History
On 16 April 2025, ITV plc announced a new game show –oriented channel known as ITV Quiz and would replace ITVBe’s channel space in June. [1] [2] [3] The new channel's schedule would primarily be focused on reruns of ITV game shows; it had been reported that game show channels were among the most popular free ad–supported streaming television (FAST) channels on ITVX. [4]
The channel's format is unrelated to that of the short-lived ITV Play channel, which focused exclusively on phone-in shows using premium-rate calls, and shut down amid scandals surrounding such programmes. [5]
ITV Quiz launched on 9 June 2025, replacing ITVBe in its channel slots; its launch lineup featured recent ITV game shows such as Stephen Mulhern's Deal or No Deal , Lingo , Tenable , Tipping Point , Graham Norton's Wheel of Fortune , and Jeremy Clarkson's Who Wants to Be a Millionaire? [4] It competes primarily with Sky's long-running FTA channel Challenge, which itself carries ITV's game shows such as The Chase , Cash Trapped , 5 Gold Rings , The Cube , and Roy Walker's Catchphrase . [4]
As with the other ITV channels, ITV Quiz features its own edition of Unwind with ITV , which shares the channel's late night hours with teleshopping.
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