Middle-market newspaper

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A middle-market newspaper caters to readers who like entertainment as well as coverage of important news events. Such newspapers are the middle segment of a continuum of journalistic seriousness: upper-market or "quality" newspapers generally cover hard news, and down-market newspapers favour sensationalist stories.

The United Kingdom's two national middle-market papers are the Daily Mail and the Daily Express , distinguishable by their black-top masthead (both use the tabloid paper size), as opposed to the red-top mastheads of down-market tabloids. [1] There was also formerly Today , published from 1986 to 1995.

USA Today and the Times of India are other typical middle-market broadsheet newspapers, headquartered in the United States and India, respectively. A daily supplement devoted to coverage of Page 3 events is a salient feature of such newspapers in India.

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<i>Mumbai Mirror</i> Indian English-language daily newspaper

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Ireland on Sunday was a national Sunday newspaper published in Ireland from September 1997 until September 2006, when it was renamed the Irish Mail on Sunday. The newspaper was founded in 1996 as a sports-only newspaper called The Title, but was soon expanded into a general broadsheet Sunday newspaper with its founder, former County Meath Gaelic football player Liam Hayes, carrying on as editor. The paper was considered a 'middle-market' publication.

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Mail Today is an Indian news outlet currently publishing an e-paper and news website from Delhi, covering politics, entertainment, cinema, automobiles, fashion and lifestyle. It was established in November 2007. Its predecessor was the Today newspaper run by the India Today Group. The paper version was shut down during the Covid-19 lockdown in August 2020. Mail Today is published by the India Today Group in a joint venture with British newspaper Daily Mail. Associated Newspapers held a 26% stake in the paper, which it had bought at 180 million.

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References

  1. Read all about it!: a history of the British newspaper . Kevin Williams; Taylor & Francis, 2010; page 9.