5 February 1961;65 years ago (1961-02-05)
Political alignment Conservative [1]
Headquarters111 Buckingham Palace Road, London, SW1W 0DT
Circulation 248,288(as of December 2019) [2]
Sister newspapers The Daily Telegraph
ISSN 0307-269X
OCLC number 436617202
Website telegraph.co.uk

The Sunday Telegraph is a British broadsheet newspaper, first published on 5 February 1961 by the Telegraph Media Group. It is the sister paper of The Daily Telegraph , also published by the Telegraph Media Group. The Sunday Telegraph was originally a separate operation with different editorial staff, but since 2013 the Telegraph has been a seven-day operation. [3] However, The Sunday Telegraph still has its own editor, different from that of The Daily Telegraph. [4]

Contents

When the Sunday Telegraph was launched in February 1961, by William Micheal Berry, it was the first new national Sunday newspaper to launch for over 40 years. Another member of the Berry family owned the Sunday Times and there had been an agreement that no Sunday edition of The Telegraph would be created. When Viscount Kemsley sold the Sunday Times in 1959, William Berry decided to launch the paper. The newspaper distinguished itself from other titles by containing more news than was typical. [5] [6]

In 1994 they became one of the first traditional UK newspapers to launch online when the Electronic Telegraph website went live. The Electronic Telegraph was part of a brand repositioning strategy for The Telegraph and The Sunday Telegraph, to help the titles appeal to younger affluent readers. [7]

The Sunday Telegraph operated independently from The Telegraph until 2013, when the newspapers became a single operation, the result of changes made due to commercial pressures, the impact of the internet on the newspaper industry and a reduction in advertising rates. [8]

Since 2020, The Telegraph and The Sunday Telegraph have chosen to keep their Audit Bureau of Circulations (ABC) readership numbers private, [9] with the last known figures for The Sunday Telegraph being 248,288 (December 2019). [10] YouGov surveys have shown that 91% of people know about The Sunday Telegraph and 31% of people have a positive opinion about the newspaper (although it is disliked by 25% of people asked). [11]

In March 2026 it was announced that Axel Springer SE had agreed to purchase the Telegraph Media Group for £575 million (including The Sunday Telegraph), after the groups ownership had been in limbo since 2023. [12]

See also

References

  1. "General Election 2015 explained: Newspapers" . The Independent . 28 April 2015. Archived from the original on 20 June 2022. Retrieved 9 December 2016. A study of the 2010 general election by Dominic Wring and David Deacon, of the Department of Social Sciences, Loughborough University, identified the following patterns of alleged "partisanship" in UK national newspapers: ... Sunday Telegraph: Conservative (strong)
  2. Tobitt, Charlotte; Majid, Aisha (25 January 2023). "National press ABCs: December distribution dive for freesheets Standard and City AM". Press Gazette . Retrieved 15 February 2023.
  3. "Telegraph to merge Sunday and daily papers with net loss of 30 jobs". Press Gazette . 12 March 2013. Retrieved 16 April 2020.
  4. Mayhew, Freddy (13 April 2017). "Allister Heath appointed new Sunday Telegraph editor as Ian MacGregor takes on 'emeritus' role". Press Gazette .
  5. "News on Sunday". TIME Magazine. 77 (27): 48–49. 30 June 1961.
  6. "A History of the Daily Telegraph". Historic Newspapers. Retrieved 11 March 2026.
  7. "Online Telegraph battles to turn success into cash". Marketing Week. 21 August 1997. Retrieved 11 March 2026.
  8. "Telegraph Slashes Jobs For Seven-Day Format". Sky News. 12 March 2013. Retrieved 11 March 2026.
  9. Stewart, Rebecca (16 January 2020). "Telegraph ditches ABC audits: 'highly alarming' or a catalyst for change?". The Drum. Retrieved 11 March 2026.
  10. "Newspaper ABCs: Sunday People continues to see biggest circulation decline". Press Gazette. 21 January 2026. Retrieved 11 March 2026.
  11. "Sunday Telegraph popularity & fame". yougov.com. Retrieved 11 March 2026.
  12. James, Imogen; Clun, Rachel (6 March 2026). "Axel Springer agrees to buy Telegraph Media Group in £575m deal". BBC News. Retrieved 11 March 2026.